Huayu special effects started in 97

The reason why "The Richest Man in Xihong City" had such a grand premiere was naturally to promote Zhang Ruolan.

The problem is that you can't say that, you have to find another reason.

"Happy Twist is a very good comedy team. I admire many of them very much. They have been performing dramas seriously and conscientiously over the years. But due to the limitations of the platform and model, this team is only well-known in a small circle.

I hope that good talents and works can be known by more audiences, so that they can be actively invited to collaborate on making movies together...!"

Jiang Heng blamed the incident on the "Happy Twist" team and praised them generously, not caring at all that future "bad movies" would damage his reputation.

Because the cooperation between the two parties is actually limited to the two films "The Richest Man in Xihong City" and "Charlotte's Troubles", the former is scheduled for the 2015 Spring Festival, and the latter is scheduled for this summer.

After the collaboration on these two films, Jiang Heng will no longer be listed as the producer of "Happy Twist" films.

If the subsequent films they make have very bad reputations, the cooperation will definitely be terminated.

Although Jiang Heng wants to make more money, his reputation cannot be damaged too much. This is the basis for his continued high box office success!

After a few simple words, Jiang Heng and Zhang Ruonan walked into the venue. Zhang Chen, Yan Fei, Peng Damo, Shen Teng, Wei Xiang and others had already arrived at the venue, and even Zhou Jielun, who only made a cameo appearance in the film, came. After a few simple greetings, the main creators and guests took their seats.

Soon, the premiere ceremony officially began, and the host was the film's male lead Shen Teng.

He is a very humorous person. He kept making interesting remarks during the hosting process, and the theme basically revolved around Jiang Heng's support for the film.

This includes Jiang Heng's various guidance and suggestions during the filming process, contacting Zhou Jielun for a cameo appearance, participating in the post-production editing, etc.

What he meant was that there would be no movie without Jiang Heng. Although the film was not directed by Jiang Heng himself, it was almost like his "own son".

However, the real directors of the film, Yan Fei and Peng Damo, were not unhappy at all with Shen Teng's words, because these were all discussed before they came.

The movie "The Richest Man in Xihong City" is not a big IP work, and none of the main creators are famous, let alone the ability to "resist box office."

Among all the main creative staff of the entire movie, the most famous one is Jiang Heng, and the second is Zhou Jielun. If we don’t rely on these two people, how can we expect to promote the movie!

Zhang Ruolan does have the potential to be a popular first-tier actress, but the problem is that there are no films starring her that have been released yet, so even if she wants to become popular, it will be in the future!

Shen Teng talked for a while, and then invited Jiang Heng to the stage to discuss why the film was scheduled to be released during the Spring Festival.

"Director Jiang, to be honest, except for you, no one else has such confidence that this movie can compete with The Three-Body Problem 2 during the Spring Festival. Why are you so optimistic about it?"

In fact, both sides have discussed this topic before.

Saying it again at the premiere is just for attention.

After all, from a normal logical point of view, if a sci-fi special effects blockbuster like "The Three-Body Problem 2" is released on the same day as an ordinary commercial movie, it would basically be courting death!
However, Jiang Heng had two films produced by iQiyi, Youku and Tencent Pictures competing on the same day, which really made it a hot topic!

Jiang Heng took the microphone and said with a smile: "I mainly think that the quality of the film is really good. It is the best comedy movie I have seen in all these years!"

"Wow!"

“That’s a very high evaluation!”

Jiang Heng had just given a reason when someone responded in a low voice.

Some also expressed surprise. Director Jiang said this because he ranked "Lost in Thailand" and "Lost in Thailand" behind "The Richest Man in Xihong City".

I said this for the sake of film promotion, but it also reflects my true thoughts. Lost in Thailand is not bad, but it is too noisy in some places, and Wang Baoqi's performance seems a bit "over the top".

"Lost in Thailand" is also good, but from the perspective of a comedy movie, it is not funny enough.

"The Richest Man in Xihong City" is slightly better in terms of the completeness, thoughtfulness and humor of the film.

But as far as the enlightenment to the audience is concerned, many people who have watched this movie at least understand one thing: Xia Zhu does not love money, but every moment that touches her requires money.

So, men, making money is the most important thing!
On the stage, Jiang Heng talked about the second reason why he was optimistic about this film, which was naturally the performance of Happy Twist's main creative staff. He not only mentioned the names of Shen Teng, Wei Xiang and others, but also mentioned their performance in the film.

He especially praised Wei Xiang's performance, saying that when everyone watches comedy movies in the future, they can pay attention to the "amount of Xiang" in the film, which caused the guests and audience present to laugh.

Jiang Heng then went on to talk about the significance of comedy films, which is to bring joy to people, especially during the Spring Festival.

Isn’t it a very happy thing for a family or a couple to go to the cinema, watch an interesting and funny movie, laugh out loud and have fun, and forget some worries?

As soon as the call was finished, there was a burst of applause at the scene.

After Jiang Heng stepped down from the stage, it was time to watch the movie.

In the past, it was rare to see the entire movie at the premiere of small or medium-budget films, partly because of fear of pirating and partly because of fear of spoilers.

After all, the main selling point of special effects blockbusters is the special effects. Even if someone makes a pirated copy, it will not have much impact on the film.

Not to mention the blurry images and shaky camera of the official version, even if you watch the authentic version on a computer, the shocking effect is incomparable to that in the IMAX 3D theater!

Therefore, the premiere of Jiang Heng’s special effects blockbusters always includes a movie-watching session.

Gradually, many small and medium-budget films have also begun to learn to watch the entire feature film at the premiere.

The main purpose is to spread word of mouth and gain good reviews.

Because some film producers have discovered that the word-of-mouth of a film has an increasingly positive impact on the box office, there are often films that have just been released with average box office performance, but their box office performance makes a comeback because of their good word-of-mouth.

Therefore, each film company not only plays the feature film at the premiere, but also organizes various preview activities, just to "brush up" word of mouth!

"The Richest Man in Xihong City" is of high quality, and its premiere is held so long in advance in order to get wide publicity and good reviews!
The situation was just as Jiang Heng expected. There was laughter throughout the movie and everyone was laughing happily.

In recent years, there are very few movies with such dense laughs.

"Haha, this is so funny. Wang Duoyu really deserves a beating!"

"I, Wang Duoyu, have invested in this project!"

"Interesting, I'll tell my roommates about it and ask them to come and see it!"

After the premiere, Jiang Heng and a group of main creators and guests went to a five-star hotel to attend a reception dinner.

Media reporters, film critics and audiences who watched the movie wrote articles or posted short reviews to express their love for the film.

Weibo, Douban, Moments, and even the short video platform TikTok are full of praise for "The Richest Man in Xihong City". The movie has become popular before it is released! (End of this chapter)