I became famous in the entertainment industry by burning incense

Chapter 571 The cat's paws are delivering money again! (Seeking monthly votes)

Xu Ting left the hotel in a daze.

The information Bai Jiang revealed was too shocking to her mind. Panic, fear, trepidation, lingering fear, relief... all sorts of thoughts intertwined in her mind.

Finally, Xu Ting sat in the car and let out a long sigh.

A hint of melancholy crossed her face. After discovering that the director knew everything, all her complex emotions coalesced into a feeling of relief!

It's good that she knows, so she doesn't have to carry the secret in fear when participating in the publicity.

Ever since her assistant's inappropriate behavior was exposed to the public, Xu Ting had always felt that this day would come.

But the days of filming "Dawn" were so wonderful. Everyone was focused on filming and no one went off to discuss it privately.

This gave her a sense of relief, as she thought that these things would all be buried with her assistant's resignation.

But now it seems that retribution is inevitable, it's just that the time hasn't come yet!
Inside the car, the driver waited a long time for Xu Ting to say where she was going, so he turned around to look.

He was taken aback. Xu Ting sat in the back seat, silently hugging her legs, sobbing and shedding tears.

The driver paused for a moment, then picked up his phone and sent a message to Xu Ting's agent.

A short while later, the driver got out of the car, and inside, Xu Ting's phone rang.

Three hours later, Xu Ting returned to her apartment.

Her mind was replaying the words her agent had spoken to her on the phone earlier—

"If you feel that the publicity for 'Dawn' is not focused on you and you feel wronged, you can quietly leak the information to the paparazzi media."

Although this won't force Director Chu to change his mind, it at least lets him know that you are being watched. Remember to include Bai Jiang when you leak information, don't just include yourself.

At the same time, you can also smear Jinli; she's just a supporting actress, but the publicity treats her like a lead actress.

Xu Ting's agent paused deliberately at this point.

"Actually, there's an even simpler way."

Xu Ting immediately asked, "What method?"

Agent: "Then we should wait and see."

Xu Ting frowned: "You mean I have to do nothing?"

Agent: "Yes, we'll remain unchanged in the face of all changes. Right now, Director Chu is determined to promote Jinli, and many fans have misunderstood that Jinli has a lot of screen time in this film. Let them continue to misunderstand."

Xu Ting hesitated and said, "But these things will be exposed once the film is released online."

The agent said in a matter-of-fact tone: "Then let Director Chu bear the brunt of the fans' anger. You're just an actor, not an investor or a producer."

As an actor, you have an obligation to promote the film, but if the production team doesn't ask you to, there's nothing you can do. If the film suffers a backlash due to losing fans during the promotional period, that's not your fault.

Xu Ting understood what she meant.

"Would you rather I just stand by and do nothing?" she asked bluntly.

The agent said, "Yes, Jinli is very strong right now. We don't need to go against her. Let her be strong, it's like a gentle breeze on a mountain."

The more enthusiastically you jump now, the faster it will collapse later. You're already on this ship, and you can't jump ship. All you can do is try to minimize the subsequent impact on you.

Therefore, I prefer you to remain patient. If the film does well, you're the lead actress, and no one can take credit for your work. But if the film doesn't do well, then Director Chu and Jinli can take the blame.

The agent's words broadened Xu Ting's perspective.

She returned to her apartment and thought about it carefully for a long time before finally deciding to do as her agent said.

He will not reveal any information or complain, but will remain hidden and observe the situation.

Xu Ting also knew that by choosing this approach, she was not optimistic about the performance of the TV series "Dawn" after its release.

Because they didn't have high hopes for the project, they wanted to break away from the production team.

After making this decision, Xu Ting had a vague hope that the movie would flop.

“I can’t choose to expose it. Director Chu knows a lot of things. If I expose something to the paparazzi and Director Chu catches me, he might also expose my embarrassing moments on set. So I can only remain silent.”

“I’ve already filmed all my scenes. If they’re completely changed, they’ll practically cut out my role as the female lead.”

But my role is also important, and Director Chu wouldn't take such a big risk. At most, he'd add some highlights to Jinli's scenes... As long as my scenes aren't changed, a little bit of highlights is nothing to worry about.

Xu Ting comforted herself by saying this.

"Just bear with it, just bear with it a little longer. Jinli can't handle this."
-
At the same time, after finishing a meeting, the senior management of CatClaw Live immediately assigned several tasks to other departments.

One of the tasks is to select a 30-second clip from Jinli's recent live stream, which is about digging a fishpond, and use it for promotion on the "Knowledge Universe" platform!

The people in the publicity and promotion department were a little shocked when they received this task, thinking they had misheard.

"Manager, are you sure you heard correctly? This is a live stream for [Knowledge Universe], not for Cat's Paw Live?"

The employees who received the task notification were stunned and asked their supervisors several times.

The supervisor confirmed, "Yes, it's for streaming [Knowledge Universe]. Quickly extract the relevant segments. If you can't find a 30-second interesting clip, then use editing. Hurry up, it needs to be done within an hour!"

After the supervisor left, the employee selected clips at their workstation while communicating with other colleagues.

"It's really strange that those leaders are willing to promote [Knowledge Universe]. I thought that asking Jinli to forward it on the day the app was launched was the greatest effort they could have made."

"Yeah, why was it given to [Knowledge Universe] this time? It used to be given to Cat Paw Live app."

"Is it possible that the higher-ups have recognized the potential of the [Knowledge Universe] and intend to promote it?"

This speculation was immediately refuted by others.

"Impossible. The profits from the knowledge universe can't compare to live streaming. Those streamers are so popular. Why would Cat Paw leave its treasure trove undeveloped and instead focus on running a small column?"

As fellow employees of the company, we naturally know that the [Knowledge Universe] app originated from a column on Maozhua Live.

If the column hadn't grown so much and attracted so many netizens to learn, and if Jinli hadn't been inclined to make the column independent, then [Knowledge Universe] would probably still be on the Maozhua Live APP, as a decent accessory.

While chatting, everyone took a 30-second clip, thought it was good, and then sent it to the supervisor.

At this point, less than an hour had passed.

After watching the clip, the supervisor also thought it was acceptable and immediately uploaded it. Other departments followed suit, and in less than half an hour, the 30-second clip of Jinli digging in the soil appeared in advertisements on major media outlets.

The advertisement also reads: "Come to the Knowledge Universe, watch the sunrise and sunset together, and see how Jinli digs the soil to build a fishpond."

This is the first version. The second version is: [Countless times of diligent watering have resulted in a unique rose. You have your rose, and I have my fishpond.]

The third version is simpler and more direct—[Come to the Knowledge Universe and watch Jinli dig and build a fishpond online!]

CatClaw Live ran three different versions of ads on the same video, and the third version had the best traffic generation effect.

Many people couldn't help but think: It seems that netizens are really more interested in digging up the brocade pear.

Some netizens saw this ad and even shared it on gossip forums, complaining that they thought it was an ad for a web game, but it turned out to be a promotional campaign for Knowledge Universe.

[Digging and building a fishpond feels more sincere; you can tell that Jinli genuinely wants to do something well, which is more entertaining than some celebrities who just silently pile up stones during their live streams.]

[I've always thought that celebrities only do live streams for their fans. If the fans like it, that's fine; if casual viewers think it's perfunctory, then the fans feel sorry for their idols and even wonder if they have depression!]

After silently watching the 30-second ad, I feel that Jinli's style has been dragged down by Cat's Paw Entertainment (facepalm)

[But I have to say, I'm really curious about what it would be like for Jinli to dig a fishpond, so I specifically downloaded Knowledge Universe for that purpose.]

Cat Claw Live deliberately selected a clip of Jinli to promote Knowledge Universe without notifying Jinli and Chenxi Entertainment.

But Jinli's fans are very clever; they discovered the ad within half an hour of it going live and kept tagging Chenxi Entertainment.

So soon, Sui Lingfang also learned about this.

Jinli streams on Maozhua and has signed an exclusive contract with Maozhua, allowing Maozhua to use some of her live stream clips for promotional and commercial purposes.

no problem.

However, Sui Lingfang became wary after discovering that the promotional campaign was intended to drive traffic to the Knowledge Universe APP.

Jinli has not signed any cooperation agreement with this app, so in principle, Maozhua does not have the right to use Jinli's live broadcast clips to drive traffic to Knowledge Universe.

Sui Lingfang pulled out the contract, consulted the company's lawyer, and after receiving a positive reply, immediately called Cat's Claw.

Zhong Wenkun immediately said, "I'm in charge of anchor signings this year, not marketing and promotion. I'll go check and verify first. Don't worry, I'll definitely give you an explanation!"

As the person who first connected Jinli with Maozhua Media and helped her sign with the company, Sui Lingfang has a lot of respect for Zhong Wenkun.

Zhong Wenkun's position in Maozhua Live is also quite special; he has already acquired a portion of the company's shares and can retire at any time.

I'm still working now, purely out of passion.

Sui Lingfang didn't want to delve into whether Zhong Wenkun knew about this matter.

On Zhong Wenkun's side.

He really didn't know about this.

He is currently in charge of signing contracts with the streamers, and he is very busy every day. He is not only busy signing contracts, but also busy evaluating and promoting each streamer, as well as renewing contracts, etc.

The benefits and treatment of the anchor in the company are entirely up to him.

Therefore, Zhong Wenkun usually keeps a low profile and doesn't attend high-level meetings much, so as not to have people ask him for favors.

Can anyone tell him why the son of a certain board member is also a live streamer?
When someone actually asks for special privileges, whether or not to grant them is a difficult question.

After making a phone call to inquire for a while, Zhong Wenkun frowned and said, "Since they're deliberately using Jinli's clips to boost sales, then we need to renegotiate the cooperation terms!"

The person on the other end of the phone said awkwardly, "Brother Kun, it's not that I don't want to sign with Jinli, but I have no say in this matter. I just received instructions from above, and I can only follow them. How could I dare to specifically mention the contract to my superiors?"

That's a golden pear!
The woman who hasn’t made any public appearances this summer, but has been dominating the trending topics!

It's easy to imagine that you'd have to pay a lot of money to get her advertising authorization.

As for whether the higher-ups were deliberately pretending not to know, he didn't know, and this matter couldn't be investigated further.

Zhong Wenkun said speechlessly, "Their agent has already called me. Hurry up and take down their footage, or sign a new contract."

He thought for a moment and said, "Forget it, there's no point in talking to you. I'll go find your boss."

Zhong Wenkun hung up the phone and dialed another person's number.

After a brief exchange, Zhong Wenkun conveyed Sui Lingfang's thoughts and said, "Jinli is not an artist who is difficult to communicate with, and Chenxi Entertainment is not a company that does not tolerate trial and error."

"While the footage clips are still online, you should stop and remove them as soon as possible, and that'll be the end of it. You won't have to pay anything."

After a moment of silence, the man said in an incredibly shocked tone, "Ah Kun, our streaming clip has only been online for half an hour, but do you know how many downloads it got in those half an hour?"

Zhong Wenkun is no stranger to marketing. After Jinli and Maozhua reached a cooperation agreement, he used Jinli's live broadcast clips to promote and drive traffic to Maozhua, catching Wangwang off guard.

"Fifty thousand? Ten thousand? It can't be higher than that. I know it's just a half-hour traffic test, and you won't give me a large traffic pool."

The person on the other end of the phone exclaimed in amazement, "The total exposure in the background is 200,000, while the Knowledge Universe APP has been downloaded 100,000 times, an astonishing 2:1 ratio!"

"This..." Zhong Wenkun was speechless.

Having worked in marketing, he knew very well how astonishing this ratio was.

It's also thanks to Jinli being a household name that she has an inherent advantage in staying in the public eye.

After watching the 30-second video, netizens tend to download the app to see if Jinli is really digging and building a fishpond.

The person on the other end of the phone, seemingly struck by a sudden thought, exclaimed with delight, "Ah Kun, you and Jinli are on good terms, have her start a live stream of digging! Cat Claw will pay her to dig!"

Zhong Wenkun came to his senses and rolled his eyes: "I'm afraid you can't afford it at all! This can only be done through a revenue-sharing model for new users, otherwise, a cooperation fee of over ten million yuan at once is something that Cat's Claw can't come up with in a short time."

"Also, sign a contract!" he emphasized. "Since Jinli's videos are so effective at attracting new users, we need to sign a contract even more. Chenxi Entertainment is already gathering evidence. You don't want them to sue Maozhua, do you? Hurry up and finalize the contract."

The person on the other end of the phone said, "I'll tell them right now. By the way, Ah Kun, Jinli's videos are doing so well in attracting new users. What kind of contract do you think would be most suitable?"

Zhong Wenkun hesitated for a moment and said, "It would be best to sign a spokesperson contract, but I'm afraid Jinli won't be interested!"

Morning Light Entertainment quickly received a reply from Cat's Claw Live, along with three contracts.

Sui Lingfang didn't read the contract carefully; she just flipped to the side with the amount and looked at the endorsement fee, and her eyelids twitched involuntarily.

Good grief, the cat's paw is here to deliver money again!
(End of this chapter)