Reborn: Billionaire in College

The free broadcast of "Ex-Files 2" in long and short videos is obviously a successful marketing campaign.

Although it was not as time-sensitive as the later "Lost in Russia" when it came to wearing masks, it was still enough for TikTok and Renren Entertainment to win.

Especially with the booming film and television industry fueling the trend, the popularity has been pushed up again.

Ordinary people don’t care what the film and television industry thinks, and Internet colleagues care even less. Instead, they feel that they can learn something from this marketing.

After studying for a long time, I was at a loss to find that I learned nothing.

Only Chen Pingjiang has such platform resources to carry traffic, no one else can do that.

After seeing this news, Lei Zi shook his head and smiled bitterly: "Everyone says I am a marketing master, but compared to him, Chen Pingjiang, I am nothing. This is not the first time. Every time he does marketing, it is very powerful."

What is even more speechless is...

As soon as the U.S. stock market opened on Monday, Renren's stock price rose accordingly. The profit was in U.S. dollar units, but the investment was in RMB units.

It's a profit no matter how you look at it.

The accompanying word-of-mouth effect is an even greater benefit.

"Since the news was released through multiple channels, our registered user growth rate has increased significantly, up 270% compared to before. According to the data department's estimate, the number of downloads will reach its peak on New Year's Eve and New Year's Day."

"We will broadcast the video in rotation throughout the day, and will replay it at a fixed time every day until the sixth day of the Lunar New Year. We estimate that the video will be watched by more than 100 million people on the TikTok platform alone."

What does hundreds of millions of people mean?

Even if we calculate based on the price of a movie ticket being 30 yuan, it would still be equivalent to a box office of 3 billion yuan.

In 2014, the annual sales champion of big screen movies was "Transformers 4", with a box office of 19.76 billion.

Over 10 billion.

This does not even include the Qvod platform.

Audiences across the country were in high spirits and thanked Chen Pingjiang, Douyin, and Kuaibo on multiple platforms, which made the movie theaters almost grit their teeth.

Some people even found Lao Ma to complain, after all, Lao Ma himself has deep ties with the entertainment industry.

Lao Ma also commented somewhat uncomfortably: "All the good people have done it for him, and you have become the bad guys. In fact, they are the ones who breached the contract, but the audience doesn't care. Instead, they think well of them, or say that he has a good marketing strategy. Inviting audiences across the country to watch the movie for free, hehe, everyone knows that it is a marketing campaign, just like giving out red envelopes in the past."

The people from the cinema chain couldn't help nodding their heads: "Who said it wasn't? Such a big group is simply bullying people. What's even more infuriating is that I heard that they made 2 million yuan in advertising fees alone, and they made a profit of 5000 million yuan in total. If they continue to do this in the future, how will our cinema chain survive?"

Lao Ma shook his head: "That's not the case. Not many companies have the strength and courage to do so, and even fewer have the platform to broadcast it. I advise you not to bother with it. The harder it is for you now, the more you help them attract attention, and it's like you're singing a different tune from the people of the country."

…………

Mianyang, Sichuan and Chongqing.

"Brother Zhai, aren't you going back home for the New Year?"

After Zhai Fei saw the person coming towards him, he smiled and shook his head: "I'm not going back. I'll stay in Zibo and spend the New Year with everyone."

The boy who was speaking was Li Ziqi’s younger brother, Li Huayu.

Now he no longer drives a taxi. He has joined the Mianyang office and usually does logistical work for the production team.

Photographer Lao Zhao is a native Chengdu man. He spoke fluent Trump dialect and said, "Boss Zhai, we are close and can go back on the same day. If you don't go back for the New Year, won't your family say anything?"

Zhai Fei shrugged nonchalantly: "If I am well fed, my whole family will not be hungry. The filming task at hand is more important."

As she was speaking, Li Ziqi, who had changed her stage name, walked out from the inner room and said, "It's just right for me to cook more dishes so we can have some fun on New Year's Eve." In fact, the video can be recorded in advance and then uploaded on New Year's Eve, which will not affect anything.

But after much consideration, the crew decided to start the filming on New Year's Eve, interspersed with the rumbling sound of firecrackers in the streets and alleys, which would make it more festive and more realistic.

This period of time is used for Liziqi to practice the signature dishes of various cuisines, and to prepare as much shooting material as possible. If there are any shots that she is not satisfied with on the day of recording, she can fill in the gaps with the materials prepared in advance.

In order not to delay the uploading of the video on time, not only did we have to start cooking early in the morning on New Year’s Eve, but after the shooting, several more people were needed to help edit the video.

Since signing the contract with Liziqi, Zhai Fei has been stationed in Mianyang for almost two months.

First we recruit employees, then we coordinate the team, and finally we finalize the storyboards, etc.

The schedule is full.

Before this, everyone was just doing it on their own, nothing was so formal.

Li Ziqi filmed and acted the film herself, and Zhai Fei had never done it before. This time everyone came for the purpose of learning, and also for the success of the New Year's Eve dinner video.

"I thought about this boiled cabbage and snow-flake chicken last night, and I still don't think it's very good. It's not that the dishes are bad, but the production process is complicated and easy to fail. Besides, to be honest, ordinary people rarely eat such high-end Sichuan cuisine at home." In the main room, Zhai Fei wrote and drew on the whiteboard with a marker.

Editor Xiao Liu frowned: "These two dishes are representatives of traditional Sichuan cuisine. If they are deleted, will the audience feel that they are just so-so?"

"Nonono, we have discussed this before. The main purpose of the video is to convey Chinese culture while also being simple, resonant and beautiful. These elements are all important and indispensable. Buddha Jumps Over the Wall is not necessarily more noble than beef noodles. They just represent the food culture of different regions."

At this point, Li Ziqi interrupted and said, "I have learned almost everything this week, and I can practice tomorrow."

Li Ziqi has not had an easy time during this period.

All she knows is some Sichuan and Chongqing home-cooked dishes. She is still not qualified to prepare a New Year's Eve dinner that is delicious and attractive, so she needs systematic learning and a lot of practice.

And during this process, the filming team is also shooting preliminary materials for other themes.

The initial plan was to photograph the entire process of making the pen, ink, paper and inkstone.

No matter what the subject is, it is not easy to shoot. If you don’t go into it carefully and deeply to understand it, you will never get the full picture.

In addition to looking up information, you also need to visit the site and learn in person.

The pen is a Hu brush, the ink is Hui ink, the paper is Xuan paper, and the inkstone is a Duan inkstone.

Take Hui ink as an example. The production process is so complicated and time-consuming that it is really astonishing.

It takes two years to completely produce a piece of top-quality Hui ink, which is truly worthy of the saying "one ounce of gold for one ounce of ink."

From taking tobacco, refining tobacco, making glue, mixing glue, making ink, and drying, the whole process requires patience and delicate operation, and each step requires strict time control and quality control.

The exquisite craftsmanship of each step is the result of countless hammering, repeated research and contemplation by craftsmen and sages of all generations.

The more they delved into it, the more the entire crew, including Zhai Fei, admired the vastness of Chinese culture.

It’s just... this job is a bit exhausting.

Even after filming, the click-through rate is not as high as those marginal videos of singing, dancing and twisting the waist.

But everyone enjoys it.

Zhai Fei finally understood why Chen Pingjiang wanted to create an MCN that mainly promotes intangible cultural heritage and national quintessence. (End of this chapter)