Siheyuan: Starting as a Chef Apprentice

In Naples, they experienced firsthand the making process of authentic Neapolitan pizza and witnessed how the chefs used traditional methods to toss and stretch the dough, topped it with fresh tomatoes, mozzarella cheese and various ingredients, and baked it in a high-temperature wood oven. The pizza, which exuded a rich aroma when it came out of the oven, with fluffy dough and rich fillings, gave them a deeper understanding of the essence of Italian cuisine.

After returning to the hotel, the chefs plunged into the kitchen based on the information and inspiration they had collected and began to further optimize the recipes of the fusion dishes. They repeatedly experimented and made precise adjustments to the amount of each ingredient, the time and heat of each cooking process.

Take "Spaghetti Bolognese with Chinese and French Spices" as an example. In order to make this dish retain the classic flavor of spaghetti Bolognese while cleverly incorporating the unique charm of Chinese and French spices, the chefs have made many improvements to the process of cooking the meat sauce.

They pay more attention to the quality and processing of minced beef. They choose local fresh and firm beef, cut the beef into small pieces first, and then pat it gently with the back of a knife to make the meat softer. This way, it can better absorb the taste of the seasoning and release a rich meaty aroma during the frying process.

When choosing tomatoes and onions, they carefully select tomatoes that are just the right degree of maturity, with bright colors and moderate sweetness and sourness, and onions that have a sweet taste and less spiciness.

During the frying process, the heat and time are strictly controlled. First, the minced beef is quickly fried over high heat until it changes color to lock in the gravy, and then the tomatoes and onions are slowly stir-fried over low heat to allow them to fully blend and create a rich and mellow sauce. They are even more cautious in the use of Chinese and French spices. After many attempts, they determined the best amount and time to add bay leaves and peppercorns.

Bay leaves are put into the pan together with minced garlic at the beginning of frying, so that their light fragrance is gradually released under the stimulation of hot oil, adding a fresh breath to the whole sauce; Sichuan peppercorns are added when the sauce is about to be cooked, and slightly stir-fried a few times to make its numbing taste just right, which will not cover up the original flavor of Italian meat sauce, but also bring a new taste impact to customers.

In addition to striving for excellence in dish development, the hotel also actively establishes extensive and in-depth connections with the Italian food industry and proactively seeks professional opinions and suggestions.

They contacted Italian food critics, chef associations and other organizations, sincerely invited them to taste the new dishes, and humbly listened to their valuable opinions. When the food critics were invited to the restaurant, the chefs personally served the carefully prepared fusion dishes and introduced in detail the creative source, production process and unique taste of the dishes.

Food critics will taste each dish carefully. They will use their professional taste buds to feel the fusion and balance of different ingredients and flavors in the dishes, and carefully observe the color, aroma, taste and texture of the dishes.

Some critics will first smell the aroma of the dish, then pick up a small bite with a fork and put it into their mouth, chewing slowly, savoring it carefully, and recording their feelings and comments in a notebook from time to time; some critics will communicate and discuss with their colleagues next to them, sharing each other's views and insights on the dishes.

After tasting the "Chinese-French-Italian Pizza", a food critic might say: "This pizza has a good foundation in the making of the dough, which is moderately thick and crispy. In terms of fillings, the Chinese barbecued pork and mushrooms are cleverly matched with the Italian ham and cheese. The sweetness of the barbecued pork and the mellowness of the mushrooms enrich the taste of the pizza.
However, in terms of cheese selection, you can consider adding some varieties with Italian characteristics, which may make the flavor of the whole pizza more rich and harmonious. "

The chefs will listen carefully to these opinions and suggestions and use them as an important basis for further improving the dishes, constantly improving the quality and taste of fusion dishes.

In terms of publicity, the hotel has carefully produced a series of exquisite brochures and posters, aiming to clearly and accurately convey the unique charm of Chinese-French-Italian fusion dishes to Italian customers.

The brochures and posters are designed and written in Italian, detailing the creative source, production process and unique taste of each fusion dish. When introducing "Spaghetti Bolognese with Chinese and French Spices", the brochure reads: "This Spaghetti Bolognese is an innovation of our hotel. Based on the traditional Spaghetti Bolognese, we use local fresh minced beef, tomatoes and onions, and follow the authentic Italian cooking process to make a rich meat sauce.

On this basis, we innovatively added spices such as bay leaves and Sichuan peppercorns, which are commonly used in China and France. Bay leaves add a fresh aroma to the meat sauce, while Sichuan peppercorns bring a unique numbing taste. This fusion is not a simple patchwork, but an innovation and tribute to Italian cuisine, aiming to bring you a brand new taste experience. "

The poster will show a beautiful picture of this dish, with noodles covered with rich meat sauce, and a few bay leaves and peppercorns placed next to it, attracting customers' attention through intuitive visual effects.

These brochures and posters are placed at the hotel's front desk, in every corner of the restaurant and in some public places in Rome, such as bulletin boards near tourist attractions, lobbies of high-end hotels, etc., so that more Italian customers can understand the fusion cuisine concept and characteristics of all Wang's hotels.

At the same time, competition in the catering market in Italy is extremely fierce, especially in tourist destinations like Rome, where restaurants of all kinds are densely populated. Wang's full range of hotels not only have to face fierce competition from local restaurants, but also have to compete with other international catering brands for market share. It can be said that it is under attack from both sides and faces huge double competitive pressure.

With their in-depth understanding of Italian food culture and long-standing reputation, local restaurants have a large number of loyal customers. These restaurants adhere to the traditional Italian flavor in their dishes and have won the trust of customers with their exquisite cooking skills and high-quality ingredients.

For example, some long-established family restaurants have inherited cooking skills from generations, and each dish is full of family traditions and emotions. Their signature dishes, such as Italian lasagna, are made of layers of dough with rich meat sauce, cheese and vegetables in between. After a long period of baking, the surface is golden and crispy, and the inside is soft and fragrant. One bite is full of the classic taste of Italian cuisine.

Moreover, local restaurants also have a strong Italian style in service. The waiters are warm and hospitable and have established a deep emotional connection with the customers. When customers dine here, they are not only tasting delicious food, but also enjoying a home atmosphere.

Other international catering brands have occupied a place in Rome's catering market with their strong brand influence, global business strategies and advanced management experience.

These brands usually have standardized food production processes and high-quality service systems that can meet the needs of different customer groups. For example, some well-known American fast food brands have attracted a large number of young customers and tourists with their fast and convenient services and representative dishes such as hamburgers and French fries; some high-end French restaurants have become the first choice for business banquets and customers pursuing high-quality life with their exquisite and elegant dining environment, delicate and sophisticated French dishes and professional and thoughtful services.

Faced with such fierce competition, all Wang's hotels are determined to work hard on service quality and dining environment, striving to create a unique competitive advantage.

The hotel has strengthened the service training of its employees and is committed to improving the professionalism and personalization of its services. They have invited professional service trainers to provide systematic training for their employees, covering service etiquette, customer communication skills, food knowledge and many other aspects.

In service etiquette training, trainers will explain in detail the specifications and standards of each service action. For example, when welcoming customers, where should the waiter stand at the door, how to smile, bow, and what tone and words to use to greet customers; when guiding customers to sit down, how to pull out chairs for customers, how to hand over menus, etc. Employees will practice these actions repeatedly until they reach the standard.

In terms of customer communication skills training, trainers will use role-playing and other methods to help employees learn how to communicate effectively with different types of customers. When customers have questions or special requests about dishes, how should waiters patiently answer and meet the needs of customers?

For example, if a customer is allergic to a certain ingredient, the waiter should be able to quickly recommend suitable dishes to the customer and explain the ingredients and preparation process of the dish in detail so that the customer can dine with confidence.

During the dish knowledge training, the chef will personally explain to the waiters the characteristics, production techniques, sources of ingredients, etc. of each dish, so that the waiters can better introduce the dishes to customers and answer their questions.

Through these trainings, the service level of the staff has been significantly improved. They are able to provide customers with customized menu recommendation services based on their taste preferences and dietary needs.

When customers walk into the restaurant, the waiter will greet them warmly and politely ask about their preferences and needs. If the customer expresses a preference for seafood, the waiter will recommend the "Chinese-French Italian Seafood Risotto" to the customer.
The restaurant also introduced the dish in detail: "This risotto uses fresh local seafood, such as shrimp, mussels, squid, etc., and is stewed with Italian rice. During the cooking process, we added Chinese cooking wine and ginger and garlic to remove the fishy smell of seafood and add a unique aroma. The rice absorbs the delicious seafood broth and has a soft and glutinous texture with a rich flavor. You can try it." If the customer has special dietary restrictions, such as vegetarians, the waiter will recommend special vegetarian dishes for the customer.

For example, “Chinese-French-Italian Vegetable Pizza”, and tell customers that the pizza dough is made from a mixture of vegetable juice and flour, and the fillings are made from a variety of fresh vegetables, such as tomatoes, green peppers, mushrooms, olives, etc., paired with Chinese soy products and Italian herb seasonings. It has a refreshing taste and is rich in nutrition.

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In terms of dining environment, the hotel creatively organizes Italian cultural theme activities regularly to create a unique cultural experience atmosphere for customers.

For example, when hosting an Italian music night, the hotel will invite local musicians or bands to play Italian classical music. In a corner of the restaurant, there are pianos, violins and other musical instruments. The musicians are dressed in formal performance costumes and play attentively.

The melodious Italian opera excerpts such as "Nessun Dorma" from "Turandot" and "Drinking Song" from "La Traviata" echoed in the restaurant. The passionate and high-pitched tenor, the lyrical soprano and the harmonious and beautiful harmonies made the customers feel as if they were in an Italian opera house, immersed in the ocean of music. While tasting the food, the customers were able to enjoy such wonderful music, which brought great pleasure and relaxation to their body and mind.

When holding lectures on ancient Roman culture, the hotel will invite professional historians or archaeologists as guest speakers. The restaurant will also display some exhibits related to ancient Roman culture, such as pottery and sculpture replicas from the ancient Roman period, to create a strong cultural atmosphere.

The guest speaker will stand on the podium and use the projector to display pictures and information about the architecture, art, life and other aspects of the ancient Roman period, and use vivid language to tell customers about the historical stories, cultural traditions and customs of ancient Rome. Customers will sit around the table, tasting the food while listening carefully to the lecture, and gain a deeper understanding and knowledge of ancient Roman culture.

These cultural theme activities not only enriched the customers' dining experience, but also made Wang's entire hotel chain stand out among many restaurants, attracting more attention and love from customers.

……

As the business of the Rome branch gradually got on track and tended to develop steadily, Wang Jianye, with his keen business insight and decisive decision-making, resolutely turned his strategic sights to Milan, the fashion capital of Italy.

Milan, a city that enjoys a high reputation all over the world, is not only a well-deserved core hub in the fields of fashion and design, but also a place where diverse food cultures converge, where various food styles blend and collide with each other, blooming with colorful charm.

In the process of selecting the location of the Milan branch, the team carefully considered and conducted meticulous market research, and finally selected an excellent location in a fashion district. The neighborhood is surrounded by many well-known fashion brand stores, and the shop windows next to each other display a wide range of fashionable clothing, exquisite accessories and trendy items, attracting fashion lovers and shoppers from all over the world.

At the same time, art galleries are scattered around the block, displaying paintings, sculptures and other works of art of different styles and from different artists, ranging from classicism to modern abstract art, and a strong artistic atmosphere permeates the entire block. (End of this chapter)