Reborn: Billionaire in College

Zhang Yiming was still confused until he was pulled over to sign the agreement with Wan Yuqian.

The proposal made yesterday was signed and implemented today. How efficient it is.

Only big bosses have abundant resources and can afford to do this. If it were Kuaishou, I guess people wouldn't even bother to look at it.

1.5 million may seem like a lot, but it may not be the limit for this movie if it were to be released.

What's more, there will be a series of troubles to face later.

"Mr. Wan, thank you so much. I won't say more. Please feel free to let me know if our group can help you in the future." After the signing, Zhang Yiming hurried over to shake hands with Wan Yuqian.

Even though he is just a tool, he still has to take everything into consideration.

What's more, Mr. Wan's identity is not simple. You can offend anyone but not him.

"Mr. Zhang, you don't have to be so polite. It's nothing for a family to help. You have to help our artists get more traffic in the future."

It is true that she has complaints about Chen Pingjiang, but Wan Yuqian knows what is important.

Moreover, the publicity effect brought by Douyin’s launch has indeed made many things much simpler.

The slight misunderstanding at the beginning turned into admiration for Chen Pingjiang again.

Thinking of this, Wan Yuqian turned around and glanced at Chen Pingjiang.

Coincidentally, Chen Pingjiang, who was talking to someone, seemed to sense something and turned around.

In an instant, their eyes met...

Wan Yuqian shrank her head as if she had been electrocuted, turned away in a panic, and walked away while stroking her temples to hide her panic.

………………

"For the first time! "Ex-Files" will be broadcast online on the first day of the Lunar New Year. Please watch the movie for free across the country."

Three days later, a carefully crafted poster was released through multiple channels including Weibo, Renren, and Douyin, and comprehensive publicity began.

On January 1, TikTok, Qvod and Renren Entertainment Group jointly announced that the entire Lunar New Year film "Ex-Files" will be premiered online on the first day of the Lunar New Year.

The words "free" are enlarged and bolded, making them particularly prominent.

The relevant trailer clips were broadcast through multiple TikTok accounts, and you can easily watch them as long as you open TikTok.

For a time, this news climbed to the top of the Douyin hot list. Not only did the number of views break new records, but the number of likes and reposts also did so.

"What a novel! Didn't the release date of 'Ex-Files' already be scheduled? It was withdrawn just like that. What's even more outrageous is that it was put online for free right after it was withdrawn?"

"I just got here. What's going on? Can the class representative tell me?"

"Back to the above, I read the relevant news. ByteDance spent 1.5 million to directly buy out the online broadcast rights of "Ex-Files ", and it is free for everyone to watch."

"Oh my god, this is so awesome. I have a feeling this is another powerful marketing move. Kuaishou is going to be in trouble."

"I like to watch anything that doesn't cost money. I just want to watch this movie so I don't have to go out and squeeze in with the crowds on New Year's Day."

……

From the perspective of ordinary audiences, this wave of marketing hits them directly.

Who doesn’t like free stuff?

The Spring Festival movie season has become increasingly popular in recent years, and with it comes the crowds that keep people from going out, and the inability to buy tickets or get good seats.

Besides, buying several tickets for a large family would cost at least 1 to 200 yuan.

Now I can stay at home, eat snacks, and happily watch the Lunar New Year blockbuster. This is indeed the first time in the true sense.

Spring Festival movies are available for free streaming online.

As soon as the news came out, it was soon spread beyond Chen Pingjiang’s social media platforms and was reprinted by many news media.

It went viral on the Internet! It immediately attracted the attention and discussion of the entire nation.

Then, that evening, the film industry of XX Province issued a statement regarding the online premiere of "The Ex-Files", saying that theaters across the country had invested a considerable amount of money in the screening of "The Ex-Files", and that the behavior of "The Ex-Files" had caused significant losses to theaters across the country. The statement also mentioned that it hoped that Renren Wenyu would stop this behavior, otherwise it would boycott other films of Renren Wenyu to a certain extent in the future.

For a while, there was a huge argument on Zhihu and Weibo.

Some film practitioners and directors have come out to criticize Renren Wenyu's behavior, believing it to be a manifestation of dishonesty.

Zhao Shaoyang's head was buzzing from the bombardment of a bunch of phone calls and he almost turned off his phone.

Among them are theater chains, leaders of certain associations, and distribution companies.

"Mr. Liu, I'm so sorry."

"Well, this is decided by the group's big boss. It's really not something a little Karami like me can change. I'm really sorry."

"If this cooperation fails, we will have another chance next time. I will come to your house to apologize someday."

"Oh, President Li, what are you talking about? How could we be so arrogant? The situation is very complicated, but you must understand me. I was forced to do this, and my words don't carry much weight."

……

It was not until his cell phone ran out of battery that Zhao Shaoyang wiped the sweat from his forehead and took a big sip of water.

"These old guys are so annoying. If we didn't have to deal with them again in the future, I would really want to scold them. They didn't suffer any loss, and they promised to apologize and talk slowly later, but they still won't give in."

This also makes things difficult for Zhao Shaoyang, since he is the distributor of the film.

People only looked for him and couldn't find Chen Pingjiang and Wan Yuqian.

Even though the benefits were taken away by others and he had to clean up the mess, he dared not complain.

Zhao Shaoyang could only hold his nose and apologize to everyone one by one, looking really miserable.

There are people who feel worse than Zhao Shaoyang.

For example, Boss Jia, and Su Hua and Cheng Yixiao from Kuaishou.

After hearing the news that "Ex-Files 2" would be premiered for free on TikTok, the two felt like the sky was falling.

"I've heard that Chen Pingjiang is good at marketing, but I didn't expect him to be so good at it. Since the launch of Douyin, there has been wave after wave of marketing offensives. I thought it had finally calmed down, but now I can't even have a peaceful New Year." Su Hua smiled bitterly.

The pressure that TikTok brings to them is indeed very great, not only in terms of data, but also in terms of reputation, user retention and other dimensions.

The feeling of powerlessness when facing a huge monster is sometimes suffocating.

Cheng Yixiao grinned helplessly: "Does it feel like a plot from a martial arts novel? Kuaishou is a young talent, but he met a genius young master trained by a certain aristocratic family. We have worked hard to grow to where we are now, but this genius young master can wield a sword or a peerless martial arts technique with just a wave of his hand."

"Well, I can't say they are very similar, I can only say they are exactly the same."

Su Hua spread his hands and smiled bitterly.

Cheng Yixiao asked: "Is there anything we can do?"

"What can we do? Nothing can be done. They should take this wave of traffic. Besides, I heard that they will give out red envelopes. This will be a protracted battle. We are not seeking to defeat TikTok, but to survive under the siege of the other party and strive to go public as soon as possible." (End of this chapter)