Extracting skills from movies

The day after the UFC middle and heavyweight title defense.

North American media were dominated by a piece of news:

"Boxing champion Tyson launches a cross-border challenge to Eastern champion Du Sheng!"

As a controversial heavyweight legend, Tyson enjoys extremely high popularity around the world.

In the Eastern country, thanks to the ridicule in the ear-whispering skit on the Spring Festival Gala, Tyson's name has become almost a household name.

Although he has had many controversial incidents, in many people's minds, Tyson is still a symbol of top strength in the fighting world.

It even became a being that people said could fight giant beasts alone.

As the only Chinese world champion who has defended his title consecutively, Du Sheng's reputation in China has already surpassed Tyson.

This comparison has sparked widespread public discussion:

Who is stronger?
Ever since Du Sheng won the K1 King of Fighters title, this issue has been attracting much attention and the heat has never diminished.

Now, with news of this exciting matchup coming out, the answer seems to be about to be revealed.

At the same time, rumors about Du Sheng, the Hearst sisters, the Samsung Princesses and Taylor have once again become a hot topic.

Many short videos or photos taken by Zhui Zaiwei appeared on streaming platforms such as LME (Lianzhong) and TVING.

The combination of these two factors further increased the attention on this competition.

The online popularity of these socialites and Taylor also increased a lot.

As to whether they were behind this, that is a matter of opinion.

Especially after these videos were forwarded back to China, they once again sparked a craze.

Some big V bloggers who rely on traffic have even started a voting series for Du Sheng’s rumored girlfriend.

All the women he has had scandals with since his debut are listed, commented on, and tourists are asked to vote on who will be his last stop.

It’s true, this is very effective in attracting attention and traffic.

For example, fans of Fan Bingbing, Girls' Generation, Zhang Baizhi, Gao Yuanyuan, etc. who truly wish them well will pay attention and even vote.

There are also some extreme fans who will vote against their idols in order to help them win.

Not to mention Du Sheng’s huge fan base, even if only a part of them comes, it will bring huge traffic.

However, the works that brought the greatest benefits are those related to Du Sheng.

For example, "The Princess Weiyoung", Lai Shui-qing's next masterpiece after "The Heaven Sword and Dragon Saber", was promoted very enthusiastically before.

In addition to the first-line leading actors such as Su Youpeng, Fan Bingbing, and Jia Jingwen, Du Sheng was also invited to make a guest appearance in this drama.

After the latest fifth episode was aired that day, Du Sheng and Fan Bingbing happened to appear in the same screen, and the show immediately topped the ratings charts for Sichuan Satellite TV.

In addition, there is "Drawing Sword", which was selected by Yangshi as the pioneer of military themes.

Although Du Sheng did not star in this drama, since it was broadcast on Yangshi + Phoenix TV, he solemnly promoted it on Renren on the day of the premiere, and now he has also benefited from the popularity.

Following this trend, it is only a matter of time before we become champions on two platforms at the same time.

Of course, for older audiences, they are more concerned about the upcoming exciting showdown!

Many people believe that if Du Sheng can defeat this legendary boxing champion who has dominated the boxing world for many years in front of a global audience, it will be a powerful counterattack against the Beacon Country.

However, there are also voices pointing out that Tyson has retired for many years and is in far worse shape than before.

However, before these remarks were implemented, they were quickly opposed by Tyson's loyal fans.

They insist that Tyson deliberately lost several fights before his retirement in order to earn extra income, not because of a decline in strength.

In those matches, Tyson never gave his all.

Even in the last match, he chose to sit on the ground and wait for the referee to finish counting.

All these prove that Tyson is just trying to make money and is even betting on himself to lose!
And he himself confirmed it last month.

Therefore, these boxing fans feel that you can say that Tyson is obsessed with money and will do anything to cheat people out of it, but to say that he has no strength is absolutely unacceptable.

Especially internationally, the debate about whether Tyson still has top strength continues to ferment as news of this explosive duel spreads.

Even some internationally renowned betting institutions have opened handicaps for the two.

This has never happened in recent years.

It also proves from the side that the reports of Tyson VS Du Sheng have spread all over the world.

Domestic audiences are generally optimistic about Du Sheng's abilities.

I believe he has a great chance of winning, at least 7%!
There is no way. This is the only Chinese champion in the world. We must be optimistic.

What's more, Du Sheng has fought in Wulin Legend, K1 GP, and UFC Championship, and his crushing strength makes them full of confidence.

However, in the beacon country across the Atlantic Ocean, public opinion presents a completely different picture.

When the news that Tyson was challenging the Eastern boxing champion Du Sheng spread, the scene was extremely lively.

However, the media that once criticized Tyson have undergone a 180-degree change in attitude.

They began to publicize his glorious history and achievements, predicting that Tyson could easily defeat his Chinese opponent.

Although Tyson has various problems, he is a beacon of the country after all, and the media naturally tends to favor their own people.

Under the influence of the media, the public temporarily put aside their sarcasm towards Tyson and instead gave him support and encouragement.

Of course, this unified voice mainly comes from the mainstream media.

Or the media that received money.

In order to attract attention, some third-rate tabloids will definitely exaggerate the incident as much as possible.

For example, some tabloids deliberately found photos of Du Sheng in ancient costume dramas and published them side by side with Tyson's gorilla image.
They also gave Du Sheng the nickname "Kung Fu Successor" and seriously discussed whether Tyson would be defeated by one punch of the mysterious oriental Kung Fu.

Influenced by the Kung Fu craze triggered by the movies of Bruce Lee and Jackie Chan, many people in the Beacon Country are still full of curiosity and interest in Eastern martial arts.

Plus Du Sheng’s last video of 1 VS 30, it was full of explosions and mystery.

Such reports undoubtedly satisfy the curiosity of all kinds of people, while also increasing the suspense and appeal of the competition.

In addition, action films released in the Lighthouse Country in recent years often feature an oriental character with extraordinary powers, which adds suspense to the plot and arouses a wave of desire for exploration.

For example, the Guardian in "The Matrix" and the Taoist priest Baimei played by Du Sheng in "Kill Bill 2".

The combination of various factors makes people in North America want to know whether Eastern Kung Fu is really that magical!

And this time, it is expected to be thoroughly confirmed.

Therefore, when the news of this matchup was announced, it immediately attracted the attention of countless viewers around the world.

Along with the high attention comes huge commercial interests.

For professional boxers, every fight is a carefully planned entertainment show that can be marketed as a commodity.

Matches between top boxers can often generate tens of millions of dollars in economic benefits.

Tyson and Du Sheng are considered to be the most famous world boxing champions in their two countries. The advertising value of their duel is expected to be no less than 100 million US dollars.

This is a real benefit!
Such a high-profile international event cannot be carried out rashly.

The World Boxing Association (WBA) attached great importance to this and its president personally contacted Tyson to express his willingness to host the competition.

At the same time, the sports department of the Eastern country also contacted Du Sheng as soon as possible, proposing to jointly supervise and host the competition.

China has relatively little experience in such world-renowned sports events. Participating in them can not only promote exchanges, but also provide valuable learning opportunities for relevant departments.

Du Sheng is of course happy to see this happen.

With official support, he can focus more on other things and save a lot of publicity costs.

Under Du Sheng's coordination, the sports department established a communication channel with the WBA.

WBA has rich experience in this area, with mature operation modes from early market warm-up, mid-term emotional mobilization to the final climax of the game.

The sports department sent special personnel to study and ensure the smooth progress of the event.

As a boxer, Du Sheng only needs to cooperate with the publicity work and wait for the arrival of the match day.

In order to achieve the best publicity effect, the two sides decided after discussion to set the competition date in the middle and early next year.

With the cooperation of all parties, it is estimated to take half a year.

According to WBA's calculations, this is the most ideal promotional cycle.

It not only helps to push public attention to the peak, but also maximizes benefits.

In order to maximize the publicity, both parties agreed to choose Las Vegas as the venue for the competition.

This option is expected to increase advertisers’ bids by at least 10%!

In order to create all-round momentum, the WBA plans to broadcast Tyson's promotional videos on major TV stations in North America and Asia starting next month.

Du Sheng used the resources behind girls such as Li Yixin, the Hearst sisters, and Nicki, as well as two major streaming platforms for promotion.

Although the sports department cannot directly recruit students abroad, it can choose to do so in a roundabout way.

For example, through the operation of embassies and Chinese associations, and by cooperating with people like Jackie Chan and Jet Li,
Utilize advertising resources in the beacon country to launch promotional activities simultaneously online and offline.

Ensure that viewers around the world can receive game information.

Initially, the publicity about Du Sheng mainly focused on his outstanding performances in the K1 and UFC finals.

It’s just that in the video, his incredible burst, defense, and stormy combos are beyond the cognition of many viewers.

As a result, controversial public opinion escalated like a rocket.

Many fighting fans publicly questioned that Du Sheng’s match was too outrageous and completely violated the laws of physics!

They couldn't understand how a lightweight fighter could crush his opponents across multiple weight classes.

Some even went so far as to assert that these matches must be fake.

Especially after learning that Du Sheng's professional background is an actor, such doubts became even stronger.

I feel that these videos are carefully planned movie clips and lack authenticity.

Faced with doubts, UFC organizers had to come forward to clarify and emphasize the authenticity and fairness of Du Sheng's match.

However, this did not allay everyone's doubts.

Some people even questioned the fairness of UFC itself, accusing it of being no different from the professional wrestling league in the Beacon Country, both of which are performance events.

Former UFC champions have also been implicated and labeled as "match-fixing participants."

This wave of blows has caused dissatisfaction in the entire UFC circle, and many players have stood up to defend the UFC and refute the doubters' remarks.

Even professional wrestlers joined the discussion, further escalating the debate.

As the publicity and promotion coverage expanded, Du Sheng's popularity in North America rose rapidly.

The publicity and promotion efforts he put into his previous English album pale in comparison to this.

As for that little bit of doubt, it's harmless.

Taking advantage of this opportunity, Du Sheng also sold the North American screening rights of "SPL" to Columbia Pictures through Sony's channels.

Columbia Pictures struck while the iron was hot and quickly scheduled the film for release after a week of intensive promotion.

Soon, the first week box office of "SPL" in North America reached 368 million US dollars, which is approximately equivalent to 3 million RMB.

It actually exceeded the domestic box office on the first day!

Based on this performance forecast, "SPL" can bring in at least 2 million US dollars in revenue.

North America has huge box office potential and is indeed one of the largest box office bases in the world.

Seeing the success of "SPL", the purchasing managers of the six major Hollywood film and television companies contacted Du Sheng one after another.

He showed great interest in the yet-to-be-released "Flash Point" and "The Baby Project" in which he collaborated with Jackie Chan.

Speaking of which, Du Sheng is the fourth Chinese Kung Fu star to enter Hollywood.

Looking back at the past, there are only a handful of Chinese actors who have been able to achieve high box office results in this market.

Currently there are only Li Xiaolong and Cheng Long.

But those who have passed away have passed away, and those who are old are old.

Jet Li, who is slightly inferior, still cannot take over.

Especially after the failure of "Danny the Dog" last year, it was almost on the decline.

Du Sheng's victory against the odds this time can be regarded as a successor.

If he can win the match against Tyson, his box office and music appeal will undoubtedly be further enhanced.

It's also an attractive investment!
The post-production work of "Flash Point" has been basically completed and it was originally scheduled to be released in the country during the Spring Festival.

At the beginning, Star Media had no plans to enter the North American market and only sold copyrights in Southeast Asia, Japan, and Korea.

But after the successful hype of "SPL", "Flash Point" got the opportunity to be released directly in North America.

No one would miss such a good opportunity.

In the end, Interstellar Media chose to sell the broadcasting rights of "Flash Point" to Columbia Pictures for US$3 million plus 5% of the box office revenue.

After the contract was officially signed, both parties arranged the subtitle production and dubbing work to ensure that the film could be released smoothly.

Columbia Pictures contacted theaters in advance to prepare for expedited copy production.

It is expected that "Flash Point" will be released simultaneously in the Eastern country, Mainland China, Hong Kong, Southeast Asia and North America at the end of January.

In Hollywood, only big international directors can get this kind of treatment.

Du Sheng achieved this with an English album and a work.

It has to be said that the popularity brought by this confrontation really exceeded expectations.

What surprised Du Sheng even more was that a big Hollywood director was also paying attention to him.

It's noon in Los Angeles.

Hades, the Hollywood agent assigned by Sony Music to Du Sheng, waited for the target person.

Kavi Manus.

This is the right-hand man of the great director Martin Scorsese.

The two are alumni of Duke University and have known each other for many years. Since Kavey successfully changed his career, they have maintained close contact.

Kavi pulled open a chair, sat opposite Hades, and said with a hint of sarcasm:

"So impatient?"

Hades smiled and replied:

"You know, Scorsese projects are always very popular.

Since you contacted me, of course I have to come earlier. "

As a member of the MAA agency, his business is more than just music.

Anything related to entertainment can be touched upon, and film and television projects are no exception.

Hades then asked:

"Any more specific news?"

………(End of chapter)