Winner Takes It All, Resurrection 2009

"That person went to Europe, and he went with the big boss on a special plane."

Tony Ma had never taken a man so seriously before. He knew every move of the man at any time.

But what’s the point of this!

Whether the other party is in the country or not, it cannot change the advantage of WeChat technology on mobile phones, just as no matter how hard WeChat tries, it cannot shake the advantage of QQ on computers.

In the past seven months, no matter what means Tenda used, it could not catch up with the actual installation volume of WeChat, even though they falsely increased the number of active users by nearly half.

However, WeChat, which has nearly 4500 million users, still has unparalleled power and can overwhelm QQ, an mobile app with no more than million actual users.

But Liu Zhiping doesn't think so.

“Boss Ma, even though communication methods are convenient nowadays, there is still a fundamental difference between remote command and real-person presence. The backbone is thousands of miles away.

It’s the boss who personally leads the group. If something goes wrong, he won’t be able to come back for a while.”

Before Tony Ma could speak, another investor in the office spoke slowly, "It's time to start the several major plans we have discussed, taking advantage of the window period when he cannot withdraw smoothly.

We will try our best to catch WeChat off guard.”

Tony Ma frowned slightly, “Will this really not lead to suppression from above?

I can clearly feel that the care in Pengcheng is not as good as before, and the patience of the Ministry of Industry and Information Technology seems to be running out. "

The three-dunk battle is not only a business tactic, but also a competition of the connections behind both sides. There is no right or wrong, only victory or defeat.

Tengda invested resources with great fanfare and mobilized countless connections, but in the end Qingyun intervened, making those who came forward to help Tengda feel embarrassed, and many people were held accountable in the end.

Although people don't say it, privately they no longer respect and value Tengda's power as much as before. After all, it was Tengda who started the incident, but in the end, it ended in a whimper.

Because Tenda needed to free up its hands to compete for mobile phone market users, it made a certain degree of compromise with 361. This retreat was not a big deal, but it did cause many people to sprain their backs.

"How can it be."

Liu Zhiping shook his head. “Everything has a first try. Besides, pure user experience does not involve company-level decision-making. No matter how heavy the blame is, it will not fall on us.”

Qiu Bufan, the investor representative, also took the opportunity to persuade him, "Boss Ma, don't hesitate. Human greed is the driving force behind all desires. If you don't do something, others will do it.

With the number of installed bases and activity of WeChat today, once they become aware of the trend and launch it first, no one will be able to stop it.

Don’t forget that although he is at odds with many forces in Macau, he also has similar industries in Southeast Asia supporting him.”

Liu Zhiping also joined in. Although the two spoke very vaguely, Tony Ma heard it clearly.

"Reproduction and survival are the instincts of living things! When people are hungry, their biggest desire is to fill their stomachs. Now that life is getting better, all kinds of other thoughts arise.

But the most important thing is nothing more than getting rich quickly and being naive. When QQ was being promoted, didn’t the company also focus on these two points to develop smoothly? "

Liu Zhiping's voice was light, but it was heavy, "Mr. Ma, don't hesitate any longer, you have the entire Chaozhou porridge industry supporting you, and there is an opportunity for a large influx of international hot money.

As long as the company abides by the bottom line and keeps the core transaction secrets hidden, it will not be easy for the higher-ups to intervene in time, not to mention that they dare not be accused of disrupting the normal business environment.

Tony Ma didn't want to be elected, but he had no choice because investors were extremely dissatisfied with Tengda's recent business decline.

The root of everything lies with Qingyun. Because it launched WeChat, a core interest dispute arose between the two companies, and advertising cooperation worth as much as 50 to 60 billion RMB was urgently terminated.

Tenda's market value has plummeted from more than 3500 billion Hong Kong dollars at its peak to hovering between 2400 billion and 2500 billion today, before QQ regained the top spot in mobile Internet users.

It is estimated that it will be difficult for Tenda to return to its peak, because all investors now understand that mobile Internet is the real future of the company, and no matter how many computer users there are, its data monetization capabilities are limited.

It is not even one-tenth of the mobile Internet users of the same period, because only a very small number of people can hold their computers all night long to play games and surf the ocean of the Internet.

But any user who has had access to a smartphone and has wifi (data traffic is too expensive) can access the internet anytime and anywhere, and the average retention time is almost three times that of a computer.

In the wave of mobile Internet sweeping the world, whoever seizes the upstream of the industry and establishes an advantage first will be able to get the fattest piece of meat after the market share stabilizes.

Tengda is currently in a very dangerous phase. Even its former biggest competitors, Ali and Baidu, are now actively adjusting their layouts.

This is also the biggest variable brought by Qingyun. Qiandu, which once had the slowest layout of mobile Internet, is now catching up. Li Yanhong is lucky.

Qiandu has been the No. 2011 domestic Internet company by market value for more than a year. As of mid-May 5, Qiandu had a record market value of US$620 billion.

It is far ahead of all its domestic peers, and looking at the world, it is also well-deserved to have the third highest market value, second only to Microsoft and Google.

The investors behind Tengda were so anxious when they saw this situation that they even wanted to kill the culprit directly if possible.

However, the power behind Li Zehua is equally powerful. They dare not break the rules rashly because no one can guarantee that they can bear the consequences and equal retaliation.

Besides, can eliminating one person change the outcome of the competition?
It is probably impossible. Qingyun's business model is unique and everyone helps each other. Even if the person at the helm is changed, as long as the basic situation is stabilized, it can continue to move forward.

Therefore, no one would take the initiative to use means that are not worthy of being mentioned. They hope that Tengda can come up with practical and effective business means to defeat Qingyun head-on.

"Red envelopes, nearby people, and the gaming field are going deeper into grabbing external funds, competing with Qingyun for the status of a platform for laundering existing funds!"

Liu Zhiping has a very clear understanding of this. “We must note that there is a huge difference between mobile phones and computers. Mobile phone users certainly have a great demand for simple information exchange.

But it is only a basic application and cannot meet other fragmented time needs.

According to the information data submitted by Qingyun itself, the actual retention rate of its backend terminals shows extremely irregular changes, and the data seems to be very beautiful.

In fact, if you take all the usage time throughout the day, it only accounts for less than 1/10 of the user's usage time..."

The data was obtained by Tenda at great expense. When it was put together with the analysis of mobile phone QQ user behavior, Tenda executives made a magical discovery that it seemed that mobile phone users were using instant messaging software.

It does not show the same stickiness as the computer side, because the mobile phone can be used anytime and anywhere, and because of the performance, traffic and other constraints, in fact more users are used to using smartphones.

WeChat is still used for simple information browsing, verbal communication and simple game operation. More people use it for office communication.

QQ is similar, so after several months of tracking and analysis, Tengda’s management and investors behind it gradually found a new development path.

That is to develop more and broader businesses involving reproduction and getting rich quickly, as well as Internet financial services that utilize game value-added services, as long as the core needs of human nature can be grasped.

There is also a steady stream of commission income from game value-added services behind it. If you need people, you have the money. By then, will you still care about Qingyun's threat?

"Boss Ma, don't hesitate."

Qiu Bufan seemed very impatient. “You have also seen the test results. The Nearby People feature is attractive to the younger generation.

The various gameplays extended from the transfer red envelopes will greatly expand the business survival space. No one will resist getting something for nothing, not to mention that we are not the direct promoter.

As an open platform, it is normal for some people to occasionally use the platform resources to conduct some borderline businesses!
After all, it is a large platform with tens of millions, and in the future hundreds of millions of users. The operating data and background information generated every day are innumerable. Even if people are sent from above to supervise in real time, it is impossible to grasp everything in a short period of time.

Moreover, we have many friends and can speak to people everywhere. If we delay a little and put pressure on them, the matter will inevitably come to nothing in the end."

Tony Ma, who didn't want to take the initiative to take that step, could find a thousand reasons to oppose it. "What if Qingyun chooses to follow up? It has more users than us."

"impossible!"

Qiu Bufan smiled confidently, "Qingyun's business model is fundamentally different from ours. It is more like a battle group surrounded by stars. There are many companies responsible for Internet finance. On the surface, there are Minsheng Financial Holdings, MyBank, and Weifuzhi. The one who is secretly responsible for black money is the so-called Bitcoin Trading Center.

To be honest, Mr. Wu is quite capable. Even though his core business was stripped away, he was able to use the limited resources at hand to bring WeChat Technology to its current status.

However, no matter how versatile and good at tinkering he is, he can never be a match for the group. Not to mention how he will react, just settling the internal conflicts will be enough to delay the group for two or three months.

By then, we will have already taken the lion’s share of the benefits from QQ red envelopes, nearby people, and gaming businesses, and it will be hard for WeChat to catch up.”

As Qiu Bufan spoke, he felt something was wrong. Judging from Qingyun's offline layout, micropayment should have enabled real-time transfer and red envelope functions long ago.

The other party even created a WeChat mini-program, using its so-called exclusive core algorithm technology to continuously and accurately exploit the commercial value of the software.

However, it is indifferent to the extended needs of individual users, and even gives people the illusion that it is timid.

However, he is not Li Zehua, so he naturally does not understand what the other party is thinking. Since the flaw has been discovered, Tengda cannot fail to seize the opportunity.

Tony Ma finally made the cautious decision to try under the collective will of capital.

In fact, he had chosen the same path in his original time and space. After all, successful people are not blamed. As long as their status and position are stable enough, no matter what business decisions they make, there will naturally be a large group of people to whitewash them...

"Mr. Wu, 361 and Qingyun Electronics just sent over a document that needs your personal processing."

Qingyun has now developed a mature management system. Even if the chairman is not in the company, the heads of subsidiaries can quickly handle various emergencies.

And make corresponding decisions. If it is beyond the ability, the decision-making committee of the head office can handle it.

The document delivered to Wu Yibin at this time was obviously one of the emergencies, and it was the highest level one. After reading it, he did not hesitate to request a meeting of the decision-making committee for collective discussion.

As the highest person in charge who stayed behind, Gu Shijie naturally sat in the main seat. When everyone was almost there, he spoke first, "Tengda really took this step."

The matter is obvious and it is clearly written in the documents. Qingyun had applied for a similar project before, but it was rejected by Li Zehua. There was a discussion at that time if Tengda made a similar choice.

How to do?
Wu Yibin recalled the situation at that time, looked at the documents in his hand, and said with a smile: "Sure enough, the means of commercial competition are different but ultimately lead to the same path, and everyone's final choices are similar.

What did the chairman say at that time? We should not only look at the surface of the red envelope and nearby people functions, but also see the evils hidden at a deeper level.

What should we do now? Should we follow the plan we made before, or should we block it during the App Store review? "

"Let's first test the application of Tenda QQ on other smartphone brands to see the effect. Since it wants to take a shortcut, there is no reason for the company not to dig a big hole for it to jump into."

Gu Shijie did not hesitate at all. “Qiandu, WeChat, and Sohu’s online channels, once a whirlpool of public opinion is formed, it will be enough to make Tengda pay the price.”

Zeng Haiyang frowned and said, "Is it possible in time? It is unlikely that any new function will be fully implemented without several months or even years.

Although the company had made similar plans a long time ago, the conditions were not yet mature at that time, and I think the boss himself is also inclined to develop similar projects. "

“Yes, at that time, the businesses of MyBank and Minsheng Financial Holdings were not yet mature, and the company was mainly worried about accidents with the red envelope function and difficulty in controlling the safety of funds.

I remember that the chairman hesitated again and again before deciding to put it on hold for the time being. "

Xiao Chengdong, president of Micropayment, has done in-depth research on Internet finance, and his boss’s preference for choice at the time influenced his judgment to a certain extent.

However, many of you here have not figured out why Li Zehua is so secretive about the red envelope function and seems to have never intended to take the initiative to lead the trend of technological development.

"The boss seemed to have mentioned something vaguely."

After thinking about it carefully for a while, Qin Lang said to Wu Yibin, "Do you still remember the support project for combating fraud groups that we worked with the Six Gates to develop?"

Wu Yibin suddenly woke up, "Yes, I was wondering at that time why the company did not strictly review WeChat accounts, but required micropayments to establish a grading system according to the highest standards.

Now that I think about it, it seems to be to prevent financial transfers from getting out of control.”

Then he outlined the plan.

The matter is simple. Over the past year or so, Qingyun and Liushenmen have worked together to successfully send hundreds of people to Southeast Asia in private and recruit more natives from the local area.

Complete the transformation from victim to "perpetrator". After all, it is better to "let go" than to block. Instead of letting others cheat you, it is better to "cheat" yourself.

At the beginning, the Six Gates were unwilling, and Qingyun was the one who secretly operated and presided over it. However, recently the wind direction from above has been more favorable for the operation, the restrictions below have been relaxed, and the execution has also caught up.

Qingyun was naturally willing to hand over the responsibility and let the Six Gates take the absolute lead in the plan. However, Qingyun was only the initiator and the specific executor after all.

It is easy to copy the key information successfully.

As for deception, the most important point is not to trick you into paying money, because if you cast a wide net in the sea, someone will eventually take the bait.

The difficulty lies in monetization.

It used to be very difficult, after all, the money could only be successfully transferred out through cross-border transactions through the banking system.

But since the emergence of WeChat technology, everything has started to become a little different, especially after Minsheng Financial Holdings began to become a settlement channel for cross-border transactions.

Other domestic companies also began to follow suit. Before the China Banking Regulatory Commission officially issued relevant regulations, Internet companies actually enjoyed the right to private settlement for a short period of time.

As for the supervision of domestic transaction transfers, it is even more non-existent. Transfers within the software do not even need to go through a bank, but simply take place in the background of the Internet company that provides network services.

Just add an insignificant piece of data.

Behind Tengda is Chaozhou Porridge. Hong Kong Capital and Haojing Capital have a huge amount of deposited funds. Relying on this channel, Tengda specially acquired a bank in Hong Kong.

To carry out its unique transnational business.

To date, it is conservatively estimated that billions of funds have disappeared without a trace through this channel.

Li Zehua repeatedly made suggestions to the higher authorities, hoping that the most stringent system of control would be introduced, but due to pressure from all sides, he has not received a response.

Now, the first devil has been released, the unregulated internal transfers of communication software, if it starts to cooperate with overseas fraud groups on a large scale.

What kind of bad and far-reaching impact will it have?

"Then should we follow? After all, Tengda may not have a complete set of control plans for this thing, so we can still put the brakes on in time."

Wu Yibin was afraid of being hit by a fist, but was reluctant to give up the huge commercial value behind the red envelope function. "Besides, Tenda already has it. If we don't follow, we won't be able to frame it smoothly!"

"First, we will review and delay the process, so that all the reserved resources can be put into use. We will test the loopholes in the QQ red envelopes on other brands of smartphones, as long as we find feasibility.

Immediately invest all resources and rush in to complete the layout in the shortest possible time. This time, Tengda will be in big trouble."

Gu Shijie is sometimes quite bad, "If you want to take shortcuts, you must bear the consequences! If Tengda dares to die, Qingyun will dare to bury him.

Notify Ma Jun to come back from Southeast Asia. The boss had previously given him the entire plan to execute, and now he is still in charge of everything.

Notify the relevant units that we need to offer suggestions and take preventive measures. Also, let the public opinion start the warm-up work of exposing the ugly face of the fraudulent group, and wait until Tenda gets the fattest piece of meat.

Let it also taste the tragic consequences of the so-called irresponsible platform..." (End of this chapter)