It's normal to develop some black technology in the future, right?

Chapter 429 This is not a mature approach
“Some people are asking me if I have received an invitation from Space to appreciate their concept cars?
I did, and I will be going, and I am very interested in Space’s new car.”

When a first-line car reviewer was live streaming, the entire comment section was asking him whether he had received an invitation.

After Space's invitations were sent out, many car reviewers have started to post the invitations they received. It is impossible for car self-media bloggers who make a living from traffic to avoid taking advantage of such a hot topic.

The car reviewers who received the invitation can show off the invitation letter they received, and I don’t know how many videos they can make before and after the invitation.

Car reviewers who haven't received the news can guess, or talk about the gossip they heard from their peers.

In short, as long as you are willing, you can always find an angle to attract traffic.

“In fact, I have always wanted to talk about it, but I didn’t because of some objective reasons.

I know that everyone is very optimistic about SpaceX's car manufacturing. At the beginning, it has the support of two giants, Light Armor Aerospace and Tesla. Light Armor Aerospace has a good reputation in our country, needless to say, it is even more terrifying than Huawei. If Light Armor Aerospace goes public, I don't think it is excessive to price it at hundreds of billions based on its goodwill.

As well as potential customers of high-end luxury brands, they also have a very high recognition of Space and are willing to pay for it with real money.

My friends who are first generation entrepreneurs and second generation rich people and own A9 or above, all have the same attitude towards Space, and they all said that they will buy one to support Guangshen after it goes on the market.

There is no doubt that its potential customers are huge.

But this does not mean that it can really gain a foothold in the luxury car brand, and can truly become a brand with brand appeal and influence, and can maintain a foothold above 100 million.

Because what you know and the potential customers you see online are all impulse customers, which means that they are willing to pay for you the first time, but that does not mean they will continue to support you in the future. Ultimately, you still have to rely on the strength of your product.

It may be difficult for you to understand this way. It may be easier for you to understand if I give you an example.

Everyone knows Stephen Chow, it has been ten years since then. His marketing strategy in China back then was that we owed him a movie ticket. He started using this strategy with Journey to the West: Conquering the Demons, and by the time of The Mermaid, this marketing strategy had reached perfection.

The Mermaid grossed over 30 billion yuan at the box office, becoming the first domestic film in mainland China to break 2 billion yuan. After that, the box office kept falling. The New King of Comedy grossed over 6 million yuan on its first day of release, but the final box office was only around million yuan.

This shows that Stephen Chow's brand does have enough sentiment and market appeal, but ultimately it is the works that speak. When the work is not good, no matter how sentimental you are, you have to give way to the work.

This is true for movie tickets that cost dozens of dollars, and even more so for cars that cost hundreds of thousands or even millions of dollars.

Therefore, there is no such thing as a sure thing, and don’t think that having the support of a giant is a get-out-of-jail-free ticket.

In the past few years, many so-called new energy brands backed by giants have died. It is possible to die with the support of giants, and it is also possible to die with state-owned capital backgrounds. Nothing is impossible. "

Honestly speaking, I didn’t talk about this kind of content before because I wanted to get business orders, but I can talk about it now because all the new energy brands that are not doing well now have died out, and those that can still survive in China’s new energy chicken-eating track have some unique skills, and it is unlikely that they will die suddenly.

We have now entered the second half of new energy vehicles.

"Back to the topic of whether Space will die suddenly, I'll be honest with you all, when I first saw the news, I thought it wouldn't last long because it's a joint venture brand, and the other party in the joint venture is from America, Tesla.

Why are all joint venture brands failing? Their sales have dropped sharply in recent years and they cannot be saved no matter what they do.

Various car reviewers have given various explanations. Some say that the marketing is not up to par, some say that the technology is not good enough, some say that the company lived too comfortably before, and some say it is because of arrogance.

These are the reasons, but they have corrected these shortcomings in recent years. There is no essential difference in experience between them and domestic new energy brands, but consumers still don't buy it.

There must be deeper reasons behind this that no joint venture brand can resolve. Even during internal meetings, they dare not even mention it. Little do they know that this is the ultimate unsolvable problem that will lead to a dead end for joint venture brands. Marketing, technology, and product strength can all be changed, but this ultimate unsolvable problem is something that no joint venture brand can resolve.

It is precisely because of this ultimate unsolvable problem that I am not optimistic about Space. "

As one of the few car reviewers who speaks the truth, he has worked for both domestic joint ventures and emerging forces in the past. He quickly became popular as a car reviewer because he can provide a lot of useful information, and the audience in the live broadcast room kept commenting on him.

Everyone wants to know what the ultimate unsolvable problem that the other party is talking about is.

"Sorry, I won't talk about this now.

Then I first felt that Space might succeed because the legal representative of this company was Mr. Lin, who was directly in charge of the whole process of operation and management. This can be seen in Mr. Lin’s TikTok.

This is actually very immature behavior from a business perspective, and it is inconsistent with Mr. Lin’s image as a mature business elite in public.

Such a decision is not smart enough, as it leaves too little room for maneuver.

A truly mature decision is to establish a sub-brand, but not to do it yourself, but to find a professional manager to be responsible for the specific operations.

If I were in charge of this matter, I would set up a company with each of the domestic first-tier car companies, such as Geely, BYD, SAIC, etc., and each company would invest a part of the money. I would only be the investor and would keep a low profile.

The joint venture between me and Geely is called Aurora, and the joint venture between me and BYD is called Dijia. In short, you can use my name as an excuse, but I will not actively promote you in public. You are indeed my sub-brand.

Then they will raise the Gu. Whoever can escape will be the real son. He will be given all the resources, platforms and support he deserves, and he will come out directly to reap the fruits of victory.

As for the brands that could not be rolled out, just cut them off. Anyway, it is not named after Light Armor, and it is not deeply bound to my Light Armor Aerospace.

This is a mature business practice, a business that is sure to make a profit.

At first, I thought Space was just like all the so-called new energy vehicle companies jointly established by large companies in the past. It was a sub-brand established to avoid risks.

Everyone should understand a truth that no one in the industry has talked about before, but it actually exists: the more powerful the shareholders of a new brand are, the less they want to take responsibility, or no one is responsible. Even if your shareholders seem to be very powerful, the probability of this brand getting dividends from the powerful shareholders is very small.

Therefore, at the beginning I thought that Space was also taking a similar path. The support provided by Light Armor Aerospace was limited. You had to prove yourself before Light Armor Aerospace and Tesla would gradually increase their support.

It is similar to the so-called internal entrepreneurship that was very popular in major Internet companies before. If you outperform your external competitors, the board of directors will allow you to set up a separate company. If not, the board of directors will acquire the external company.

Compared with the three months required for internal Internet startups, this entrepreneurial model of incubating sub-brands requires more patience and longer time, but the underlying logic is the same.

When did I first think it could succeed? That was when Lin Jia personally became the legal representative and participated in the entire operation of Space. This was a completely different concept.

Although the God of Light is the soul of Light Armor Aerospace, as the armor among the light armors, Lin Jia has always been a link that cannot be ignored. Everyone may be influenced by online public opinion and think that General Lin is like a vase, a typical case of one person's success bringing prosperity to the whole family.

But in fact, Ms. Lin is very capable. As a car reviewer, I know quite a few upstream and downstream bosses of new energy vehicle suppliers. When I chat with them, I also talk about Space. Among all these upstream and downstream suppliers, no one would underestimate Lin Jia herself or her abilities.

I have heard some rumors that to this day, the psychological trauma that Mr. Lin left on Tencent Video executives has not yet disappeared.

Lin Jia’s personal involvement makes me feel that it is at least not just for fun. It is two completely different concepts for a boss to do things personally and to find a professional manager to incubate a sub-brand.

So my attitude became moderately optimistic.

If Space is renamed Light Armor, it means that it has avoided the original sin of all joint venture brands. In addition, like Xiaomi, it is highly tied to its parent company. I am more than 80% optimistic about it.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

The Chinese market can only support a few giants, so in the past five years we have seen that all new energy vehicle companies are struggling to become giants and have the last laugh at this table.

From today's perspective, this survival line is 500,000. Only car companies with annual sales of 500,000 are qualified to talk about survival.

But everyone should know that this is for ordinary brands. That is to say, if I want to be a new energy brand priced in the range of 20 to 30 yuan, their survival line is so limited.

For a luxury brand, there are no such high requirements.

In addition, if Guangjia Aerospace only incubates such a brand, then it is backed by a giant company whose annual revenue is rapidly approaching 500 billion RMB, Qualcomm in China's new quality productivity field, a model of making money without doing anything. It is impossible for it to die. The only difference is the amount of support it receives.

Everyone would think that Guangjia Aerospace is a space company. In fact, whether it is the common photovoltaics, new semiconductors or room-temperature superconductors, Guangjia Aerospace will charge patent licensing fees.

Its wholly-owned luxury car brands are unlikely to die. The only difference is whether it survives by relying on its parent company or whether it can become a luxury car brand with recognition, identification and brand influence, and be able to shake the status of other luxury car brands. "

"I am honored to be invited by Light Armor Aerospace today to come to their Space headquarters to take a look at their new car. Standing next to me is Lin Jia, the CEO of Light Armor Aerospace and the founder of Space. She was also the former vice president of Xiaomi Auto. We had a very pleasant cooperation at Xiaomi Auto before. She asked me to help them check it. Let's go and see what's going on."

Lin Jia not only invited car reviewers, but also Lei Jun.

This is to check the pulse of Space's new car, but it is also a marketing campaign, the louder the better.

If Space's concept car can make everyone feel unanimously that it is awesome, then they will naturally help to speak well of it after they go out, attract the attention of potential consumers, and initially establish a desire to buy.

If that doesn't work, they will also circumvent the problems of existing concept cars by designing new concept cars, and public opinion will also feel that Space's quality requirements are too high, thus giving consumers the impression that Space is high-end enough.

Of course, Mr. Lei will not be invited together with other car reviewers, but Mr. Lei will be invited alone.

When Lei Jun came, he naturally had to post on Weibo. He had to emphasize that the founder of Space was previously a senior executive of Xiaomi Motors. If Space succeeds, it would in a sense mean that Xiaomi Motors successfully incubated Space.

It is only natural that the price of Xiaomi cars will reach over 100 million in the future.

"Mr. Lei, thank you for coming. Yuanguang went to Shenhai for a meeting. Recently, because America has established a space strategy committee, Yuanguang will be busy recently. So let me take you to see our mass-produced car." Lin Jia was very polite, and the group went to the test track.

"This is our first concept car, Space S1. It uses the most advanced supply chain technologies. Many of its functional designs are original to Guangjia Aerospace. The chassis, motors and batteries are jointly developed by us and the supplier team. These are our unique advantages.

In addition, on the hood of the car, we borrowed the design of Rolls-Royce, and a goddess will appear on the hood of the Rolls-Royce.

The Space logo can appear on the front hood of our car. It is a flat surface and then presented on the hood.”

What appears on the hood of a Rolls-Royce is not the Statue of Liberty but the Statue of Celebration, which officially became its front logo in 1911. Later, many luxury cars borrowed this design concept and put a sculptural logo on the front of the car.

Apart from Rolls-Royce, the most famous one should be Maybach.

Customers can even customize the material of the Spirit of Ecstasy, whether it is stainless steel, glass or 24K gold.

However, the reason why the Rolls-Royce logo is set to be hidden is not because they are worried about it being broken off. After all, in their design concept, users who can afford a Rolls-Royce must have a private garage at home, and they drive it to and from high-end places with security guards to help watch over it.

It is set to hidden because some countries banned vertical car logos in the 70s.

The logo on the front of the Space car is not a vertical statue, but a two-dimensional plane.

Because the Space logo is a linear geometric shape, it can appear on the car body like a painting.

“We plan to create the entire logo using space materials.

The original plan was to use lunar soil to make concrete, but if there is metal, we will use iron-nickel alloy to create the logo."

(End of this chapter)