This top guy is crazy!

Fuhai Television.

In the director's office, as soon as Cheng Cheng sat down, Huo Xiwen began to flatter him with an attentive look on his face, pouring out compliments as if they were free:

"Director Cheng, it's been a long time since we last met. You haven't been to our TV station for a long time. Now our TV station has changed a lot, but it's all thanks to you. Come, have some Mingqian Shifeng Longjing tea, would you like to try it?"

Huo Xiwen was very emotional. If it weren't for Cheng Cheng, their Fu Hai TV station wouldn't have changed so much.

Today, Fuhai TV has squeezed into the top five domestic TV stations, replacing the original Jiangnan TV.

But now that "Masked Singer" has ended, Fu Hai TV only has "Super Detective" as its trump card variety show. Huo Xiwen is anxious. He is afraid that Fu Hai TV will go back to the days before liberation overnight.

So he tried every possible means and finally "tricked" Cheng Cheng into coming.

He was really afraid that Cheng Cheng would have a bigger platform and would ignore him now.

Fortunately, Director Cheng is a man of loyalty and he did not forget his past “comrades-in-arms” just because he became successful.

At this moment, looking at Cheng Cheng, Huo Xiwen felt an indescribable excitement and anticipation in his heart.

"It's really delicious." Cheng Cheng took a sip of tea and said, "But it would be even better if it were made into iced black tea."

As soon as Huo Xiwen showed a hint of smile on his face, he froze:

"Iced, iced black tea, haha, it's, it's a bit interesting. If Director Cheng likes it, I'll bring it back for you when you leave, and you can take it back to make iced black tea."

Wasn’t it a gift from the provincial leader?
Isn’t it the core production area, the core area of ​​Shifeng Mountain, a handmade fine product, very scarce, in short supply, and the Mingqian Shifeng Longjing tea that costs ten to twenty thousand yuan per catty?

Didn’t it mean that he didn’t drink much himself, and it was only when Cheng Cheng came that he broke open?

He doesn't feel sorry, he doesn't feel sorry at all.

Cheng Cheng continued to ask:
"Director Huo, do you know how to make iced black tea?"

"Ah?" Huo Xiwen was stunned for a moment, and said, "It seems... I don't know."

“It’s actually very simple. 10g of loose black tea, 1L of boiling water, 1 lemon, appropriate amount of ice cubes and sugar, and adjust according to taste.” So, Cheng Cheng spent ten minutes explaining how to make iced black tea at home.

Finally, Cheng Cheng said:
“It’s best to drink it the same day and refrigerate it for no more than two days.”

Huo Xiwen kept nodding in agreement, anxiously:
No, aren’t we here to talk about the new show today?

How did it get involved with iced tea?
Huo Xiwen laughed dryly:

"Haha, Director Cheng is really knowledgeable and talented. I'll go home and study it."

Cheng Cheng said again:

"Does Director Huo know how to make tea eggs?"

Huo Xiwen's B collapsed, no, there's more?

Cheng Cheng started talking nonstop: "It's actually very simple. First, put the eggs in cold water and boil them over medium heat for 8 minutes. Then, take them out and rinse them with cold water. Then, use a spoon to knock on the eggshells to create cracks."

When Cheng Cheng finished speaking again, Huo Xiwen interrupted him hastily. He was afraid that Cheng Cheng would explain the methods of making milk tea, tea leaves, melon seeds, tea cigarettes, etc. It was not impossible, it was very likely.

Huo Xiwen said:

"Director Cheng, I want to ask you something about our new program."

Cheng Cheng raised his head and glanced at him in surprise:
"I thought Master Huo was more interested in tea."

Where did I say I was interested?

Also, can tea eggs and iced black tea be considered as part of the tea dish?

Huo Xiwen smiled awkwardly:

"Of course I'm interested. If I had enough time, I would even like to chat with Director Cheng for a whole day, but time is tight now, so——"

"Then let's do it tomorrow," Cheng Cheng said.

Huo Xiwen: "Ah?"

Cheng Cheng: "We'll talk all day tomorrow."

Huo Xiwen was stunned, and agreed with a bitter face:

"That's great!"

Then, Cheng Cheng finally came up with a plan for a new program——

"The Rap of Summer".

Huo Xiwen was trembling and overjoyed when he saw the program overview:
It plans to invest 2.5 million yuan, aiming to promote the spread of Tianxia hip-hop culture through professional competition system and youthful expression.

The competition system is designed for three rounds of auditions:
First stage: 8 groups of directors interviewed, 700 people advanced;
Level 288: people face the producer;

The third stage: comprehensive performance + producer voting to determine the final list of contestants.

After the auditions, there will be a combination of various competition systems such as 60-second original competition, Freestyle elimination competition, team competition, etc. to finally decide the champion.

After briefly reading it, Huo Xiwen felt a little depressed and asked doubtfully, "Director Cheng, no other TV station has done hip-hop before. Will it be popular? Also, is there such a large hip-hop community in Tianxia now? Will it be too niche?"

It was normal for Huo Xiwen to have doubts. After all, hip-hop talent shows were a completely new thing in this time and space.

People are used to crossing a river by feeling the stones, but are not good at digging a new ditch.

Previously, Cheng Cheng did "King of Masked Singer", which was a bit new but not completely new. At least the general framework was a music variety show, but with the addition of a masked setting. However, "The Rap of China" is different.

At least Huo Xiwen didn't understand the domestic hip-hop community, and didn't listen to it at all.

If you talk about hip-hop to someone who has never listened to it, how much can he understand?

But Cheng Cheng knew how popular this thing was when it first came out in 2017!

At that time, as soon as "The Rap of China" came out, its commercial value exploded!
The total number of views of the first season of "The Rap of China" reached 26.8 billion!
Advertising revenue exceeded expectations!
The commercial performance prices of popular contestants such as Gai have skyrocketed by hundreds of times!
It has also directly promoted hip-hop culture from a niche to the mainstream, and driven the development of industrial chains such as offline performances, music copyrights, and trendy brand consumption.

Although a certain top star who was in prison was ridiculed for his poor rap skills at the time, he did become the person who made the greatest contribution to China's rap industry thanks to this show, without a doubt.

Of course, making the greatest contribution to China's rap career is not necessarily a good thing. After all, it gave rise to a large number of young technical secondary school rappers and also left Liang Liang homeless.

The quality of some rappers who became famous is indeed very low, and they only do inhuman things.

Cheng Cheng hated it so much in his previous life.

But putting all that aside, there is no doubt that the show is extremely successful.

However, since Cheng Cheng is going to do this program, he will definitely control the subsequent impact. He cannot do it like in his previous life, selecting a group of monsters and demons as contestants, causing the program to be taken down, and he can only change the name and revive it. Cheng Cheng said:
"Don't worry, this show is guaranteed to be a hit, and Jiang Nan and I will be the mentors."

Huo Xiwen was shocked when he heard this:
"Really? Director Cheng, are you telling the truth?"

"Of course it's true." Cheng Cheng looked at him doubtfully, "Would I lie to you?"

The reason why Cheng Cheng became a mentor was that he wanted to firmly hold on to the title of "Godfather of Rap", which would be of great benefit to his influence and popularity.

After Huo Xiwen heard this, the corners of his mouth almost stretched to his ears!

Hahahahahaha!

Director Cheng and Jiang Nan are both on the show, so why should he be anxious? With Director Cheng and Jiang Nan here, let alone a hip-hop show, even if he makes a "Tian Xia You Cycling" or "Tian Xia You Mahjong", it will definitely be a hit! Because Director Cheng and Jiang Nan are the biggest brands!

Huo Xiwen laughed and said:
"Director Cheng, of course you wouldn't lie to me. I just can't believe it. Hahaha. So when will our show start recording? Do we need to hold a press conference?"

Cheng Cheng said:
"Let's have a meeting this afternoon. I'll introduce the format of the program at the meeting."

Huo Xiwen hurriedly agreed and said:
"Okay, okay! Director Cheng, shall we go eat first?"

Cheng Cheng was drinking tea, sitting in his seat, drinking tea, and seemed not to hear what Huo Xiwen said.

Huo Xiwen was a little confused. He said he was going to eat, so why didn't Director Cheng say anything?

"Tea eggs and iced black tea, take them with you when you leave." At this time, a voice sounded.

Cheng Cheng didn't move his mouth, as if it wasn't him who said that. He even looked around, as if trying to find where the sound came from.

Huo Xiwen was so upset that he used the key to open the tea cabinet and took out a luxuriously packaged tea cake. He felt heartbroken and laughed, "Hahahaha, I forgot about this. I even forgot to bring the tea cake to Director Cheng. Look at my brain."

Cheng Cheng: “Is this all?”

Huo Xiwen: “?”

Cheng Cheng: "I mean, Master Huo, don't you want to keep some for yourself?"

Huo Xiwen laughed and said:
"A good horse goes with a hero, and a good tea goes with a gentleman. It would be a waste for me to drink this tea. I should give it all to a true gentleman like Director Cheng, who can use it to make iced black tea and tea eggs."

He kept reminding himself in his heart:

I don’t feel sad, I don’t feel sad!

The most important thing is to get good programs for the TV station. Besides, Director Cheng and Future will be the mentors, so what else does he want? A little sacrifice is worth it.

Cheng Cheng said:
"Then I will accept it with pleasure?"

Huo Xiwen:
"Hahaha, Director Cheng, please accept it. Why are you being so polite to me? It's too formal."

Cheng Cheng: "Then let's go eat."

After lunch, in the afternoon, Huo Xiwen called the backbone of Fu Hai TV Station to an office. Cheng Cheng presided over the meeting and introduced the project "Tian Xia You Xi Hop".

At present, after two or three years of development, Fuhai TV Station is already full of talents, including several newly promoted hosts, as well as many grown-up, capable and thoughtful editors and directors.

In the past two or three years, Fu Hai TV station has not only produced the two programs "Masked Singer" and "Star Detective", but they have also produced many programs of their own. Many of them failed, but there were also two or three successes.

Although it is not as good as "King of Masked Singer" and "Who's the Detective", it is also considered a second- or third-tier variety show.

After the meeting, everyone was very excited, as if they had been injected with chicken blood.

Huo Xiwen even gave instructions personally:
We need to pool all the resources and strength of the TV station to make "The Rap of China" a success.

On that day, a piece of gossip spread like wildfire on the Internet, saying that Cheng Cheng appeared in the Fu Hai TV station building and stayed there for a day before coming out. It seemed that Cheng Cheng and Fu Hai TV station had a new cooperative program.

For a time, the domestic entertainment industry became restless.

Major television stations, talent agencies, celebrities, and media all cast their eyes over to find out the news.

Netizens also speculated constantly.

The next day, Huo Xiwen formed a program team.

The original production team of "The Masked Singer" took over the production of "The Rap of China", with Cheng Cheng as the chief director, Zhang Yibai as the deputy director, and Li Xiang as the host.

On the third day, staff from Shinhwa Media arrived and joined the program crew.

With the addition of people from Shinhwa, the entire program team began to work in an orderly manner.

Early in the morning, Zhang Yibai, the deputy director of "Summer Has Hip-Hop", convened all core members for a meeting.

The meeting discussed the program's competition design, stage effects, contestant recruitment methods and publicity and promotion strategies.

After the meeting, the program team was divided into several groups and took action:

Player recruitment team: We adopt a dual online and offline recruitment approach. We not only publish recruitment information on major social media platforms, but also conduct selection activities in colleges and universities and underground hip-hop circles.

Stage Design Team: Design the stage style around the theme of "Hip-Hop Culture", while considering the visual effects during online live broadcasts to ensure that the overall tone of the program is fresh and different.

Publicity and Promotion Group: formulate pre-publicity plans and produce program concept videos.

On the fifth day, Huo Xiwen invited the local media in Fuhai. Facing the reporters, he smiled and said:
"Haha, I know there are rumors online that Director Cheng Cheng and our Fu Hai TV station have new programs and new projects. Here, I am very happy and honored to clarify to you:
It is indeed true.”

He paused, looked around, and said:
"Director Cheng Cheng is an absolute top star in the current domestic entertainment industry. His works are deeply loved by the audience and have a unique artistic perspective and profound cultural connotations. He has always been leading the trend. I believe that this cooperation will definitely be a bold breakthrough in the form of Chinese TV programs!"

"Director Cheng Cheng, the reason why we are cooperating with Fu Hai TV again is because Director Cheng Cheng highly recognizes our professional ability. As everyone knows, at the beginning -"

Huo Xiwen began to talk about how he had won over Cheng Cheng, which he had told the media countless times.

The reporter couldn't help interrupting:
"Director Huo, what is the name of this program? What is the theme?"

Huo Xiwen smiled and said:

"I will keep it a secret for now and not reveal the specific program information. In a few days, you will be able to watch it online."

reporter:
“When will the show be online?”

Huo Xiwen: "If it's early, we can meet you all before the New Year. After all, we need to work hard to present the best program effect to everyone."

On that day, Huo Xiwen's interview exploded in the evening. The director of Xiangjiang TV Station felt sick when he saw Huo Xiwen's face in the video:
Oh, what's the matter with 'I am very happy and honored to clarify to you all: this is indeed true', what the hell, why are you pretending? !

Director Cheng Cheng cooperated with Fu Hai TV again because Director Cheng Cheng highly recognized our professional ability~~~
Yue! You are already so old and still licking like this, do you have any shame?

The director of Xiangjiang TV Station looked at Huo Xiwen's smug look and became more and more angry. In the end, he closed the webpage and cursed with hatred:
Pooh!
Winning by lying down! (End of this chapter)