Winner Takes It All, Resurrection 2009

“Is your Tenpay as reliable as you say? Don’t worry, it’s as troublesome as micropayment. The funds deposited cannot be withdrawn on the same day, and large amounts need to be delayed to arrive.”

The convenience store owner looked at the new door-to-door salesperson, frowned, and wanted to chase him away.

"We have no restrictions on these, and please listen to me."

The salesperson who was temporarily hired by Tenda quickly threw out his trump card, "We have a biggest advantage, that is, every time you scan the code to pay, you can enjoy red envelope rebates.

For example, if a bottle of Coke costs three yuan, you can scan it and get a random discount of 0.1-18.8 yuan. If you are lucky, not only can you buy things for free, but you can also make money. "

"Is this true? Don't lie to me."

The boss became interested and took out a smartphone. If it wasn’t the Honor series, it would be even better for the Tenda salesperson.

He skillfully opened the software next to WeChat Technology. Hehe, installing QQ and WeChat together is the choice of many people nowadays. After all, unlike the rural market, QQ has a large installation volume in cities.

Especially for the older generation of netizens and the new generation, the first thing they do when they come into contact with the Internet is to register on QQ. Most of their interpersonal networks are also on QQ and cannot be easily transferred.

He was seen skillfully opening the payment interface of Tenpay. As Xiangjiang Capital and Qingyun had reached an agreement on profit distribution, the domestic coding group relaxed its restrictions on Tengda.

Nowadays, all mainstream smartphones support QR code scanning. This most convenient payment method has become mainstream, and even Tenda has to pay high patent fees.

Forced to compromise.

As the crisp scanning prompt sounded, Tengda's temporary salesperson raised his phone and said, "See, I'm lucky. I paid 3 yuan for this order and got 0.8 yuan back.

Boss, I am not exaggerating. If the convenience store next to you has similar payment rebates and yours doesn’t, then all the customers will run away.”

Faced with huge practical benefits, the convenience store owner compromised without hesitation, "Then open a merchant code for me."

Similar scenes are happening almost simultaneously all over the country. Tenpay is frantically expanding its payment channels at a terrifying speed.

Hidden dangers are also being buried bit by bit, because Tenda is targeting micropayments. If there are large amounts of funds delayed in arriving in micropayments, Tenda will arrive immediately and does not care about the source of funds at all.

Micropayments can only be withdrawn the next day and there is a 0.6% commission. Tenda simply provides free membership to all merchants, and there is no charge for the first year.

Members can enjoy special services, such as withdrawing cash to their accounts within two hours, and enjoying a 5% discount on withdrawal fees during their membership period.

It’s not that Tenda is not generous, but the core of Internet finance lies in capital accumulation and commission income. If the funds are deposited in real time, Tenda will lose temporary control over the funds. How can it make a profit?

As for commission discounts, no matter how wealthy one is, he or she cannot guarantee it. You have to know that everyone believes that Internet financial transactions can reach a scale of trillions within ten years.

In the future, it may be possible to break through the trillion-dollar transaction level, even if part of the funds are idle inside the software (not entering the withdrawal stage), the remaining 0.6%.

That is also an astronomical figure. One hundred million requires 6, one trillion requires 6 million, and if all the one trillion are counted, Tenda still can't come up with 600 billion in net profit to discount every day!
Fortunately, whether a policy works or not depends entirely on the support of peers. Tenda's competitive means against Qingyun soon worked, and Tenpay's market share gradually increased, which also indirectly improved the application scenarios of smartphones.

As its direct competitor, Weifuzhi soon felt the pressure. Even Xiao Chengdong could not sit still and went to discuss countermeasures with Lin Wenhui and Yao Xiangjun.

Lin Wenhui was supposed to accompany Gu Shijie on a visit to Europe at the end of May to meet with local financial tycoons to discuss cooperation, but due to unexpected circumstances, he stayed behind to deal with more difficult business competition.

Facing the aggressive offensive of Tenpay, Lin Wenhui convened the financial working group of the decision-making committee. After working overtime and referring to the previous plan, they decided to openly compete.

"According to the boss's latest instructions, we must do our best to pull Tengda and Ali into the trap. How much money is spent is secondary. The most important thing is to make sure the two families are trapped in this trap and unable to extricate themselves.

The sharing economy has already launched semi-free riding on campuses to compete with the shared bicycle companies supported by Tenda. Rival companies are now attacking on all fronts.

It looks like they are going to start a full-scale war at the traffic entrance, but who can they scare? Compared with the scale of funds and personnel advantages, our Qingyun Group has never been afraid of anyone!"

Under the leadership of Lin Wenhui, Weifuzhi, Qingyun Investment, and affiliated companies quickly followed suit and launched the consumer red envelope cashback business, and added the merchant cashback function on the original basis.

Tengda's response was also quick, with various information constantly flowing into the Pengcheng headquarters. Liu Zhiping personally took charge of the battle with Qingyun.

After reading the latest news feedback, his face lit up, "Great, you finally accepted the challenge. I thought you were turtles hiding in the cracks of the rocks, refusing to show yourselves."

The person next to him was a little hesitant and worried, and tried to persuade him, "Mr. Liu, the cashback support we provide to consumers is already strong enough. Now the group has just developed several million new users, and we are providing subsidies three times a day.

It will cost hundreds of thousands of yuan (the actual red envelope cashback amount is limited to an average of 0.5 yuan per time). At the current pace, it will probably take less than three to five months.

If we can achieve a user scale of hundreds of millions, wouldn’t we be burning tens of millions or even hundreds of millions of dollars every day?
If we follow Qingyun Group’s footsteps and give merchants a 10% discount for scanning the QR code (1/10 of the total cashback amount for the user’s purchase at the store), wouldn’t that be a duplicate subsidy?”

"What do you know!"

Liu Zhiping waved his hand and said, "You have already spent ten times the money, why do you still care about such a small amount of funds?
Even Qingyun once said in public that if you do it, either don’t do it, or do it thoroughly!
The guy from Micropayment has really grasped the essence of it, and he gave us such a big gift right at the beginning, isn’t it just 10% cash back from merchants?
We will do it too, and do it even more ambitiously than Qingyun!
Pure cashback is boring, we also want ranking rewards!
We will set up cashback rankings for the day, week, month, and quarter. We will not stop offering rewards of tens of thousands or even hundreds of thousands of yuan. The company will let millions of merchants mobilize themselves to find users for us..."

Many people understood what he said.

The ranking is real, the rewards are real, but it is not so easy to get them.

In order to get rewards, merchants will mobilize their acquaintances at all costs, open small accounts frantically, register for Tenpay software, and then artificially increase the number of orders in order to achieve the purpose of obtaining subsidies.

Among them, there will inevitably be large-scale cash-outs, fake orders, and even false transactions, but now, none of the three companies can stop.

Yes, Ali's reaction was also very quick. Jack Ma successfully obtained a large sum of funds from Goldman Sachs through the introduction of SoftBank, and was gearing up to make a big move in the express delivery business.

Unexpectedly, the plan was interrupted by Tenda and Qingyun. Tenpay started the war first, followed by Weifuzhi. The two companies started a crazy subsidy war online and offline.

Zhifubao didn't dare not to follow. When Jack Ma called Xiao Ma Ge, he was a little resentful, thinking that the latter wanted to take the opportunity to launch a sneak attack on Zhifubao.

It was only after Pony Ma swore and repeatedly assured that he was aiming for micropayment that Jack Ma was appeased.

The latter was not stupid either. After some discussion, they simply allocated special personnel and funds and got ready to do a big job.

"The current situation is that both companies are aware that the golden age of Internet finance is about to arrive. Qingyun was not caught off guard by a sneak attack, but its advantages are the most obvious."

At the analysis meeting, Zhang Yong said, "As we all know, the most important core of the payment channel lies in the traffic entrance.

This traffic is payment traffic, not user scale. Moreover, payment on a computer is not very convenient, and the number of users of mobile QQ is not as large as that of WeChat Technology.

So Tenda is anxious. It seems that they are fighting a financial dispute, but in fact they are taking a two-pronged approach. As the user scale of Tenpay increases, it can also feed back to QQ traffic.

As for Qingyun, with its support from many payment traffic ports such as food delivery, express delivery, online car-hailing, logistics and transportation, e-commerce, and sharing economy, it is not in a hurry to go to war with Tenda.

Their previous strategy had been to delay, but they went too far, and because they entered the instant messaging software industry, they pushed Tenda into a corner, which led to the current tit-for-tat confrontation.”

Cai Zhongxin considered more realistic factors and the balance of income and expenditure, and frowned slightly and said: "The competition for payment channels is related to the control and dominance of Internet finance in the future. Everyone knows that it is very profitable.

However, the biggest disadvantage of the group in competing with Qingyun and Tenda is that we do not have a mobile communication software project, so they spend one dollar and enjoy two benefits.

Users obtained through payment subsidies will quickly become consumers of instant messaging software, and in turn, relying on dual business binding, the consumers can be retained as loyal customers.

The group has suffered a great loss in this regard, spending more money but failing to gain loyal consumers. On the contrary, I even doubt whether these consumers will leave in large numbers once the subsidies stop. "

Cai Zhongxin's worry is the reason why Jack Ma has been hesitant and has been hesitant to make a decision. In the original time and space, because there were only two players in the mainstream market, Squid Capital supported Ali to have a greater advantage, so it was naturally impossible to give up the market share to Tengda.

But now Qingyun has emerged and is blocking the road to wealth of Youtai Capital. A single Ali cannot pose a comprehensive threat to Qingyun. Now Pinxixi is about to be successfully listed.

This is the best example. Since Ahri cannot suppress Qingyun, don’t blame Yutai Capital and Xiangjiang Capital for compromising and starting to support Tengda.

The current position of Alipay is very embarrassing. On the one hand, it insists that it is still the largest payment platform in China, ranking first in terms of both the number of registrations and the total number of active users.

But in fact, everyone with a discerning eye knows that Qingyun Micropayment, which relies on Pinxixi e-commerce, Pinxixi group buying business, and which controls more payment traffic entrances, is the real market leader.

Tenpay, which is now ranked third, is making a strong effort. If Alipay does not make any progress, it is likely to be overtaken by Tenpay within the year. By then, Tenda can even rely on Tenpay to suppress Ali in turn.

This is a result that Jack Ma absolutely cannot accept.

Can you follow?

"No matter how we fight, it will be a protracted war. What makes me most uncomfortable is not just the disadvantage in software, but Qingyun Electronics."

Jack Ma has been swearing quite a few times recently, and no one is surprised by it. However, everyone feels uncomfortable after hearing what he says.

"Yes! I often hear people say that what Qingyun is most proud of is not his achievements in finance, nor his achievements in the software industry, but his combination of soft and hard methods.

It's really fucking weird. It's fine that he's good at software, but he also has great results in Internet hardware."

Zhang Yong wanted to curse. It was obvious that the current focus of competition among the three companies was on mobile devices, and Tenda could not catch up in terms of computer payment share no matter how hard it tried.

Because no matter how many people and the amount of money that recharges games, it is impossible to surpass the frequency and amount of online shopping.

But the core of mobile payment lies not in software but in hardware. Without a smartphone, how can you pay with your life?

There are many smart people, and soon someone was shocked, "The more intense our fight is and the more we invest, the more sales of Qingyun Electronics will be boosted?"

"Of course, taking advantage is the quickest way to stimulate impulse buying. If others are enjoying the convenience but you are the only one not enjoying it, then you are at a big disadvantage.

Especially when this kind of benefit can be enjoyed every day, it would be more painful than killing them.

Judging from the current subsidy levels of Tengda and Qingyun, the cash back is only a few cents for three consumptions a day from the fourth time onwards, but even a small amount is still meat.

If calculated based on a guaranteed cashback of 1.5 yuan per day, it would be to yuan a month, which is very tempting for ordinary people.

Not to mention that there are many professional bargain hunters who will purchase a large number of cheap smartphones to register accounts, and then Roewe electronic products will usher in a new round of sales frenzy. "

Everyone started to speculate on the direction of the incident, and soon someone said, "I'm afraid it's more than that. Even if the group doesn't join the battlefield, it will have to make a similar reaction.

At that time, it will inevitably stimulate the two groups to increase subsidies. Once the expected subsidies exceed people’s psychological bottom line, the real mobile Internet era will surely arrive ahead of schedule.”

Jack Ma felt a headache after listening to all the analyses. He turned to Zhang Yong and asked, "What do you think the group should do?"

He would not be willing to not follow.

Following is just making wedding dresses for others.

Everyone spends the same amount of money on the activity, but Paysafe can only reap a share of the benefits and may not necessarily convert them into Taobao users.

Tenda can reap two benefits, as Tenpay and Mobile QQ complement each other.

And Qingyun can actually have three meals with one stone. After eating up Micropayment and WeChat Technology, it can even take a bite of the fattest cake with Qingyun Electronics. Who can tolerate this?

Fortunately, people don’t know much about the deep-seated profit-making methods of Qingyun’s other businesses, otherwise they would be furious when seeing the series of profit plans prepared by the latter.

Let’s not even mention the Hummingbird-related businesses. There are more potential financial and insurance business income, which is where the real profits lie, with expected revenues of tens of billions.

Qingyun Group is eager to give Tengda’s management and investors a one-ton gold medal reward. Don’t doubt it, Li Zehua can really do it.

He was worried about not being able to spend the gold he had. Once his plan succeeded and he met Ma Ge, he might really give him a ton of gold to thank him for his outstanding contribution to the growth of Qingyun's business.

Jack Ma doesn’t have time to think about these things at the moment. He just wants to know what to do to best serve Ali’s interests and how to plug the greedy mouth of the capital behind him.

Cai Zhongxin summarized the ideas of everyone present and came to a not-so-good conclusion, "Mr. Ma, our only option now is to follow.

If we allow the subsidy war between Tenpay and Weifuli to continue, our market share will be completely eaten up in a year at most.

Even Taotao’s business will be taken away by Pinxixi, and by then, even if you want to spend money, you will have nowhere to spend it.”

"I know that, but the conditions offered by SoftBank and Goldman Sachs are too harsh. They had already signed many unequal terms when they took back the shares from Yahoo.

If it happens again, I’m afraid we won’t even be able to provide the basic protection for the founding team.”

Jack Ma frowned frequently. He knew very well what had to be done, but if after it was done, he would lose his position and his brothers would have nowhere to go, then what would be the point?

Cai Zhongxin had obviously received a promise from someone, and he said confidently: "Mr. Ma, don't worry about this. I will come forward to talk to the investors and try to get more favorable terms.

The guarantee will not shake your position. "

Investors are not actually very satisfied with Ali's development in the past two years, but they also understand that, apart from Jack Ma, there is no one who can represent the common interests of local and overseas investors at the same time.

Therefore, Jack Ma's position is temporarily stable.

However, it is inevitable that capital will take the opportunity to reap greater profits, and the terms that have been rejected by Ali’s management in the past can now be put on the table as bargaining chips.

But Jack Ma doesn't care. As long as Ali can break through successfully and Paysafe can maintain its first position, it is worth spending some money.

As a result, Ali acted quickly, sending people to negotiate with investment institutions on the one hand, and formulating a plan for offline subsidies on the other.

All three companies are gearing up to make a big push in offline payment channels. Even shared bicycles and electric two-wheelers that were originally only operated in campus areas are beginning to show signs of expanding across the country.

As one of the biggest beneficiaries of the competition, Yuhuatian also had its highlight moment in life. Multinational companies such as Tenda, Ali, Intel and Goldman Sachs frequently invested in it.

It seemed as if they were going to use money to push him to the top. After all, there were not many smartphone brands that could directly compete with Qingyun in the country. Meizu stubbornly clung to the controlling stake and was eliminated early.

As for Samsung, it is not likely to be bought out in the short term. Instead, Eastern Buffett took the opportunity to launch a music phone, which was a huge success among young people and has become a new darling of capital.

However, none of them are as popular as the coarse grain factory. Under the coordination of Goldman Sachs, Qualcomm has decided to allocate part of its production capacity at the end of the year to support the coarse grain factory's new mobile phone production plan.

A fantastic era in which capital carnival drives technological progress is about to begin.

Ordinary consumers have already felt the benefits of the capital feast, and in some areas, customers have even enjoyed a wonderful life of buying things for free (薅羊毛). (End of this chapter)