I became famous in the entertainment industry by burning incense

Chapter 595 Ya Jun Announces Spokesperson, March Sky's Popularity Outshines Tian Ding
After finalizing the endorsement deal with March Sky for their "Number" series, Ya Jun Watches has refocused its attention on Gu Cheng.

Zhang Guang didn't forget his original purpose; from the beginning, he wanted Gu Cheng to become the spokesperson for the "Li" series.

We don't need a global spokesperson; just securing a spokesperson in the Chinese market would be a very powerful move.

In Zhang Guang's eyes, March Sky's ability to secure the endorsement for the "Number" series was a breakthrough.

This means that the internal workings of [Yajun] Watches are not entirely incompatible with young people; they want style, but they also have to consider the ever-growing young market.

In recent years, young people have gradually become the main force in shopping, and their enthusiasm for luxury goods is higher than before.

As long as it suits their preferences, they don't mind using methods such as credit card payments or installment payments to satisfy their desires.

In addition, because Jinli took the lead in officially announcing several luxury brand endorsements, the online reaction and public opinion gave Yajun Watches a lot of confidence.

Such a massive amount of traffic would be tempting for any brand.

So, thanks to Zhang Guang's rapid push, just two days later, Ya Jun finally relented and agreed to let Gu Cheng become the spokesperson for the Li series.

After confirming a verbal agreement and signing a letter of intent, [Yajun] finally stopped being reserved and quickly publicized the news on its official blog.

Yajun Watches: [Congratulations to @MarchSky on becoming the global ambassador for their "Number" series. Youth knows no bounds; surpass yourself and break free from established boundaries!]

Just five minutes after that blog post was published, the brand posted another official blog post.

Yajun Watches: [Congratulations to @GuCheng on becoming the brand ambassador for their "Gift" series in China. Hardship and adversity temper one's character; with gentlemanly conduct, fame will soon be known throughout the world!]

The two official announcements in quick succession caused an uproar in the comments section of the official blog, and March Sky, Gu Cheng, and Ya Jun Watches also topped the list of the top three trending topics.

In addition, netizens have created a very interesting term—

#Would Gu Cheng be considered to have carried the March Sky team?#
While Chen Lin was browsing the news in his villa, he saw this article and immediately said, "It's definitely a carry role. Without Gu Cheng, the brand wouldn't even consider us."

Clicking into this trending topic, he found that many Marchday fans were arguing.

Group fans only support the group, not the individual members.

Everyone's efforts are the efforts of the whole team.

When discussions arise about "so-and-so is more amazing" or "so-and-so is less popular," the group's fans are very unhappy.

Why strive to be number one? Can't we just focus on building a strong team?

Chen Lin found that the online sentiment was different from what he had expected. He scratched his cheek, not understanding what was so interesting about it.

Admitting you're not as skilled as someone else isn't difficult, especially when that person is your teammate.

He voiced his doubts, and Yan Xingdong said, "The feelings between group fans and individual fans are still somewhat different. As we carry out more and more individual activities, the conflicts between group fans and individual fans will also increase. I have already predicted that in the future, there will be a bloody storm among the fans."

Chen Lin said helplessly, "Can you ask them to stop arguing? It's nothing."

Luo Yi took a bite of her apple. "That's what you think is nothing, but that's not how the fans see it. Besides, these things are hard to interfere with unless we issue a joint statement."

Gu Cheng had just stepped out of the room. He had been inside discussing the contract and was feeling a bit overwhelmed, so he decided to come out for some fresh air.

I happened to overhear their conversation and asked, "What statement?"

Yan Xingdong showed him the trending topics on the internet.

Gu Cheng glanced at the entry and raised an eyebrow with interest.

Those who are in the know understand their own situation. March Sky was able to get the endorsement of Ya Jun Watches, which is indeed thanks to their own connections.

He said, "So now you all have to call me 'Dad'?"

The next second, Yan Xingdong, Luo Yi, and Chen Lin said in unison, "Hey, good son!"

Gu Cheng: ...

He paused, then leaned lazily against the wall, "So, what were the sons just discussing?"
-
It's not surprising to the industry that all members of the band March are trending on social media.

But to trend on social media during this special summer season, without needing any promotional costs, has already made industry peers envious.

"It seems that Jin Li and Gu Cheng will dominate the summer TV season. What were these two stars thinking? Why did they give up being celebrities and go to take the college entrance examination? The whole internet is treating them as model students."

One media professional complained.

Because of Jin Li and Gu Cheng, business has become significantly more difficult this summer. Many celebrities are unwilling to buy gossip and traffic, so the market is not booming.

Another colleague said, "Maybe she wants to pursue further studies. Jinli's story is truly inspiring, considering that she started from a very low point and it's even more difficult for her to get good grades."

You know what, I'm even planning to let my son watch Jinli's past live streams. Maybe he'll get some inspiration for his studies. If he does get a breakthrough, I'd be happy to worship Jinli every year.

Others said, "Whether they want to enhance their resume or are just creating hype, being able to prove themselves through the college entrance examination shows their ability. Other celebrities who disagree can also take the college entrance examination."

Suddenly, someone seemed to have noticed something and said with interest, "March Sky's official announcement today completely overshadowed 'Shining Glory,' could it be intentional?"

As soon as these words were spoken, the media outlets curiously checked the trending topics.

I didn't know until I watched it that today is the broadcast time for the first performance stage of "Shining Glory". The "June Summer" group, which Tianding Entertainment has high hopes for, will also have their first official debut in this episode.

To generate buzz for June Summer, Tianding Entertainment's official blog made a rare move by reposting the program's link after its release, with the caption: "[Tonight, the king descends!]"

The text may have made some netizens uncomfortable, including fans of artists under Tianding Entertainment, who stood up for their artists.

Tianding Entertainment failed to achieve the desired publicity effect and instead provoked a wave of criticism from fans.

[It was one thing before that March Band overshadowed my brother—they were just not as skilled, and March Band was good enough—but now that March Band has left, what makes this new June Summer team the company's ace team?]
[A completely new group that hasn't even debuted yet, talking so confidently, aren't they afraid of biting off more than they can chew?]
[Can you please properly plan the development path for your artists? My sister hasn't had any public appearances for a month, even though she had three variety show appearances last month! She's really unlucky to be with Tianding. In other companies, top-tier artists are always being pampered!]
Tian Ding's public relations department probably didn't anticipate that this text would cause such strong dissatisfaction among fans, who were discussing whether to delete the promotional post or revise the text. When this proposal reached He Yan's ears, he frowned in displeasure: "Delete what? There's no reason to delete a blog post that's already been published. Doesn't that make the company seem afraid of the fans?"

However, considering the fans' dissatisfaction, He Yan reluctantly said, "Make the text look better so that everyone is satisfied."

Tianding Entertainment's public relations department had to expedite the revisions, and the final version was—

Tonight, the people's hopes have been fulfilled!

The text was revised, and the promotion could have started. No, to be more precise, the promotion started when the fans came to criticize it.

Despite the barrage of criticism, controversy is still controversy, and it even brought some netizens to the stage of June Summer.

The official blog of "Shining Glory" was very cooperative and quickly edited a one-minute clip of today's first performance, with June Summer taking up about 30 seconds of the clip.

Just as the popularity of this variety show was about to skyrocket, things finally started to develop as expected. Then, Yajun Watches officially announced March Sky and Gu Cheng as its brand ambassadors.

Wow, all the netizens' attention has been drawn to Ya-Jun and March Sky.

Shining Glory?
That's definitely not as important as Ya Jun!

These media professionals, after learning about what happened on the blog, curiously discussed: "You guys say that Yajun Watches didn't make an official announcement earlier or later, but just when 'Shining Glory' was releasing stage highlights, was it intentional?"

"Intentionally? Impossible. This variety show isn't high-profile enough to warrant Ya Jun Watch's attention. Ya Jun Watch is a top-tier luxury watch brand. They can announce it officially whenever they want without considering anything else."

Some speculated: "Could it be that Zhang Guang asked Ya Jun to announce the spokesperson today because March Sky is collaborating with Gu Cheng and Ya Jun?"

"Zhang Guang?" Someone thought of Zhang Guang and said, "That's quite possible, after all, this person is quite shrewd."

This is actually a case of media people overcomplicating things.

Zhang Guang did not offer any suggestions on when Ya Jun Watches should make its official announcement. Instead, Ya Jun heard that Jin Li's first endorsement announcement had been beaten to the punch by a mid-range luxury brand, leaving Fang Fei and Ru Meng Ling in a very passive position.

To avoid any unforeseen complications, Ya-Jun officially announced the agreement on her blog immediately after signing a verbal letter of intent with March Sky and others.

Of course, it was also to ride on Gu Cheng's popularity as soon as possible.

As time goes by, the hype surrounding Gu Cheng's college entrance exam results will gradually decrease. Right now, it's at the peak of the hype, so it would be a real shame not to make an official announcement soon to capitalize on the buzz.

As soon as Ya Jun Watches officially announced its endorsement, Tian Ding Entertainment received the news. The momentum they had worked so hard to build was stolen by March Sky. The whole internet was discussing March Sky and Gu Cheng, without giving any attention to June Xia.

Even if there are any, they are mostly sarcastic.

[Did Tianding Entertainment abandon March Band just to promote a completely new group? If this group is talented enough, why would they need so much marketing and promotion from the company?]
[Tianding Entertainment has been up to something lately, constantly promoting newcomers. Anyone who didn't know better would think these guys were the CEO's sons!]
He Yan saw the news circulating online and his face turned very ugly.

He quickly called the deputy director of the public relations department and asked him if he could suppress the hype surrounding March Sky.

The vice minister looked surprised, then stared at him with an incomprehensible gaze, causing He Yan to frown and feel displeased.

"You're a veteran in the public relations department, and you've handled many public relations cases. Before March Sky, it was because of your excellent public relations that we were able to avoid several crises."

"I just want you to release some information, preferably negative, to dampen the hype surrounding March Sky. You don't know anything about this, do you?"

The deputy minister's lips twitched slightly, and after a while he said, "President, this is an official announcement from Ya Jun Watches. We can't suppress the hype. Tian Ding can't compete with Ya Jun."

In addition, I do not have any dirt on Marchday. I helped them with public relations before because the company's plan was good, and those people were indeed very outstanding, so they could always find different angles to resolve the crisis.

Furthermore, Gu Cheng's college entrance exam scores were so outstanding that there was already a lot of online discussion about him, and we can't possibly suppress that curiosity.

Even the deputy minister couldn't help but admire Zhang Guang, saying, "Zhang Guang has a great artist under his command!"

Gu Cheng took the college entrance examination at the critical moment of changing jobs, and even achieved such a high score. In the eyes of the deputy minister, he was just born to be fed by God!

If Gu Cheng were still an artist under Tianding Entertainment, he could use this opportunity to let Gu Cheng start his own business first, and he could develop better than ordinary first-tier artists.

Pity.

He Yan's face darkened when he heard the vice minister's repeated refusal.

He disliked this vice minister intensely, always thinking he was a good-for-nothing who couldn't solve any problems.

He Yan naturally didn't think about what kind of questions he had raised.

He thought for a while and said, "June Xia must debut with 'Shining Glory.' The company has invested a lot of resources in them. If they can't debut, then all the contracts signed in advance will be void."

"Talk to the talent agency and ask them to allocate more gigs to June Summer, preferably high-quality ones."

After a moment of silence, the vice minister couldn't help but say, "President, June Summer is just a new group. Giving them a lot of high-quality gigs is a waste, and the sponsors might not even be willing to accept it."

These high-quality gigs were given to them, leaving some of the company's top artists without any gigs. Their exposure has decreased dramatically this month, and fans have already complained on the official Weibo account.

Upon hearing this, He Yan interrupted with great dissatisfaction: "Artists have to accept the company's arrangements. If it weren't for the company, they wouldn't even have a chance to get ahead!"
I just asked you to free up some gigs for June Summer. Tianding Entertainment has so many top-tier artists. If each of them could free up one gig for June Summer, it would fill her schedule to the brim. It's not as exaggerated as you're making it out to be.

Don't try to twist your own incompetence into the company exploiting its artists and denying them exposure. It's just a gig!

The deputy minister opened his mouth slightly, but ultimately remained silent.

He Yan may never know what price he had to pay to bring a high-quality variety show to June Summer.

Moreover, why should top-tier celebrities give up their gigs to June Summer?
The company has done its best to arrange announcements for June Xia.

However, if this group doesn't become popular, even the best resources won't help. In the end, Tianding can only spend money and do favors to cultivate them.

The deputy minister glanced at He Yan, then turned and left the office.

He needs to consider resigning.