I became famous in the entertainment industry by burning incense

Chapter 532: Academic Exam Results Released, Reactions from All Sides (Seeking Monthly Tickets)

time up.

Jinli opened the official website, entered her admission ticket number, and then checked her score.

I wonder if it follows the rule that "problems always arise at crucial moments".

The network suddenly stopped working, and it kept spinning in circles. I refreshed the page for a long time, but the score just wouldn't appear.

This is the general situation.

If your computer suddenly crashes or freezes, that's just bad luck.

After finally getting the page to load, the score was found to be hidden.

But this is just icing on the cake, not bad luck.

If you score too high, you'll be blocked.

Jinli was lucky today; she only encountered the first type.

I was supposed to be able to check my scores at 12 o'clock, but after clicking in, it just kept spinning in circles.

The webpage kept spinning and spinning for 20 minutes, but it still wouldn't open.

Jinli decided to refresh the page slightly.

The next second, in a flash, two words appeared below her admission ticket number and photo: 【Qualified】!
With that, the dust settled, and Jinli was about to face the college entrance examination in less than two months.

She breathed a sigh of relief and turned on her phone, which had been switched off.

After hanging up on Xi Mengze, she felt that many people might call her to ask about her score.

She found it a bit troublesome, so she said something in the group chat and turned off her phone.

Compared to that strange spinning circle that's hard to tell if it's a webpage lag or a network lag, a high-performance phone boots up in under 30 seconds.

One message after another rang out. Jinli glanced at them lightly and raised an eyebrow slightly.

As she expected, various professionals in the entertainment industry were interested in her score.

Unfortunately, even she herself didn't know her score; the website consistently showed that she passed.

Just as I picked up my phone, Sui Lingfang called.

Fangjie made ten phone calls while her phone was off, and this is the eleventh.
-
Sui Lingfang is here.

She received many inquiries from the media, as well as "concern" from various colleagues who wanted to know Jinli's score.

Not only her, but also the company's senior management was very concerned about the release of these results.

Sui Lingfang thought to herself, "If you're so capable, go and fight me!"

She was urged by Zou Da again, so she dialed the number again. This time, instead of the usual busy tone, she heard a clear ringtone.

A moment later, Jinli's voice came over, "Sister Fang!"

Sui Lingfang was still a little taken aback.

"Sister Fang?"

Sui Lingfang jumped, "Yes, I'm here!"

"Jinli, have the results come out yet? How did they go?"

Jinli smiled and said, "The results are out. They're alright. There aren't specific scores, and the website doesn't publish them, but I passed every subject."

Sui Lingfang's eyes lit up, "They all passed, does that mean—"

Jinli affirmed, "Yes, I can take the college entrance examination in June. I've qualified to enter!"

Sui Lingfang smiled, and with her other hand, which wasn't holding her phone, she excitedly twirled a pen, as if she wanted to do something to express her feelings at that moment.

"Great, that's great!!"

"I'm going to tell the brand this news; they're very interested in your performance. By the way, is it okay to leak this information?"

Jinli didn't think much of it: "Okay, but we won't release it officially. Just find some paparazzi to spread it. This is just an academic proficiency test, not the regular college entrance exam. There's nothing to publicize, and I won't respond to related questions online."

Sui Lingfang: "Okay, okay, okay!"

She stood up excitedly and said "good" three times in a row.

so good!
She watched Jinli realize her dream step by step, and watched her come this far. Now it's just the initial harvest. When the college entrance examination comes, it will be time to truly reap the rewards.

After hanging up the phone, Sui Lingfang contacted the brand and told them the good news.

Meanwhile, Zou Da learned of the results immediately and also released the news through media channels.

Because Chenxi Entertainment wanted to keep a low profile, no paparazzi created any buzz around it; they just released the news within the industry to avoid people asking about it every few days.

Fangfei was the first to respond to this news.

Their response was also very simple.

It's the summer clothing advertisement that was filmed before Jinli went online!

Jinli wears different styles of cheongsams, appears in different places every day, interacts with the people around her, and finally returns home.

She turned off her phone, changed into a casual cheongsam, looked in the mirror, and smiled slightly.

Leave the work to the work, and the life to yourself.

Fragrance and beauty reflect an attitude towards life!

This is a fairly standard advertisement. It's difficult to come up with innovative ideas for clothing advertisements; you have to showcase the product as much as possible.

The advertisement is ordinary, but it features a wide variety of products.

The exquisite setting paired with the elegant cheongsam is truly enchanting.

This reflects people's desire for a better life.

After this advertisement appeared, Fangfei officially put the main cheongsam of this summer on its official website and simultaneously launched the advertisement on online platforms.

It's not surprising that clothing advertisements always come a little earlier than the season that's currently in progress.

But what netizens found strange was why Fangfei would choose this particular time to put up an advertisement for Jinli (a type of pear).

If the intention was to support Jinli, then it should have been posted back in March when the criticism against her was at its peak.

If it wasn't to support Jinli, but just based on the usual marketing schedule, this advertisement was released half a month earlier than usual.

In the past, Fangfei would release new product advertisements in May.

Is today some special day? Why is Fangfei posting an ad at this time, and why is she choosing pears as the subject?!

[It's perfectly normal to choose Jinli, isn't it? She's Fangfei's national spokesperson, shouldn't she be filming commercials?]

[A spokesperson is someone who shoots advertisements for a brand, but they won't choose the same person every year. Last year, Jinli didn't shoot an advertisement for Fangfei, so why was Jinli chosen this year, especially since it's Jinli's most controversial year?]

I just received a rumor that Jinli passed her academic ability exam and will be taking the national college entrance examination this year!

Where did you see this news? I haven't seen any related reports!

【Are you stupid? It's just a regular exam. Is it really worth issuing a special announcement?】 【Yeah, it's clearly a very simple little thing, but the media has turned it into a big deal (wiping sweat)】

What surprised everyone even more was that Fangfei wasn't the only one supporting Jinli.

After learning about Jinli's situation, Fanghua's marketing and publicity department had been waiting for news.

Waiting for news from headquarters!
Soon after, they saw Fangfei's advertisement video for Jinli (a type of pear) released online.

At this point, everything has settled.

The president of Fanghua clenched his fist tightly; he had made the right bet!
The head office really favors Jinli; they will support her to achieve good results in the college entrance examination!
If Jinli performs well, coupled with the promotional buzz of the past few months, Jinli will definitely become a hit again and become a favorite of major brands.

"Quickly, send out the photos and promotional copy we've prepared. Fanghua will continue to collaborate with Jinli to launch a winter ready-to-wear co-branded collection."

The secretary hesitated and asked, "President, should we release it now? What if Jinli's college entrance exam results are very good? Then Fanghua will have no other material to use for publicity."

The president grinned and said, "Of course we have them. In addition to winter clothing, we can also launch a collaboration with Jinli on our autumn main products and put them on the market quickly."

"Would anyone buy autumn clothes if I sold them in the summer?"

The CEO rolled his eyes: "Are you stupid? It's all about riding the wave of popularity, but the head office has already announced the summer collection. Do you dare to compete with headquarters for summer collection production?"

He then changed the subject: "We can use autumn clothing as an excuse, but what we are launching are light summer shirts. After all, nowadays people can't distinguish between spring, summer, autumn and winter when they wear clothes. We often see people wearing shorts in winter."

"Right now, let's launch the collaboration promotion for the winter ready-to-wear clothing first, take advantage of the head office's influence to promote it, and it can also boost the flagship store's sales."

The secretary complimented, "The president is brilliant!"

He never imagined he could do it this way: using off-season clothes for advertising while quietly selling ready-made clothing in the current season.

V芳华: [Thanks to @锦梨 for collaborating with Fanghua on this winter ready-to-wear collection. We will design a novel winter garment based on our shared vision, with the key element being ink painting.]

Netizens had just finished browsing Fangfei's advertisements when they saw Fanghua's official announcement of a collaboration.

[How strange, another one. What auspicious day is it today?]

Did everyone agree on this beforehand?

[As someone semi-in the industry, my boss said that both brands are betting on Jinli pears to achieve good results in the college entrance examination.]

[Holy crap, go check the trending topics! The third ad has been officially announced!]

The third official announcement is about the new perfume from the luxury brand Rumengling – Freedom Coolness.

Freedom, a very casual word, means being unrestrained, roaming freely in the world, acting as one pleases, going wherever one wants, and doing whatever one wants.

The cool tone represents the base of this fragrance, which is not sweet.

This is a fragrance with a leathery, metallic scent.

People have different understandings of each perfume, and smell is a more memorable sensory experience than sight.

Whenever people smell a scent, they subconsciously search their minds for matching signals, making it easier to establish an emotional connection.

Rumengling is a brand that specializes in luxury handbags, but as with any luxury brand, its business is very diverse, with perfumes also accounting for a portion of its business.

The share here refers to market share, not the product share within the group.

The brand Rumengling releases very few perfumes, sometimes not even one a year. Many of its perfumes sell out continuously just by relying on their classic versions.

For example, the classic Chanel No. 5.

Jinli, who is the spokesperson for "Freedom and Coolness," is the third perfume launched by Rumengling.

When netizens clicked on the promotional material and saw the brand's description of the perfume, they understood why Ru Meng Ling chose Jin Li as its spokesperson.

Because it fits perfectly.

Find your own rules in the cold steel jungle

The ability to act on impulse, unwavering goals, and a lifelong love for the world.
I am the vanguard, free and detached.

Just from the description, I feel that this is a very unique and charming perfume, suitable for people who are goal-oriented, strong-willed, and in control of their lives.

Most perfumes on the market tend to be sweet, but this perfume uses a slightly somber leather scent, which is heavy and grounded. If it weren't for the lingering orange blossom scent in the base notes, it could be used as a men's perfume.

With three advertisements and three endorsements, two of which are for luxury brands, Jinli has demonstrated her power in the endorsement industry.

The support from these three brands already demonstrates the attitude of luxury brands towards Jinli.

The brand supports Jinli in bravely expressing herself and pursuing her dreams, and admires her courage in achieving them!
Set it, achieve it, surpass it!
Break free from the monotony of daily life!
Netizens left numerous comments—

[Three advertisements, three endorsements—just how much do brands believe in Jinli?]

【It’s on fire! 】

What day is it today? If they had made their official announcement during that controversial period, netizens would have been fighting each other. Now the hype has long since died down.

[Don't you know yet? Jinli has secured her place in the college entrance exam! She passed the academic ability test and will be competing against millions of other test-takers!]

Brands have discerning eyes. While those netizens who blindly follow the crowd may not see clearly, brands see it all clearly: they all have faith in Jinli.

Regardless of what netizens think, many brands in the industry had the same thought after seeing the official announcements from the three brands:
Why are these brands so optimistic that Jinli will achieve good results in this year's college entrance examination?

In a conference room.

This is a brand that wanted to collaborate with Jinli. After seeing the official announcements from the three brands, they called a meeting with their senior management.

When discussing why these brands trust Jinli so much, aren't they afraid of some unexpected problems arising?

"Could it be that Jinli's series of actions are in line with the brand positioning? Judging from the various official announcements, Jinli's perseverance over the past two years is the reason why the brand is optimistic about it."

"You mean the result isn't important, but the process is?"

"Isn't this...then it?"

"Ha, that's a luxury brand. If you really believe that you can only look at the process and not the results, then you're a fool. Luxury brands have so many departments and so much power; they have dedicated risk management departments. Every advertisement they release undergoes a risk assessment!"

"Yes, this isn't just ordinary advertising. Besides Fanghua officially announcing the collaboration, the other two brands are also officially announcing their endorsements. The key point is that these two are luxury brands, and the products they're giving Jinli are all mainline items!"

If it weren't for Fangfei and Rumengling's sudden product launch, no one would have guessed that Jinli had such a close relationship with these two brands.

She's so close that brands are willing to bet on her and invest in her!

Jinli is the spokesperson for both brands.

However, not every brand ambassador receives such treatment.

So, the topic has come back to us.

Why are brands so optimistic about Jinli (a type of pear)?

Aren't they worried that Jinli might underperform? Aren't they worried that her scores will be terrible? Aren't they worried that Jinli won't even get into a university?

These people racked their brains but still couldn't figure it out.

When deciding to bet on Jinli, numerous personnel from the luxury brand responsible for public relations, marketing, publicity, and risk assessment analyzed two full years of live-streaming videos from Jinli's live-streaming room.

Those people gave the same answer:
As long as it's not a publicity stunt and the practice questions are genuine, Jinli's grades won't be bad.

She'll explode!!!