I became famous in the entertainment industry by burning incense

Chapter 590: Secured Global Brand Ambassador for a Luxury Footwear Brand! (Seeking Monthly Tickets)

The atmosphere was quiet for several seconds as everyone silently processed the news.

After a while, Chen Lin asked, "So, did Brother Guang manage to get it done for you?"

Gu Cheng shook his head: "I'm not sure. He's been talking for two hours now and we still haven't finished."

This is just a break. Brother Guang told me to come out and rest for a bit, grab something to eat, and then we'll go back in to continue the talks.

Yan Xingdong patted Gu Cheng on the shoulder and said regretfully, "That's the [Yajun] watch, and it's the [Li] series, which is the first of the Six Arts of a Gentleman. It would be worth talking about it for three days and three nights if we could work on it."

It's a pity that these watch brands only hire individual spokespeople, not teams. Otherwise, I would have shamelessly asked Brother Guang to speak to March Sky on their behalf.

Chen Lin smacked his lips and said, "It's impossible to hire a team for the [Etiquette] series, but it's not necessarily the case for the other series. [Music], [Archery], and [Romance] all depend on Etiquette, so there's no chance for them. But [Books] and [Mathematics] belong to the Lesser Arts, so our team still has a chance to win them over, right?"

Luo Yi thought for a moment and said, "[Book] won't work. Apart from Gu Cheng, the other members of our group don't have enough knowledge."

Chen Lin: "Then we have a great advantage in numbers."

Yan Xingdong couldn't help but ask, "How is it big? [Number] refers to arithmetic, mathematical reasoning, and logical deduction. Where can we see that we have an advantage in this area?"

Chen Lin said confidently, "I think you're overcomplicating the concept of 'number.' 'Number' can also refer to quantity. We're a team, and we can meet the requirements of 'number' simply by looking at the quantity!"

Gu Cheng retorted, "Unorthodox methods don't make sense with your way of thinking."

Chen Lin: "If we don't take an unconventional approach, we'll never get the [Ya Jun] endorsement in our entire lives. Sometimes we have to be a little shameless. Maybe we can actually succeed in the end?"
Besides, if it weren't for your excellent exam results this time, which caught Ya Jun's attention and gave her the opportunity to speak with Guang Ge, we might never have even met Ya Jun's manager before we left the industry.

【Ya Jun】 has a very high class and style. The celebrities she usually comes into contact with are either movie queens and emperors or superstars. They are all artists who have been famous in their respective fields for a long time.

These artists are already established veterans in the industry, with a solid reputation that no negative public opinion can bring them down; they are very stable.

【Ya Jun】selects artists based on time, so she never hires popular artists.

After all, being a top star for a time doesn't mean you'll always be a top star.

Moreover, idol groups often cannot escape a three- or five-year cycle. After three to five years, the group's glory will come to an end, and a new top-tier idol group will emerge.

[Yajun] was able to notice Gu Cheng this time because his college entrance examination score was too high.

Many netizens believe that the idea that elite families can raise elite children is a stereotype.

People are all different, even among the same rice. Many parents are graduates of Tsinghua and Peking Universities, but their children only graduated from second-tier universities.

It's not uncommon for parents to be successful entrepreneurs, while their children become spendthrift spendthrifts.

The environment and living standards of our parents' generation are different from those of today. It is very difficult to replicate the success of the previous era in a modern environment.

Otherwise, there wouldn't be movies specifically reflecting real-life education problems, because the parents are billionaires, the first child was spoiled, so they specially had a second child to raise the second child.

In order to raise the alias well, a poor and backward small city was specially created. Everyone in the city was an actor hired by the parents, just to put on a show for the alias.

Parents go to great lengths to appear poor in front of their youngest child, often subjecting themselves to all sorts of hardships.

That's because, according to their way of thinking, they believe that one can only succeed in a backward and impoverished environment.

why?
After all, that's the kind of environment they grew up in.

All they can give their children is their own past experience of success.

Whether this kind of education is a success or a failure is a matter of opinion.

It is ultimately too difficult to raise children in accordance with the development of the times.

Compared to this, perhaps hoping that a child is exceptionally gifted, has a natural talent for learning from a young age, or has the genes to win the lottery is more likely to succeed.

Therefore, in many elite families, Gu Cheng's high score is not attributed to good family education, but rather to Gu Cheng's own excellence.

Ya Jun recognized Gu Cheng's excellence as greater than his family's upbringing, which is why she wanted to get to know him.

After all, it's a knowledge brand with cultural connotations, and [Yajun] also wants to invest in a promising young person who has a high chance of success in the future.

Chen Lin's words made everyone else fall into deep thought.

After a long pause, Yan Xingdong spoke first: "Why don't we do as our youngest son suggested and mention it to Brother Guang? Maybe the brand will actually consider it?"

Luo Yi hesitated and said, "But [Ya Jun] has never signed a team to act as a spokesperson before."

Gu Cheng: "Signing us sets a precedent, allowing us to tap into the youth market."

He also gained a comprehensive understanding of the [Yajun] brand during the previous negotiations.

He couldn't afford not to understand; Guang Ge forced him to read a huge amount of information, just in case he said the wrong thing during the video conference with the person in charge.

He recalled the information and said, "Actually, starting three years ago, [Yajun] has made many attempts targeting young people in the [Book] and [Mathematics] series."

The dial designs are more stylish, ranging from intricate and complex to avant-garde and minimalist… while the prices are only moderately high, not significantly more expensive.

"After its launch, they did not do any promotion or publicity. They just wanted to see the market reaction and did not invite any celebrities to endorse it."

This has led to many young people being unaware that [Yajun] has launched these styles, and even when they see them on the shelves, they feel they don't fit [Yajun]'s style and don't choose to buy them.

Yan Xingdong immediately said, "So all these previous attempts were failures."

But the fact that [Yajun] dares to launch styles that young people like means that they also want to tap into the youth market.

Chen Lin: "Of course, need I say more? Which brand doesn't want to capture the young people's market these days?"
Young people, especially those aged 20 to 30, are bombarded daily with marketing advertisements promoting excessive consumption and loan-based consumption. Under the guise of investing in themselves, these advertisements encourage young people to spend all their money on Alipay and JD.com credit every month, leaving them with nothing as soon as they receive their salary. Some young people even resort to taking out loans to pay off other loans.

In recent years, young people have become a major force in luxury goods purchases. They'll queue up in the middle of the night just to snag one of the limited number of basic handbags from top luxury brands, then pay for them in installments.

Luo Yi had a different opinion.

"Young people in our country are relatively pragmatic and cautious about taking out loans. Young people in other countries are being eroded by the system, with everyone overspending and relying on loans to stimulate the national economy. But this is all just a false prosperity within the country!"

Chen Lin shrugged: "I don't know about that, because I'm a young person myself, so I think young people are easier to fool and more prone to impulsive spending than middle-aged and elderly people who are difficult to deal with."

"[Yajun] Those product lines didn't sell well because they didn't hire a suitable spokesperson or do any marketing or promotion. These classic, established brands are too cautious; they lack the daring and innovative spirit of new brands, which makes them always a step behind in online operations."

He confidently stated, "March Sky is currently the trendsetter. By acquiring us, we can bring a group of young listeners to [Ya Jun]."

Oh, right, forget about poor people. I think given [Ya Jun's] pricing, they probably won't rip off poor people.

"Clap clap clap!" Gu Cheng raised his phone, turned on the speakerphone, and a burst of applause immediately came from the phone.

He turned his phone over, and Guang Ge's face appeared before everyone.

Not long after they started chatting, Gu Cheng dialed Guang Ge's number, and Guang Ge listened to the whole conversation.

Zhang Guang said frankly, "Xiao Lin, your idea is very good. This afternoon you will have a meeting with Gu Cheng. I need you to go with me to persuade the person in charge of [Ya Jun]."

Chen Lin was startled and quickly shook his head in refusal: "No way, I'm just a master of empty talk, I'm no good at real combat!"

Zhang Guang: "No, I think you're great!"
"Use your sharp mind to tear apart their defenses!"
-
At Chenxi Entertainment.

Sui Lingfang is also actively communicating with the person in charge of Lingyu.

The process of persuasion is much easier than you might imagine.

She guessed correctly. Compared to Jinli needing Lingyu, Lingyu needs Jinli even more to deepen the brand's core values.

So she simply proposed that Jinli become Lingyu's global spokesperson, and Lingyu's meeting lasted only half an hour before the news came—

We can talk!
But the negotiations that followed were the most grueling.

Lingyu is only a mid-range luxury brand, not a top-tier luxury brand. Because of the current buzz, many top-tier luxury brands want to collaborate with Jinli, and Jinli needs to make the decisions.

Therefore, Jinli cannot stay in the video conference for the entire time and will often leave.

In addition to collaborating with other top luxury brands, she is also in talks regarding global brand ambassador contracts with Fangfei and Rumengling's handbag series.

In addition, Yu Linling called today, wanting to appoint Jinli as the global spokesperson for her new Chinese-style women's ready-to-wear clothing.

Previously, Yu Linling had been struggling with whether to open a women's clothing line for a long time, but unexpectedly, Jinli's college entrance examination results forced Yu Linling to make a choice.

No need to hesitate, just choose Jinli!
No one is more suitable than Jinli, and there is no more suitable moment to make the official announcement!

In addition, the Ru Meng Ling perfume line also wants to renew her contract, shoot several new perfume commercials, and even wants to appoint Jin Li as the brand ambassador for the perfume line in China...

After all, the new fragrance "Freedom Cooling" endorsed by Jinli has become a hit again in the past few days.

Many people in the group are now discussing whether to directly give Jinli the global perfume brand ambassadorship to penetrate the Chinese market.

China has a large population and very strong purchasing power.

So many brands want to collaborate with Jinli, making Jinli's time increasingly precious.

During the negotiations, Sui Lingfang also seized on this point to emphasize.

Every time Jinli leaves during a video conference, it attracts Lingyu's attention and worries them.

Sui Lingfang noticed this, and every time she went out, she would deliberately say, "Another brand has approached Jinli to sign a contract. Normally, Jinli wouldn't go out easily to show how much she values ​​you."

However, some brands are quite large, so it's necessary to go out and communicate with them.

Each time he spoke, the representative from Lingyu's side responsible for the negotiations was drenched in sweat; the pressure was immense!
The negotiations lasted three hours before ending, but not because Sui Lingfang continued to exert pressure, but because—

The assistant received a call from Zou Da and learned some news. His expression changed drastically, and he hurriedly ran into the conference room, speaking quickly to Sister Fang with his head down.

Sui Lingfang was initially calm, but her expression changed at a certain moment.

After her assistant left, she composed herself and said, "I'm sorry, our negotiations may have to be suspended for a while."

The person in charge of Lingyu breathed a sigh of relief and immediately said, "Is there some urgent matter? You can take care of it first, and we can talk again in a few hours."

Sui Lingfang smiled slightly at them, "It's nothing urgent. Just now, the person in charge of Adidas in China contacted Chenxi Entertainment."

He said Jinli is a very talented artist, and Adidas noticed that she doesn't have a regular shoe endorsement, so they wanted to talk to us about it.

The person in charge of Lingyu's team changed his expression drastically and wiped the cold sweat that had instantly appeared on his forehead with a tissue.

He remained silent for several seconds, and Sui Lingfang waited patiently.

The person in charge of Lingyu took a deep breath, his palms sweating profusely. He gripped the tissue in his hand tightly and said:

"Let's sign the contract according to your terms! Jinli will become our global brand ambassador, and she will be able to participate in a portion of the profits for each main product she endorses. We promise that during her endorsement period, she will endorse at least two shoe products every year."

The pressure from Adidas made Lingyu make up her mind instantly and stop hesitating.

Sui Lingfang smiled slightly at him, "I guarantee you will be glad you made this decision today. Jinli's future will be even better than it is now."

The person in charge leaned back in his chair, letting out a sigh of relief after making the decision. He rubbed his tired temples and said with a wry smile:

"All I know is that with you, a shrewd agent, overseeing things for Jinli, she's already taking away almost 10% of our annual profits."

Sui Lingfang smiled without saying a word. She knew that this was not actually Lingyu's bottom line, but she estimated that it was close to the bottom line. It should be the highest level of authority that the person in charge could grant.

Lingyu's shock likely stems from the fact that artists also have to share the profits, but given Jinli's status, especially during this special time, Lingyu would have to pay a price to win Jinli over.

After receiving Lingyu's reply, Sui Lingfang went out and made a phone call to Adi.

When Adidas received the call, the representative enthusiastically said, "We're willing to sponsor Jinli. Jinli doesn't have any shoe endorsements yet, right?"

Sui Lingfang spoke with the person in charge for a few minutes, and then said regretfully, "I'm sorry, Adidas was a step too slow. Jinli just signed the shoe endorsement deal."

The Adidas representative looked surprised for a moment, then quickly asked, "Can I know who took Jinli first?"

Sui Lingfang: "Of course, the official announcement will be made in a few days. Jinli has signed with Lingyu and become its global brand ambassador."