Abandoned the Immortal Cultivator, returned to his hometown to farm and sing

Chapter 1155 1146. The ant threw the elephant over his shoulder

The "melon-eating crowd" really had a great time.

While beating the dog that has fallen, while mocking those professional institutions, while forwarding the hard evidence, while declaring victory, while doing archaeological research and whipping the corpse, while creating memes and partying, at the same time they have a war of words with the dead ducks.

But they are busy.

The cute little cat was not idle either, and did a little thing.

“The Economist” received a ban package and faces lawsuit.

Did another big thing.

Using the content published by LVMH Group itself as evidence, the company filed a counter-suit against it for unfair competition.

Not long after, LVMH Group reached an out-of-court settlement with the Cute Cat Group paying 78 million euros.

It doesn’t matter how much money is lost. What matters is that this move proves that LVMH Group has officially admitted defeat.

Stock price avalanche...

These actions are obvious.

The cute little cat won, and won completely.

but.

Why?

How did you win?

This isn't the way to win by taking a small risk for a big gain!
This is equivalent to an ant throwing an elephant over its shoulder. It's incredible...

why?

A few days later, a current affairs UP host, the one who had previously assisted in sorting out the "cause and effect" when the Mao Mao Tou fan circle promoted the Harvest Festival, and got a few business orders.

At that time, there were more than three million followers, and now there are more than four million.

He specially posted a long video to explain the causes and consequences of this battle.

"Recently, the business war between a perfume brand called Drunkard under the Pretty Kitten and the French LVMH Group has become the hottest topic in the country and even the world."

"LVMH Group, with a market value of more than 400 billion euros, is the largest group company in Europe with the highest market value and the leader in the luxury goods industry. It owns more than 70 famous brands including LV, Dior, Hennessy, Guerlain, Givenchy, etc. The chairman of the group was once the richest man in the world last year."

"Qiaomao Group's Zuike Perfume was established less than a year ago and was registered only in October last year. It has one store worldwide and a registered capital of 10 million RMB."

There is a lot of evidence posted in the video from the LVMH Group, all kinds of high-end and luxury stores with well-known logos.

As for Zuike, the registration information of the Industrial and Commercial Bureau is Zuike (Tianhan) Perfume Cosmetics Co., Ltd., with a registered capital of 100 million yuan, and shareholders Qingyin Agriculture, Qiaomao Group, Jumeirah Hotel Group, etc.

"Why did these two companies, which are so different from each other, go to war? The story started a few months ago..."

Then he talked about the LVMH Group’s semiannual report, which showed that its performance in the Middle East did not meet expectations, causing its stock price to plummet by 5%.

Why is the performance in the Middle East not up to standard?
Among them, the beauty and perfume retail business lost 22%, and the perfume business lost 49%.

The high-end market has been taken over by drunkards.

"A Chinese perfume company that was registered less than half a year ago has only opened one store. LVMH Group has so many brands, but it has never won a single battle. Its stock price has plummeted due to this. How can they not hate it?"

"How dare you, a tiny ant, challenge the elephant? Just stretch out your little finger and he will be crushed to death."

"Therefore, LVMH Group brazenly launched a business war."

“And then, I lost.”

"As netizens said, it was like an ant throwing an elephant over its shoulder..."

When talking about this, the UP host was very happy.

As a serious current affairs analysis UP host, his style is generally not to laugh unless he can't help it.

After laughing for a while, the UP host became mysterious again, "But how this business war was fought has always been shrouded in the fog of war, and the outside world does not know."

"Now, let me peel away the fog and look for traces of the battlefield..."

Finally, I finished the background and started to get to the point. "From the surrender letter of LVMH Group, they called it a statement of facts. Such a big company should have some dignity. But it doesn't matter. It's just a surrender letter."

“From this, we learned that a five-pronged attack was launched against the drunkards: ‘public opinion war’, ‘legal war’, ‘cultural war’, ‘technical standards war’ and ‘politicized means’.”

"They even resorted to unfair means, dragged a lot of authoritative institutions into the water, and even went so far as to change the rules."

"This can't be done with money. It requires a lot of favors."

"Don't listen to what some people say about foreigners not having social etiquette. That's because they are not qualified to have social etiquette."

"It can be seen that LVMH Group has tried its best. Why? Is it worth it for a little drunkard?"

The UP host raised a question.

Then I answered with certainty, "It's worth it!"

"What we are seeing is actually the second phase of the war. In the first phase, the two sides were competing normally, and LVMH Group had actually gained an advantage, severely squeezing the living space of Zuike."

Here are a bunch of examples again.

Both sides compete for high-end venues, signs, and photos.

You and I, the battle is intense.

There are data, photos and local reports, and the data is very detailed.

It brings the audience back to the previous offensive and defensive battle.

Later, when LVMH Group opened a scene experience center, Zuike was at a disadvantage...

After introducing this paragraph.

The uploader raised another question, "So why did the war escalate? From normal competition, it suddenly became a full-scale war?"

After asking the question, he asked another question and answered it himself. He suddenly raised his voice, "Because a young man who was only half a year old did not follow the moral code of martial arts and launched a sneak attack! He brazenly attacked a 170-year-old old man!"

He started counting from the year he was born in LV1854.

Once again, the gap between the two was emphasized.

Then, he told the story of the incense pills.

How to carve out an area in a store, how to perform on-site, how to act mysterious while making things more obvious.

How to hide behind a light food restaurant.

How to catch those foreigners and turn them into black carp.

Furthermore, the article explains the explicit class barrier function of luxury goods, the circle division function and the core Eurocentric cultural hegemony.

The incense pills launched by Zuike are challenging the cognitive colonization of European cultural capital.

"The drunkard is really fierce. He directly challenges the definition of luxury goods. He is cutting off their roots. How can I not fight you to the death?"

I finally understand why such a big fuss was made about just a perfume brand.

So, how did the drunk win again?

"Because it was just one move, removing the fuel from under the cauldron."

"In the Middle East, it's not just Dubai or the UAE, but also Saudi Arabia, Qatar, Kuwait, Jordan, even Egypt, Central Asian countries, Russia and many other countries. Customs had problems at the same time, spot-checking goods belonging to the LVMH Group, non-compliant documents, inspections that did not meet standards, anyway, there are many reasons, but they just won't release them."

"And the warehouses and logistics of the LVMH Group that have already been entered have all encountered problems, including fire protection, theft, and safety issues."

"Turkmenistan is the most ruthless. A terrorist attack occurred at the warehouse of LVMH Group and it was closed for inspection."

"In short, in just a few days, all the stores of LVMH Group's brands in those countries were empty..."

The UP host did not say that this trick was used on drunk people and it did not work.

Then I learned it.

I have to say, it’s really useful…

(End of this chapter)