I became famous in the entertainment industry by burning incense

Chapter 572 What if life deceives you... The advertisement is flooding the entire internet!

Two days later.

Before the college entrance examination results were released, Jinli officially announced her final collaboration on her blog: becoming the spokesperson for the learning app "Knowledge Universe"!
It's rare for a celebrity to become the spokesperson for a specific app because apps are generally more diverse, while the traffic brought by a celebrity is more one-sided and fixed.

Furthermore, given the large number of users of the software, appointing a spokesperson could potentially cause controversy among users.

Therefore, many apps would rather design a virtual idol as their spokesperson than hire a real person to endorse them.

Even if you hire a real person, it's just for publicity and promotion, and doesn't reach the level of a spokesperson.

However, Jinli's official announcement of her collaboration with Knowledge Universe surprised many fans and netizens.

Can Jinli handle the weight of this app?

Will the millions of users of this software approve of Jinli?
Will having celebrities as spokespeople turn this software into a playground for "fishing enthusiasts," transforming it from a mainstream phenomenon into a niche frenzy?
There are many points of contention, which has led to many topics trending on social media.

Controversy generates buzz, and buzz generates popularity. Knowledge Universe has seized this opportunity to launch a large-scale campaign to attract attention.

Many people have seen the video of "Jinli quietly digging soil to build a fishpond" on various social media platforms, which has led to increasingly heated discussions on social media.

Supporting arguments from the affirmative side—

Jinli previously promoted the Knowledge Universe app, so it seems quite natural that she's now becoming its spokesperson.

[Those who say Jinli is unworthy or disagree, please stand up and tell me which celebrity is more worthy before you will agree.]
If Jinli, a learning streamer who provides long-term, in-depth live streaming, isn't worthy of the role, then which celebrity would be more suitable? Have you ever used Maozhua? Do you know how many people chose Maozhua specifically because of Jinli?

[+1, Jinli and the Knowledge Universe are moving in the same direction. I've always felt that Jinli's enthusiasm and spirit for learning perfectly aligns with the philosophy conveyed by the Knowledge Universe—lifelong learning, everyone can learn!]

Opposing statements—

Is Jinli the only one in the world who loves learning? The Knowledge Universe promotes the idea of ​​limitless learning; I think it's best to let learning bloggers promote it. Jinli can't represent everyone!

[Holy crap, someone with only a junior high school diploma can endorse learning software? This is insane!]

Other celebrities have also quietly started live streams, but none of them have put on such a show as Jinli~

Everyone on the internet is like a diode, always fighting back and forth in their posts, only feeling satisfied when they have to determine a winner.

If you remain rational, I'm sorry, but those who engage in heated arguments do not welcome rational observers.

Because of the online battles, what was supposed to be a trending topic for only one day ended up trending for three days.

On the fourth day, the topic rankings still had a tail hanging on them.

And just at this moment, Cat's Paw released a promotional video featuring Jinli as its spokesperson!
This promotional video is very different from other advertisements. It is not presented in the form of location shooting, but rather by picking out clips from Jinli's live broadcasts and splicing them together to create this 30-second advertisement!
Although it's not a blockbuster, the editing style has a blockbuster feel to it.

The first second after the advertisement started, there was complete darkness, then someone opened their eyes, and slowly, a book appeared in front of them.

Jinli's face was not shown, but her fair and delicate hands were captured in the shot.

Accompanying the visuals is Jinli's voice reciting poetry.

If life deceives you
Don't be sad, don't be impatient!
In times of sorrow, one must remain calm:

Believe it, happy days will come.

My heart will always yearn for the future;

Now, however, he is often depressed.

Everything is fleeting, everything will pass;

And what has passed will become a cherished memory.

—"If Life Deceives You" by Alexander Pushkin (Russian)

The camera suddenly shifted, and Jinli's face finally came into view. She smiled slightly at everyone in the camera, with a white wall behind her.

Because this was a vertical screen live stream clip, Jinli filled the entire frame. After switching to a horizontal screen, black borders appeared around the vertical screen, and constantly rotating planets were attached to these black borders.

When she smiled, her eyes reflected the afterglow of the sunset.

A barrage of comments scrolled by here.

[Here it comes! I felt even magazines couldn't capture Jinli's breathtaking beauty at that moment!]
[The cat paws are so well-cut! Netizens agree this is one of Jinli's most amazing shots!]
[This was shortly after Jinli started live streaming. Many people didn't believe she could stick with it, especially since her foundation was very weak at that time, and she didn't have many gigs. She was constantly live streaming to learn!]
The scene shifts, and that warm, radiant smile is fleeting, replaced by sheets of test papers, notebooks of incorrect answers, textbooks, and draft paper filled with writing.

Page after page, sheet after sheet, it seemed to be covering Jinli's entire body.

At one point, Jinli's eyes were a little tired, so she put on blue light blocking glasses to watch online tutorial videos. That momentary glance back, surprise, and bewilderment, though revealing her fatigue, also made people feel very positive.

This scene drew another barrage of comments.

[Ahhh, my daughter looks so pretty with glasses! Cat Paw, you're so good at this, do you often peek at the forums?!]
[I'm very satisfied with this scene; she looks so pure and beautiful, just like the campus goddess of my dreams.]
[Wake up, the goddess only cares about studying, not boyfriends.]
In the end, it all came to a point on a calendar.

On June 7th, the day of the college entrance examination, Jinli ticked my name.

A ringing alarm clock sounded, and Jinli finally uttered the advertising slogan that Knowledge Universe had been brewing for a long time:

"In times of sorrow, words are a silent embrace; in times of loneliness, pages of a book are an eternal bonfire; in times of struggle, learning is a flame that never burns—in 'Knowledge Universe,' let reading warm every soul."

The advertisement received rave reviews from netizens as soon as it was released.

In the beginning, Knowledge Universe had to spend money on advertising.

However, not long after, with the follow-up from various self-media marketing accounts, this advertisement went viral across the entire internet!
[I didn't see any ostentation, only the struggle of an ordinary person!]

Two years of study condensed into this 30-second advertisement—it's far too short!

I've always admired Jinli. Others talk the talk but don't walk the walk, but she walks the walk without talking!

[This is the power of editing! Using only clips from the live stream, they managed to convey such a great creative idea through editing alone. Everyone else in the advertising industry should learn from them!]

This advertisement also boosted Jinli's brand awareness and ushered in a peak period of downloads for Knowledge Universe.

Just how captivating is something that goes viral across the entire internet?

Others may not know, but the knowledge universe does.

In just three short days, this app's total downloads have actually surpassed those of Maozhua Live!

The person in charge of the Knowledge Universe is immersed in a life of hedonistic bliss every day.

Some people even dared to go to Cat's Paw headquarters, throw out the download figures for Knowledge Universe over the past few days, and arrogantly say: "Let the facts speak for themselves, who is the father and who is the son? Cat's Paw, call me daddy!!"

Ahem, delusion is just delusion.

The entire staff of Knowledge Universe remains perfectly clear-headed about who the father and son are.

The download volume of Knowledge Universe has skyrocketed, and every blogger who has joined has felt the change in traffic. Posts are getting more views, user interaction is more frequent, and there are more people thirsting for knowledge!

In the past, I might have struggled with what content to produce, since it was a paid service and sharing information that could be easily found online wasn't ideal.

But now, with such a massive amount of traffic, bloggers can identify frequently asked questions in each post and then create targeted posts, thus generating content.

The massive surge in downloads also brought in huge revenue.

To be honest, knowledge can be priceless, but it can also be cheap.

Now, with the revenue soaring, the situation looks very promising.

But once the traffic starts to decline and the monthly traffic stabilizes, there won't be as much.

Therefore, none of the staff at Knowledge Universe dared to set their goals too high.

At this stage, they are still mainly focused on attracting bloggers to join, especially the more influential and authoritative ones.

In the past, when I tried to collaborate with these niche influencers, they would often ignore me.

But things are different now. When the bloggers heard that it was an official staff member from the Knowledge Universe who came to them requesting to join, they showed great enthusiasm.

Some who had previously rejected the Knowledge Universe have now proactively reached out to us, asking if we can still collaborate.
-
The influence of the viral sensation is still expanding, with Jinli, the spokesperson, bearing the brunt of the impact.

Chenxi Entertainment's phones have been ringing off the hook with calls from various advertising agencies and brands these past few days!
Everyone assumed that Jinli, as the spokesperson for the knowledge universe, would accept gigs before the results were released, but the responses she received were all rejections, stating that all collaborations would have to wait until the results were released before they could be discussed.

A brand manager who had a decent relationship with Sui Lingfang asked her privately, in a gossipy manner:

"Do you have high expectations for Jinli's performance? Is everything under control?"

Sui Lingfang was taken aback. Was she being that obvious?
But she didn't tell anyone else, not even Zou Da.

She asked tentatively, "No, I never ask about Jinli's grades. I trust the artists. Why would you say that?"

The man said, half-jokingly and half-seriously, "That ad that Knowledge Universe put out made Jinli seem so inspiring. The ad went viral across the internet, making everyone who didn't know about Jinli's college entrance exam aware of it. Now everyone is paying attention to Jinli's results."

Honestly, if Jinli's performance isn't great, she should quickly reduce the hype. I'm worried something bad might happen to her. There's a saying that goes, "The better her reputation, the stronger the backlash will be if it collapses."

Sui Lingfang suddenly realized, "So that's how it is."

That sounds so sour!

She said casually, "This is not something we deliberately promoted. It's all a market choice. Who can blame us for netizens' love for Jinli?"

I believe in my artist; things will work themselves out. Whether she does well or not, she will accept it all gracefully.

The person on the other end of the phone choked up.

In other words, your artist is a popular artist, so even if they don't do well on the exam, they still have fans to back them up!
I don't want to think about it anymore; the more I think about it, the more envious I become.

After hanging up the phone, Sui Lingfang dialed Jinli's number instead.

What is Jinli doing that's been all over the internet?

Nothing happened; just continue doing what you were doing.

Jinli read her book silently.

Some celebrities become high-profile after they become famous, but Jinli remains the same as always. In her live broadcast room, netizens can find tranquility amidst the noise.

In a few days, she will be launching another charity reading day with Cat's Paw. During those days, her live stream will have the tipping function enabled.

The donations from netizens during those days were all donated by Jinli and Maozhua to build libraries for schools in remote mountainous areas and to donate books.

At the same time, Cat's Paw will also open a channel for donating used books. All netizens who want to donate books can contribute, but this contribution must be paid for by themselves, as Cat's Paw will not cover the shipping costs.

However, Jinli and Cat Claw knew that even so, there would definitely be many people who wanted to donate books.

Delivering long-forgotten books to those in need brings value to both the books themselves and their original owners; it's another form of transmission and continuation.

Jinli received a call from Sister Fang and briefly left the live broadcast room.

In the live stream, after Jinli left, netizens started chatting again.

[Did Jinli persist in reading every day after downloading the cat paw app because of the ads?]

Yes, he never slacks off, even while filming. He's incredibly hard on himself—top-tier self-discipline!

[I find this software very useful. I'm a new user and I got a one-month unlimited membership, which allows me to explore the entire knowledge universe for free!]

[Haha, just came from a League of Legends coupon community. This app is amazing! I love coupon hunting!]

……

In the living room, Jinli answered the phone.

Sui Lingfang first asked about her recent situation, and then told her that security had been strengthened in the large apartment recently, and that many paparazzi had been loitering around the area.

"You still need to be more careful. I heard that some celebrities have offered a reward for you. If paparazzi can dig up dirt on you, they can get tens of millions."

Jinli exclaimed in surprise, "That's so exaggerated?"

Sui Lingfang said excitedly, "Given your current momentum, if you do very well in the college entrance examination, you will definitely become a favorite of major brands."

It's no exaggeration to say that ten luxury brands have already contacted me, all waiting for your college entrance exam results. Jinli, you must take good care of yourself!

Jinli blinked and said obediently, "Okay, I'll recite 'May the Heavenly Venerable of Boundless Blessings' and related Taoist scriptures a few more times before I go to bed tonight."

Sui Lingfang wholeheartedly agreed, saying, "At this stage, we really need divine protection. Is there anything else you need me to do?"

Jinli thought for a moment and said, "Let Xiao Cheng drive to the Taoist temple tomorrow. I want to pray to the gods online."

Sui Lingfang thought to herself that her artist was still too superstitious.

But then I thought, it's better to believe it exists than not to believe it doesn't!

She'll worship, and it's not just celebrities who do it; she does it too.

"By the way, we've received a lot of scripts recently, including some from well-known IPs. Filming is scheduled to start in the second half of this year or next year. Would you like to take a look?"

Sui Lingfang asked.

Jinli readily agreed: "Sure!"

Sui Lingfang breathed a sigh of relief.

The fact that our own artist is still willing to read scripts proves that she is still interested in acting, and that going to university doesn't mean she only focuses on her studies.