Huayu special effects started in 97

The 2015 summer season was packed with blockbuster movies and was extremely busy.

In addition to "The Return of the Great Sage" and "Legend of the Demon Cat", other blockbusters with outstanding visual effects include "Nine-story Demon Tower" produced by China Film Group and directed by Lu Chuan, and "Monster Hunt" co-produced by Blue Sky and Eucalyptus Pictures.

In terms of comedy, there is "The Pancake Man" produced jointly by iQiyi, Youku and Tencent Pictures and Sohu Entertainment and directed by Da Peng. In the youth romance genre, there is "Tiny Times 4" directed by Guo Jinming.

It can be said that this summer, for young people who love watching movies, there seem to be too many movies worth watching.

Of course, the first choice for buying tickets is naturally "The Return of the Great Sage" directed by Jiang Heng, and as usual, no other films were released on the day the movie was scheduled and a few days before and after.

Since July, various promotional activities for a number of films have become increasingly intensive.

More and more film producers have opened official Weibo and Douyin accounts for their films, and send out posters, behind-the-scenes footage, trailers and other content every day.

The R&D and operation companies of these two products are both owned by Jiang Heng.

In addition, Maoyan, an online ticket purchasing website in this time and space, and Douban, a website for film, television and book reviews and exchanges, are also owned by Jiang Heng.

In terms of cinema chains, the Chihong Cinema Investment Management Company under Jiang Heng's name has invested in many cinema chains in recent years and has a very strong influence in the terminal of the film market.

Therefore, Jiang Heng’s huge influence in the Chinese-language film market is not only due to its high box office and fame, but more to the influence of the group company on all aspects of the entire film industry chain.

To put it simply, the Good Times Special Effects Production Company under Jiang Heng's name has always been the first choice for special effects production of major domestic crews because of its lower fees, better effects, and easier communication than those abroad.

If there is no queue here at Good Times, those crews will consider foreign special effects companies.

Even Chen Kaige, who in the eyes of the outside world has a somewhat unfriendly relationship with Jiang Heng, had his special effects shots for "Legend of the Demon Cat" made at Good Time.

Of course, in the eyes of Director Chen, this was just an ordinary business cooperation, which did not affect his ability to belittle Jiang Heng during the promotion of the film.

In fact, the publicity strategy of "Legend of the Demon Cat" is aimed at "The Return of the Great Sage" and is to give the audience a psychological hint.

Chen Kaige and Jiang Heng are big directors with status and achievements to match. "Legend of the Demon Cat" is a special effects blockbuster of the same level as "The Return of the Great Sage", and it is a costume, suspense and fantasy blockbuster that has never been seen in Chinese-language films.

You know what, this strategy really works.

After all, Jiang Heng has been producing one mythical blockbuster after another in recent years, and the audience must be a little tired of it.

This ancient costume, suspense and fantasy really sounds fresh.

Chen Kaige has not produced many works in recent years, and only released one film, "The Taoist Goes Down the Mountain". Although the word of mouth is as bad as ever, "Farewell My Concubine" is too classic. In the hearts of many audiences, he is still the great director who won the Palme d'Or at Cannes.

From the crew of "The Jingwei Filling the Sea", Du Huan and Yu Dong came together and finalized some details of the premiere ceremony of "The Return of the Great Sage" with Jiang Heng.

When talking about some of Chen Kaige's "little moves" during the promotion, Yu Dong said arrogantly: "If it were me, we should have taken a multi-pronged approach to put a damper on his prestige. In last year's "The Taoist Goes Down the Mountain", Mr. Fan Wei was paired with Lin Zhiling. He really likes the setting of an old man paired with a beautiful woman!"

After these words were spoken, Du Huan on the side felt a little embarrassed.

He has a wife at home, Tao Hui at the company, and several other lovers, all of whom are young and beautiful. At first I thought Yu Dong was mocking him!

"If you ask me, we should use some tricks. His film Legend of the Demon Cat was released a week after The Monkey King: Hero is Back. Although according to past experience, the word of mouth will not be very good. But from the trailer, it seems to be well made and a bit threatening!"

Jiang Heng smiled, "You don't have to worry about that. His film is still not good enough!"

Du Huan and Yu Dong looked at each other. From Jiang Heng's tone, it sounded as if he had seen the whole movie!
Good Time Special Effects Company did special effects production for "Legend of the Demon Cat", but it was only the shots of the special effects department, not the resources of the whole film. It couldn't be that there was an undercover agent! Jiang Heng smiled and said, "You don't have to think too much, just do the promotion of "The Return of the Great Sage" as usual!"

This was mainly because the box office performance of "Legend of the Demon Cat" in its previous life was too terrible, which made him reluctant to "kill it".

It is said that when "Legend of the Demon Cat" was released that year, the box office on the first day was only over 70 million, less than 100 million.

By the time the film was taken off the screen, it had only grossed 5.3 million yuan.

Although the news that the crew invested 800 million to build a "Tang City" is untrue, the investment in the crew is also about 200 to 300 million.

The total box office revenue of 5.3 million yuan can only generate distributable income of less than million yuan, so it is definitely a loss.

Not to mention the time and space, and competing with "The Monkey King: Hero is Back" in the same period, Jiang Heng guessed that "Legend of the Demon Cat" might not even be able to reach 500 million, so he just didn't bother to pay attention to it.

"The Return of the Great Sage" is scheduled to be released on July 7, and the premiere is scheduled for the afternoon of July 17.

Jiang Heng happened to give the crew a day off. He cooked at home with Zhang Ruolan in the morning and took a short nap at noon.

Zhang Ruolan was not so casual. She put on makeup and changed her clothes early. When the time came, she woke up Jiang Heng, and they went downstairs together to take a car and walk the red carpet.

The reason why the two of them were able to attend the event together openly was because they played Jiang Liuer's parents in the film, which made it easier to explain in front of the media.

After getting out of the car, Zhang Ruolan, wearing an evening gown, hugged Jiang Heng's arm and walked on the red carpet with a beaming smile.

The reporters nearby were grinning from ear to ear, the flashes of their cameras clicking.

The host on the red carpet also had a warm smile. After Jiang Heng and Zhang Ruolan signed their names on the giant poster, he asked them to stop and be interviewed.

"Director Jiang, Ruonan, do you two have good news to announce to everyone?"

Jiang Heng smiled and said, "We play the protagonist's parents in the film!"

"Ah, is that Sun Wukong's?" the female host asked subconsciously.

The reporters outside the fence laughed loudly. Jiang Heng also smiled and shook his head, "It's his master, Jiang Liuer!"

"Oh, so they are Tang Seng's parents. I remember that in the original novel, it was said that Tang Seng's mother was the daughter of the prime minister, a lady from a noble family with a beautiful face. Ruonan is dignified and beautiful, so she is the perfect match!"

"Thank you, thank you!" Zhang Ruolan smiled sweetly and said nothing more.

After walking down the red carpet and entering the venue, she let go of Jiang Heng and went to greet other female artists who came to attend the premiere.

Jiang Hengze looked at Han Sanping in front of him and said with a smile: "Director Han, long time no see!"

"long time no see!"

China Film Group has a special effects blockbuster "Ghost Blows Out the Light: The Nine-story Demon Tower" this summer, which is scheduled to be released in early August, two weeks after "The Return of the Great Sage".

Although the impact on the box office will not be too great, Han Sanping still wants to come and see the quality of "The Return of the Great Sage" so that he can have some confidence! (End of this chapter)