Abandoned the Immortal Cultivator, returned to his hometown to farm and sing

Chapter 1300, Chapter 1288: The Sunset Alliance
That's all we talked about on our first day meeting Arnault.

After their private meeting, Luo Yihang left the hotel, leaving the old man to digest his thoughts.

It wasn't until the evening of the second day that this happened.

Luo Yihang then reappeared, organizing his own executives, Liu Piaoliang and Ke Shaotong.

We jointly invited Arnault and his entourage to dinner at Jiweilou Restaurant, which can be considered a formal welcome.

This time, Arnault and his children, members of the executive committee, still didn't have a very good attitude, looking serious as if they owed them money.

However, much of the malice seen through observing the qi dissipated.

Jacques secretly contacted them late last night, and Arnault had already told them about Luo Yihang's plan to form an alliance.

After a barrage of insults, arguments, and sarcastic shouting, they've come to terms with reality.

They're probably still a bit unhappy about it, but they're trying to accept it.

Apart from……

Arnaud's third son, Fred, how can you, a little kid, harbor such malice? I don't understand why.

But at the welcome dinner, it was Fred who was the most enthusiastic. He was only twenty-eight years old, the closest in age to Luo Yihang.

After only a few words, he started calling me "Brother Luo."

They were overly enthusiastic, even bordering on obsequious.

Every time a dish was served, he would pull Luo Yihang aside to explain it to him, and after taking a bite, he would praise it loudly, acting as if he had never eaten anything good before, which was particularly exaggerated.

Every now and then, she would invite the chef up to praise him in person, and her little mouth would burst out with a poem of praise on the spot, giving him plenty of emotional value.

Then they talked about food, art, and culture; he seemed to know everything.

He would intersperse his sentences with a couple more Chinese phrases; although his accent was off, it was clear he had studied it.

It shows a strong liking for Eastern culture.

He never says a word about serious matters, and he doesn't care about the family business at all; he's like a spoiled brat.

Luo Yihang used his aura-gazing technique to look at him twice more, his malice undiminished.

Strange.

Observing the qi (vital energy) is definitely not wrong.

So this kid is just putting on an act. What kind of trick is he up to?

In the middle of the night, Jacques contacted Luo Yihang again, telling him about the negotiating representatives they had arranged and their bottom-line expectations after returning to the hotel that day.

They also talked about Fred.

Jacques, however, did not find anything strange about it.

He didn't have much contact with Fred; this member of the Arnault family was too young and had only just started working in the company.

By the way, he was also a very influential figure.

After graduating from high school, I worked for an internet company, developed smartwatches, and did e-commerce.

Of course, it's by leveraging Arnault's resources.

For nobles, it's normal to cultivate a prodigy persona.

He likes cars, tennis, and golf. He's a Hollywood star and has had several girlfriends and boyfriends.

I dream of becoming an architect.

He only joined the LVMH Group this year. Didn't he work on smartwatches before? Old Arnault gave him a watch brand to practice with.

As a result, he used a watch brand to create a luxury mobile phone collaboration...

Anyway, he's just a good-for-nothing rich kid.

Luo Yihang caused such a stir overseas before, this kid is probably starting to admire him, which is why he's so enthusiastic.

This is not uncommon. Although the media portrayed Luo Yihang as a "tyrant" and "tsar," there are many people who admire Luo Yihang, so one more won't make a difference.

After listening to Jacques' analysis.

Luo Yihang didn't believe it; this kid definitely had a problem...
-

This was on the third day of Arnault's visit.

Negotiations officially begin.

Arnaud and Luo Yihang only agreed on the general direction; the specific details would have to be discussed separately.

Arnaud's negotiators were his eldest daughter Delphine, his second son Alexander, his third son Fred, and several committee members, with the loyal Jacques serving as Delphine's personal advisor.

Luo Yihang's side sent Ke Shaotong and her team of assistants. If this alliance is successfully formed, these two ladies will become fashion icons of the East and West.

Luxury goods and fashion are inseparable.

And then these two sat down at the negotiating table.

They immediately clashed, arguing fiercely.

Can user points from different brands within the alliance be exchanged, and what is the exchange ratio?

Should new store locations be clustered together, with everyone rushing to open them or going it alone? Should site selection survey data be shared? Should flagship stores, specialty stores, and counters be unified or separated?

How exactly will the channels for buying boutiques be opened up? How will the areas be divided? Will it be paid or free?

How to share fashion resources, how to share runway shows...

They talked from morning till night, taking four or five breaks in between.

None of these issues were resolved.

There was only one thing they agreed on: the name of the alliance—"Sunset Glow Alliance".

Sunset glow, also known as evening glow.

The brilliant afterglow represents the most beautiful colors before the sun sets.

At the same time, it also represents hope.

"Red sky at morning, stay home; red sky at night, travel a thousand miles."

Both sides can find a meaning that suits them.

At the same time, the glow of the Han River is also known as the most beautiful and splendid scenery of the Han River.

It represents the location where the alliance was established.

Without Luo Yihang, who's terrible at naming things, getting a decent name is finally possible. Congratulations!
-

After a day of negotiations, everyone else was stunned, listless and like zombies.

Only the two leading ladies remained energetic and even more determined.

They each led their teams back to work late into the night.

Preparations will continue tomorrow.

So much so that Jacques didn't even have a chance to contact Luo Yihang; he was too tired...

On the second day of negotiations, the two women were still full of energy, and their arguments clashed again.

Perhaps because of yesterday's initial probes, some agreements were actually reached today.

For example, Drunkard will expand and categorize its product line, launching concentrated and light fragrances, which are essentially essence and regular versions, as well as limited editions and other versions.

They claim that the Dubai flagship store sells concentrated fragrance, while the boutiques sell eau de toilette, which is sourced through separate channels, hence the difference in price and quality.

This was to cover up the fact that LVMH Group had committed fraud.

And the consumers are innocent, so let them believe that what they bought is genuine, even though it was originally genuine.

In exchange, LVMH Group opened up its multi-brand boutique channel, shared its buyer list, and organized promotional events.

Chinese brands can enter the secondary markets of Europe and the United States.

On the third day, a consensus was reached to sue other luxury brands for misappropriating Chinese elements in their culture.

Many brands under the LVMH Group also use this method, and they will respond to the lawsuit, apologize, and add a prominent logo.

In return, Chinese brands using Western elements must also include their logos.

On the fourth day, an agreement was reached that the alliance would charge members a membership fee, with the specific amount—whether it would be 0.2% of the turnover, 1% of the profit, or some other figure—to be discussed later.

However, the membership fees are used to support the production and technological upgrading of rare and high-end raw materials.

Examples include gauze, Shu brocade, Yun brocade, and Suzhou embroidery.

Correspondingly, the materials that receive support will be supplied to alliance members on a priority basis.

This also includes the LVMH Group.

Delphine was so excited about the deal that she actually dragged Ke Shaotong out for a couple of drinks afterwards.

She talked at length about her own Dior brand, which is about to launch a series of haute couture pieces featuring oriental splendor.

However, having drinking buddies for one night doesn't mean there won't be arguments the next day...

(End of this chapter)