Actor: Thank you.
Chapter 850 Crisis Public Relations
There is an old saying: What is worrying is not the lack of wealth but the inequality of wealth.
Behind every major event, there is a huge network of interests involved.
Every natural disaster is a good opportunity for certain organizations and groups to make a fortune.
As a result, ordinary people have a collective distrust of the wealthy class.
Among the people, most are those who enjoy pleasure.
After a month of adjustment and allocation, the situation in the Sichuan-Shu region has entered a stable phase.
All work is proceeding in an orderly manner.
Once the situation stabilizes and everyone has their energy freed up, this is a good time for all kinds of rumors to ferment.
Just like an elderly person in the family is hospitalized due to an emergency.
When the patient was being rescued and admitted to the ICU, his children were all busy trying to save him.
But after the condition stabilized, everyone started to have their own thoughts.
This is stealing the property certificate.
That hidden gold necklace.
I was afraid that the old man would suddenly pass away and I would get less property.
This time, celebrities from all walks of life in Hong Kong alone donated more than 200 billion Hong Kong dollars!
The person who donated the most money was not Li Huanggua, the head of the four major families, but another Mr. Li.
Li Ka-shing of Henderson Land Development donated 6 million yuan.
He also donated 100 million yuan to the Water Cube, which is considered to be very generous.
This is just the Hong Kong area; the amount of donations from around the world is staggering.
Such a large sum of money quickly attracted the attention of the media and ordinary people.
How should this astronomical figure be used and where is it used?
Some things, if not weighed, weigh nothing, but if weighed, they weigh even a thousand pounds.
Can I check?
If you check, you will find that it is...
"To persuade the wealthy and powerful to pay taxes and donations."
"Only after they pay, can the people follow suit and pay."
"After getting the money, the landlords' money was returned in full, and the people's money was divided into 30% and 70%."
Then the people would have to ask: "Why is it only 70%?"
70% belongs to others, and the 30% depends on Mr. Hong's mood...
Anyway, Zhang Yuan supports the application for World Heritage status.
I don’t know whether Mr. Huang couldn’t sit still anymore and wanted to divert attention, or whether the common people just happened to be staring at the celebrity artists.
These days, celebrity donations have become the most concerned topic among ordinary people.
Here we talk about a group of big names participating in a charity gala.
The other end was talking about an artist going to the disaster area.
At the beginning, everyone was united and felt it was a good thing.
Now that I have some free time, I take a look and find something is not right.
Tianya Forum was very popular those days.
What does this forum say...
There is no need to worship it as a god, nor to flock to it.
Just because there are some great posts, you can’t treat all posts as great posts or take everyone’s words seriously.
There are actually quite a few people who are willing to take advantage of the opportunity to cause trouble by passing off fakes as genuine ones.
Many of the online cyber-armies are organized and sponsored.
The most obvious example is when the golden-haired guy Zhang Yuan met came to power and cut the budgets of most overseas groups.
The domestic Internet suddenly became peaceful and calm, and the voices creating gender and class antagonism mostly disappeared.
There is no more "patriotic PTSD" or "wolf warrior PTSD".
The three views of netizens have become healthier.
In fact, it was not only people in later generations who caused trouble. In the early years, things were even more outrageous.
"Wu Jing is stealing supplies in the disaster area!"
A photo of Wu Jing wearing work gloves and carrying a box of dry food on his shoulders became evidence that he took the opportunity to steal things.
Don't say such stupid remarks.
There are people who really believe it.
And that’s not even the most outrageous part.
"Jay Chou secretly ate instant noodles in the disaster area!"
Soon, someone on a forum described in detail what he had seen with his own eyes.
Jay Chou took a private plane to the disaster area and stole instant noodles donated by the locals.
Taking a private jet to steal instant noodles...isn't even enough to pay for the gas.
This rumor is obviously illogical, but many people are willing to believe it.
It's like saying that Liu Xixi had an underage abortion and sex change.
In those days, people always felt that "people were not enlightened" and no matter how outrageous the things were, they would be spread everywhere.
Those who were extremely confident were mostly middle-aged people at that time, that is, the elderly who later watched Douyin every day and believed in various "popular science" information.
The people who spread rumors are changing with each passing day, but the people who believe in them are always the same group.
Some people believe that Coca-Cola kills sperm...
Liquor and cigarettes are good things.
Anyway, if someone says bad things about people or things I hate, then it is true.
Jay Chou was very popular among young people at that time, but at the same time he was hated by their parents.
If the things children like are not serious about their studies and will interfere with their studies, of course I will oppose them... That's pretty much the principle.
Saying Jay Chou stole instant noodles...it's more reasonable to say he stole Xiangpiaopiao milk tea.
He has donated tens of millions, so is it that important?
Hey?
At this time, the rumor was updated.
It is said that Jay Chou earns tens of millions a year, but he only donated 5 yuan in total.
There was a burst of curses immediately!
Some even said that this was not the first time Jay Chou did this. During the Tangshan earthquake, he did not donate a single cent...
No, buddy?
The problem is that these are all true stories.
Some words that make no sense are very popular.
Don’t worry about scarcity but inequality.
I, who earns 10,000 yuan a year, have donated several hundred yuan, but you only donated 50,000 yuan, you scumbag!
Now it gets exciting.
If you follow up on this topic, you will find something even more amazing.
Liu Dehua only donated 10!
Brother Hua did donate 10 yuan at the charity dinner attended by everyone in Huayi.
"The Four Heavenly Kings aren't that great."
"Celebrities are all stingy."
"You make so much money, but you would rather eat and drink, buy luxury cars and houses, and not contribute anything. You deserve to be killed!"
At this moment, the shepherd dogs jumped out again.
They loudly praised their foreign masters, made extensive publicity, and exaggerated the help provided by foreigners.
"C Ronaldo donated 400 million euros!"
"Look at those foreign stars."
"It turns out that foreigners are of high quality."
"The Chinese national football team has stinky feet and doesn't donate money. How can they compete with foreigners?"
In fact, Ronaldo donated a signed jersey...
Cristiano Ronaldo paid attention to us and donated jerseys. He is a foreign friend who is doing good deeds.
But it is interesting when fans use this to attack others, even their peers.
Many popular stars in later generations died at the hands of their own fans.
There are also those of Nahua and C. Robbie.
This comparison made things even more exciting, and everyone started to dig into the amount of donations made by each celebrity.
How can ordinary people access the Red Cross's accounts?
All we can see is the amount of donations made to the evening parties and the press releases issued by these artists.
Because of this, Huayi has a headache!
Brother Hua donated 10 yuan at that party.
You people in Huayi are not much better.
Moreover, Liu Dehua is not afraid of what others say. He is very busy running around and will not pay attention to such rumors.
Anyway, it’s real money that’s spent, so I don’t feel guilty.
But Huayi and his gang are really guilty!
The people who donated the most money were Li Bingbing and Huang Xiaoming, each donating 15 yuan.
Behind these two, there is Ren Quan, a man with a clear mind, pulling the strings.
In addition, these two people are considered to be good people in the entertainment industry and are not stingy.
In addition to the party, they each donated 15 yuan to the Red Cross and raised some supplies to send to Sichuan.
The rest of the richest people in Huayi, such as Wang Zhongjun, Feng Xiaogang, and Big Beard, did not donate more than 50 yuan in total...
These people have easily spent tens or even hundreds of millions just on antiques, calligraphy and paintings, and luxury homes.
The four words "Shancai Nanshe" (good fortune is hard to give up) refer to them.
Now, it has received a lot of criticism.
The Wang brothers were also angry!
What does my money have to do with you?
That's the whole structure.
But crisis public relations is still necessary.
The king hurried to Qingdao Pharmaceutical Factory and ordered a batch of drugs.
He took Zhang Hanyu and a group of actors from the previous "Assembly" and personally sent them to the Sichuan region.
During this period, it was also reported that Zhang Hanyu's back injury suffered during the filming of "Assembly" relapsed due to moving medicine.
Wu Jing's skin was sunburned and peeling, but he didn't say a word.
That's all the matter ends here.
Their crisis public relations capabilities are little more than this: to remedy the situation after the fact and make up for the loss.
But as the old saying goes, we are not afraid of no good things, but we are afraid of no good people. Seeing that public opinion had calmed down a little and his mood had gradually recovered, Xiao Wang thought of what happened to Yao Cheng at the Magnolia Awards a few days ago.
He also specifically sought out the bearded man who was in charge of the Magnolia Awards to inquire about the situation.
The bearded man just laughed it off and knew nothing about anything.
You can't tell Xiao Wang that you were recorded asking for money, right?
Doesn't that prove that I have ulterior motives towards Huayi?
My options haven't been redeemed yet, so I can't rebel.
This person is both indecisive and trying to fight a wolf with a stick.
Xiao Wang didn't get any useful information either.
"Oh!" Wang Zhonglei came up with a plan.
"We got into so much trouble before because of the public opinion about the donation."
"This is a good idea, a good opportunity!"
As a result, a post soon appeared on the Internet.
"A male star who earns millions of dollars for his movies only donated 10 yuan."
At this time, at the Gobi Film Studio in Yinchuan.
"What is it?" Zhang Yuan received a call from Zeng Jia, who was temporarily acting as his agent.
“Some people are condemning it online.”
"You were paid one million US dollars for a movie, but you only donated 10 dollars. You are so rich but unkind."
"Oh..." Zhang Yuan didn't show much emotion.
At times like this, it's normal to hear strange noises.
He also specifically and repeatedly told his men not to make any noise.
I didn't expect that the trouble would fall on me first.
"Anyway, it's a big deal. Not only on the Internet, but also in print media."
"Okay, I get it." Zhang Yuan thought for a moment and asked, "What about the market's reaction?"
"The audience just cursed... and what they said was not very nice." Zeng Jia corrected her wording.
But there are also colleagues who will speak up for you.
"When Liu Dehua was interviewed, he responded to the amount of his donation and said he didn't believe you only donated 10 yuan."
That’s because Brother Hua understands me.
There are not many people left to help, and now everyone is trying to protect themselves.
Moreover, most people judge others by their own standards. They don’t donate much and dare not get involved in this matter for fear of getting into trouble.
"So, as my agent, how do you plan to handle public relations?" Zhang Yuan was not in a hurry at all.
The truth is the knife that hurts people. What I am facing are just rumors. Why should I be in a hurry?
“I want to make the company’s and your donations and activities public, to prove and clarify.”
"Yes, this is what we need. The information is ready."
"anything else?"
"Anything else?" Zeng Jia was speechless.
"Is that all?" Zhang Yuan thought to himself that he was still naive and only knew this one "military boxing" move.
"I'll arrange an interview for you to personally refute the rumors?" Zeng Jia thought for a moment and replied.
“Clarifying information is needed.”
“Interviews are also necessary.”
"But the order cannot be wrong, and you are missing a step."
When someone questions how many bowls of noodles you have eaten, picking your throat or cutting open your stomach to prove it are both bad ideas.
Others may even want to trap you in a "self-proving trap".
To solve it from the perspective of public opinion, you must first find the person who questions you, and then frown and ask him if he has pulled up his trouser pockets.
If you didn't pull up your trouser pockets, why would you smell so bad?
Why don't you take off your pants and show us whether you have pooped or not.
How can we ensure that the topic of pulling trouser pockets will overshadow the topic of how many bowls of noodles there are?
The prerequisite is that you have to find someone to pull the trouser pocket first.
Zeng Jia didn't understand what he said at all.
"I told you to do it. Take this as a warning and learn how to do public relations."
He first asked Zeng Jia to prepare the information of his donation and activities, but kept it secret.
Then, as an agent, he invited some magazines and media reporters to the crew to interview Zhang Yuan and find out more about the matter.
After arranging everything, he continued filming.
He also greeted the crew and explained himself.
Your own male protagonist must speak for him.
The director and producer quickly agreed.
Everything was arranged here, and suddenly I received a call from Yang Mi.
"Hey, what's up?"
"Your reputation has not been very good recently." Yang Mi said directly.
"Do you believe it?" he asked in return.
"Well... I don't believe it, but others may not." Yang Mi thought about it and felt that Zhang Yuan didn't seem like a stingy person.
But she has no idea how much money she donated.
"Okay, let's not talk about this anymore. What do you want from me?"
"Can't you just talk to me? Why are you so anxious?" This person continued to complain.
"I've been busy lately and don't have time."
"I'll find you when I have time." He didn't understand why Yang Mi was looking for him at this time.
"Okay, I'm calling you because someone asked me to do so."
"Who?"
"Sister Xiaowan." Yang Mi's eyes flashed and he uttered a name.
It was Li Xiaowan who asked her to call.
The purpose of calling is to bring a message.
"She said that the information on the Internet was not released by Rong Hongda."
After Yang Mi said this, he laughed to himself.
Zhang Yuan also laughed.
Big Mi Mi laughed like a silver bell for a long time before she calmed down.
She knew that Rong Xingda was afraid that Zhang Yuan would misunderstand and cause trouble again.
So say hello in advance to avoid accidental injury.
He was quite capable enough to scare his senior into proving his innocence.
Yang Mi thought, Li Shaohong and Li Xiaowan are not that great.
I'm so afraid that a junior will cause trouble.
The main reason is that Rong Xinda is quite stingy.
The top brother Chen Kun donated less than 100,000 yuan, which is less than the amount circulated online by Zhang Yuan.
I had just had a conflict with Zhang Yuan a while ago, so I hurried to explain, fearing that I would be looked at with contempt.
Since you are afraid, why not donate more money?
Ask them to donate more money, they would rather choose to be frightened...
Asking Yang Mi to deliver the message is a means of self-protection.
Both smart and confused.
Smart, save the trouble.
The confusing thing is that as a result, Rong Xingda became very unbearable in Yang Mi's heart.
The boss wants peace, so what's the point of me following you, the boss?
"Please reply to Teacher Li for me."
"I know it wasn't them. We both keep our word. We agreed to cooperate for mutual benefit, so we will cooperate for mutual benefit."
"Hey, I understand." Yang Mi replied and asked with concern: "What should you do? This situation is very troublesome."
"It's okay, just wait and see."
"It will be fine in a few days."
Put down your phone and get back to work.
Within a few days, dozens of reporters gathered at the Yinchuan film set.
Chen Jiashang was quite cooperative and specially held a small press conference, inviting most of the leading actors to attend and speak for Zhang Yuan.
"Mr. Zhang, how do you react to the fact that you only donated 10 yuan?"
"I did donate 100,000 yuan to the 'XX Charity Gala'." Zhang Yuan answered steadily.
"The online rumor that Mr. Liu Dehua only donated 10 yuan also came from this party."
"Mr. Liu Dehua and I have both participated in a lot of charity events. This 10 yuan is just the tip of the iceberg of Hua Ge's donations, and so am I."
Ask a senior to talk to him and explain it to Brother Hua as well.
After all, he had spoken up for me before.
"Our crew organized a donation before, and Zhang Yuanguang contributed 50 yuan that time," Chen Jiashang added.
At this time, a reporter held out a microphone.
However, this microphone was not aimed at Zhang Yuan, but at Zhou Xun who was beside him.
"Excuse me, Miss Zhou Xun."
"I saw that you were on the Hurun Celebrity Wealth Rankings last year, with your income second only to Gong Li and Zhang Ziyi."
"How much money did you donate to the disaster area this time?"
Zhou Xun blinked his big eyes a few times and was completely stunned.
Isn’t this Zhang Yuan’s press conference?
Why are you still asking me?
Zhang Yuan sneered in his heart.
The person who pulled his trouser pocket was actually always by my side... (End of this chapter)
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