Winner Takes It All, Resurrection 2009

"Son, why can't I get the 10% cashback from the red envelope when you scan the code today?"

Zhang Guozhang, who runs a convenience store in a provincial capital city in central China, is very confused because ever since Tenda, Qingyun and Ali started a money-burning war in the mobile payment business.

Its business instantly rose to a higher level. First, Tengda came up with a regional ranking, based on counties and districts, and later even on street offices and townships. The lowest ranked player would receive a reward of several hundred yuan.

Later, Qingyun followed suit on a large scale, and Tengda also gave 10% of the cash back red envelopes for store consumption as merchant rewards in order to seize the market share of competitors. The three companies were almost in a blood-thirsty battle and refused to give up an inch.

Among them, Payment Insurance is undoubtedly the most uncomfortable one, because it is just a payment business. During offline transactions, it is unable to attract large-scale traffic to e-commerce business platforms such as Taotao.

Online, most of the customers who use payment insurance are Ali’s own business groups. It is not easy to attract traffic from outside, and they can barely maintain a presence on game platforms such as Aunt Wang and Shengda.

Previously, Tenda promised to open its core business to Ali and allow Alipay to share payment channels, but now there has been no follow-up, which has put Alipay at a complete disadvantage in this money-burning war.

The remaining two companies, Qingyun and Tengda, are slightly better off. Although under repeated orders and strict supervision from above, the two software platforms dare not use the compulsory method of choosing one of the two.

But as the intensity and scope of subsidies increased, and after public opinion fermented, hundreds of millions of netizens took to the Internet for the first time to express their heartfelt gratitude for the two companies' warmth, saying it was so thoughtful.

There are red envelopes for every consumption, even if you use online shopping or game recharge, you can get payment rebates three times a day. But gradually the merchants felt something was wrong. First of all, you can’t get rebates by remotely taking screenshots and scanning codes.

Subsequently, merchants who opened online stores were unable to obtain fixed rebates from orders when selling low-value goods.

Because the three companies soon realized that something was wrong (Qingyun was deliberately misleading), they quickly introduced remedial measures. For example, offline convenience stores could only enjoy rebates from users with IP addresses in the same city, and the remote payment loophole was plugged.

What makes small and medium-sized merchants on online shopping platforms hate is that just when they had just tasted the sweetness of traffic, advertising, sales, cash and other benefits brought by fake orders, their dreams of getting rich were shattered by the sudden adjustment of the rules.

Those low-value goods will no longer enjoy payment cashback benefits, and a minimum consumption amount must be reached.

Now, it is no longer cost-effective for them to fake orders. In the past, they could enjoy benefits even if they bought products worth 0.01 yuan. If they just put short orders and run them idle, they could make tens of thousands of net profits every day with mobile phones (virtual accounts).

If you are more ruthless and use technology directly, you can easily expand the cash-out business tenfold or a hundredfold. After enjoying the benefits at the beginning, many people paid a large sum of money to buy the cheap 3G mobile phones on the market.

A smaller studio would buy hundreds of mobile phones at a time and set up an order-brushing studio. Using anonymous mobile phone cards and fake identities, they would start a happy order-brushing business to make money.

Then there is no more then.

Qingyun deliberately left loopholes at the beginning, perhaps with the intention of stimulating the sales of electronic products. In any case, if there is no quality problem and the product is turned on, inspected and activated, no returns or exchanges are allowed.

In the first month, countless professional freeloaders were cheated and lost all their money.

But it doesn’t matter. For consumers, it does not affect the normal rebates at all. This is the first time that they have received real benefits from an Internet company.

If you pay three times a day on one platform, the minimum cashback amount is 1.5 yuan. If you pay three times a day on one platform, it will be 4.5 yuan. You can save more than 130 yuan every month. What a terrifying concept!
If the people across the country use it together, it is equivalent to scraping more than 60 billion yuan from the three companies every day. If the three companies can persist for a year, they will contribute a belt brother to the society.

Fortunately, there are less than 3 million G mobile phones in China that can be truly used for mobile payments. At most, each family spends more than million yuan a day.

(In the original time and space, the two companies spent tens of millions or even hundreds of millions of dollars every day in the payment channel war, until the investors behind them could no longer bear it, and finally negotiated to resolve the dispute and shook hands in peace.)
Qingyun is not concerned about how much money it burns, because it has tasted new sweetness from it, that is, the triple benefits of Internet finance + physical manufacturing + the explosive growth in the user scale of its products.

With the same amount of money spent, WeChat Technology saw a surge in registered users, which also led to a surge in registered users for food delivery, express delivery, etc., allowing Qingyun Electronics to have the happiest days since its opening.

Even Panda Electronics is currently in a stage where its products are in short supply, not to mention the more affordable Honor and Roewe.

Fortunately, Qingyun’s management had made sufficient preparations and plans, stockpiling a large number of high-end components in advance and reducing Roewe Electronics’ shipments accordingly.

Facts have proved that under the temptation of huge real benefits, the vast majority of consumers, especially young people, will become blind and impulsive, and it is inevitable that Roewe Electronics will be out of stock.

The expensive Honor (Roewe is out of stock on a large scale) has become the first choice of users. Qingyun took the opportunity to launch a 12-month low-interest loan to provide a great help to young people with tight wallets.

There are offline outlets of Minsheng Financial Holdings, with real-name system, bank card, ID card, and real-person offline authentication. It only costs more than 2,000 yuan, and the micro-payment registration is completed after activation.

Once you bind your bank card, you can also use the micropayment account to automatically deduct money to pay off your debts. How convenient!

The Internet is also full of news about three Internet non-financial payment companies spending money in a battle to grab customers. As long as it is an entry point that brings in traffic, none of the three companies will let it go.

However, Qingyun has obviously taken the lead in early layout. It not only competes with Alipay in e-commerce and online shopping, but also suppresses its competitors in other online payment channels such as the sharing economy.

As for offline, micropayment and payment have the first-mover advantage, forcing Tencent to invest heavily and provide greater subsidies to grab users.

Where do users come from?
Those who are looking for free stuff and have ulterior motives can be ignored, but the prerequisite is that mobile Internet users must have a mobile device that can access the Internet anytime and anywhere!
Although Culiang took over the IBM computer business and Lenovo's mobile phone business from Qingyun according to the agreement, it is still in the process of resource integration and its output will not increase in the short term.

Fortunately, the OEM factories of Qingyun, Chaoxu Electronics, BYD and Huaixu Electronics were working at full capacity all night long, but the heavy trucks waiting to pick up the goods at the factory gates were lined up for several kilometers.

The channel dealers who were blocking the door of the business department waiting to get the goods wanted to kneel down in front of the salesperson, because everyone knew that even if they took away a Roewe at the original price (without discount) now.

You can then sell it to consumers for a higher price of 200.

It is not an exaggeration at all. Even the old models of the Roewe series are hard to come by now.

Other smartphone manufacturers are not prepared at all for the huge impact that the booming payment channels will bring. For example, Huaban is still bargaining with Qingyun.

Because Huaban doesn't want to be a sucker, the licensing fees for patents involving fingerprint and facial recognition, and scanning QR codes, in Huaban's view, some patents should be paid by software service providers.

For example, if Tenda QQ's scan and fingerprint payment function is installed on a Huaban mobile phone, the fee should be paid by Tenda, not the hardware service provider.

Qingyun did not back down either, because there had been no progress in the patent licensing cooperation negotiations and strategic partnership negotiations with Huaban, and now he had to pay a portion of the fees to Huaban every year.

I'm worried that I can't find an opportunity to make the money back, so there's no reason to let it go easily. In short, if you don't pay, don't use it. If you dare to use it secretly, I'll immediately ban the package from sale.

Li Zehua didn't care. If they couldn't be friends, then they would use business means to talk. Qingyun supported Nokia externally and ZTE internally. In the future, Qingyun might not be much worse than Huaban in 4g and 5g technology.

As long as the latter is still producing smart devices, it will not be able to bypass Qingyun's patent system. Isn't it just mutual authorization and mutual offset of costs? Who is afraid of whom?
While rival companies were still struggling through negotiations, Qingyun Electronics didn't wait any longer and took a solid bite of the fat meat. Its entire product line was sold out, making it truly hard to get one.

They also charge patent licensing fees to overseas smartphone brands that sell to the domestic market, making a huge profit.

Especially for Alipay and Tenpay, every time a payment is made, they have to pay double patent usage fees to Qingyun Code Group and Qingyun Holdings (two-way charges for QR code and scan).

Don't mention how happy I am these days...

“The investors behind Tengda are now experiencing both pain and happiness, as they are delighted by the additional revenue brought by the surge in Internet finance users.

The micro-wallet financial management project developed by the group in Southeast Asia has pointed out the future profit direction for Tenda. This is also the core factor why Yu Tai and Xiangjiang Capital are eager to launch a payment channel war.

They are salivating over the social deposits accumulated in China over the past 30 to 50 years. These people are eating from the pot, but they are also jealous of the Fear Group getting more. Especially in view of Qingyun Electronics’ recent horrific shipment volume, many people have come to the door and even directly asked for benefits. "

Li Zehua is a man who cannot sit still. Moreover, Fu Yujie is pregnant, so he has to take better care of her. So he strolled to Dongguan again, ready to share some of the pressure with Fu Yujie.

She originally went to Lijiaopo to recuperate, and would come back to take charge of Chaoxu Electronics after giving birth and recuperating. During this period, she also specially invited the CEO of BYD Electronics to take over the position temporarily.

Unfortunately, the battle for payment channels broke out, and Chaoxu Electronics followed suit, with full firepower. Even the new factory that had just been put into production was operating at full capacity. Fu Yujie was worried and her big belly was obvious.

He ran back to Dongguan and took charge of all production. Others could not persuade him and could only let it go. At most, they made sufficient preparations for security and medical support in case of any accidents.

The relationship between the boss and Fu Yujie was no secret among the top management. He came to Dongguan in person and He Li wanted to accompany him, but the sales task of Qingyun Electronics was too cumbersome, so he had to take charge in person.

Guo Xinyi came with him, and Yao Xiangjun, who was inspecting the construction of the semiconductor display production line in Pengcheng, also took time to come and take a look, and found time to report to him along the way.

After hearing his sigh, Yao Xiangjun took the lead and said, "Tengda's recent reaction is very intense, but it is obvious that they have chosen the wrong direction. In Pengcheng, the group also has a strong foundation.

It is impossible to ask the government to make a public statement! "

He added: "The Pengcheng production line will be ready for trial production in half a year. Currently, engineers and technical workers are basically in place. I have something else to report to you.

Lijiapo is preparing to send 600 people over..."

"I agreed to it. The benefit is the 8-inch wafer factory in Yangcheng."

Li Zehua smiled and said: "Li Jiapo wants to take this opportunity to get involved in the semiconductor display panel business and send some people here to learn, so as to facilitate the subsequent ordering of 8.5 or even 10th generation lines.

They are not restricted, maybe they can really succeed in the future. Today they come to exchange and learn, and we can send people over in the future. Don't always think that you will suffer a loss. "

Yao Xiangjun then stopped talking and turned to talk about the Tengda information he had collected recently.

Guo Xinyi occasionally said a few words, and as the performance continued to exceed expectations, everyone had happy smiles on their faces.

When they entered the road near the main factory of Chaoxu Electronics and saw the endless long lines of transport vehicles parked on both sides of the road, Li Zehua asked curiously, "So long?"

Normally when you look at financial statements, they are just numbers, such as how much a product has grown compared to the same period, and how much money has been earned.

It was not until I saw the situation on site, where a large number of vehicles were lined up within several kilometers of the factory, waiting to be loaded with products at any time, that I realized how exaggerated the hot scene of supply exceeding demand was.

"My goodness, this place is at least one or two kilometers away from the factory. Why are you parked here? This truck is full of tens of thousands of mobile phones, right? Lao Guo, you've made a fortune!"

Yao Xiangjun looked at Guo Xinyi with envy, and the latter chuckled, "It's just a little money, but it's not as much as what you make, Mr. Yao. A full production line can have an annual output value of tens of billions, and here we have tens of thousands of people working hard.

It’s not even a fraction of the value you create throughout the year.”

Chaoxu Electronics is also one of BOE's OEM channels, but it is not a direct partner. Instead, it entrusts the production of LCD TV components to third-party manufacturing companies such as home appliances.

It also undertakes part of the assembly and production tasks.

Li Zehua did not participate in their conversation. When they were almost done, he shifted the topic back to Tengda, "Tengda is now in a difficult situation.

Because you can't choose one of the two, merchants often display three payment codes together, and consumers scan one and that, taking a great deal, not to mention the fake orders mixed in.

The cost of offline verification is too high, so we can only leave it alone.

However, the business growth of Tengda QQ is still not as fast as that of the group. It only has one main business, how can it compare with the group's full-line business..."

Guo Xinyi has a deeper understanding of the group's ecological chain. Hearing this, he laughed and said, "Hey, now they can't just stop whenever they want. Payment Insurance seems to be willing to compromise.

But does Tenda dare to stop alone? As long as the group persists, Tenda will not be able to get off the bus and will be forced to bite the bullet and pour money into the subsidy black hole. "

Tenda is indeed in a dilemma now. Everyone knows that as long as it is willing to spend money, the number of users will be greatly increased. The key is that Tenda never thought it would be so expensive at the beginning!

Whether online or offline, tens of millions or even hundreds of millions of funds are spent every day, and the gains are certainly huge, but as long as Qingyun is willing to compromise, it is not unacceptable for the two companies to share the instant messaging users equally.

Because the Pandora's box of Internet finance has been opened, Internet companies have a brand new channel for monetizing traffic. Even if their user scale is not as large as that of their competitors, they can still make a lot of money.

Yu Tai and Xiangjiang Capital are not fools. At the current stage, it is almost impossible to defeat Qingyun head-on by simply using commercial means. Since they cannot destroy it, they might as well concentrate on gaining short-term benefits.

First, convert the users earned through subsidies into Internet financial management users, and use the social deposits to create greater value.

But Qingyun disagreed and was determined to fight the subsidy price war to the end. Everyone knows the reason, because users who have received subsidies will slowly leave once the subsidies are stopped.

Especially when there is a competitor that continues to provide subsidies, the rate of loss will be even faster. If it were an industry monopolist, it would naturally not care, but Tenda's market share is not as high as Qingyun.

If it doesn't want all its users to run away, it will have to bite the bullet and fight Qingyun until the end of time. Once it stops, all its previous efforts will be wasted.

"So we must seize the favorable opportunity and knock down Tengda's arrogance first, until the people behind him can no longer hold out and voluntarily compromise before we can stop."

Li Zehua didn't care. "It's just money. We will follow whatever interest rate Tenda offers on Tenpay. In a word, we are determined to stick with Alipay and Tenpay.

We should try to attract as much social capital as possible to the company. Now is the best time. No matter what project you invest in, it will outperform inflation. Whoever has a larger capital scale will have a competitive advantage. "

There is no need to explain many things. Qingyun's strategy is to keep a close eye on the opponent. No matter what the enemy does, they just need to keep up. Because with the same investment, Qingyun's gains are several times that of the opponent.

When it comes to spending money, who’s afraid of who?

"I'm just afraid of tricks."

Yao Xiangjun has experienced countless means other than commercial competition, and he still has lingering fears. "The experience of BOE taught me that I am not afraid of direct competition, but I am afraid of stabbing in the back.

Those people will do anything to gain benefits!"

"The power behind the group is not to be trifled with, so just rest assured. However, no matter what methods the other side has, as long as there is no chaos within the group, no one can defeat us."

As Li Zehua was talking, he looked curiously at the vehicles parked outside the window and asked casually, "These people should be affiliated vehicles of the Yunyun Gang, right?
After all, you are considered a half-prosperous person, so why are you still squatting outside the factory to meet your dining needs?
Didn't the Chaoxu factory prepare lunch for them, or did they simply not treat them as their own people? "

Guo Xinyi and Yao Xiangjun felt nervous when they heard this. The boss had just finished talking about the need for unity within the group when they discovered this scene. If it was true, wouldn't it be a slap in the face?
Guo Xinyi was about to help explain when he noticed that Li Zehua's face looked slightly strange. He followed his gaze and suddenly felt his scalp tingling.

Because outside the window, several security guards wearing the security uniforms of the Zhaoxu Electronics Factory were trying to drive away the driver who was drying his quilt in the middle of the grass while preparing to cook... (End of this chapter)