This top guy is crazy!

In mid-July, on a seemingly ordinary Tuesday morning at 10:00 AM, all official accounts under Myth Media, as well as four first-tier satellite TV stations and the Lemon Video platform, made an official announcement simultaneously.

The epic mythological masterpiece, Journey to the West

It's scheduled to premiere on August 8th at 8 PM.

Four satellite channels and one network, simultaneous premiere.

Let's go to the sacred mountain together!

On the poster, the backs of the four figures, of varying heights and builds, stand on a vast sea of ​​sand. In the foreground are stark white human bones and demons with outstretched claws, while in the distance is the radiant golden Mount Ling.

No lengthy previews, no unnecessary build-up!
A short text and a release poster were enough to completely blow up the internet!
"My summer vacation isn't over yet! Perfect!"

"Four satellites broadcasting on one network—this is unprecedented!"

"Wow, you sold four companies at the same time?"

"The poster's imagery is absolutely stunning! It's already giving me goosebumps!"

In fact, it doesn't stop there. Journey to the West was not only sold to four major Chinese TV stations and one online platform, but also to six Southeast Asian countries, as well as Japan and the Korean Peninsula.

However, the six Southeast Asian countries, Japan, and the Korean Peninsula arrived later than China.

As soon as the release date was announced, almost all the actors and directors involved in the project immediately forwarded the official announcement on Weibo.

Zhang Xiaoyan only sent five words: "Here I am, Lao Sun!"

The accompanying image is a still from a TV series featuring him as Sun Wukong, holding the golden cudgel and gazing ahead with his fiery eyes. The post quickly garnered over a million reposts and comments.

Wen Lian wrote: "A dream of the Kingdom of Women, I must part from you in the end. See you on the eighth day of the eighth month."

Wang Hong posted a picture of the scorpion demon's sharp profile: "The wait is over, the legend begins!"

In addition, Yan Gou'er, Jiang Nan, Zhong Meng, Qu Yihe, Lu Ming, and Xu Lin also posted on Weibo, and 41 directors collectively flooded the screen with comments.

It's fair to say that almost half of the entertainment industry was affected, while those actors and directors who weren't involved felt extremely awkward and isolated.

At the same time, film critics, media professionals, internet celebrities, and self-media personalities have also jumped on the bandwagon, trying to gain attention.

There's a champagne pie that's opened early:
"Looking at this cast, the quality of the posters, and the scale of the broadcast, the title of drama king of the year has already been locked in! Myth has never failed when it comes to productions. This time, it will be the ultimate presentation of the industrialization of Chinese dramas, and there is no possibility of failure!"

There are different schools of thought:

"Having too high expectations isn't a good thing either. A top-rated drama can't be judged solely on its production scale; the quality of the actual episodes must also be considered. Let's wait and see how many episodes air before making a final judgment."

Of course, Cheng Cheng, as the original author, chief screenwriter, chief director, and chief producer of "Journey to the West," could not remain uninvolved.

He also posted on Weibo to make an official announcement and provided nine photos as compensation.

However, the nine photos he accompanied the photos were a bit unsettling.

The nine photos are: the side view of an unidentified building, which looks like a hotel; an ugly cat saved from the internet, the original image of which can be found online; a hardware store sign; a game screenshot showing a score of 0-4-4; a photo of someone holding a beer of a certain brand, which looks like a casual snapshot, perhaps to be sent to someone; the bottom of an empty fruit salad container, with only some soup left; a photo of several men on the street; a selfie of Cheng Cheng himself taken at an extremely strange angle, somewhat like the facial recognition verification used when applying for online loans; and a QR code that leads to the ordering interface of an unidentified restaurant's mini-program.

There wasn't a single still from the show, not a single behind-the-scenes photo, not a single picture related to "Journey to the West." Everyone was baffled.
"No one will be able to figure out what Cheng Chengfa's nine pictures mean within a century."

"Performance art".

"No, are you clearing out your phone inventory here?" "On the upper limit of human understanding of Frog Brother's thinking."

"I looked closely, and the shop with the ninth milk tea order QR code is only 500 meters away from Shenhua Company, so he probably just took these pictures on his way to work and then realized he needed to add them to the photos."

"Don't force a nine-square grid if you don't have one!"

"Is the eighth frog brother taking out an online loan?"

"I understand! This is an implication: Although Journey to the West is a myth, its core is based on real human experiences. On the journey to the West, there are also messy battles (0-4-4), the need to solve food and drink problems (milk tea, fruit salad, beer), the need to acquire equipment (hardware store), encountering strange passersby (the smoking guy), not-so-good accommodations (hotel), and some unexpected events (calamities) like the ugly cat! Master, I get it!"

"Perfect score in reading comprehension!"

"Hardware store owner, milk tea shop owner, beer brand owner: I just became famous out of nowhere?"

"Don't ask, it's just his frog-style humor. I like everything he posts!"

"I didn't understand it, but I was deeply shocked."

Surprisingly, Cheng Cheng's Weibo post surpassed all other posts and official announcements from actors and directors, topping the trending searches and garnering over ten million likes in less than three hours.

Many marketing professionals in the industry were stunned.

Dude, you just posted some lousy photos and got such great publicity?

Still zero cost, still number one on the trending topics, still dominating the entertainment charts!

Many people feel they've run out of ideas:
Cheng Cheng gave them a random instruction, and they studied it like crazy.

What's even more frightening is that they simply can't learn this kind of approach. If an average person posts nine of these pictures, they'll only be criticized for being perfunctory, mentally ill, or wasting public resources, or they'll simply be ignored and become just another face in the street.

It's fair to say that this isn't a matter of professional superiority at all; rather, Cheng Cheng's publicity and promotion have entered a state of mystery.

Mythical Company, penthouse.

Cheng Cheng said smugly to Li Zhuo:
"See? I told you, my random posts get more views than their carefully prepared ones!"

Li Zhuo looked at him indulgently: "Yes, you're the best. Who told you to be the number one international celebrity!"

For the next two weeks, the promotional campaign for the myth went into full swing.

Starting from the second day, the final character photo and a one-minute character trailer for one main character will be released at 10:00 AM every day.

From Tang Sanzang, Sun Wukong, Zhu Bajie, and Sha Wujing, to Guanyin, the Jade Emperor, Yang Jian, and various demon kings and princesses, the series keeps viewers on the edge of their seats.

Cheng Cheng's portrayal of Yang Jian has once again sparked online discussions, with comments praising him as surpassing all current male leads in historical romance dramas and truly the number one male god in the Three Realms.

Meanwhile, the various platforms also jointly launched the "Me and Journey to the West" nationwide interactive event, collecting paintings, handicrafts, and imitation videos related to "Journey to the West".

The documentary also received an extra episode, releasing more behind-the-scenes footage.

A week after the release date was set, the teaser trailer for the 3A game based on "Journey to the West" was also released. Each character in the game was modeled based on the actors in the show, which completely raised the audience's expectations.

The storm was brewing, and finally, August 8th arrived—the premiere day of *Journey to the West*. (End of Chapter)