Back to the teenage years

Chapter 550 Wen He You (asking for monthly ticket subscription)
The gongs and drums were deafening, and the firecrackers were blasting.

The red flag is waving and there are huge crowds of people.

This is the signing ceremony of the cooperation between Aiwa Electronics and Philips Yuansupply Chain. The ceremony was held in front of Aiwa Electronics' brand new office building. Many media reporters were invited, but unfortunately Zhao Benshan and Song Dandan were not invited.

Many leaders from Jiangchuan City also came. Surrounded by cameras, Li Hongjie delivered an enthusiastic leadership speech. Afterwards, Liu Ming, vice president of Aiwa Electronics, and Liu Jinshi, general manager of Philips' component production base in China, signed a cooperation agreement.

Zhang Yunqi did not attend the ceremony.

By then he had already driven back to Yunxi Village.

It was a rare opportunity for him to go home, and he had been a bit busy these few days since he came back. He was thinking that he would be going to the provincial capital Lijin soon, so he wanted to find some time to go back to his hometown with his family to have a meal, drink some wine, and chat.

Both Zhang Yunfeng and Zhang Qiulan's families came, and they brought their children. The eldest nephew Niu Tiantian is four years old this year, and the nephew Zhang Mingming is over one year old.

The Zhang family sent out three cars and arrived at Yunxi Village in an hour or so. They are now living in a townhouse allocated by the village last year. Zhang Yunfeng has already separated from the family, so the Zhang family has two accounts and two villas. Zhang Yunfeng spends most of his time traveling between Jiangchuan and Lijin and rarely has time to go back to his hometown, so the house is vacant. Zhang Yunqi's father Zhang Liushun lives in the house, which is fully equipped with home appliances and daily necessities, and is not lacking in the atmosphere of home.

When I got home, it was exactly eleven o'clock in the morning.

Zhang Yunqi specially asked Xiao Wu to buy 20 kilograms of crayfish today. He hasn't cooked for a long time, and hasn't eaten crayfish for a long time. After all, Dafeng Agriculture still has a large number of crayfish waiting to be put on the market. He has time today, so he will try it first. By the way, he will take this opportunity to chat with his elder brother about the operation of the crayfish market by Zhangji Catering. When he returns to Lijin, he will have to go to Yanjing again. When he comes back, the day lily will be cold.

He does have a lot of things to do, and doesn't have much energy to focus on the catering channel. But now the 5,000-acre large-scale lotus shrimp project led by Dafeng Agriculture under Liansheng Group has been operating smoothly, and the market-oriented operation of the back end has become particularly critical.

This summer, the Zhangji Catering crayfish brand headed by Zhang Yunfeng must detonate the Lijin catering market.

Of course, Zhang Yunqi had not thought about how much profit Zhangji Catering could bring him. What he needed was to seize the opportunity and bring crayfish, a new gourmet product, to the tables of ordinary Chinese people, to create a food IP for Lijin City and make crayfish, like stinky tofu, a business card of Lijin cuisine.

The significance of doing so, in a small sense, is to enable the sustainable development of Dafeng Agriculture under Liansheng Group. Everything is like this. Being able to make something is not important, but being able to sell it is the kingly way. The reason is simple. If it cannot be sold, Dafeng Agriculture will have no choice but to go bankrupt.

In general, this will help boost the catering, food, tourism and sightseeing industries in Lijin, a popular online city, and boost consumer spending, which will be a big help for him to enter the Qingwu Commercial Pedestrian Street! More importantly, he will have more room for negotiation with Lijin City and will be able to get more things!
As for the specific approach, this will definitely require Zhangji Catering to base itself on the local food culture of Lijin and carry out modern commercial brand operations.

Zhang Yunfeng also understands his younger brother Zhang Yunqi's thoughts.

Such a big boss brought the crayfish to his doorstep today and washed and cooked them himself. If he still didn't understand, I'm afraid he would have to leave Zhang's Catering even if he was his brother.

Zhang Yunfeng took a document and saw Zhang Yunqi teaching Chunlan and Xiaoxiao how to clean crayfish. He ordered a Zhonghua cigarette and squatted beside them and said, "Yunqi, you are usually busy and I don't see you often. Do you want to take this opportunity to talk about Zhangji Catering's crayfish operation?"

"What are your specific ideas?" Zhang Yunqi nodded. He used a hard-bristled brush to scrub the abdomen and claws of a crayfish, then cut off the gizzard at the front of the head, pinched the middle of the tail and twisted out the shrimp thread and he was done.

Chunlan next to him followed suit, but this second sister was born with nimble hands and feet, and mastered the method in no time. She cleaned up faster than him, Zhang Ma, eldest sister Qiulan and sister-in-law Zhang Xiaonan.

Zhang Yunfeng said: "I have communicated with the operations manager several times. The idea now is to create a Lijin crayfish food culture festival in July, attract customers by advertising "get shrimp coupons" throughout the city, and hold several crayfish banquets for tens of thousands of people on the day of the food festival. Therefore, Zhangji Catering must first strive for the full support of the Lijin Municipal Government. I will implement this matter this month."

Zhang Yunqi nodded: "It's good overall. The crayfish banquet for 10,000 people should be able to break the Guinness World Record, right? We can apply for one then, create a gimmick, and make the crayfish brand a hit."

Zhang Xiaoxiao opened his eyes wide and couldn't help but interrupt, "It's a crayfish banquet for 10,000 people. There are so many people. I want to go there too! Second brother, I want to eat Lijin's stinky tofu and sugar-coated rice cakes. Oh, and I also want to visit your big villa!"

Zhang Yunqi stroked her small ponytail and said with a smile, "Chunlan will have finished her college entrance exam by then, so let your second sister take you to my place to play for a month."

Xiaoxiao held up her cheeks with an unhappy expression. She and her second sister were arch enemies. Aunt Zhang asked Chunlan to tutor her homework, which caused one of the sisters to suffer from frequent premature heart attacks and the other's young heart to suffer from blows from time to time. She pouted her little mouth and said in a cute voice: "Why not Sister Ji Ling? Or Sister Chu Jian can take care of it!"

Aunt Zhang said, "It's good enough that you have a place to go. You're still being picky. Go take your nephew out to play and stop making trouble here."

Zhang Xiaoxiao curled her lips and kept silent. Everyone laughed.

At this time, the crayfish have also been cleaned.

There is strength in numbers. After washing a large iron basin full of crayfish and draining the water, Zhang Yunqi and Zhao Yunfeng moved the basin to the earthen stove.

For your family to eat, you naturally use the best tea oil.

After the oil temperature reaches 70% hot, Zhang Yunqi fries the crayfish until it turns red and then takes it out to lock in the tender meat. Then he heats the pan with cold oil, adds dried chilies, Sichuan peppercorns, star anise, bay leaves, cinnamon, and cardamom, and stir-frys over low heat until the chilies turn brown. He then adds ginger slices, garlic cloves, and scallions, and stir-fries the bean paste and hot pot base until red oil comes out. In an instant, a rich, complex spicy flavor is released from the wood-fired earthen pot.

Zhang Xiaoxiao, Niu Tiantian and a few other little kids gathered around the stove, drooling all over the floor and shouting that they wanted to eat!

Zhang Yunqi smiled and poured in the crayfish, stir-frying quickly over high heat until they were evenly coated with the sauce. He then poured in beer, brought it to a boil, then switched to medium-low heat and began to simmer slowly.

Zhang Yunfeng, who was standing nearby, was watching with great interest. For a moment, he recalled the time when he and his brother first opened the Zhangji Qifengdu Fish Meal Shop. He asked, "Are we going to sell crayfish the same way you do?"

Zhang Yunqi covered the big pot and said, "There are many ways to cook crayfish. I call it flavored crayfish, which incorporates Sichuan and Hunan spicy cooking techniques into the crayfish. This method should not be available on the market now. Of course, I am not a professional chef. I just cook it casually for my family. Later, you can ask a professional Hunan and Sichuan chef to study it carefully and create a batch of special dishes."

In the catering business, taste is of course the most important thing.

In his previous life, when crayfish became popular in Lijin City, Zhang Yunqi happened to have just graduated from a technical secondary school and worked and lived in Lijin. He still remembers the origin of Lijin flavored shrimp. The stall owner at the Nanmenkou night market incorporated Sichuan and Hunan spicy techniques into crayfish and created the "flavored shrimp" - but what were the characteristics of the "Lijin flavored shrimp" in the 90s? It was heavy oil, heavy spicy, and purple basil to enhance the flavor. This flavor perfectly fits the southern Hunan people's love of spicy food. In the late 90s, it quickly became the top brand of Lijin City's night snack stalls, and then dominated the market for decades. It played a great role in promoting Lijin City to become a cultural and tourism center and an Internet celebrity city in later generations.

As he spoke, Zhang Yunqi wiped his wet hands and flipped through the planning materials that Zhang Yunfeng had just given him. He focused on the content of crayfish brand building. There are many ways to do it, such as creating a social combination of "crayfish + barbecue + beer" in night markets such as Puzi Street and Dongguashan, bundling crayfish with old Changsha snacks (lard mixed with noodles, stinky tofu, sugar-coated dumplings), creating symbols of urban carnival culture, and so on.

These would be commonplace in later generations, but fortunately this was the 90s, and all marketing methods were new. We were not afraid that you would do a bad job, but only that you did not have the courage to do it.

Advertising is indispensable. At present, Mango TV's popular variety shows such as "Lucky 3721" (the predecessor of Happy Camp) and "Satellite TV Middle Station" should be featured if possible. For example, a special on Lijin lobster can be made, in which Sun Mingjie (then the No. variety show host of Mango TV) and Wu Ming peel shrimps with their bare hands and compete in how spicy they can eat.

Zhang Yunqi thinks that one of the bright spots in the whole plan is to invite Sun Mingjie and some celebrities to visit the 5000-acre large-scale lotus shrimp breeding base to fully demonstrate the whole process of harvesting live shrimp at 4 a.m., which can strengthen the people's understanding of the "freshness" and "safety" of Dafeng Agricultural Crayfish. After all, the core factor that currently prevents crayfish from entering ordinary people's homes is negative news such as "crayfish breeding in stinky ditches" and "crayfish heavy metals exceeding the standard". Liansheng Group, as a leading agricultural brand in southern Hunan Province, can be said to be a super supply chain endorsement.

Zhang Yunqi handed the plan to Zhang Yunfeng and said, "The idea of ​​celebrities visiting the lotus shrimp base is good. We can strengthen it. For example, we can add the natural breeding of lotus shrimps. We can also let the celebrities cook crayfish on the spot in the base. As for the host, I recommend He Jiong. He looks like he should be famous."

Zhang Yunfeng nodded and said yes.

Zhang Yunqi added, "By the way, how is the plan of Zhangji Catering to open five brand stores in Pozi Street, Donggua Mountain, Nanmenkou, Du Fu Jiangge, and University Town going?"

Zhang Yunfeng said: "In fact, we now have a relatively clear implementation plan for crayfish's market positioning, product features, supply chain and brand marketing. However, opening five large-scale brand-operated stores at the same time, and all of them are in the most prosperous area of ​​Lijin, the start-up capital and cost pressure is indeed very large, and Zhangji Catering's cash flow cannot support it."

Zhang Yunqi thought for a moment and said, "Well, go find Ji Ling's mother Zhang Qing. She is now the president of Lijin City Commercial Bank. Use the assets of Zhangji Catering to pledge the loan. Zhangji Catering has the right to operate the Jiangchuan Yuxianli Tourism Night Market for 20 years. You have more than 30 self-operated stores and nearly 100 chain stores. You have abundant cash flow and a lot of fixed assets such as stores. Just follow the normal process and it won't be a problem to get a low-interest loan of 10 million. This money is the operating capital for the crayfish project."

Zhang Yunfeng nodded.

At this time, the firewood pot began to boil. Under the watch of a group of children, Zhang Yunqi opened the lid of the pot, added cucumber strips and cooked for 2 minutes. He turned to high heat and simmered the sauce until it thickened. The crayfish were covered with rich and spicy sauce.

He then said to Zhang Yunfeng: "I think this time the crayfish project can be operated independently and a sub-brand of Zhangji Catering can be created."

Zhang Yunfeng was stunned: "What sub-brand?"

Zhang Yunqi sprinkled coriander, cooked sesame seeds and a little pepper oil into the pot. A classic spicy and fresh taste rushed into his nose. He said, "The sub-brand is called Wenheyou."

******
Ps: Brothers, please vote for me! Please subscribe! Please recommend me!