It's normal to develop some black technology in the future, right?
Chapter 430: We Must Pursue Perfection
Chapter 430: We Must Pursue Perfection
Lei Jun listened very carefully, because in his opinion, good design concepts can be learned from each other.
"It's a very good design. Who says it must be a vertical logo? Your emerging logo is indeed very suitable." Lei Jun exclaimed.
Lin Jia went on to say: "This logo can glow at night. There is a circle of light strips around it that can produce an LED lighting effect.
Mr. Lei, come and get in the car and give it a try."
"This is?"
"This is a head-up display plus air imaging. Users can choose whether they want a head-up display on the front glass or an air imaging system to serve as a dashboard, based on their needs.
Then, in order to pursue consistency in the entire display effect, we choose a special-shaped steering wheel or a half-width steering wheel.
Users can choose according to their needs.
Mr. Lei, come and try it out."
After Lei Jun drove around for a while and asked questions about issues that concerned him, he returned to the meeting room and said, "I can only say that this is definitely a good car. It should use more advanced technology than the current wire-controlled chassis, right?"
In 24, only NIO's ET9 uses wire-controlled chassis technology, but by 2027, almost all models on the market priced above 30 will use wire-controlled chassis.
The traditional chassis mainly relies on mechanical transmission, hydraulic or pneumatic connection to transmit the driver's operating instructions, steering is achieved through the mechanical connection between the steering wheel and the steering mechanism, and braking is achieved through the mechanical and hydraulic connection between the brake pedal and the braking system.
The wire-controlled chassis completely uses electrical signals to transmit instructions, realizing true "wired" operation.
Simply put, both the response speed and accuracy are far superior to traditional chassis.
Even in terms of reliability, the drive-by-wire chassis is theoretically better than the traditional chassis because of its simple structure.
The only drawback may be the cost, especially as it is a new technology, it costs more.
In a sense, no matter how powerful the intelligent driving of new energy vehicles is, if they cannot achieve a wire-controlled chassis, it can only be considered L2.99 intelligent driving at best, not L3. The wire-controlled chassis is an indispensable part of achieving L3 intelligent driving.
Lei Jun knew as soon as he started the car that if it were not for the wire-controlled chassis, such sensitive control would never be achieved with a traditional chassis. The steering wheel turning range is even smaller than that of the latest Xiaomi SU8 under the same steering conditions.
"That's right. Not only has the wire-controlled chassis technology been optimized, but we also use a new type of alloy on the chassis. This metal is lighter, which further enhances the sense of control." Lin Jia nodded.
Lei Jun said frankly: "Although I haven't experienced the intelligent driving function, considering that this is your strong point, it can't be too bad.
I can only say that this is a good car in the absolute sense, and there are many clever ideas in its design. But I still have a question, that is, designs like removing the dashboard and using air imaging and a half-width steering wheel may not be acceptable to consumers.
Your target user group should be successful people between 30 and 50, and this car may be too radical for them.
Just as the luxury cars made by Huawei look too much like Maybach, the cars you make look too much like supercars.
I think it's a balance between the two.
Many times, using other people’s mature solutions is not necessarily a bad thing. Not everything that is original is necessarily good, and consumers will definitely buy it.
To put it bluntly, which successful car company has not borrowed successful elements from others? Maybach also borrowed the vertical logo of Rolls-Royce. You can actually take a more conservative approach. "
Lin Jia heard sincerity in Lei Jun's words and said, "I understand."
In fact, what was shown to Lei Jun was only a part of Space S1, not the whole picture.
They are afraid that the other party will borrow their design ideas.
What if you find that no one wants this borrowed idea and takes it away from you?
The car reviewers know the design concept of S1, but due to the confidentiality agreement, they will not disclose it to the public. But after Lei Jun knows it, he packages the design concept and uses it in Xiaomi's high-end models, then everything will be ruined.
“Mr. Lei, my thoughts on some radical designs are that consumers can be educated and their preferences can be guided.
Before Xiaomi, these new energy vehicle companies thought that Chinese consumers only liked SUVs, and only SUVs could sell well. The bigger the car, the better, and the more suitable it was for home use, the better.
After the success of Xiaomi Automobile, doesn’t it also prove that there are still a large number of young people in the market who like control and like cars like Xiaomi SU7 that have a bit of sports car concept and control attributes?
We at Space have never intended to poach Maybach or Porsche customers, but to start from a smaller aspect, combining the attributes of existing customers and exploring markets that have not been touched in the past.
I have always been a senior executive at Lotus, and many of our design team members came from Lotus.
I think our market, Chinese consumers, and China's consumer market have reached a point where they can accommodate a brand like Lotus. It's just that the Lotus brand is not well recognized among Chinese consumers, but it doesn't mean that no one else can tap into the market that Lotus wants to tap into.
Mr. Lei, your words just now inspired me. I realized that we are not too radical, but our current design is not radical enough. "
Lei Jun's words gave Lin Jia a vague idea, and a new design concept slowly took shape in her mind.
Even during the subsequent communication between the two sides, Lin Jia kept writing and drawing on paper.
After the discussion, when seeing Lei Jun off, Lin Jia said a little embarrassedly: "Mr. Lei, I'm sorry I was a little absent-minded just now. When we build our first car, I will definitely give you one. You have inspired me so much. I finally know what kind of product we want to make."
Lei Jun was a little puzzled. It seemed that you had a rebellious mentality. No matter what I said, you had to go in the opposite direction, right?
"Yuan Guang, do you think this can be done?
I finally figured out that what we are pursuing is the ultimate, ultimate control plus ultimate adaptability.
That’s right, we want to make it amphibious. The S1 can travel both on land and in water.
We use a brand new solid-state battery that can hold 800 kWh, which means it can travel more than 130 kilometers underwater."
Chen Yuanguang still didn't understand what Lin Jia wanted to say: "Why is it 130 kilometers?"
Seeing that Chen Yuanguang still didn’t understand, Lin Jia said, “The shortest distance from the mainland to the main island is 4 kilometers.
Although the average width of the strait is 180 kilometers, the narrowest point, between Pingtan Island in Fujian Province and Baisha Cape in Taoyuan City, is only 130 kilometers.
look. "
Lin Jia handed the A4 paper in her hand to Chen Yuanguang. This was the picture she had drawn in the office earlier. The first one was a brand new car model, which was more streamlined and sharper. It was on a hill with an endless sea in front.
The second picture shows the car driving underwater.
"Our propaganda at that time is that the first car of the Light Armor Car is a true amphibious car. We will find a cliff near the sea on Pingtan Island, and then drive it to jump out of the cliff. When it is about to reach the sea level, it can provide a short suspension in the air and can enter the water smoothly.
After entering the water, it transforms into a form suitable for underwater driving, and then drives all the way across the entire strait to reach Baisha Cape in Taoyuan City.
I have calculated that an ordinary electric-driven ship of similar size to a car needs to consume approximately 130 kWh of electricity to travel 70 kilometers. Even if we double that, a range of 800 kWh will be enough for it to cross the entire strait.
Think about it, is there any better advertisement than this, any better effect than this?
The corporate image we created for it is that it can do anything. "
From his communication with Lei Jun, Lin Jia understood that the reason why China had not been successful in making luxury cars before was because they were not radical enough and were always thinking about combining the successful factors of others to make cars. But if one holds such an idea, it will be very difficult to conquer a market with a market size of over one million.
Relying on a brand-new concept, it seizes the minds that no one has occupied in the past, and by the way, it crosses the strait. Any old Chinese will be impressed by such a marketing concept.
“Each brand has its own temperament. If we really want to use Light Armor as our name, we must be innovative, and the innovation we want to make must definitely be in line with the temperament of Light Armor.
The temperament of light armor is that it can do everything. We have been exploring the boundaries of the universe, so our car brand must also explore boundaries that have not been explored by cars in the past.
Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.
The concept of amphibious itself is very good, but it is not concrete enough. It is just an abstract concept. Our cars can drive in water.
That's all, but when the documentary uses it to cross the strait, from Pingtan to Taoyuan, it has enough emotional connection.
Its concept is highly consistent with Light Armor Aerospace. "
"It's really good. It makes my blood boil." Chen Yuanguang nodded repeatedly.
Is there anything more exciting than talking about Oshima?
As for this kind of crossing, one needs to obtain the other party's consent and communicate with the other party. In the current context, would the other party dare to say no?
Their opinions were no longer important. Not to mention that the torpedoes were not deployed, even if they were deployed, they would have to dismantle them on their own initiative if Yanjing asked them to do so.
“More importantly, this is a car made by Light Armor Aerospace. Is there anything more Wolf Warrior than this?
Is there something that can bring more associations to consumers? "
This time, Guangjia Aerospace's new vehicle can further tap into the patriotic sentiments of the older Chinese.
Lin Jia asked: "I only have one question, that is, can it be done technically?"
Chen Yuanguang said: "Of course, it's not difficult, you just have to design it this way.
It includes deformation, good enough sealing and underwater power, as well as a certain air retention ability. Therefore, not only the chassis but the entire body must be built with new materials.
Only in this way can it have sufficient amphibious capabilities, the ability to stay in the air, and good control. If it is built in this way, the cost will definitely be out of control.
Even if you sell one car for 100 million, you may still lose money.”
Lin Jia asked: "Just tell me whether this design is perfect or not?"
Chen Yuanguang nodded: "It is indeed extreme, but the only problem is that I don't think many people would really use it to cross the strait."
Lin Jia held his forehead and sighed, "Yuan Guang, you are at least a billionaire, but you don't have the corresponding mentality when it comes to enjoying yourself.
Especially when it comes to luxury cars, you have the mentality of a loser.
To put it bluntly, our target users care about what emotional value our products can provide.
Will the BYD users who buy it really use the water suspension function? Isn't its car-mounted drone useless? It costs 60,000 yuan to install a drone. I can only buy a drone and put it in my car for 10,000 yuan. Why should I install it?
For the wealthy who buy luxury cars, what they care about is whether they can show off, not whether they are practical.
No matter how badly we design the car or how difficult it is to drive, as long as it can show off, they will pay for it without hesitation.
If this group of people care about practicality, then all luxury brands will die.”
"Okay." Chen Yuanguang defended, "I've driven luxury cars before, too."
Lin Jia complained: "Can Audi be considered a luxury car? I still failed to take good care of you. For us, Audi is just a means of transportation at best.
It's only because you are not fit to drive a foreign luxury car now, otherwise I would have to take you to buy a Rolls-Royce for you to drive today."
"I've ridden in your Porsche before. I also drove your Porsche when I was in New York."
Lin Jia no longer wanted to debate: "Okay, how about your meeting today?"
Chen Yuanguang said: "What else can they do? They are worried that America will catch up, and they are also worried that the original location of the lunar base will be affected by the change of trajectory of the American nuclear bomb.
Then we discussed countermeasures.
What we are currently thinking about is whether we can deploy an anti-missile system on the moon to provide protection for the lunar base.
Specially designed to smash possible asteroids.
This goal is a bit too big. Traditional land-based anti-missile systems weigh hundreds of tons, and it is too expensive to move them to the moon.
We are now considering building and deploying an ultra-high-power laser anti-missile system based on room-temperature superconductors.
But this is also a similar problem. Laser anti-missile defense is effective against rocky asteroids, but it has no effect at all against metal asteroids.
You'd be better off using conventional missiles to force it to change course.
We have been discussing this today, and someone mentioned that when America conducts a nuclear missile trajectory change test, we will be one step ahead of them and blow up the asteroid, saying that we will never give them a chance.
Now we can’t reach a consensus. I will never attend such meetings again. It’s a waste of my time.”
(End of this chapter)
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