This top guy is crazy!

Two days later, under the attention of all parties in and outside the industry, Shinhwa officially released a recruitment Weibo for the new program:

[#Tianxia has hip-hop recruitment started#
"New Rap 2025"! Global recruitment! Here we come!
Looking forward to meeting you who loves rap and wants to become a new rap star. #天夏有嘻哈# supports every ambitious you!

Come and register with your works! ]
The accompanying picture shows the recruitment requirements and registration form of "The Rap of Summer":

There is only one requirement: be over 18 years old, love rap, have good character, and have no bad habits.

There are three ways to register:
01Scan the QR code online to register:

Provide personal photos, a 30-second personal introduction video, a 1-minute a cappella video, 3-4 personal songs in MP3 format and doc lyrics, screenshots of all social media account homepages, and links to past personal program segments (if any)
02Registration for the meeting:
On-site registration is open for each city meet-up, and participants can bring relevant works and accompaniment to register.

03Recommendation from the recommender:
The official has opened a national recommendation channel. From November 2025, 11 to November 11, 2025, you can post a video that can show your personal rap talent with the hashtag #天夏有嘻哈# to recommend yourself or others. The official You Hip-Hop will conduct reviews through flipping cards and other forms of interaction.

Below the picture, there is the theme of the show "The Rap of Summer":

"Tianxia Rap" is a new project produced by Shinhwa Media, Fuhai TV Station and Lemon Video. It is the first Chinese youth rap music reality show in Tianxia.

The purpose is to promote the development of Tianxia hip-hop culture, let more people see Tianxia hip-hop, and promote hip-hop culture from a niche to the mainstream.

-

Before this, countless people speculated what the new program that Shinhwa official and Fu Hai TV would be.

But when the results were announced, everyone was still shocked:
The new show must be a music variety show! Tianxia music scene needs Cheng Cheng to save it!
Dancing variety shows are also a good choice, after all, Cheng Cheng is both a singer and a dancer.

Is it an idol audition? It makes sense, Cheng Cheng is also a trainee, giving the domestic entertainment industry a little shock to the old-school trainees!
An acting competition variety show? As an internationally renowned director, it is time for Cheng Cheng to release an acting competition variety show.

What the hell is a hip-hop variety show?
Many people were dumbfounded. No, why did Cheng Cheng choose hip-hop when there were so many popular topics? With Cheng Cheng's achievements in other fields, any variety show he puts out would be a big hit, right?

Besides, Cheng Cheng doesn’t seem to have produced many hip-hop works.

"What's the point of doing rap? You can't even hear a few rap songs in a year."

"Is Frog going to save the rap industry?"

“Is there hip-hop in the country?”

"Wait and see."

Compared with the doubts and questions of netizens, the hip-hop circle was directly blown up.

What does this feel like?

It was like a huge pie fell on the heads of the hip-hop community, knocking them dizzy.

-

Southwest University of Economics.

When the Hip Hop Society saw the news about Shinhwa Media online, they were shocked!
The Hip-Hop Club is an on-campus club formed by students from the School of Business at Southwest University of Economics. Usually, everyone exchanges their works, writes songs, and talks about bits, but there is nothing else to do.

Because hip-hop culture is not taken seriously in China and not many people listen to rap, they cannot get any commercial performances or find part-time jobs, and they cannot even perform on stage at school anniversary parties or welcome parties.

It's basically just for self-entertainment.

At this moment, seeing the recruitment Weibo of "The Rap of China", the president Li Haoyu's voice was shaking: "Oh my god, am I dreaming? Cheng Cheng is going to do a rap variety show?!!"

Vice President Zhao Qing also looked excited:
"Man, it looks like our chance has come!!!"

They clearly realized that this was a once-in-a-lifetime opportunity!

Who is Cheng Cheng?

That’s the man who holds power in the domestic entertainment industry!

It is also a walking holy body of traffic!

Wherever he is, he is the center of public opinion and topics.

This time he wants to promote hip-hop culture, and there is no doubt that it will drive the rise of the entire circle.

There is no time when Cheng Cheng has not done what he said he would do.

If these people who have been exposed to hip-hop culture for a long time seize this opportunity, they will be able to soar to success.

President Li Haoyu opened the registration page and began to study the various registration methods. He said, "Online registration by scanning the QR code seems to be quite convenient. Many people in our club have ready-made works. But Zhao Qing, do you have any?"

Zhao Qing: "Um. Does the diss track I wrote for my ex-boyfriend count?"

Li Haoyu: "Emmmm, does that count?"

“I’ll submit it first. Now I’ll send the link to the group and we’ll sign up together!” Vice President Zhao Qing immediately forwarded the Weibo of “The Rap of China” in the group.

Then, within a short while, the community group that had been silent for a long time suddenly exploded with 99+ messages:

"Wood grass!!!"

"Fuck, fuck, fuck!"

"What did I see?"

"You're not lying, are you?"

“I’ll sign up!”

"Ouch, take off!!!"

At this moment, not only the Hip-Hop Club of Southwest University of Economics, but also hip-hop lovers, independent musicians, and even already famous rappers from all over the world were shocked by the news.

"I've finally waited for this day, this is my chance!" A relatively famous domestic rapper clicked on the registration form and began to fill in his personal information.

But after a while, he was in a dilemma and frowned:

What to fill in for political status?
After thinking for a while, he filled in "spirit".

“Cheng Cheng’s variety show? Now I can show off my abilities!”, a rapper from the underground rap circle was full of confidence.

"There will be rap variety shows in China? It seems like it's time to return home." After seeing the recruitment information, a Chinese rapper who has won several championships in Serbia's variety show talent shows immediately decided to return home to participate.

Bashu.

a bar.

The veteran rapper "Fire Tongue", who had just finished an underground performance, held a bottle of wine in the air when he saw the news.

"Shenhua Media has joined forces with Fuhai TV and Lemon Video. This is a strong enough card." He stared at the recruitment requirements and muttered, "Okay, I'll give it a try. Let them hear real hip-hop."

However, he became suspicious:

"Fuck! The registration required me to upload screenshots to social media, so I had to delete the Weibo posts that insulted me!"

After thinking for a long time, he decided not to be real.

“Forget it, let’s just delete it.”

But after a while, he cursed again:
“The damn registration system is down!! How many people have registered now?”

Dijing.

A K, the manager of the well-known label "Black Disaster", urgently convened an online meeting of his rappers:
"Have you read the news? This is a chance for the label to be exposed." His eyes sparkled. "This time, bring out the hidden works, make the online registration process detailed, and I'll send people to the fan meeting. Let's seize this opportunity to turn things around!"

Others said:

"Yes!!!"

Hunan Province, Xingcheng. The rookie rapper "Gray Bird", who has just been in the industry for half a year, stayed in his rental house, repeatedly studying the recruitment requirements.

With trembling hands, he flipped through the demo, checked the format of the tracks, and hurriedly organized the screenshots for social media.

Every movement is full of cherishment, like grasping at the last straw.

-

It can be said that ever since Shinhwa Media released the recruitment Weibo for "Tianxia New Rap", the entire hip-hop circle, from campus clubs to underground rappers, from label managers to newcomers, has been in a state of excitement.

This is Cheng Cheng’s influence in the domestic entertainment industry!

-

At the same time, major media outlets also began to report:
"Sung Cheng's new variety show reveals his true colors, the theme is rap!"

"The Rap of China" is here, global recruitment begins, will Cheng Cheng save the hip-hop world again? "

"Cheng Cheng's variety show is a new hip-hop variety show? One line of content tells you which rap stars there are in China"

"The Rap of China" starts a cultural experiment to break the circle, Cheng Cheng creates a new paradigm for youth culture"

-

After the registration method was announced, everyone in the Fuhai TV station building became anxious and busy.

Because only half a day had passed, they had received nearly 10,000 registration emails.

One of the staff members who was in charge of reviewing the registration emails rubbed his temples and couldn't help cursing:

"I'm really impressed. What on earth did this person fill out? Why would someone not just write a mobile phone number as the contact information, but instead write that the contact information can be obtained through TikTok background? Is he crazy?"

Another girl also complained:

"I did the same thing. He filled in the hobby column with leggings. Can you believe it? I never thought that I could fill in the hobby column with leggings. How much does he love leggings?"

An older colleague calmly rejected an application form and said:
"Keep calm, keep calm, and be more considerate of them. After all, many of them have only graduated from junior high school, so it's normal for them not to understand. And you have to think about it this way. Being able to send an email is already a very high threshold for them. In other words, those who sign up now are already very smart in their group."

The boy who complained at the beginning couldn't help but laugh:
"Brother Zhang is worthy of being Brother Zhang. You are the one who is being mean."

The girl also laughed and said:
"Director Cheng has assembled such a group of people to make this show. Can it really become popular? Will it be laughed at by others?"

An older colleague said:
"When you're making a show, making others laugh is also a kind of show effect to some extent. The audience sometimes likes to see this kind of human diversity. Think about it, don't you like to see these people make jokes on the show?"

The girl thought about it:
"Emmmm, I really like watching it. Brother Zhang, is this what Director Cheng is thinking? Using this method as the highlight of the show?"

"How is that possible?" The older colleague shook his head. "What kind of person do you think Director Cheng is? Although this is also a highlight of the show, it is not the only highlight. With tens of thousands of people signing up, can't they select dozens of talented rappers? Although I can't guarantee that this show can break the record, it shouldn't be difficult to survive. We have to believe in Director Cheng."

They were chatting when assistant director Zhang Yibai walked in.

Zhang Yibai asked:
“Are there any bright seeded players now?”

The boy shook his head, and the girl also shook her head. But the older colleague raised his hand and said:
"Director, I have one here. I saw the work and it looks pretty good."

-

Teikyo, Shinhwa Company.

Several rappers were called into the office of their manager Cai Huan.

Cai Huan is 33 years old this year. He was promoted by Li Zhuo and is currently one of Shinhwa's gold medal agents. He also serves as the deputy director of the agency department.

Cai Huan looked at the people in front of him and said:

"You all know about the new variety show our company is going to produce, right?"

Several rappers nodded.

Cai Huan said:
“I won’t go into details, as you all know, we have many artists in our company, including actors, singers, lyricists, and composers. I have personally trained quite a few of them, but I have never been good at rap.

It's not that our company is not good enough, it's that the entire industry is struggling to survive in the cracks, and as a result, you are also inferior to other artists in the company.

I believe you are not willing to accept this either.

But this time is different, Mr. Cheng wants to do rap, your chance has come, I hope you all seize this opportunity and strive to get a good ranking on this stage. "

The rappers exchanged glances.

Shen Jie said:
"Sister Cai, we are all very excited when we know that the company is going to launch a new variety show. Don't worry, each of us is full of energy and we will definitely prove ourselves!!!"

At the end, she pumped her fist.

Joining Shinhwa is something that everyone in the industry envies.

But precisely because everyone is envious, the pressure is also enormous.

Not to mention joining Shinhwa as a rapper.

In Shinhwa, rappers are really at the bottom of the list among all artist types.

Another rapper, Yao Wei, also said with great enthusiasm:

"Yes, Sister Cai, we all understand that this opportunity is very precious. We will not let the company down, and we will definitely get a good ranking."

Cai Huan was very satisfied with their statements, but the content of his next speech took a sharp turn for the worse:

"But you also know that this is our company's project, so in order to avoid suspicion, the company will not provide you with any additional help other than image packaging. Don't expect Director Cheng to give you a break on stage just because you are from Shinhwa. You know that's impossible."

Several rappers' faces turned grim.

Apparently, they realized this a long time ago.

Cai Huan said:
"In short, everything depends on you, but——"

Cai Huan added another "but".

Several rappers began to look forward to it.

Cai Huan said:
"As Shinhwa members, the company will not treat you unfairly. As long as you can enter the finals, Director Cheng will say that they will help you produce your own albums. President Cheng will personally write songs for you to sing. This is something other rappers can't enjoy."

With a loud bang, the whole office seemed to be struck by thunder out of nowhere.

Shen Jie was incredulous and her body was shaking with excitement.

Yao Wei opened his mouth wide, as if he couldn't believe what he heard.

Other rappers were also overjoyed by the news.

After all, that was Sung's song! All the singers of Shinhwa who had their songs written by Sung became famous without exception! Of course, they also wanted Sung to write songs for them. This was the dream of all the singers who joined Shinhwa!

"Anyway," Cai Huan said, "from today on, you will learn techniques from your vocal teacher in the morning, practice dancing in the afternoon, and I will have someone personally watch you write songs in the evening. I want you to show the ruthlessness of a rapper! Do you hear me?"

"heard it!"

"Okay, let's go out."

After leaving the office, Shen Jie quietly clenched her white fists.

The era of rappers is coming.

She wants to be the top female rap singer in China! (End of this chapter)