Back to the teenage years

Chapter 551: The Difficult Sutra (asking for monthly ticket subscription)

Zhang Yunqi just thought that the "Wenheyou" brand was good, but he never thought of running his Zhangji Catering along the path of Wenheyou in his previous life.

The timing was totally inappropriate.

Wenheyou made its fortune in 2011. Its founder Wen Bin set up a stall selling fried skewers on Pozi Street in Lijin. He became famous for his sharp spare ribs, with average daily sales of over 80 yuan. Later, the business grew bigger and bigger, taking a diversified route of urban culture revival, scenario-based marketing and capital operation. In its first store in Lijin Hisense Plaza, it used the aesthetics of ruins to build a "City Memory Museum", reproduced the tube-shaped buildings of the s, and set up simulated scenes such as game halls and barber shops, thus satisfying the emotional needs of young people in the new era for nostalgic consumption.

In Zhang Yunqi's view, the core elements of Wenheyou's success are the ultimate scene experience + regional cultural resonance + a nostalgic experience constructed by social media fission, and these three points are precisely not available in China in the 90s.

In this era, not many young people with purchasing power are willing to pay for this kind of sentiment with real money.

Because they are in the mood right now.

What was popular in the dining scene in the mid-90s?
Fashionable Western food, KFC and McDonald's are very popular among white-collar workers and students; fresh seafood shows the status of the rich, a 5-kilogram Alaskan king crab can be sold for 8888 yuan; and in the night market fireworks, the main focus is cross-border mix and match and affordable prices.

The crayfish that Zhang Yunqi made at home today is very tasty. A large enamel basin is filled with the aroma of red oil and bright colors.

The crayfish curl up into red question marks in the rich soup. When you break them open, the white meat is trembling with juice. When you put them in your mouth, they are spicy, fresh and fragrant, and the shrimp meat is chewy, perfectly replicating the flavor of the night market stalls.

Zhang Xiaoxiao and Niu Tiantian didn't care about the scalding heat. They grabbed the edge of the enamel basin with their four greasy paws. They stuck out their tongues because it was so spicy, but they still stuffed food into their mouths.

Niu Tiantian is only four years old. He is fair and tender and very cute. He sucks the soup on his fingers and even picks out the meat strands between the shrimp claws with his big front teeth. But he accidentally bites on a Sichuan pepper and jumps around the yard, shouting and jumping. Mother Zhang is so distressed.

Niu Fen ate the crayfish meat and drank beer while saying, "It tastes really good. This is the first time I've eaten crayfish with spicy flavor. I remember eating wild crayfish caught in ditches before, many years ago, when I just got together with your sister. We steamed them, and they had a strong earthy smell."

"This idea of ​​using hot pot base to make crayfish should be Yunqi's, right?" Zhang Xiaonan was very concerned about this matter. She naturally knew that the front-end operation project of Dafeng Agriculture Lotus Shrimp involved a funding of more than 10 million yuan, and her husband's brother Yunqi was going to hand over the full responsibility to her husband.

At present, all major industries of the Zhang family are developing very well. Only Zhangji Catering, which is run by her husband Yunfeng, has been lagging behind. It has always been in a stable operation, or it can be said to be lukewarm state. If it were not for the great success of the Yuxianli Tourist Night Market strongly promoted by Zhang Yunqi, their family would still not be able to afford a villa or a good car.

When she lived in a house of about 100 square meters, she felt uncomfortable every time she went to Qiulan's mansion, especially because she was afraid that Qiulan would ask her to go shopping somewhere. It's not that Qiulan loves to show off, but when two people have similar status but huge differences in consumption levels, the psychological gap will naturally arise.

Zhang Xiaonan knew that the root of this was that her husband Yunfeng lacked strategic vision and courage in business operations, and Yunqi was not very interested in Zhangji Catering. She did not blame this brother-in-law, as Yunqi had done enough for her and her husband. But as a woman, especially living in an environment where a lot of female teachers in the school were competing with each other all day long, she really hoped that her husband could take advantage of this good opportunity to fight again. As the eldest son of the Zhang family, he deserved the current prosperity of the Zhang family.

"There are some in other places, but they are not so common." Zhang Yunqi replied casually. In fact, the cooking technology of crayfish was backward in the 90s, and the spicy flavor had not yet been transplanted from Sichuan and Chongqing hot pot to crayfish cooking, which was also a key factor preventing crayfish from entering the tables of ordinary people.

Zhang Qiulan was peeling a shrimp, the Omega watch on her wrist sparkling. "Yunqi, I've read some information about crayfish recently. Objectively speaking, ordinary people now think that crayfish are sewer pests. Rumors of 'heavy metal enrichment' are flying everywhere. Consumers generally have resistance, which is a big problem. In addition, there are only a few scattered food stalls supplying this product nationwide, and there is no national catering brand to promote it."

When Zhang Xiaonan heard this, the expression on his face turned a little unpleasant, and he winked at Zhang Yunfeng next to him.

Zhang Yunfeng seemed to see nothing and continued to eat shrimp with his head buried.

Zhang Yunqi took a sip of beer and said nothing.

In the current market environment, there are certainly many problems in the crayfish business. What his elder sister Qiulan said is just the problem of limited knowledge of crayfish diet. There are also problems with cooking technology and supply chain, lack of professional breeding and logistics cold chain, consumption scenarios and economic level limitations, etc. Which problem is easy to solve? But things always move forward in twists and turns, and the process of solving these problems is the process of shaping the Wenheyou brand!
Zhang Yunqi looked up at his brothers and sisters and said, "It's a rare trip back home. Let's put work aside and discuss the details when we get back to Lijin."

Aunt Zhang had been holding her precious grandson Zhang Mingming and feeding him. She had developed a habit of never interrupting her children, who were surrounded by people and acted like big bosses, when they were talking about serious matters.

At this time, she heard what the third child said, and she couldn't help but say, "I heard from Chunlan that Qiulan and Yunfeng are moving to Lijin?"

Zhang Qiulan said quickly, "It's not really a move, Mom. I was transferred there for work. Lianzhong wants to focus on the home appliance market operation sector, and the company's focus will definitely shift gradually to the provincial capital. It's not good for me to stay in a hotel every day, so I'm thinking of buying a villa in the provincial capital."

Zhang's father, Zhang Liushun, nodded, "That's fine, but Niu Fen is in Yunxi Village managing the Longjingyuan Agricultural Industrial Park. He's not home every day, and it's not a good thing for the couple to be apart all the time! And he doesn't have time to take care of the children, and my mother-in-law is in poor health and has to rely on a nanny to look after her all day. In my opinion, why don't you send her here and let your mother and I take care of her."

Zhang Yunqi didn't know why, but at this warm family gathering, Zhang's father's words made him feel a little sensitive, but he didn't know where the sensitivity was.

Zhang Qiulan reached out and put the peeled shrimp meat into Zhang Ma's bowl without saying a word.

Niu Fen clinked his beer glass with his father-in-law and said, "Dad, don't worry about the affairs of us young people. You and mom should take good care of our health. This is more important than anything else! Besides, I work in Yunxi and can drink and play chess with you every day."

Zhang Yunqi glanced at Niu Fen. His brother-in-law had always been honest and loyal. Of course, he had seldom taken care of family affairs over the years, and knew even less about his brother and sister's family situation, or even knew nothing about it.

Perhaps this is an inertial thinking that comes from being afraid of being poor. Since his rebirth, he has been working hard to make money and lead his family out of poverty and into prosperity. When poor people have money, they will subconsciously feel that other problems will not be a problem.

Zhang Yunqi thought of this and said, "Brother-in-law, are you interested in being transferred to work in Lijin?"

Niu Fen was stunned by Zhang Yunqi's sudden action, then he glanced at his wife Qiulan and Zhang's parents' faces and laughed twice: "Well, well... I'll think about it and tell you later."

At this time, Zhang Yunfeng put his wine glass on the table and suddenly said, "Yunqi, I also have something I want to discuss with you."

Zhang Yunqi asked: "What?"

Zhang Yunfeng looked at Zhang Xiaonan and said with some hesitation, "Can you use your connections to transfer your sister-in-law to teach at the Affiliated High School of Xiangnan Normal University?"

Zhang Yunqi glanced at his mother, whose expression suddenly changed, and his one-year-old nephew in her arms. He knew that this grandson was his mother's lifeblood at the moment, but his mother would never stop his sister-in-law Zhang Xiaonan from such an issue of personal future.

Every family has scriptures that are difficult to recite.

This has nothing to do with money anymore.

Zhang Yunqi said, "I don't know about this. I'll ask when I have time. It probably won't take long." After a pause, he added, "In short, legality and compliance are still very important."

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Pls: I have a cold and a fever, and I am in a bad state. But I still have to get up and ask for monthly tickets, subscriptions, and recommendation tickets from all the gentlemen.