Winner Takes It All, Resurrection 2009

At this moment, the petals have not yet realized that the fatal crisis is about to come.

It is also immersed in the wonderful joy of the double explosion of domestic and overseas market demand, with orders flowing in and net profits rising steadily, which is a fatal temptation for any company.

If nothing unexpected happens, Huaban, which has earned excess profits by relying on the rise of the external market and tasted the sweetness of technological empowerment, will invest more funds in technological research and development and move forward with difficulty under pressure.

At the same time, with more choices, it tried to regain the high value-added electronic products business. Speaking of the flagship series of Petal electronic products, it was developed earlier than the Qingyun Panda and Honor series.

Because the management was unable to make up their minds and concentrate resources on the development of core products, Huaban gradually fell behind in the domestic electronic product consumption field in 11/12.

But now, in the environment where Korean and Japanese electronic products have to be returned even if they don't want to, Qingyun Electronics has taken advantage of the situation and has become another ace manufacturer of non-Apple iOS systems.

These include the Qingyun Panda and Honor series, which have leading technologies, eye-catching product designs, complete online and offline sales and after-sales service channels, and huge investment in advertising and publicity.

There are also competitors such as Samsung, Sony, Ericsson, Nokia and Motorola, which may be forced to gradually withdraw from the market due to the intensified competition among economies and the introduction of restrictive policies against each other.

Or they may be actively eliminated because their technological research and development progress cannot keep up with the mainstream and cannot meet the growing needs of consumers.

The remaining HTC, Huaban, ZTE and Culiang (Lenovo's mobile phone business has been fully accepted by Culiang and is currently actively cooperating with Intel) are unable to compete with Qingyun for various reasons.

As a result, a large part of the market given up by foreign capital was taken over by Qingyun. According to the data on the share of national smartphone shipments in 11, the price range was 750-5000 yuan.

(Prices below 750 yuan are filled with various miscellaneous brands, as well as Nokia and Motorola semi-smartphone series manufactured by Qingyun, so they are not included in the statistics.)
Qingyun ranked first in the country with 3050 million units of Roewe (excluding overseas shipments, the same below), 920 million units of Honor, and a negligible 39.1 units of Panda throughout the year.

It is also the world's third largest smartphone manufacturer and seller (semi-smartphone non-full-screen touch versions are also included in the statistics, and Nokia successfully topped the list due to Qingyun's OEM production).

In the first and second quarters of 2012, Qingyun continued to maintain its high growth momentum, and its second-generation Roewe series, still priced at 799, deservedly became the world's best-selling product.

At the same time, affected by the rapid economic growth in Southeast Asia and Southeast Asia and the surge in consumption capacity, Roewe's mobile phone sales exceeded 2500 million units in half a year, and are expected to exceed 6000 million units for the whole year (the third generation will be released in the second half of the year to increase sales of new products).

The Honor series also has an excellent performance of over 600 million units sold in half a year, and has a certain advantage in the mid-range consumer chain.

The one with the biggest incremental change is undoubtedly the high-end Panda series, which originally had a sales price of more than 3500 yuan and basically occupied the market share of Nokia and Motorola.

With the rise of smartphones, Apple and Samsung have come from behind and continued to seize market share from traditional mobile phone manufacturers. By 11/12, they had completely left all other competitors behind.

Including the Dongda market, the two companies occupy the first and second places in the high-end market respectively. HTC and Panda, Meizu, and other brands can only take up some marginal markets.

However, as South Korea was influenced by American capital and turned its attention to other countries, the University of Tokyo, which had more options, did not try its best to retain him as it did in the original time and space, let alone offer generous conditions to try to win him back.

Under Qingyun's silent promotion, as soon as the relevant industries in South Korea proposed to cut investment in Dongda and gradually transfer production capacity, Dongda had already made full preparations.

Plan ahead to introduce competing companies in related fields into the industrial chain to offset the additional losses caused by the departure of Korean companies. Since there are alternatives, Dongda will not tolerate them.

After repeated talks failed to reach an agreement, we decided to move towards the goal of achieving complete localization in all industries that can be replaced, even if the technology is slightly inferior.

Once you get started, you can't stop.

Since you have fallen out with each other, the Korean industries with excess profits in the country will have to be driven out even if they don't want to leave. Nothing is so easy in the world. Oh, you don't give me what I need, and you move away what is in short supply.

They also want to keep high-profit industries to make money in the long term, such as Samsung, after Qingyun introduced flash memory, storage, semiconductor, and lithography machine technologies from companies such as Toshiba and Sony.

Even though it is still in the stage of technology absorption, with low product yield and high production costs, Samsung, which wants to make money but also wants to be the boss, must be driven out, and its electronic products will be the first to be investigated.

The solution provided by Dongda Yamen is very simple. Either move back the other industrial chains that have moved away, and continue to cooperate happily. Samsung alone cannot do this, so there is no room for negotiation.

Well then, please ask Samsung to relocate its core industrial chain to China and share basic technologies as required. For new technologies developed in the domestic industrial chain, both parties will share the results according to their investment ratio.

Samsung did not agree at first, but in view of the growing high profits, it was willing to make certain compromises. However, it proposed many additional restrictions. To put it bluntly, it just wanted to delay time.

Dongda did not tolerate this and immediately retaliated. As a result, Samsung has had a hard time in China recently. A large share of the high-end smartphone market has been snatched away by Qingyun Panda, which has seized the opportunity.

The consumer market that emerged out of nowhere is indeed attractive. Without any major breakthroughs in technology and product design, Panda's sales have soared by more than 70%. Domestic shipments are expected to reach 65 to 70 units for the whole year, although it is still a long way from Apple.

However, high-end products have huge profits. The profit created by selling a Panda mobile phone with a retail price of over 4,000 yuan for the company is more than that of selling one hundred Roewe mobile phones.

Having tasted the sweetness, Qingyun Electronics immediately increased its investment and launched a new round of cannibalization plan against Samsung. This scene was also seen by domestic peers, and they were anxious in their hearts.

In particular, Cheng Dongxian, head of Huaban Electronics' business, was so envious that his eyes turned red. He immediately asked someone to prepare a market prospect data report and lobbied the board of directors to increase investment in the flagship version's research and development.

Intends to compete with Qingyun Electronics for market share in domestic high-end smartphones!

Unfortunately, just when Ren Huaban and Cheng Dongxian were having a heated discussion on the feasibility of the plan and the allocation of group resources.

Qingyun is actively planning to launch an all-round campaign against Huaban, forcing it to become the most important supplement to the Qingyun system...

However, before that, Qingyun still needs to solve problems such as the construction of the Bohai Rim Economic Zone and the copper futures financial war.

The former is relatively easy to push forward, after all, the top leadership has already made major adjustments and clearly expressed its strong support.

The big boss saw the fifteen-year manufacturing development strategy submitted by Qingyun, as well as the implementation plan for domestic Mercedes-Benz new energy, Bohai Rim photovoltaic industry, electrolytic aluminum, and special steel.

As well as many other industrial chains, after the concentrated settlement and promotion of the project plan, he nodded with satisfaction and praised: "Very good, according to this plan, emerging industries will be concentrated in Liaoning, Hebei, Shandong and other places.

In the next ten to fifteen years, the Bohai Rim Economic Zone will surely rise again and maintain long-term prosperity. If the local area can seize the favorable situation and catch up, there will be great potential.

Even if we cannot catch up with the Yangtze River Delta Economic Zone, which has obvious advantages, at least we can greatly narrow the gap, and if we do well, we can be on par with the Pearl River Delta Economic Zone. "

It can be seen that the boss has high expectations for the prospects of economic development in the Bohai Rim, and he once again affirmed the outstanding contributions made by private enterprises led by Qingyun to regional economic development.

However, in addition to the praise, the big boss also subtly conveyed the idea that Qingyun should allocate resources more appropriately to the two key cities.

As the most important urban functional area of ​​Southeast University, Yanjing has a unique strategic position. Qingyun wisely settled high-tech industrial chains such as semiconductors, lithography machine chip manufacturing, etc. here.

The first phase of investment alone was as high as over 150 billion US dollars, which was both substantive and attractive, and the higher-ups were very satisfied.

But what about Tsu City?

How could such a big city magically disappear in the plan for Dongda’s 15-year smart manufacturing plan and Qingyun’s new round of industrial investment?
It’s not a question of how much investment there is, but the fact that it was not mentioned even once in the entire plan. People who are not aware of the situation might think that Todai doesn’t have this city.

This shows how bad the previous disappearance of copper reserves was, to the point that the entire Qingyun system was holding its breath and would rather cut all investments than continue dealing with it.

"Don't be petty, look forward. Regarding the disappearance of 15 tons of copper, Jinhai must come up with an answer that will satisfy the upper echelons, Qingyun, and all parties involved.

Otherwise, not to mention Qingyun being unhappy, even we would never agree to it!"

The big boss knew everything very well, and immediately worked on him, and used what happened in Fengtian as a reference for him, "I know you have concerns and opinions about other companies that came to Fengtian to discuss cooperation.

Most people hold similar ideas, thinking that it is just some people on the brother's side who are too greedy. If only one person thinks so, maybe it is that he has a personal problem, but if everyone thinks so and avoids it, it can only be said that the problem really exists and is very serious.

It has reached the point where it affects the overall economic development, so taking the matter of the machinery equipment processing plant as an example, we have made up our minds to inspect it one by one from top to bottom.

We will show no leniency when necessary to change or deal with what needs to be changed.

Didn’t you come up with this plan only after seeing the positive changes? This shows that we are doing the right thing to protect the overall economic environment and eliminate the impact of unfavorable factors…”

He spoke a lot in a very eloquent manner, and Li Zehua broke out in a cold sweat. In fact, the development of the situation had exceeded his expectations. In just two days, the higher-ups had acted at an unprecedented speed and with unprecedented force.

Not only was Feng Jiang adjusted in advance, the ending that awaited him was not as good as expected, and more related personnel were taken away as well. It can be said that a small machinery processing plant has disturbed the future of countless people.

Things had come to this point, and he had no choice but to bite the bullet and say, "Thank you and xx for your selfless care. I personally firmly agree and obey..."

There are pros and cons to everything. After the major local adjustments, those who came up were blessed in disguise and have to owe a favor to Qingyun. If it were other groups, they might not be able to withstand the backlash.

After all, Qingyun's behavior of overturning the table is very taboo, but under the premise that Qingyun cannot be directly touched, people continue to benefit from it. Everyone is smart and naturally knows how to cooperate to maximize their benefits.

Perhaps there are a few people who are unwilling to give in, but they are facing an unshakable behemoth, an opponent who has the resources to reshuffle the cards and dares to overturn the table at critical moments.

Anyone who attempts to target us with any conspiracy or trickery must think twice before acting, lest they end up losing more than they gain. Once discovered and targeted by Qingyun, the individual will definitely not be able to withstand it, and the group as a whole may not be willing to stand up to the resistance.

With this living example, all parties must be more cautious if they want to intervene in the future. Qingyun's investment in the Bohai Rim Economic Zone has completely established a firm foothold, and all that is left is to follow the step-by-step input and output.

As time goes by, more stable income will continue to flow in, and the relationship between the two parties will become more stable. After all, no one will joke about the future.

After clarifying his thoughts and having no more worries, Li Zehua explained again:

“…Jinhai’s problems are relatively complicated. It’s not that the group is unwilling to invest, but it has some doubts about the city’s development positioning, such as the chemical energy cluster industry, which requires large investments and quick returns.

The company also plans to utilize the original Motorola industrial chain and transform it into the production of low- and mid-end chips needed for home appliances and the automotive industry, as well as shipbuilding. The company has previously conducted detailed research and formulated a large number of investment plans.

However, Jinhai seemed not very interested, so in the process of contacting other economic cities around Bohai Sea, Qinhuangdao, Lushun, Weihai and Yantai successively offered more attractive conditions.

To be honest, from my heart, relying on the location advantages of Yanjing and the Bohai Rim sub-center, both I personally and the group are more inclined to expand investment in Jinhai.

However, the 15 tons of copper has always been an unavoidable knot between the two parties, which has a very bad impact. Moreover, the conditions offered by Jinhai do not have any advantages in terms of supporting project construction, project funding support, tax reductions and exemptions, etc.

If you don't mention it, the chemical and energy industry clusters will be settled in Lushun, Qinhuangdao and Yantai; and the low- and medium-end chip business will also be taken over by Yanjing and Huangdao, Shandong Province.

As for shipbuilding, the group prefers to expand production on the existing scale in Lushun and Weihai, and start new operations in Huangdao, Qinhuangdao and other places..."

The big boss inquired in detail about the details of the conditions offered by various places for attracting investment, and compared them one by one with the terms offered by Jinhai. It was obvious that the attitude shown by Jinhai was not positive.

Although the conditions offered by the competing cities are very generous, some of them are indeed beyond the line, such as zero interest rate subsidy, three years of exemption, no construction land fee, three connections and one leveling all borne by the other party, etc.

But at present, the work of attracting investment is similar across the country. It is normal that there are more wolves than meat. For a good project, more than a dozen cities often rush to it. Who will eventually get the project depends entirely on whether the conditions offered can really impress the company.

Even state-owned and central enterprises have business profit requirements. If they can save costs and increase profits, why not choose the one with the best conditions?

There is not much difference between corporate investment and finding a partner. Who doesn't like fair, rich, beautiful or tall, rich and handsome men? If the other person is gentle and considerate and allows you to get what you want, everyone will be addicted to him or her.

Jinhai overestimated its locational advantages and thought that many projects had to be carried out locally. However, it did not realize that the era of the seller's market has passed, especially the 15-year development plan put forward by Qingyun.

They have already started to try out private customization. Once they achieve initial success, profit margins and competitiveness will inevitably soar. Location advantages will not be that important as long as there are ports along the coast.

Relying on the sound scale of the local industrial cluster, products can be smoothly transported to all parts of the world, and the slight transportation costs are almost negligible (the price of bulk commodities shipped by sea is extremely low).

After considering the conditions offered by various places, Qingyun had been unable to obtain concessions from Jinhai and had long been planning to transfer its investment. And just in time the issue of 15 tons of copper came up, so it immediately went with the flow.

It is just that from the standpoint of the big boss who is in control of the overall situation, he has to treat things equally because of different perspectives. For example, it is unrealistic to develop export-oriented manufacturing on a large scale in Heilongjiang and Jilin.

The two regions have indeed reaped a large amount of resources in industries such as characteristic agriculture, handicrafts, food processing and tourism that can meet domestic demand, as well as the live streaming business proposed by Qingyun.

Jinhai is the gateway to the Bohai Rim Economic Zone and the most important channel for Yanjing to reach the ocean. It has a unique geographical location. If it is allowed to fall behind, it will be very detrimental to the overall planning and construction of the northern economy in the future.

Therefore, it was necessary for the big boss to personally inquire about it. After fully consulting another big boss who had already gone to Yanjing to work, he personally came forward to talk to Li Zehua.

The latter had to give this face and made corresponding compromises after comprehensively considering the pros and cons, agreeing to place part of the chemical energy, mid- and low-end chip business, and wafer factory business in Jinhai.

In the future, we will consider whether to increase the scale of investment depending on the degree of local cooperation.

"In business, companies need profits to survive, and excess profits to develop more steadily. Qingyun Agriculture in Northeast China is estimated to lose more than 500 billion yuan each year.

We have seen all of this and will not let you suffer any loss. We will introduce corresponding tax reductions and subsidies at the economic work conference in September to provide support. "

The big boss spoke forcefully, and waved his hand, saying: "The higher-ups will give you a satisfactory answer on the 15 tons of copper!

As for the conditions for the industrial cluster to settle in Jinhai, I will personally urge them to take a more positive attitude. I dare not say that Qingyun will be completely satisfied, but there will be no problem in basically meeting the needs. "

With the boss's personal promise, Li Zehua felt relieved and immediately expressed his firm obedience. Afterwards, the chief of staff interrupted at the right time to consult about personalized customized intelligent manufacturing.

As well as the details of the domestic Mercedes-Benz new energy and photovoltaic industries settling in the Bohai Rim Economic Zone, because they involve the interests of all parties and require very strict control over the details.

This is no longer a problem that can be solved by any one place alone. The higher-ups must step in personally, keep a close eye on it, and coordinate and resolve each issue one by one before we can feel assured.

“Especially for the electrolytic aluminum and special steel projects, your plan is like putting a big satellite in it. When the first step of the strategy is completed, four core industrial clusters will be formed in Sichuan and Chongqing, Jiangsu and Zhejiang, the Bohai Rim, and the Pearl River Delta.

The electricity consumption alone will be more than 5000 billion kWh, equivalent to more than 10% of the total electricity consumption planned for the country this year (the actual electricity consumption in the country in 2012 was about 4.9 trillion kWh).”

The Chief of Staff's pupils dilated as he spoke, and he was obviously shocked. "If we formulate a plan to increase power resources according to this demand, and if it is not achieved, then..."

His concerns are justified. Once the scale of the industrial cluster cannot keep up, it will cause a huge waste of new electricity resources.

Electricity is not like other energy sources, let alone oil and natural gas, which can be stored when not used. Not only is it difficult to store, but unused electricity will also put great pressure on the transmission network.

In serious cases, it may cause serious hidden dangers, so until there is clear evidence that the new industry can absorb such a large amount of electricity, no one from top to bottom dares to relax.

This is not only a problem of duplicate investment, but also a huge waste of resources, which may cause very bad effects, even if Qingyun takes out real money and invests huge amounts in electrolytic aluminum, special steel, and photovoltaic industries at the same time.

No one can predict the future, and whether or not they will be able to successfully achieve major breakthroughs according to Qingyun’s business plan.

Li Zehua was confident about this and spoke without hesitation... (End of this chapter)