Reborn: Billionaire in College

Chapter 644 Xiaomi also wants to build a car

Super9 still follows the old path of S1, first going to exhibitions to increase popularity, pull pre-sales, and then holding a new car launch conference to launch it.

But this time the pace is much faster.

After all, Jiuzhou Automobile is now a mature automobile company. With the running-in of S1, the various departments can cooperate more efficiently.

Early in the morning, all major entrances to the auto show were surrounded by media personnel.

Everyone has a clear purpose. They come to the auto show just for the Super 9, and all other cars are just clouds.

Lei Jun also came, but he took the VIP channel and was there before the door was opened.

Accompanying him was Xiaomi's vice president, Lu Weibing, who is currently in charge of the mobile phone division.

As Lei Jun's closest deputy, he knows Lei Jun's thoughts best.

Ever since he saw the rise of new energy vehicles and the hot sales of Jiuzhou S1, he began to be eager to build cars.

There is a general illusion in the circle that "if Chen Pingjiang can do it, I can do it too."

But others are fake, only Lei Jun is real.

After all, he is the protagonist of a cool novel template.

"I also came to the last Beijing Auto Show, but it seemed that there weren't so many people." Lei Jun said casually, but in fact he knew it clearly in his heart.

Lu Weibing said with emotion: "Last night I saw in my WeChat Moments that many of the media partners I deal with said they would come over to take a look today."

Lei Jun: "If Super9 can continue its dominance this time, I plan to formally propose it at the board meeting - building cars. I used to worry about the stability of the supply chain and new energy vehicles, but with the opening of the market by S1 and S9, people are becoming more and more accepting of electric cars, and the supply chain is becoming more and more mature."

Making a car is not that different from making a mobile phone, even though making a car requires several times more parts than making a mobile phone.

But once someone in China has developed the supply chain and opened up the market, it becomes particularly easy to get started.

Take the simplest example, drones.

Before DJI, no one had thought of the form of consumer-grade drones, let alone made them.

DJI opened up the market and gave birth to various supply chains and industrial chains.

As a result, drone manufacturers emerged like mushrooms after a rain.

It will be easier to succeed if we stand on the shoulders of giants.

Lu Weibing smiled and said, "I think it's OK. Chen Pingjiang has proved that this path is correct. And aren't Apple and Huawei also taking this path?"

"Mr. Lei, Mr. Lu, welcome to our inspection."

After seeing Lei Jun, Yin Yunxiang hurried over to greet him.

Seeing Lei Jun looking around for a long time, Yin Yunxiang smiled and explained: "I am in charge here today. Director Chen did not come."

Lei Jun nodded, "As I should. Mr. Chen is very busy and really doesn't have time to come here in person. Mr. Yin, thank you for your reception. Old Lu and I are here today just to learn."

Yin Yunxiang pointed to the crowd not far away and said, "Then let's go over there first? Huawei's CEO Yu is here too, as well as some car company executives."

Lei Jun raised his eyebrows, he didn't expect that they were all acquaintances.

Before coming, Chen Pingjiang had already told Yin Yunxiang to hide the technology and people that should be hidden in his car when introducing the new car, so as to avoid them being poached by others.

After all, Lao Lei...

This is not a good thing. I always like to eat ready-made food.

Seeing Lei Jun coming, Yu Dazui also came over with a smile, and pointed his mouth towards the distance, "See, these people's faces turned green when they saw Super9."

"Which car companies are they from?" "All of them. They are from Wei, Xiaoli, and Li Auto. There are also people from BMW, Mercedes-Benz, Toyota, and Honda. Wang Chuanfu is here too."

Lei Jun was surprised, "So all of you? Why are you all scheduled at this time?"

Yu Dazui smiled and said, "The organizer discussed with Jiuzhou Automobile and decided on the time. They expected that there would be a lot of people in the next few days. In order to ensure everyone's visiting experience, they arranged it now. We only have one hour to visit."

In fact, Yu Dazui was wrong. The organizer and major car companies had discussed this one-hour period, but everyone’s target was only Kyushu Super 9.

The other cars received little attention.

After arriving at the exhibition area, Lei Jun started chatting before he had time to look at the cars.

After the greetings, everyone finally focused on S9.

"Tsk, it's really beautiful. It doesn't look like a family car, but more like a sports car."

There are three S9s in the exhibition area, namely silver, yellow and dark green.

Each one has a different appearance.

Both the silver and yellow cars have big nose holes and big rear wings, but the side skirt styles are different and the positions of the decals are also different.

The dark green one is closer to the regular version.

The more Lei Jun looked at it, the more he liked it. He exclaimed: "What a great car. Mr. Yin, can I order one? I will be the first major orderer of S9."

Yin Yunxiang nodded quickly, "No problem, haha, thank you Mr. Lei for your support."

Yu Dazui asked, "So the front hood, side skirts, and rear wing are all optional?"

Yin Yunxiang affirmed: "They are all optional. The specific price has not yet been announced, but we pay attention to the front of the car. The slogan is personalized DIY. Everyone knows that those who like this car are young people, and everyone pays more attention to individuality."

"Maybe not. A man stays young until he dies. Everyone dreams of owning a sports car. If the quality and cost-effectiveness of the car are high enough, everyone will pay for it."

Lei Jun also agreed: "The people who buy this car must be middle- to high-end users. They are not short of money and only care about appearance and novelty."

Except for Lei Jun and Yu Dazui, two outsiders who were relatively relaxed, the other bosses who came to see the cars were a little upset.

The heads of NIO, Xiaopeng and Li Auto are relatively better. After all, they are full of conflicts and their new cars have not yet been launched. This time they are more in a learning attitude.

The better Chen Pingjiang's cars are, the better it is for them because it opens up the electric car market.

As a shareholder of Jiuzhou Automobile, Wang Chuanfu was both happy and jealous.

He was happy that he could make a fortune again, but he was jealous that this young brother who had just changed his job halfway was gradually leaving his old friend behind.

Sometimes he didn’t understand why Chen Pingjiang knew more about cars than him, a veteran who had been making cars for several years.

The people who feel the most uncomfortable are the heads of the three BBA companies.

In their view, the super9 in front of them is competing with BMW's M sports series, Audi's S series and Mercedes-Benz's AMG series. Ever since S1 launched an attack on the medium and large SUVs of the three BBA companies, the sales of their same models have suffered a setback.

We haven't figured out how to deal with it yet, but we didn't expect the opponent's second wave of attack to come.

The premium for this kind of performance car is very high, and the profit is also the highest. Chen Pingjiang is going to swallow them up bit by bit.

I have to say, after taking a look around, everyone had to admit that after removing the brand awareness, it seems that the configuration is far inferior.

Whether it is price, configuration, power...

The three of them looked at each other in tacit understanding, and felt that they should do something. (End of this chapter)

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