I became famous in the entertainment industry by burning incense

Chapter 533 Gambling
Fangfei and Rumengling's high regard for Jinli has not only attracted the attention of smaller brands, but also many luxury brands that are at the top of their respective fields.

"Fangfei choosing Jinli is fine, their styles match, but why is Rumengling suddenly getting involved?"

It's not just small brands holding separate meetings to discuss this; even the PR departments of large brands are having meetings to discuss it.

They will learn about and observe the artists that each brand favors.

When they know which celebrity can bring huge sales to a brand, they will not hesitate to snatch them up.

Suddenly, someone, having collected something, said:

"Since acquiring Qinglan, Rumengling has maintained the original operation of the Qinglan brand without making any major changes. We always thought that Jinli's contract was with Qinglan, but it turns out that with the acquisition, her endorsement contract was transferred from Qinglan to Rumengling."

"No wonder." The others suddenly realized.

No wonder they hadn't heard that Ru Meng Ling had officially announced Jin Li as the brand ambassador.

It turns out that it was moved along with Qinglan.

But here another problem arises.

After the contract was transferred, Ru Mengling remained silent for a year, continuing to pay Jinli the spokesperson fee but not allowing Jinli to take photos for the new products.

Therefore, it is evident that Jinli was not given a high rank within the Ru Meng Ling organization.

If they don't value it, why announce Jinli as the spokesperson for the new perfume right after she passes the academic proficiency test?
A perfume endorsement carries significant weight.

Unlike other new products, perfumes don't need to be released every few days.

Luxury brand perfumes often remain on the market for several years after their initial release.

This means that celebrities need to constantly promote perfume, making it a much more important item than ordinary clothes, shoes, and bags.

"Ru Mengling must have caught wind of something, so he decided to bet on Jinli!"

Another person said, "Why don't we also bet on Jinli? What others can do, we can do too."

"Yes, since big brands are optimistic about Jinli, there's a high chance it will be fine."

While some people agree, the majority oppose it.

"No way! The college entrance exam is such an important event, it depends a lot on performance on the day. What if they don't perform well?"

"These two brands dared to make an official announcement at this time, so they must have prepared contingency plans, believing that even if the results are poor, it will not have a big impact. But we know nothing about Jinli, so it is inappropriate to start a cooperation rashly."

"Jinli said they wouldn't respond to any questions about the college entrance exam, which means Chenxi Entertainment has given up on promoting this hot topic. Let's not gamble anymore and proceed with our promotion plan."

After some discussion, the others decided that the risk was too great and immediately gave up.

Big brands can see the risks involved, but small brands don't.

Some smaller brands, seeing that both Fangfei and Rumengling have officially announced Jinli as their spokesperson for new products, assume that Jinli has a powerful backer and that she will become a breakout star this year. They immediately call Chenxi Entertainment to inquire about endorsement collaborations.

Unfortunately, by this time, smaller brands that are adept at changing their stance have already missed the best opportunity to sign a cooperation agreement.

I only found out after calling Chenxi Entertainment—

If you want to hire Jinli as a brand ambassador, Jinli will only be a top-tier brand ambassador with international recognition.

Only if these two conditions are met can we continue the discussion. It doesn't mean that she will sign a contract without hesitation as soon as these conditions are met and someone comes to her.

The small brand's representative asked anxiously, "If Jinli completely refuses to endorse small brands, does that mean we have absolutely no chance?"

A customer service representative from Chenxi Entertainment said, "There are still opportunities, but it depends on your sincerity. Jinli is willing to accept collaborations with small brands."

Collaborative partnerships are different from celebrity endorsements; they don't impose as many constraints on either party.

However, during product promotion, collaborations can create a strong bond between celebrities and brands, since the more sales a product generates, the more benefits everyone benefits.

Jinli felt she didn't have the energy to maintain a small brand.

Rather than being a spokesperson for three years, it's better to have a short-term collaboration.

Many co-branded products have a limited shelf life, with promotion periods lasting only three months, or even shorter periods of one month or half a month.

Once the promotional buzz is gone, sales will plummet.

The customer service representative from Chenxi Entertainment was also enthusiastically promoting the collaboration model to the small brands that called, saying, "Instead of endorsements, you should focus on collaborations. As long as the product quality is good, everyone will be happy if it sells out. To put it bluntly, even if it doesn't become a hit, you won't lose anything!"

Some small brand managers couldn't help but ask, "How could we not lose anything? Even for a co-branded collaboration, we should still pay a hefty signing fee, right?"

The customer service representative smiled and said, "There are two options: a signing fee plus profit sharing or pure profit sharing. It's up to you to choose. If you really want to collaborate with Jinli, then bring out your best product."

"By the way, Chenxi Entertainment requires you to set up a separate after-sales service line for Jinli's co-branded products. We want products with good quality and good after-sales service."

When these brand managers found out, they couldn't help but curse inwardly:
So many requirements!

But when they saw the current sales figures for the Jinli collaboration sent by the customer service representative, their hearts were filled with excitement again.

Despite the many requirements, they can actually ship the goods!

I don’t know, I’m scared.

If we can get in touch with Jinli and use her fame to sell our products, regardless of how much we can earn, it would be very good for the long-term operation of the brand.

After Fanghua climbed onto Jinli, the sales data of all products in the entire line climbed steadily, and the brand image positioning was completely solidified.
-
Morning Light Entertainment, Agent Department.

Sui Lingfang asked her assistant, "After the three major brands made their official announcements, has the company received any further information?"

The assistant said, "There's no big news, just lots of rumors. Many people in the industry are talking about Fangfei and Rumengling, and they think Jinli is lucky. If she does poorly on her college entrance exam this time, these brands will help her mitigate the risks."

Sui Lingfang sneered, "Weaken my ass! Do you think a brand is doing charity, giving without receiving anything in return?"

"If Jinli performs poorly on her exams, these brands will not hesitate to terminate their partnerships with her!"

The cooperation agreement they signed already included the "college entrance examination score" as a risk factor.

Jinli knew this as well.

Because we need to sign a contract, we must obtain her consent.

These brands required Jinli to make a bet: she had to pass the second-tier university entrance exam. If she passed the third-tier university or vocational college entrance exam, and did not meet the second-tier university score requirement, she would have to pay them money.

However, if Jinli gets into a top-tier university, the brand will offer discounts based on her score range.

There's no such thing as an easy bargain.
For example, although these brands officially announced Jinli's new products, the endorsement fees have not actually been deposited into the company's account. They will only be settled when the scores are released and everything is settled.

In other words, if Jinli performs poorly on the test, the brand can terminate the contract without any pressure, and Jinli will even have to pay compensation. This is a very harsh contract, with high profits accompanied by high risks.

After learning about the brand's requirements, Sui Lingfang asked Jinli if she wanted to gamble.

"If you don't choose to gamble and wait for the results before choosing an endorsement, the risk is not so great, and you will have more options."

But after thinking for a while, Jinli said, "Let's cooperate now."

Her clear laughter came from the other end of the phone: "Sister Fang, brands rarely offer such big benefits to celebrities. I'm tempted by the benefits of the bet. I'm confident I can get a pretty good score."

Sui Lingfang's eyelids twitched: "Are you confident you can get into a second-tier university?"

As long as you reach this score, everything will be fine.

Jinli said calmly, "You can think a little higher."

Three words popped into Sui Lingfang's mind: First-tier university admission line!

Even though she has experienced many ups and downs, she still thinks about how excited and excited the internet would be if Jinli could get into a top-tier university while working and studying as an artist.
Just thinking about it made her feel a little dizzy.

However, she regained her senses the next day and began to worry about the consequences of losing the bet.

Well, Jinli can afford this loss anyway.

She wants to gamble, so let's gamble.

While Sui Lingfang was deep in thought, her assistant in the office spoke up again: "After the three endorsements were released, a lot of small brands called, wanting to cooperate with Jinli. The customer service department has been pushing them all to the co-branding section."

Sui Lingfang nodded: "Small brands only accept collaborations, not endorsements."

She recently saw the settlement statement sent by the accountant and discovered that if a joint venture is done well, the benefits can be no less than those of an endorsement, and may even far exceed them.

Sui Lingfang instructed her assistant: "We need to keep a close eye on online public opinion. If we find anything amiss, please tell me immediately."

After sending her assistant to do her work, she pulled up the announcements for Xi Mengze and Qi Guanmingzhu.

The two recently appeared on a show together, and the effect was quite good, but the buzz they generated wasn't as big as when Qi Guanmingzhu and Ji Qinglian appeared together on a talk show before.

But this is normal.

Tianding Entertainment initially used top resources within the industry to promote its members; it was a large and powerful company, making it easy to launch their careers.

They are professional team players.

With its limited resources, Chenxi Entertainment can only offer second-tier content; achieving decent viewership would be considered a success.

Sui Lingfang thought to herself that she needed to quickly launch their personal IP image products.

If her subordinates hadn't reminded her, she wouldn't have known that the IP character products launched by Qi Guan Mingzhu and Ji Qinglian were actually selling very well in the market.

In particular, some discontinued models are being bought at high prices in the second-hand market.

Previously, only items signed by celebrities could command high prices for acquisition, but unexpectedly, this trend has now spread to the creation of IP derivatives.

From this perspective, a celebrity's personal brand, if managed well, can be a significant source of income.

Just as Sui Lingfang was thinking, the office door was pushed open again, and Zou Da walked in quickly, looking excited.

"Did you see the trending topics? Tianding Entertainment is about to explode! Insiders have leaked a lot of bombshell information!"

At this point, the smile on his face suddenly vanished, and he slapped his forehead hard.

"I'm so excited about this gossip! Jinli announced three endorsements today and is all the rage, but then Tianding Entertainment and March Sky came along and stole the spotlight. I wish they'd come out tomorrow!"

Sui Lingfang, unaware of the gossip, opened her blog and said, "Last time they helped Jinli reduce her popularity, this time they're stealing her spotlight. They've repaid that favor."

She opened her blog, glanced down at it, and couldn't help but gasp.

Tianding Entertainment...

It seems like the country is about to split apart.
-
Let's go back to the time after Zhang Guang left Tianding Entertainment.

As soon as he left, the discussions within the company could no longer be contained, and employees began discussing the matter in small group chats.

[Did you hear what CEO He said? So Zhang Guang is going to switch companies and even poach March Sky. He's got some nerve. Isn't he afraid of being sued by Tianding Entertainment for unfair business competition?]
[Ha, March Sky's contract expires in June. Zhang Guang's departure was normal; how can it be considered improper? Besides, several department heads in the company manage more than one company...]
[I bet March Band wants to leave the company, otherwise why would they be negotiating their contract renewal for so long?]
[That's also Tianding Entertainment's fault. Don't you guys think the atmosphere in the company has been a bit strange lately?]
While they were discussing, the president of Tianding Entertainment called in the group of second-generation Dongs and asked them with a gloomy face how they knew the news.

He Yan said indignantly, "I heard it in a bar. Someone said that a very famous agent wants to start his own company and is recruiting experienced people in the industry."

"I heard Zhang Guang's name from them. The reason why March Sky has been unwilling to sign a contract must be because of Zhang Guang! He definitely wants to poach March Sky, which is why he is preventing the contract from going through smoothly!"

The CEO reached out and rubbed his temples.

He no longer cared about Zhang Guang starting a company; many people in the industry knew about it, yet someone still deliberately leaked the news to He Yan. Instead, he asked:

"Didn't you ever consider that Zhang Guang would have been willing to start this company without March's tacit approval? Could he have negotiated the contract renewal for so long without March's consent?"

He paused for a moment, then said definitively, "It's because March Sky doesn't want to stay at Tianding Entertainment anymore."

At this point, He Yan still believed that it was the manager who was behind the trouble, which was why March Sky had not renewed their contract for so long.

He frowned and scoffed, "Tianding Entertainment is the best boy group company in China, and it's a top-tier company. Why wouldn't they want to stay?"

The president looked at He Yan in silence, his eyes filled with complex emotions.

Before He Yan could delve into the deeper meaning, the president said in a deep voice, "After you know the news, you can come to me first and talk to me privately about why you barged in and why you released the news in front of so many people?"

He Yan choked on his words, his face turning bright red.

"I...I...I'm just so angry. That Zhang Guang is despicable. How can he be two-faced?"

CEO: "Don't you guys do it this way too?"

He Yan was stunned: "What?"

The president changed the subject: "If you had spoken to me privately, I would have had other ways to resolve this, but it's too late to stop it now. We haven't lost contact with March Sky yet. You can have your legal team talk to them and offer them 70% of the profits."

"Seventy percent? That high?!"

He Yan grumbled unhappily, "You're too good to March Sky. Tianding has never offered such a high percentage of revenue to a popular artist before."

The president said calmly, "The company will all belong to you in the future. If you are not satisfied, you can talk to March Sky in person. Whatever you can negotiate, the extra amount will be your personal gain."

He Yan smiled confidently and said with great interest, "Okay, I'll go talk to them!"

The CEO watched his departing figure and sneered, "A bunch of idiots!"