Huayu special effects started in 97

Originally, "Round Table" was a reality show chat show launched by Youku Video in 2016.

But because of the appearance of Jiang Heng, the overall progress of the Chinese entertainment industry in this life is several years faster than in the previous life. The program "Round Table" appeared last year.

The first season received good reviews, with a Douban score of 8.8 and a total number of views exceeding million.

Among cultural variety shows, it is still pretty good.

However, compared with "Running Man", which has a total playback volume of billions in one quarter, it is still far inferior.

Generally speaking, cultural variety shows are a niche track and not the kind that everyone likes to watch.

But Jiang Heng’s participation was very different.

During the filming, the CEO and a group of senior executives of Youku Video were present. The host was Dou Wentao, and the guests included Jiang Heng, Feng Xiaogang and Liang Wendao.

The topics of these people all revolved around Jiang Heng.

Director Feng Xiaogang was more like a supporting actor, helping Jiang Heng to smooth things over.

After the recording was completed, Youku Video urgently carried out post-production and then posted a program preview on the homepage of the website to let the audience know that Jiang Heng participated in the program.

In an instant, "Round Table", which was originally a niche show, instantly became a hot topic.

Many viewers and fans know that Jiang Heng participated in this variety show and talked about many inside stories of the Chinese entertainment industry.

Many people were curious about what "Round Table" was, so they watched the first few episodes, which led to a surge in the number of views.

……

At iQiyi, Youku and Tencent Video, Jiang Heng would watch "Round Table" to kill time while relaxing in the office.

At this time, Cui Zhenzhen came in and said that Director Ning Hao was here.

Jiang Heng paused the program, "Director Ning is not an outsider, just ask him to come in directly!"

Cui Zhenzhen smiled, said okay, and then went to call Ning Hao in.

"Director Jiang, you really are the one who makes everyone famous! I heard that the number of views of "Round Table" is about to break 1 billion?"

Jiang Heng smiled and said, "It's not that exaggerated. The website must have falsified some data, you know!"

Ning Hao naturally understood that there were not so many real people in the entertainment industry.

Even if the investment is tens of millions, they dare to boast that it is 100 million. Even if it is a small-scale film, they dare to say that the investment is 300 to 500 million.

As for the box office and the number of views, it is commonplace.

Ning Hao sat down on the sofa, lit a cigarette, took a puff and asked, "You have helped them so much, there should be some benefits, right?"

Jiang Heng smiled and said, "What good can it do? It's just to help promote it!"

"He helps us?"

Seeing Jiang Heng nod, Ning Hao's eyes lit up, and he took a few steps forward and said, "So, my movie "Don't Panic, Great King" can be promoted on Youku?"

Jiang Heng smiled and said, “It’s more than that!”

"Do you have any other ideas?"

Jiang Heng smiled and said, "When the time comes, you will know!"

The comedy special effects blockbuster "Don't Panic, My King" directed by Ning Hao was finally advanced to this year's National Day due to its fast shooting progress. It is considered one of the most competitive films in the schedule.

In terms of publicity, Jiang Heng was listed as the producer. Of course, the audience also knows that "producer" is often just a gimmick and cannot determine the quality of the film.

The problem is that Ning Hao is now one of the most reliable directors in the eyes of the audience.

So even though the cast of this film is a bit weak, there are still many viewers on Maoyan Movie who expressed their desire to watch it.

In addition, the publicity and promotion team will normally carry out publicity on Weibo.

This year, Youku Video and the soon-to-be-launched Douyin will also be added.

The former is at its peak at this moment and has considerable influence.

As for the upcoming Douyin, Jiang Heng plans to arrange for a number of celebrities to continue to join in to attract traffic for the product.

Combining the publicity and promotion of "Don't Panic, Your Majesty" with the promotion of Douyin can be considered killing two birds with one stone!

But because the product has not yet been officially launched, I cannot tell Ning Hao about it at the moment. I just tell him about the promotion and marketing. The company already has a comprehensive plan, so he doesn't need to worry about it.

In fact, the director’s main job is to make a good film, and by the time the film is finished, most of his work is done.

Once post-production is completed, their work tasks are completely over.

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When it comes to publicity and promotion, some people do it to cooperate with the company, while others do it out of concern for their own work.

This is Ning Hao’s first time shooting a special effects blockbuster, so he is quite concerned about the film’s box office prospects.

"The publicity and promotion efforts of our work won't be much worse than your previous works, right?" Ning Hao smiled awkwardly, but still asked the question he wanted to know most.

Jiang Heng said: "The overall cost is definitely not as good, but the intensity and method of publicity and promotion are better than before."

"That's good, that's good!"

Ning Hao smiled awkwardly and said, "I don't expect to make billions at the box office like your movie. My requirements are not high. Ten billion is enough!"

Jiang Heng said: "One billion is definitely no problem!"

The post-production of the film "Don't Panic, My King" has been completed. Jiang Heng has seen the entire film, and the special effects scenes are certainly not as shocking as his works.

But for a movie that uses comedy as its selling point, the special effects scenes are already very outstanding.

In this era when the overall market is still booming and even bad movies can achieve high box office, it is no problem for "Don't Panic, Your Majesty" to sell over ten billion yuan.

Ning Hao believed in Jiang Heng's judgment, so he felt relieved after hearing what he said. He chatted for a few minutes and left.

A few days later, the latest episode of the second season of "Round Table" was released, which was the episode that Jiang Heng participated in recording.

Within 24 hours, the episode had been played online over 100 million times, shocking the entire entertainment industry.

It should be noted that the total number of views of the first season of "Round Table" so far is only over 100 million!
Of course, the fact that the episode in which Jiang Heng participated had such a huge number of views was also related to the spontaneous promotion by many celebrities.

For example, a group of male and female artists under iQiyi, Youku and Tencent posted pictures and texts on Weibo, saying, "It turns out that there are so many inside stories in the entertainment industry that I haven't heard of. Director Jiang knows too much!"

At first, only a few people posted on the status, but others followed suit.

For a time, many entertainment stars and cultural celebrities posted on Weibo their thoughts after watching this episode of "Round Table", which further caused the number of views to surge.

In just one week, the total number of views of the episode exceeded 200 million, shocking countless people.

Li Xiaoping, who is in charge of the production of variety shows at iQiyi, Youku and Tencent Pictures, couldn't help but say to Jiang Heng, "You're so popular, why don't you take part in a few more of the company's variety shows? I guarantee you'll create a lot of hits!"

Jiang Heng felt helpless after hearing this. How could a big boss and a famous director like him always appear on variety shows? Naturally, he rejected it on the spot!
Afterwards, he held a new film press conference in Beijing and announced that he would continue to shoot Journey to the West-themed films. (End of this chapter)