I became famous in the entertainment industry by burning incense

Chapter 589 A Burning Delight in His Eyes, The Six Arts of a Gentleman [Elegant Gentleman] Clock

After finishing the interview with China News, Jinli asked Sister Fang if she knew when the broadcast would take place.

Sui Lingfang shook her head: "I'm not sure. I asked a reporter, and the reporter only said it would be broadcast as soon as possible, but she couldn't confirm the time either."

Our interview was a last-minute addition, taking place during a trending topic. However, China News had interviewed many celebrities before, all of whom were waiting to be broadcast, so a lot of coordination was needed in this regard.

She then changed the subject, saying, "But judging from the attitude of China News, they came to interview me the very next day after we contacted them. They must have been eager to broadcast it quickly. Your story is more inspiring than that of other celebrities and can motivate more people."

Jinli's eyes curved slightly, and her smile was very gentle.

“If they see my story and decide to embark on a new direction in life, picking up the dreams they’ve lost in the past, I’ll be very happy.”

Sui Lingfang nodded. She considered herself a selfish person, but after spending more time with Jinli, she realized that helping others could truly bring her joy.

She suddenly remembered something and said, "Lingyu has been actively contacting me since you got your score. They want to officially sign you and make you the brand's global ambassador."

"Feathers?"

Jinli remembered, "I collaborated with them on a shoe design last year, but that shoe hasn't been released yet, right?"

Sui Lingfang: "Yes, you announced three co-branded products before the Chinese New Year. Lingyu originally planned to announce them before the New Year as well, but then felt that the publicity density was too high and might affect the publicity effect, so we decided to hold off on it."

As a result, after the New Year, they couldn't find a good opportunity to promote it, and soon after, you caused controversy online, so they decided to postpone it again, dragging it out until your score was released.

Jinli thought for a moment and said, "This brand is very cautious."

Sui Lingfang: "Yes, Lingyu is an internationally renowned accessible luxury brand. Its shoes emphasize appearance, and secondly, practicality."

According to the shoe-wearing habits of our people, the quality of feather shoes can last for two to three years.

However, because of its beautiful appearance, this brand of shoes commands a high premium, which is also the key to the brand's ability to enter the affordable luxury market.

Another reason is their keen sense of online trends and excellent operational skills; they capitalized on several emerging trends, which is why their brand has become so popular in just five years.

Jinli didn't really remember Lingyu, but the collaboration with her was quite beautiful. She received the product and had been keeping it in her closet.

Just looking at it is a pleasing and beautiful experience.

When Fangjie mentioned that the brand's shoes were all very beautiful, Jinli immediately thought of the few pairs of nice-looking shoes she usually wore, and asked if those were Lingyu's.

Sui Lingfang thought for a moment and nodded: "Yes, all the shoes were sponsored by Lingyu. They have been sending you their newest shoes every quarter since last year."

Besides Lingyu, several other shoe brands also sent you shoes. I let you choose, and you mostly chose Lingyu shoes, with only a few pairs being outdoor sports shoes.

Those you didn't choose, I've decided to give to other artists under the company as a perk for them.

Jinli agreed, saying, "That's great. Every year, the brands send me clothes, jewelry, bags, and shoes, but I can't wear many of them."

I don't like wearing different clothes every day either. I'll wear more comfortable clothes. So, please send your assistant to my place again later.

I asked Chen Qin and the others to gather all the clothes and other things I've never worn before. You can bring them to the company and see who needs them; they can take them directly.

Sui Lingfang said, "Many celebrities in the industry sell their brand-sponsored items on second-hand websites. Do you want to do that too? I remember you have quite a lot of brand-sponsored items piled up there."

Jinli shook her head: "I've never worn those clothes, it's such a waste to sell them secondhand."

Moreover, even secondhand items are expensive. I hope my fans can shop rationally and not become slaves to luxury goods.

"Let's bring them to the company. Whoever needs them can take them; if no one wants them, we'll distribute them as gifts. What they do with the clothes after they get them is none of my business."

Sui Lingfang: "Okay, I'll have my assistant go after I'm done with this busy period."

The topic then returned to feathers.

Sui Lingfang put forward her own idea: "There are few luxury shoes in the shoe industry. Everyone is competing on materials and craftsmanship, relying on rare materials to increase their value. However, such shoes are not actually practical."

The shoe market is dominated by sports brands, with the rest being brands with unique characteristics, such as Kuangwei, which specializes in high-top and low-top canvas shoes, and brands that specialize in high heels.

Lingyu's shoes don't go for a sporty style, but rather a relaxed and casual style. This market is highly competitive, and as long as the shoes are made with good craftsmanship and decent materials, they can generally last a long time. So, they can only rely on their looks to win customers over.

But a brand that relies solely on its appearance cannot survive in the market forever; it lacks a core element that people can truly admire—a spirit or essence.

Jinli nodded from time to time and offered her opinion: "In this regard, sports brand shoes have an advantage. Sports are a manifestation of a fighting spirit, and it is easier to talk about the core of sports."

Sui Lingfang: "So Lingyu wants to deepen its cooperation with you because it wants to use you to find and even position the core of the brand."

Jinli raised an eyebrow. If that's the case...

Fang Jie continued, "This is just my guess, but I think it's very likely."

Lingyu urgently needs a spokesperson with a distinctive image to define the brand's positioning, rather than making people think of the brand as merely beautiful but expensive.

Only by defining their brand's core values ​​can they seek transformation and seize market share in a fiercely competitive market. High-priced luxury brands, without a compelling story, how can they get customers to buy? Especially brands with such shallow roots.

Jinli sensed Fang Jie's inclination, "You want me to cooperate with Lingyu?"

Sui Lingfang nodded: "I think it's a win-win situation for you to cooperate with them. Although some well-known sports brands have also extended olive branches to you, sports brands are very large and don't specialize in shoes."

Even if you accept an endorsement deal, you can never become a global ambassador for a sports brand. Your status in the eyes of these brands will never be as high as that of the athletes.

Every athlete who challenges the limits is the core of these brands and can fully convey the brand's spirit, but Lingyu cannot find athletes to endorse their products.

So it came to you, giving your beautiful appearance a resilient core, like a soulless garment finally finding its owner.

Jinli smiled.

"Sister Fang, you've convinced me. Let's do as you say."

Sui Lingfang was stunned for a moment. "What? Wait, you agreed? Won't you reconsider?"

She spoke quickly, "If you take on this brand, your shoe business will be locked in, and you might be abandoned by other sports brands. The sports market is huge, and you'll have occasions to dance in the future, where you can wear sports brand clothing—"

Jinli interrupted her, "But I'm not an athlete after all."

She said earnestly, "You've already given the answer, haven't you? If I'm going to do it, I also hope to be the one who is valued the most."

Sui Lingfang was taken aback again; she seemed to have never seen Jinli express her ambition so clearly before.

She stared intently at Jinli, noticing the unusual fervor in her eyes, and suddenly realized that Jinli was indeed a little different.

She is no longer a spectator, detached, or bystander in the industry.

From the moment she started wanting to get involved in investment, she became more ambitious, exploring a growth path that suited her in the entertainment industry.

"Thump, thump..."

Sui Lingfang felt her heart pounding, as if she had suddenly been injected with adrenaline. An unprecedented sense of challenge surged through her, and she felt both excited and afraid.

This kind of pineapple has a magical power that makes people want to follow it!
After a while, she finally found her voice and said, "Okay, I'll contact Lingyu now. We only signed a joint branding contract before. If we want to confirm an endorsement relationship, all the contracts need to be renegotiated."

She paused, a sharp glint in her eyes. "You're right. If you're going to do it, you have to be the best. I want to help you secure the global brand ambassadorship for Lingyu!"

During the video conference, Zhang Guang publicly rejected the endorsement offer from Ru Meng Ling, giving Sui Lingfang a good lesson.

This is the confidence that comes with top-tier traffic!

Not only did Jinli reap some rewards, but March Sky, who had been waiting patiently, also made a harvest.

On the day Gu Cheng's results were confirmed, Ru Mengling sent over the contract overnight. The people from Guangyue Media worked overtime to analyze the contract, revise the details and clauses, and then worked with Ru Mengling's legal department to finalize the details.

Thanks to Gu Cheng, the other members of March Sky were also unable to go out.

Because as soon as they went out, they would be surrounded by reporters who would force them to express their feelings about Gu Cheng's grades and analyze Gu Cheng's learning experience.

Chen Lin originally had a personal schedule today, but this was just a small one, something he could choose to attend or not. Zhang Guang had long forgotten about it.

But Chen Lin didn't forget; he still planned to go. While his teammates were sleeping, he went out.

As soon as he stepped out of the house, before he even reached the event venue, he was surrounded by reporters just outside the residential area.

In the end, Chen Lin had no choice but to call for help, frantically dialing Yan Xingdong's number to ask him to come out and rescue the people.

Chen Lin, who had finally returned to the villa, had bruises all over his arms and grimaced as he said:
“Those reporters are really going too far. I already said that Gu Cheng locked himself in his room to study and I didn’t go to see him, but the reporters still kept asking me about his study methods.”

He complained, "I can't exactly tell them in front of them that Gu Cheng isn't studying seriously and is always doing practice problems while looking at his phone."

Moreover, he doesn't take the problems seriously; he just writes down a solution and considers it done. If I were to be honest, Brother Guang would have come to my door and torn me apart that very day!

He rubbed his arm and complained again, "They have no mercy on me at all, pointing all their cameras at me as if they're afraid I'll run away."

Luo Yi sat on the other side with her arms crossed, looking at him coolly: "I told you yesterday not to go out for the next few days, but you wouldn't believe me and insisted on attending a small brand's event. Now look what happened, you can't even leave the neighborhood."

Chen Lin glanced around, somewhat puzzled, and said, "Where did that kid Gu Cheng go? I've suffered so much for him, and he doesn't even come out to comfort me. Is he still sleeping?"

Yan Xingdong handed him an apple, saying, "Do you think people are as free as you, having time to go out and attend schedule announcements?"

When you called me, Gu Cheng was woken up by a call from Brother Guang. They talked in the conference room for over an hour and haven't come out yet. Brother Guang must have secured a great endorsement deal for him, and they're currently negotiating.

Chen Lin's eyes darted around. "Can we go in and listen?"

Yan Xingdong: "Sure, but you probably won't be patient enough to listen, because the content is actually quite boring."

Chen Lin thought about it and agreed, then asked, "Which brand did Brother Guang help him tear off?"

Luo Yi: "I don't know, but it sounds like it's related to clocks."

Chen Lin became interested upon hearing this.

"Because Guang-ge is optimistic about the development of Chengzi, he even refused the cakes that Rumengling offered. If we hadn't already agreed on a global spokesperson for Rumengling, I think the person in charge would have hung up the phone immediately."

"Which watch brand is it that's piquing Guang Ge's interest so much? It's definitely a higher-end brand than Meng Ling's. I just wonder if he can snag the global brand ambassador title."

Yan Xingdong had some guesses in his mind, but he wasn't sure. He would find out soon enough.

About half an hour later, Gu Cheng came out of the room.

His face showed neither joy nor sorrow, making it impossible to tell whether he had torn off the endorsement.

Chen Lin immediately asked, "Gu Cheng, what brand of watch did Guang bring you?"

Gu Cheng: "Ya Jun".

Everyone else was stunned, and Chen Lin asked incredulously, "You just managed to snag the global ambassador for Ya Jun Watches, all this beauty?"

Gu Cheng said speechlessly, "The international top luxury watch brand [Yajun] doesn't get involved in the jewelry industry, but its watches are always more expensive than jewelry."

Do you think they would so easily choose a young artist like me as their global brand ambassador?

[Yajun] How amazing are clocks?

If it were in China, it would undoubtedly be the number one watch!
If all the international luxury watches were placed in front of an artist, Chinese artists would absolutely choose Ya Jun without hesitation.

Internationally, Ya Jun watches also hold a prominent position, playing a role in promoting Chinese culture.

Many international figures who wear Yajun watches are certainly familiar with the story behind Yajun, demonstrating the brand's first-class cultural output.

The name 【雅君】 contains the character “君”, which represents the core of the brand's culture.

The brand emulates the ancient gentleman, dividing its watches into six categories based on the six arts of a gentleman:
Ritual, music, archery, charioteering, calligraphy, and mathematics.

For each direction, they launched different watches with different functions.

Although divided into six directions, all of [Yajun]'s watches are based on the [Li] series.

"Li" is the first of the Six Arts. In the fixed order of "Li, Yue, She, Yu, Shu, Shu, Shu", "Li" always comes first.

Confucianism believes that propriety is the foundation of a gentleman's behavior and the pillar of social order. Without propriety, "virtue cannot be established and conduct cannot be upright."

Confucius advocated that "without knowing propriety, one cannot stand," regarding propriety as the foundation of one's character.

In ancient times, "rites" encompassed politics, morality, patriotism, and behavioral habits, and were the most comprehensive and fundamental form of self-cultivation among the Six Arts.

In ancient times, music was an auxiliary to ritual, and its main function was to complement the ceremonies of ritual.

【射】【御】Emphasis on military practicality, but attached to ceremonies such as "ceremonial archery" and "ceremonial charioteering".

[Books] and [Mathematics] are basic skills (minor arts), and their importance is second only to etiquette.

While watches cannot completely replicate ancient styles, each series simply carries a specific meaning, and each series has its own best-selling models. However, the "Gift" series will always be the most prestigious series.

Others were so shocked precisely because they knew how prestigious this watch brand was.

Gu Cheng said, "The [Yajun] brand wants me to be the spokesperson for the [Book] series and is willing to give me the title of global spokesperson for this series."

With my college entrance exam score, I am undoubtedly the most deserving celebrity to endorse this series, since none of them take the college entrance exam.

Even if there are people with higher qualifications than me, they're outdated, and brands prefer me. But Guang-ge doesn't think so.

Gu Cheng paused for a moment, then said, "Brother Guang proposed to the brand that I be the spokesperson for the [Gift] series, and that we only need one spokesperson in China, not globally."

"hiss--"

The others gasped in shock.

The spokesperson for the [Li] series in China is, to be honest, a candidate for the global spokesperson for the [Li] series!

As the most important series in the Yajun brand, once you secure the global ambassadorship for this series, the next step is to become the ambassador for the entire brand's entire series!
I have to say, Brother Guang is quite imaginative.

Chen Lin was even more daring than Guang Ge, taking a direct and decisive approach.