I became famous in the entertainment industry by burning incense

Chapter 591 Multiple Brands Offer Blessings, "Dawn" Premieres

"It's actually feathers?"

The serious voice of the Adidas representative came through the phone, showing even more concern than Sui Lingfang had imagined.

"With Jinli joining the team, Lingyu has finally found its soul. It's a pity that Adidas could have given Jinli more."

Sui Lingfang smiled but remained silent.

Lingyu acted quickly; before the contract was even finalized, they officially announced on their Weibo account that Jinli had become their global brand ambassador.

The speed of their actions left industry insiders in awe.

Many brands were envious after seeing Jinli's results, and they immediately contacted Chenxi Entertainment, but they couldn't even get through to the company's phone.

However, some brands can get on the fast track and quickly finalize contracts without the other party's knowledge.

Only a few days after the college entrance examination scores were released, and the Jinli topic was still gaining traction, Lingyu immediately made an official announcement, effectively capitalizing on the trending topic.

Netizens flocked to leave comments on the official announcement blog.

[Wow, that was fast! Well done! A global brand ambassador! Lingyu has great taste; I'll only buy Lingyu shoes from now on!]
[I used to think Lingyu shoes were ridiculously expensive, all looks and no substance, but now that Jinli is their spokesperson, I suddenly feel that Lingyu is worth it!]
[Lingyu chose Jinli, and suddenly felt that she was not only beautiful, but also had thoughts and a soul. But can't Lingyu really release some affordable shoes? Even in the two or three hundred yuan range would be fine (crying)]
……

The comments from netizens were very enthusiastic, and Lingyu's operations team is actively reviewing these genuine comments.

At this point, they were actually somewhat relieved that Jinli didn't have a professional fan club, so that they wouldn't manipulate data and copy the same old flattery under every brand she endorsed.

As brand operators, they can easily identify netizens' genuine opinions and see if improvements can be made.

After noticing that the comment "Can the price be lowered a little more?" received many likes from netizens, Lingyu's team actually held a small meeting to discuss whether the price could be reduced.

Are shoes really expensive to make?

Putian, a city that specializes in counterfeiting shoes and can even make them so realistic that the genuine articles can't tell they're fake, and which can also make them last longer than the genuine articles, has something to say.

The production cost of the shoes is not as high as you might imagine, but they can sell for thousands of yuan, and most of that value comes from the brand.

As a light luxury brand, Lingyu's positioning includes the word "luxury".

"Affordable luxury" is still luxury. Unlike the shoe positioning of sports brands, it doesn't actually have any shoes priced below 500 yuan.

The most common price range is in the thousands.

This price range has the most shoe styles, while those below this range have fewer styles, and they are often the harder-to-sell styles, which is why they are discounted and can be bought for as low as 500 yuan.

Shoes that can be bought at Lingyu for two or three hundred yuan are a challenge for the brand.

If we were to launch shoe models in this price range, would it damage the brand positioning? Would it blur the brand value? Would it lower the brand's perceived quality? How many models should we launch?

For this reason, Lingyu even called Jinli for advice.

They asked, "If we used the co-branded product we developed together for advertising, and it could be bought for just over three hundred yuan, would you be willing to do that?"

Jinli was a little confused when she heard this question.

She said, "You shouldn't be asking me, but rather asking yourself, are you willing? From my perspective, no matter what price you set, it won't affect my interests."

"If the price is too low, your share of the profits will also be affected."

Jinli smiled and said, "No, my greatest strength is that I have a huge mass market. If you set the price low, more people will buy it."

she said lightly.

Similarly, if the price is high, fewer people will buy it.

However, generally speaking, the pricing of a product is determined by the brand positioning. Many luxury brands can launch affordable products, and a large number of people are willing to pay for them.

But if they launch affordable products, can the brand still be called a luxury brand? How do customers who were willing to pay for the brand premium feel?
Jinli stated frankly, "What you should be asking is not me, but how to properly sort out the brand image and achieve a balance between the needs of netizens and the brand value."

Lingyu is ultimately too young, and the flood of comments and buzz online has made the brand a bit arrogant.

But this was not a problem for Jinli.

Launching affordable products would benefit her fans.

Launching expensive products would boost her commercial value.

She has more than just Lingyu as a luxury brand ambassador, so there's no need to worry too much about Lingyu's haphazard approach to positioning.

Now she has a sense of confidence.

Moreover, Lingyu's current dominance on the internet is about to disappear.

Jinli is currently negotiating contracts with Fangfei and Rumengling, both of which are known for their stability.

They will sign contracts with the artists first, and then make an official announcement.

However, negotiating contracts takes time, especially when the interests involved are in the tens of millions, and if the cooperation period is prolonged, the amount can be in the hundreds of millions.

This amount is considered a large deal in business negotiations, and it's impossible to reach a conclusion in just one or two days.

Both companies were initially quite calm. After all, given Jin Li's current popularity, the first endorsements she would approach would definitely be top-tier ones, and considering the time spent negotiating and finalizing contracts, they would absolutely be the first to make an official announcement.

As a result, Lingyu suddenly made an official announcement, catching Fangfei and Rumengling completely off guard.

No, Lingyu signed the contract so quickly?
Didn't Chenxi Entertainment say that Jinli didn't accept any brand collaboration invitations before the college entrance examination results were released?

How could Lingyu move so fast?!
The heads of the two brands called to inquire and learned that Lingyu had reached a verbal agreement with Jinli today and was negotiating the contract. Lingyu couldn't wait to announce the news first.

The heads of the two brands looked as if they had swallowed a mouthful of bitter medicine, their expressions grim.

You really don’t care about martial ethics!

I'm afraid there will be other brands... no, there will definitely be brands like Lingyu who, as soon as they reach a verbal agreement with Jinli, can't wait to sign a contract and immediately announce it on Weibo!

Time is money these days. Whoever partners with Jinli first will gain a huge amount of traffic.

So Fangfei and Rumengling didn't wait any longer and immediately followed suit by posting their official announcements on Weibo!

Ru Meng Ling and Fang Fei had a great understanding; they announced their relationship an hour apart.

Like a Dream: [Congratulations to Ms. Jinli for becoming the global VIP room ambassador for Like a Dream! Let's grow together with her and explore new possibilities]

[666, Lingyu made her official announcement this afternoon, and unexpectedly, Rumengling also made its announcement this evening. Who will be next?]
[Global ambassadorship for a private room/suitcase brand? That's quite a significant endorsement! Ru Meng Ling has many classic bags; my mom really loves them!]
[Besides endorsing their new perfume, how did Jinli get involved with handbags? Wait, I just realized that Jinli also endorsed the "Like a Dream" handbag brand? Have I lost my memory? I have absolutely no recollection of that!]
[It's normal not to remember, because Ru Meng Ling didn't officially announce it on its official Weibo account. Jin Li previously endorsed Qing Lan bags, but Qing Lan was acquired by Ru Meng Ling, so Jin Li, who was signed by Qing Lan, was naturally brought under Ru Meng Ling's umbrella.]
Netizens believed that the official announcements for tonight would conclude there.

But an hour later, Fangfei offered an even more prestigious endorsement.

Fangfei: [@Congratulations to Ms. Jinli on becoming Fangfei's global brand ambassador!]
This official announcement was brief, but each word, when taken out of context, carries significant weight.

Before long, the official announcement frenzy sparked by Fangfei propelled all the brands that officially announced Jinli today to the top of the trending searches.

Netizens clicked through each one to see, and couldn't help but exclaim:
"This is the true power of the college entrance exam results!"

"When the college entrance exam scores were released, no brands made any noise; only netizens were celebrating and discussing how she achieved such a score. It felt like something was missing, and it turns out it was the lack of brand celebrations!"

[Three endorsements were officially announced today, but only Fangfei's is truly significant. Has Shui Lingling been chosen as the global ambassador so easily?]
The selection of a global ambassador for a luxury brand involves extensive consideration before the decision is made, and such ambassador contracts are not limited to three or five years.

If the spokesperson's reputation and image remain intact during the endorsement period, even if their popularity has declined, the brand will not easily replace them. The collaboration between the two usually lasts for more than ten or even several decades.

Fangfei decided on Jinli so quickly, which surprised me, but it also felt natural.
Jinli is great. Anyone who has met her will agree that she is an outstanding artist. She has a stronger core than other artists.
All night long, all social media platforms were buzzing with discussions about Jinli.

Blog posts tend to be mostly text-based, but on video websites, especially short video sites, Jinli has become a frequent visitor to those sites since her score was released.

Even though the results have been out for a few days now, many people are still watching a few videos and seeing news about Jinli again.

I thought that was the end of it.

To the surprise of netizens, Guangyue Media, which has always maintained a low profile, also joined forces with other brands to stir up trouble.

At 8 PM, Ru Meng Ling posted another official announcement, congratulating March Sky on becoming the brand's global ambassador!
At the same time, Ru Mengling also specially tagged Gu Cheng to celebrate his high score in the college entrance examination, saying that he has a bright future and that the brand will grow together with him.

These words of blessing were originally meant for March Sky, but Ru Meng Ling specifically tagged Gu Cheng and singled him out, which, combined with Ru Meng Ling's official announcement of the entire group's endorsement...

[Excuse my frankness, but it seems like Gu Cheng's influence has boosted the March Sky brand's endorsement?]
[I've always been a fan of the group, but I still have this feeling this time. Could it be that March's global ambassadorship was just because of Gu Cheng?]
Haha, why does Ru Meng Ling seem to have a simp vibe to it?

Haven't you noticed? "Like a Dream" only has the March Sky team as its spokesperson, but there's no official announcement of Gu Cheng as a solo spokesperson. Could it be that they wanted to get Gu Cheng but failed?
My brother works at Ru Meng Ling. You guessed right, but you also guessed a little wrong.

Ru Meng Ling has always approached March Sky through their global brand ambassadors, so as long as Gu Cheng doesn't do too badly on his exams, they will sign him.

But this time, Gu Cheng did exceptionally well in the college entrance examination, so well that Ru Mengling wanted to sign him as their personal spokesperson. Unfortunately, Gu Cheng didn't think much of the other product lines under his management.
[Leaving aside the global endorsements, the best product that Ru Meng Ling made was the handbag, but that has already been given to Jin Li, and it's impossible to give it to Gu Cheng.]

In addition, apart from "Assassination", Gu Cheng has no other achievements in film and television, and his resume is thin. In other matters, he relies on the March Sky team to carry out his activities and rarely has any personal schedules.

If we only consider the influence of individual celebrities, Gu Cheng is not as good as Jin Li. It's not surprising that Ru Meng Ling decided to give the bag to Jin Li. The most important storyline was given to Jin Li, so the other storylines are not very attractive to Gu Cheng.
Online, the brands that the two celebrities officially announced have seen their popularity soar.

Brands that previously signed endorsement contracts with Jinli and March Sky have also emerged this time, joining this traffic feast.

Tiangong Jewelry: [Warmest congratulations to our brand ambassador, Ms. Jinli, on achieving excellent results and high scores in the college entrance examination!]

Domi: [Warmest congratulations to our spokesperson, Ms. Jinli, on her outstanding achievements in the college entrance examination, marking the beginning of a new chapter in her life!]

Other brands such as Black Bear, Fanghua, and Lanxi also jumped out to offer their congratulations, making netizens feel that the missing piece of the puzzle had been completed.

Although the brand's response was slow, at least they made up for it.

The fact that a brand offered a separate congratulatory message to Gu Cheng from March Sky left many people both amused and exasperated. Gu Cheng achieved a high score but signed an endorsement deal with the entire group, so why would a brand come out to congratulate him? Isn't that a bit like trying too hard to piggyback on his fame?
However, Gu Cheng's fans didn't mind the excitement tonight, and the group fans of March Sky didn't mind at all.

As for netizens, they were extremely pleased to find that the trending topics on blogs were full of brands congratulating the two artists on their high scores in the college entrance examination.

Excellent, excellent! Their high scores make it perfectly reasonable for them to receive such attention!

This is the kind of trending topic they want to see.
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July 1st arrived quickly, and "Dawn" was officially released!
The traffic frenzy brought by the brand's blessing message to Jinli still seems like it was just yesterday. Jinli's popularity has greatly increased, and the first thing to benefit from it was the drama "Dawn".

Director Chu Chenliang went to great lengths to capitalize on Jin Li's popularity during the promotional period for this drama. Industry insiders had long suspected that Jin Li might have signed some other agreement with the production team to do so.

By piggybacking on Jinli's popularity, "Dawn" really took off, firmly holding the top spot in pre-sale box office, and its popularity surged again when Jinli received blessings from various brands.

Now that the movie has been released, its box office on the first day has been phenomenal, with tickets in many places being hard to come by, and scalpers have even started offering to buy movie tickets on behalf of customers.