Reborn: Billionaire in College
Chapter 560 Inviting the whole nation to watch the movie
"Senior, calm down. It's a rare opportunity for you to come back. I guess you came back just to criticize me."
Chen Pingjiang made a cup of tea with a smile and brought it to Wan Yuqian. He thought Wan Yuqian was quite cute when he saw her angry look.
Wan Yuqian rolled her beautiful eyes and said without any curiosity: "No, I dare not drink the tea made by your boss Chen himself. Of course, I dare not criticize you, but I think Douyin is your biological son, and our entertainment group is the illegitimate child."
"What the hell!"
Chen Pingjiang just expressed his thoughts on the phone, and Wan Yuqian hurriedly flew back. It seemed that she was really angry.
"Why don't you just fire me like you fired Wen Yan? Otherwise, I won't be able to lead this team well." Wan Yuqian said, "We have spent nearly 20 million on publicity alone, and the release date has been confirmed. If you withdraw now, how will our group survive in the industry? How will those big theaters view us? The withdrawal of the movie means a loss of income for them."
After Wan Yuqian had finished venting, Chen Pingjiang slowly said, "Are you done? I'll tell you when you're done."
"What you said is not a problem, it's just a matter of money. As for the theaters, why worry about them? As long as you have good works, they will be happy to support you."
"I didn't do this on a whim, but after careful consideration. By letting ByteDance buy out the copyright of "Ex-Files" at a suitable price and then distribute it to the Qvod platform, while focusing on both long and short videos to drive users to register and watch, the effect will be doubled. If successful, this will be a New Year's movie with hundreds of millions of viewers, and it will definitely trigger a huge topic effect, becoming one of the most watched events during the 2015 Spring Festival, bringing Bytedance and Renren Entertainment extremely high brand exposure and user favorability."
"Furthermore, with Bytedance's TikTok, the entertainment group not only avoids potential losses due to the withdrawal of the film, but also makes a profit and finally gets the copyright of the long video, so everyone is happy."
Chen Pingjiang was so talkative that Wan Yuqian couldn't find any words to refute him for a moment. She could only be unhappy and asked, "How much is ByteDance willing to spend?"
Chen Pingjiang smiled and said, "1.5 million. This price is not offered by ByteDance, but by me. Are you satisfied?"
For Chen Pingjiang, whether the cost of purchasing copyrights is a little more or a little less makes little difference. It is nothing more than money going out of his left pocket and money going into his right pocket. What he has to take into account is nothing more than the interests of other shareholders and tax compliance.
"Really?"
"How can that be false? If you agree today, the money will be in your account tomorrow."
Wan Yuqian thought about it and decided that 1.5 million plus online copyright distribution was indeed attractive.
The production cost of "Ex-Files" plus the publicity and promotion expenses are less than 5000 million yuan. After deducting other revenue shares, the guaranteed income is more than 8000 million yuan. After all, there is no need to share the revenue with theaters.
All in all, it is indeed a happy ending that is acceptable to all parties.
The multiple parties here refer to ByteDance, Renmin Entertainment, and actors and directors.
"Boss Chen, you are really rich. You invested 1.5 million to treat the whole country to a free Spring Festival movie. Isn't it a loss?"
Chen Pingjiang sneered, "Loss? There is no such word in my dictionary. Besides, I won't pay all the 1.5 million. If I add a few ads in the middle of the video, many manufacturers will rush to buy the ad space."
"..."
Wan Yuqian was speechless for a long time before she gritted her teeth and spat out a few words: "Black-hearted capitalist."
The idea of putting "Ex-Files 2" on TikTok was inspired by "Lost in Russia".
This is clearly a win-win cooperation for all parties.
What can ByteDance gain from this?
1. A large number of users download and use it. 2. The huge topic effect has brought Bytedance extremely high brand exposure and user favorability.
Third, through the playback, ByteDance can accumulate a large amount of user behavior data, including viewing time, user preferences, etc., which helps to optimize its algorithm and content recommendation mechanism. This is of great benefit to the improvement of the algorithm in the early stage.
This large-scale cross-border investment obviously scared all ByteDance employees, including Zhang Yiming.
No one has played like this before.
"As soon as your boss has a brainstorm, I have to follow behind and clean up the mess. Just wait and see, the theater chains and cinemas will not let me go." Wan Yuqian snorted, still a little unhappy.
The idea is a good one, and it can indeed bring the greatest benefits to both parties. Besides, the company itself belongs to Chen Pingjiang, and Wan Yuqian came here to express her attitude.
The crying child gets the milk, and Wan Yuqian happens to be an extrovert, so she can strike the right balance.
This time I came here just to complain.
Wan Yuqian was absolutely right about having to wipe her ass.
If "Ex-Files 2" had stated from the beginning that it would be broadcast on the Internet, no one would have any objections, and even if they did, they would have to keep it to themselves.
Now that the "Film Distribution Contract" has been signed and the film has suddenly been withdrawn, it would be strange if all the major cinema chains and film management companies didn't go crazy.
Fortunately, Renren Entertainment has not been around for nothing over the years, and the parent group behind it is even more powerful, but it still has to clean up its mess.
But Wan Yuqian is not only worried about this.
If it was just a dispute over interests, it would be fine. At most, it could just make up for the losses of the cinemas.
The problem is that movies used to be shown in theaters, and they would be shown online a long time after the theaters were finished. The cooperation between producers and theaters is dominated by theaters, and the box office is taken by theaters. Whether a good movie can make more money or a bad movie that is watchable can make a profit depends on the mood of the theaters: if the theaters give more screenings, good movies will make more money; if the theaters give more screenings, bad movies will make a profit...
Once this new online broadcasting model comes out, theaters will definitely be afraid, afraid that short video platforms and long video platforms will really be willing to pay for it, and they will also establish a reasonable profit-sharing system to encourage film producers to create better works, just like they encourage those short video UP hosts.
If all movies are played on the Internet, what will happen to the cinemas? Will they be left with nothing?
This is going to kill them.
If it is an isolated incident, it would be fine. But if it is a battle between traditional media and streaming media, then it would be a big problem.
What we are fighting for is life and death.
"Okay, senior sister, it's not a big problem. If the theater has any objections, I will come forward, just put the blame on me, anyway, I have too many lice, so I don't have to worry." Chen Pingjiang shook his head and smiled: "Let's have dinner together tonight. I'll ask my aunt to prepare the dishes. I'll go to see your godson on the way, so that I won't recognize you when I meet you in the future. By the way, Dean Kuang called me last time and talked about your personal problems every three sentences. He said that you can't get the right person, and you don't like the young talents he introduced to you. He wants me to help you keep an eye on them."
For a moment, Wan Yuqian's face showed a hint of charm, followed by anger.
"If I ask you to take care of it, why would you have time to take care of me? You should pay more attention to yourself."
Chen Pingjiang touched his nose awkwardly. Only Wan Yuqian knew about his little troubles, but fortunately she didn't know the details.
Wan Yuqian naturally wouldn't tell anyone about it, but she often criticized him for it, which left him helpless.
The two of them are not just a superior-subordinate relationship in the ordinary sense, but also good friends. (End of this chapter)
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