Siheyuan: Starting as a Chef Apprentice

Wang Jianye looked at everyone's happy faces and thought: "Team cohesion is the biggest driving force for the development of the restaurant."

With the advent of the Internet era, the catering market has also ushered in new challenges and opportunities.

Wang Jianye realized that if the restaurant wanted to develop further, it must keep up with the pace of the times and use the Internet for promotion.

So, he organized his employees to participate in online marketing training to learn how to take food photos, make promotional short videos, etc.

During the training process, Xuzhou chefs worked closely with local Qingdao staff.

The chefs are responsible for making the dishes look beautiful and appealing, while the waiters help place the tableware, adjust the lighting, and cooperate with the filming.

Let’s brainstorm together and come up with all kinds of creative promotional copy.

"If we write about the uniqueness of this dish in detail and add beautiful pictures, it will definitely attract more customers!" an employee said excitedly.

Through everyone's joint efforts, the restaurant's promotion on major online platforms has achieved remarkable results.

The exquisite pictures of dishes and lively and interesting short videos attracted the attention of a large number of netizens. Many people came to visit the restaurant, and its popularity is increasing.

While the restaurant business continued to expand, Wang Jianye did not forget his original intention.

He often organizes employees to participate in charity activities, delivering meals to the elderly and widowed people in the community and donating supplies to children in poor areas.

Through these activities, everyone has learned to cherish and be grateful more, and the team's cohesion has been further enhanced.

A few years later, Wang Jianye's restaurant has become a household food landmark in Qingdao.

Both local residents and foreign tourists praise it highly.

All these achievements are inseparable from the carefully organized dinner, the "North-South complementarity" plan and the united efforts of the entire team.

……

In Qingdao, a beautiful coastal city, the sun shines gently on the streets and alleys, and the air is filled with the unique salty scent of the sea.

Wang Jianye's Wang branch is bustling with customers coming in and out, and laughter echoing in the store.

However, this prosperity has aroused the jealousy of peers, and a conspiracy is quietly unfolding.

In an old seafood restaurant not far from Wang’s branch, the atmosphere was depressing and gloomy.

The restaurant owner sat in the luxurious office, his face so gloomy that water could drip out of it. He clenched his fists, and his eyes flashed with jealousy and cruelty.

The trusted advisor standing next to him said cautiously, "Boss, the Wang branch has been doing so much business recently that we have lost a lot of our customers.

What do you think we should do?” The boss slammed the table, stood up and shouted, “Humph, a restaurant from outside the city dares to steal business from our Qingdao turf! Go, hire some people to hand out flyers at the door of their store and spread rumors that they are an out-of-town restaurant and that they use dead seafood! I want to see how they can attract customers!” That afternoon, several people in ordinary clothes gathered at the door of Wang’s branch and began handing out flyers.

The flyer clearly stated, "Out-of-town restaurants use dead seafood, be careful as it may be harmful if ingested!" Passersby stopped to look at the flyer and talk about it.

Some customers were planning to dine at the Wang branch, but after seeing the flyer, they hesitated and turned away.

The employees in the store were extremely anxious when they saw this scene.

Waiter Xiao Zhao hurriedly ran to Wang Jianye who was busy in the kitchen and said anxiously: "Boss Wang, this is bad! Someone is handing out flyers at the door of the store saying that we use dead seafood. Many customers have been scared away!" Wang Jianye's brows were instantly furious, but he quickly calmed down. After thinking for a moment, he said to himself: "We can't let them disrupt our rhythm. If we respond directly to this kind of rumor, it will make us look guilty."

He took a deep breath and said to Xiao Zhao, "Don't panic. Let everyone keep working normally. I will find a way to solve it."

Wang Jianye walked out of the kitchen and came to the door of the store.

He looked at the people handing out leaflets, his heart burning with anger, but he managed to hold it back.

He looked at the hesitant customers and made up his mind: "We must let everyone see our fresh ingredients and dispel rumors with facts."

After returning to the store, Wang Jianye immediately called a meeting of all employees.

The atmosphere in the meeting room was tense and solemn.

The employees sat together, their faces full of worry and anxiety.

Wang Jianye stood in front, looked at everyone with a firm gaze and said, "Everyone knows about the rumors outside. Someone is deliberately suppressing us.

But we don't need to be afraid, we must prove our innocence with our actions.

From now on, we will set up a transparent glass seafood pool at the entrance of the store, clearly marking the fishing time and origin of each type of seafood, so that customers can see with their own eyes that our seafood is freshly caught. "

Chef Zhang asked doubtfully, "Boss Wang, will this dispel the customers' doubts? Those who spread rumors will not give up easily."

Wang Jianye smiled slightly and answered confidently: "This is just the first step.

We will also launch the 'Eat Seafood and Look at the Bill' campaign, listing the cost of ingredients for each dish in detail so that customers can clearly understand their consumption.

I believe that as long as we operate in a truly transparent manner, our customers will trust us.”

After hearing this, the employees nodded in agreement, and hope was rekindled in their eyes.

So everyone took action immediately.

Some people were busy moving transparent glass to build a seafood pool; some people were holding paper and pen, carefully marking the fishing time and origin of each kind of seafood; and others began to prepare to design a promotional leaflet with the slogan "Eat seafood and see the bill."

At the same time, outside the store, people distributing flyers were still doing their best to discredit the Wang branch.

A kind passerby came over and said to them: "It's not good for you to spread rumors like this. This store usually has a good reputation."

One of the people handing out flyers snorted in disdain: "Humph, good reputation? That's all fake. They use dead seafood, which is not good for your health."

After several hours of intense work, the transparent glass seafood pool was built.

In the clear pool water, all kinds of fresh seafood swim around, crabs waving their claws, shrimps jumping happily, and fish swimming nimbly.

There is a brand new sign next to each seafood pool, which clearly states the fishing time and origin of the seafood.

Wang Jianye stood by the seafood pool, looking at everything in front of him, and felt a little relieved: "Now the customers should be able to rest assured."

At this time, a passing customer came over curiously, looked at the seafood in the seafood pool, and asked in surprise: "Boss, are these all freshly caught today?" Wang Jianye smiled and replied: "Yes, you can see the time and origin marked on them, they are all fresh.

We will not fool our customers with any dead seafood.”

The customer nodded doubtfully: “I hope you guys are really like what you said.

But your approach is quite fresh.”

Wang Jianye went on to say, "We have also launched the 'Eat Seafood and See the Bill' campaign. After you finish your meal, you can see the cost of each dish and know exactly what you spent." The customer's eyes lit up when he heard this: "That's great. There aren't many restaurants as honest as yours these days."

Just as the Wang branch was actively responding to the rumors, the market supervision department also received reports from the public and intervened in the investigation.

Several uniformed law enforcement officers came to the Wang branch, and after seriously explaining their purpose, they began to conduct a comprehensive inspection of the food in the store.

Wang Jianye enthusiastically cooperated with the law enforcement officers: "Dear leaders, we have always strictly controlled the freshness of the ingredients. Please check carefully. We can definitely stand the test."

Law enforcement officers carefully inspected the store, from the seafood pool to the cold storage in the back kitchen, leaving no corner untouched.

They carefully check the condition of the seafood and examine the freshness indicators of various ingredients.

During the inspection, a law enforcement officer asked Wang Jianye: "Boss Wang, there have been rumors that you use dead seafood recently. What's going on?" Wang Jianye sighed helplessly and said: "Boss, this is a malicious rumor spread by our peers to suppress us.

We have always operated with integrity. Our transparent business approach is designed to reassure our customers.”

The law enforcement officer nodded and continued to check carefully.

After a detailed inspection, law enforcement officers confirmed that the ingredients at Wang's branch were all fresh and there was no dead seafood used.

At this time, in an old seafood restaurant, the boss was pacing anxiously in the office, waiting for news.

The trusted advisor rushed in and said palely, "Boss, this is bad! The Market Supervision Bureau went to Wang's branch to check, and it seems that they didn't find any evidence that they used dead seafood."

The boss' eyes widened and he shouted in disbelief: "Impossible! How could we not find those dead seafood? They must have hidden them well!" The staff officer lowered his head and whispered: "Boss, what should we do now? What if the Market Supervision Bureau announces the results? Our rumor-mongering will be exposed."

The boss waved his hands irritably: "Why are you panicking? Let's think of another way. We can't just let them turn over like this!" However, things did not go as the owner of the old seafood restaurant wished.

After a rigorous investigation, the market supervision department determined that the ingredients at Wang's branch were fresh and its operations were standardized, and the rumor of "using dead seafood" was self-defeating.

Moreover, they followed the clues and soon found out the relationship between the rumormonger and the old seafood restaurant.

The market supervision department ordered the rumormonger to make a public apology and issued a serious warning to the old seafood restaurant.

For a time, this incident became a hot topic in the local area, and people accused the old seafood restaurant of unfair competition.

At the entrance of Wang's branch, the rumormonger held up an apology statement and apologized to Wang Jianye and the people passing by with a face full of shame: "I was wrong. I shouldn't have been instigated by others to spread rumors about Wang's branch. Their ingredients are all fresh. I hope everyone will not believe the previous rumors."

People were talking about it: "It turns out someone is deliberately smearing it. This store seems to be quite authentic."

"Yes, I will definitely eat here in the future. Their transparent management makes me feel at ease."

Wang Jianye smiled and said to everyone: "Thank you for your understanding and support. We will continue to operate with integrity and use real ingredients to provide you with delicious seafood."

After this incident, Wang's branch was not affected at all. Instead, it attracted a large number of tourists because of its transparent and honest business practices.

The store is crowded every day, with customers queuing up to eat.

In the middle of a busy day in the store, waiter Xiao Li excitedly ran over to Wang Jianye and said, "Boss Wang, you see the line is so long. Many of them are customers who came here specially after seeing the news."

Wang Jianye smiled with satisfaction: "This is all because everyone trusts us.

We must not let this trust down and make our dishes and services even better.”

In a busy restaurant, a tourist from out of town asked the waiter Xiao Zhao curiously: "Your 'eat seafood and see the bill' activity is really interesting, how did you come up with this idea?" Xiao Zhao smiled and replied: "This is something our boss came up with to make everyone feel at ease when consuming.

I just want everyone to know the cost of each dish so they can eat with understanding.”

The tourist gave a thumbs up and said, “Your boss is really thoughtful.

And your seafood is really fresh and delicious.

I will definitely recommend it to my friends when I return.”

As time went by, the reputation of Wang's branch grew. It not only established a firm foothold in Qingdao, but also gained a certain degree of popularity nationwide.

Many diners travel thousands of miles to Qingdao just to taste the fresh seafood at Wang's branch.

The store's business is getting better and better, and the employees' faces are filled with joy and pride.

At the weekly staff meeting, Wang Jianye stood on the podium and said with emotion: "This turmoil is a challenge for us, but it is also an opportunity.

It makes us more determined to operate with integrity.

No matter what difficulties we encounter in the future, we must unite as one and make our brand more and more brilliant. "

The employees shouted in unison: "Yes!" Their voices were full of strength and confidence.

On a sunny weekend, Wang's branch welcomed a group of special guests - catering colleagues from all over the world.

They had heard about the transparent management model of Wang's branches and came here specifically to learn from them.

A restaurant owner from Shanghai shook Wang Jianye's hand and said admiringly: "Boss Wang, your way of dealing with rumors is really brilliant. You have not fallen into the vortex of public opinion, but have won the trust of customers with practical actions.

We have a lot to learn from you.”

Wang Jianye smiled modestly and said, “Thank you for the compliment.

We just think that the most important thing in doing business is integrity.

As long as you always keep customers in mind, you will always get their recognition.”

Everyone was touring the store, looking at the fresh seafood in the transparent glass seafood pool and the bill that showed the cost of the ingredients in detail, and nodded in approval.

"The idea of ​​this transparent glass seafood pool is really great. It allows customers to see the freshness of the ingredients as soon as they enter the store. This is more effective than any other promotion."

A colleague from BJ said.

"Yes, and this 'Eat seafood and see the bill' activity really allows customers to clearly see what they are eating, treating customers as the real gods."

Another colleague echoed.

Wang Jianye shared his experience with everyone with a smile: "We just want customers to know that we have no reservations.

Only when customers fully trust us can our business last long.

And when facing a crisis, we must not panic, but think calmly about countermeasures and speak with facts. " (End of this chapter)