Actor: Thank you.

There are many crisis PR techniques, most of which seem professional, but are actually hindsight.

Generally speaking, there are only two methods commonly used.

Start public relations in response to the crisis.

The other is to create crises for others, save the country in a roundabout way, and do public relations for yourself.

The former is used by most companies and groups.

The latter is more commonly used in politics.

The underlying logic is actually to divert attention.

The building collapsed during the earthquake and a cat was rescued.

The house was on fire and a cat was rescued.

This is all considered low-level.

On the Lighthouse side, whenever a Hollywood melon is inexplicably exposed, it is most likely either a fight between the two parties or some catastrophe that must be covered up.

Western media are the ancestors of using entertainment news to cover up social news.

The Korean movie "The King" systematically discussed how to divert mass incidents.

It is to use a bigger news, such as the sudden exposure of a high-profile celebrity scandal, to cover up the really important news.

South Korea is also very good at this.

In 14, Lee Byung-hun was one of the few top artists from South Korea who had established himself in Hollywood.

It was revealed that he had a drunken chat with a member of a girl group and was blackmailed for 50 billion won.

Lee Byung-hun was married at the time, and his family was ruined because of this incident.

At the same time, a passenger ship carrying more than 400 people sank at sea.

That is the "sacrifice" incident that has many conspiracy theories.

The truth may not be so dark. It is possible that they are simply stupid, evil, incompetent, and want to shirk responsibility...

To see how bad people can be when they are selfish, and how selfish they can be when they are bad, just look at the party struggles in the late Ming Dynasty and the old women in the late Qing Dynasty.

In short, the means are very simple, which is to use a big and light thing to monopolize public opinion and form an information cocoon so that more important news can be safely delivered or more processing time can be gained.

And Zhang Yuan is using this trick now.

I am considered a popular artist.

Zhou Xun became famous earlier than me.

I won the Best Supporting Actor Award at the Academy Awards.

She is the winner of two Golden Globes Awards!
I get paid a million dollars for a movie.

Although it is true, this matter is just a rumor on the Internet and there is no solid evidence to prove it.

And what about Zhou Xun?

China has a rich ranking list called the Hurun Ranking.

Mr. Hurun is British, but was born in Luxembourg.

Later he returned to Britain and graduated from the famous Eton College.

After that, he went to study abroad at Renmin University, and later got a job at Anxinda Accounting Firm.

He is a compound talent who has gained many connections through Renmin University and has a very good understanding of the Chinese system.

Since 99, Forbes magazine has organized the China Rich List.

Since 03, the independent "China Rich List", commonly known as the Hurun Ranking, has been established.

The following year, a charity list was launched, and later sub-categories such as the richest women list, real estate rich list, and IT rich list were added.

The Hurun Ranking has a more famous nickname in China, called the "Pig Killing List."

Because the Chinese believe that wealth should not be shown to others.

In fact, from ancient times to the present, business has always been suppressed.

Unlike the Western capitalist world, being on the list is sometimes not only not a good thing, but can also bring disaster.

Since you are so rich, you have to check your accounts.

There are a few that stand up to scrutiny.

Gome's Huang Guangyu, the richest man in Hurun's 08 list, was imprisoned that year.

Jia Yueting of LeTV was one of the top ten business figures in 14 and fled in 17.

The year when Boss Jia ran away, Evergrande's Xu Dai took the first place on the Hurun Rich List.

In 15, Hanergy Group boss Li Hejun became the top brother on the list. Now Hanergy is gone...

This is not the Hurun Rich List, it's clearly the King of Hell's call.

As for his list, according to the common saying in the market.

If all the people on the list are shot, there will definitely be false charges and wrongful convictions.

But if we kill every one we see, there will definitely be some that slip through the net.

After being called the "Pig Killing List" for several years, Hurun humorously launched a "Pig Killing List" in 10.

Ranked according to enterprise slaughtering capacity.

The top of the list that year was Yurun’s Zhu Yicai.

Later, this guy was placed under house arrest by the state...it was still accurate.

Last year, a list of wealthy celebrities was released.

There are a bunch of Zhang Yuan’s acquaintances there.

Cheng Hao is also on the list, with an income of over 10 million.

Zhang Yuan ranks lower than Good Sister because many of his film remuneration and business deals are handled by his company, and he does not have that much direct assets under his name.

The top three are Yao Ming, Liu Xiang and Zhang Yimou.

The celebrity list also includes sports stars.

The income of top sports stars is terrifying.

Yao Ming signed a multi-year contract with the Rockets worth 7600 million US dollars.

After Liu Xiang broke the world record, the advertising took off immediately.

The third to fifth places are Zhang Yimou, Zhang Ziyi and Gong Li respectively.

In fact, there is something fishy about Zhang Ziyi. Her income is definitely not as high as Gong Huang's.

But rankings are inherently inflated, and are a means for some people to raise their own value.

But no matter whether it is true or not, and no matter how much water is added to it, it shows Zhang Yimou's strength in this industry.

Those with the highest value were all trained by him.

Further back, it’s Zhou Xun!
She ranks sixth on the Chinese celebrity income list!
The income is nearly 30 million.

And she was titled “New Golden Horse Film Queen”.

So, how will this new Golden Horse Film Queen, who ranks sixth on the celebrity rich list, respond when asked by reporters about the topic of donations?

"I……"

Zhou Xun's expression changed immediately.

He was quite friendly just now, but now he seems a bit fierce.

Zhang Yuan looked at her out of the corner of his eye, with great interest.

“I think whether or not to donate money has nothing to do with income.”

"How much money you make is a personal matter, it's your own business!"

"What the disaster victims need is not money, but love."

After holding it in for a few seconds, Brother Xun blurted out these few words.

Successfully selected the worst answer.

Zhang Yuan nodded, you are worthy of it.

If I didn't know that you were such a person, I wouldn't use you as a breakthrough point!

The reason why Zhang Yuan chose her to take the blame for him.

Besides the fact that this person is really stingy when it comes to donations, there are several other reasons.

The first thing that comes to mind is her identity.

She is now Huayi's person, and is also involved in a competition with Li Bingbing for the position of the top female leader!
The Wang brothers didn’t think that I couldn’t guess that it was you who did it... Zhang Yuan was too lazy to complain.

He could figure it out with his prostate, who else could it be.

He knew very well how overbearing and petty the Wang brothers were.

But he knew Zhou Xun better. This girl's brain seemed average.

Compared with "smart people who are good at dealing with situations" like Zhang Ziyi and Zhao Wei, Brother Xun often speaks the truth in interviews and expresses his true thoughts.

An interview is like a diary, can it tell the truth?

Who would tell the truth during an interview?

Liu Qianqian is a straightforward person who knows she needs to hug someone.

Now, the truth has been spoken.

"I feel it's a great honor to contribute my own strength at such an important moment." Zhang Yuan took over the conversation.

This is enough.

His purpose has been achieved.

When the reporters left, Chen Jiashang held Zhou Xun and frowned.

"What you just said could easily go wrong."

"So what? You can't force me to donate money."

Zhang Yuan said nothing.

Wang Shi thought so too, and was later forced to donate 100 million yuan.

How do you compare with Wang Shi?

At this time, netizens are like unreasonable girlfriends.

"What I want is not money, but your attitude!"

Ordinary people obviously complain about the higher social responsibility expectations of celebrities from all walks of life.

If you fail to meet expectations, or even exceed their expectations, you will be scolded.

For actors and most businessmen, fame is more important than money at this time.

Therefore, the correct thing for Brother Xun to do at this moment should be to express his position first and show his support for the donation.

Then he turned around and made a large donation to prevent anyone from "auditing" his accounts.

But ordinary people really don’t know how stingy these female stars are.

There is a reason why Zhou Xun can play with Rong Xingda and Huayi.

Soon, under Zhang Yuan’s suggestion and arrangement, a list of celebrity donations appeared on the Internet.

Among them was Zhou Xun's rather conspicuous 300 yuan...

You earn nearly 300 million a year, and you donate ?

Someone immediately went to the Red Cross to consult, and then confirmed the fact.

Everyone's criticism was instantly directed at this Golden Horse Film Award winner.

The curses from the common people were so ugly.

Especially her speech, which was screenshoted and circulated everywhere.

The people were lacking a channel to vent their emotions, and then something big came along.

The news that Zhang Yuan "received a million US dollars for the film, but only donated 10" immediately lost % to % of its popularity.

When the incident escalated, the crew had already returned to Hengdian from Yinchuan.

As soon as they arrived at the set, they were surrounded by a large number of reporters.

"Excuse me, Ms. Zhou Xun, did you really only donate 300 yuan?"

"Why do others donate so much, but you only have this much?"

"Are you not interested in charity work?"

“You don’t care about the disaster area at all?”

Everyone walked forward surrounded by security.

At this point you just leave and it's over.

But Zhou Xun turned his head away angrily.

"The most important thing is to show love, love is the key!"

"Why do you care so much about money?"

Zhang Yuan tried to hold back his laughter.

The more you lack something, the more you say it.

You value money, but you say others value...

Zhang Yuan shook his head, there was nothing he could do.

The director pulled her hard and told her to stop talking.

Chen Jiashang should be able to understand the feeling that Zhang Yuan often wanted to sew Jiang Xin's mouth shut.

After arriving at the closed set and pushing the reporters outside, I finally breathed a sigh of relief.

"Long time no see." Zhang Yuan greeted Zhao Wei.

"Yes..." Old Swallow said with a wry smile.

Zhang Yuan noticed that there was something wrong with her expression.

Seeing her eyes repeatedly moving between him and Zhou Xun, he understood.

"Oh, this woman saw it."

Zhao Wei is the "strongest brain" of Huang Xiaoming and Chen Kun.

Not long after seeing Zhang Yuan's negative impact, Zhou Xun inexplicably took over.

If you combine the two people's identities, you will have a clear idea.

But see through it but don’t speak it out.

She won't get involved.

Because she only donated 10 yuan.

At the same time, I was thinking about not offending our male protagonist, who not only reacted quickly but also acted ruthlessly.

The key is to pick people too accurately, because...

“Why do I have to donate money?”

"Giving money doesn't mean caring, it doesn't mean love." Brother Xun still complained.

"That's true, but we also have to consider everyone's feelings." Director Chen continued to persuade.

Even though Zhou Xun was being targeted, he had no intention of making up for the loss.

Just bear with it.

Zhang Yuan felt a little guilty.

She is stupid to begin with, and I am teasing her...

He immediately took out a handful of melon seeds from his pocket to entertain Zhou Xun, and at the same time give her something to do to stop her chattering.

These days, there are many people like Zhao Wei who watch the show.

But Zhang Yuan also discovered that there were almost no colleagues who took advantage of the situation.

At this critical moment, no one dares to move because public opinion is too complicated.

Another thing is that Zhang Yuan is no longer a "bachelor" like he was a few years ago!

Jiang Xin just won the Best Actress award, and many of her colleagues were jealous.

They all understood that he was the one who arranged it.

It is easy to offend Zhang Yuan, but it is not easy to offend Boss Zhang.

What if I still need others to take care of and invest in me in the future?

Zhou Xun is protected by Hua Yi, so no one in the industry would make any moves.

"Okay, for the next few days, don't talk or accept any interviews."

"This will slowly pass."

Chen Jiashang said with a tired face.

Zhang Yuan felt a little distressed.

Director Chen is tired.

And I have to continue to be tired.

Because this matter is not over yet!
Is it over after “equal retaliation”?
Then I'm still at a disadvantage.

Why should I choose Zhou Xun, who is right next to me?

Zeng Jia mentioned before that he would make his donation records public, but he has not taken this step yet.

Therefore, he emphasized that the order cannot be wrong, and now is the time to take this step.

Zhang Yuan's personal donations to the Red Cross total nearly two million.

This does not take into account the company's share.

It only counted the time he went there with Liu Qianqian, the various evening parties, and the donations he made after arriving at the local area.

These can be checked at the Red Cross.

The time to overturn the verdict has just arrived!
Accounts, photos of his donations in various places, group photos of him participating in activities, etc., all appeared on the Internet.

He told Zeng Jia.

"People love to see overturned verdicts and reversals."

“But you have to give it enough drama.”

"A good play must not only have a great and glorious protagonist, but also a villain."

"Without mud there would be no lotus."

"Without the lowly and vulgar, how can we fight against the three vulgarities?"

"A good character needs an antagonist to set it off, otherwise it won't be three-dimensional enough."

Zeng Jia was dumbfounded after hearing his overall plan.

My boss not only wants revenge, but also wants to step on others to get to the top...

Even if he was paid a million dollars for the film and donated less than two million, there would still be people cursing at him.

“You should have donated them all!”

Someone will say that.

There will always be envy, jealousy and hatred.

But once compared with Zhou Xun's lonely 300 yuan, Zhang Yuan instantly became a figure comparable to Confucius.

"We are in the same crew, but how can there be such a huge difference in our character?"

"That's too much. The difference between the two people who filmed together and the amount of donations is nearly ten thousand times!"

"Then Zhang Yuan is very kind."

"I heard he also sponsored nine children."

"Gao Gao Gao, I accept that he makes money."

The public opinion has become almost one-sided.

Zeng Jia marveled at her boss's brilliant plan, but Zhang Yuan told her.

"You can study, but one thing is very important."

"The premise for me to do this is that I really donated money."

“So the means of propaganda and manipulation of public opinion must be there, and they must be strong.”

"But you have to behave and do things properly, otherwise you will be hurt."

Even though Liu Dehua was criticized for his secret marriage, he is still loved by everyone.

Chen Long has an illegitimate daughter and his son is a drug addict, but he is still the number one Chinese movie star recognized by the country.

Gu Tianle had been in jail in his early years, but after the Sichuan-Shu incident, Gu Tianle was inspired and became the principal of Gu School, donating to hundreds of schools.

They achieved their success through hard work and spending real money.

If someone goes to teach in a remote area in a fake manner like Jiang Yiyan did, he or she will be discovered sooner or later and his reputation will collapse.

The two protagonists in the same crew had polarized reputations, causing great headaches for the senior management of the "Painted Skin" crew.

I thought I should finish the filming quickly, and by the time the movie is released in a few or six months, the matter would have faded.

Zhang Yuan also thinks so.

Because Brother Xun has a bad reputation now.

But compared to those who defrauded donations, she was at least sincere and her words and actions were consistent.

With those people backing her up, her reputation will fade.

This is usually a circle where everyone is worse than the other.

As long as there is someone worse off than you, your image will gradually recover.

Zhang Yuan's operations really impressed the two brothers of the Wang family.

These two just couldn't figure it out. He had suppressed Zhou Xun a lot, so why did he promote himself?

This result of losing the rice while trying to steal the chicken made many colleagues laugh behind his back.

Come on, you're still a big shot in the imperial circle...

Only when the boomerang hits your head will you feel the pain.

Xiao Wang analyzed it for a long time before he figured it out.

"Could this be Murong Fu's unique skill?"

"Do unto others as you would have them do unto you?" (End of this chapter)