Chinese Entertainment: Starting from 1996

Chapter 504 Jiahe New Year Meeting
From heaven to hell, although this sentence is a bit exaggerated, for Xu Zheng, he really has this feeling.

Looking back on the year before last, I was full of vigor and vitality. I transformed from an actor to a director, and my first movie, Lost on Journey, grossed over 100 million yuan.

It can be said that he reached the peak as soon as he debuted. At that time, he was the focus of the entire film and television industry. Many film and television company bosses vied to win him over, which made him feel that his future was bright and he even felt a little proud.

However, although Xu Zheng was a little arrogant, he was not too arrogant. He knew that the success of "Lost on Journey" was not entirely his credit, and Golden Harvest's publicity and promotion also played a huge role.

Therefore, he remained sober and did not make conditions with Golden Harvest Group or switch to other companies based on his achievements.

But Xu Zheng's mind inevitably became active. His current achievements might not mean much to Golden Harvest, but if the next movie is successful or achieves better results, he will definitely not be content to be just a director.

Even if he cannot open his own studio like Ning Hao, he hopes to be able to participate in the investment of his own movies. He does not want to be an employee forever, he also wants to become capital. Even if it is a small capital, it is a huge leap in status.

People's ambitions expand slowly. At this time, Xu Zheng, who was not yet in "Lost in Thailand", did not have such ambitions to become a big name in the film and television industry.

For him, Ning Hao is his goal.

But if he wants Golden Harvest to give him the same treatment as Ning Hao, a movie with a box office of over 100 million is obviously not enough.

Golden Harvest is not like other film and television companies. As the largest film and television company with the highest market value in the industry, a box office of over 100 million may just be a passing score for them.

What's more, Golden Harvest has three major directors including Liu Zhou, Xu Ke and Ning Hao, and has close relations with Zhang Yimou and a number of Hong Kong directors, so Golden Harvest will not look upon him with admiration, and at most will give him more attention.

If possible, he still doesn't want to leave Golden Harvest. Having worked with Golden Harvest, he is more aware of its strong strength.

Therefore, in order to be valued by Golden Harvest like Ning Hao, Xu Zheng attaches great importance to his second film.

"Modern Times" is a script he carefully selected, and it took him two years to make the film. It can be said that he has high hopes for it.

At the same time, with the marketing of Golden Harvest and his previous fame, the audience and some media also have high expectations.

After "Lost on Journey", Xu Zheng was also praised by the media as a comedy director who is no less than Ning Hao. His comedy style is completely different from that of Feng Kuzi and Ning Hao, but it can also make people laugh.

But the greater the expectations, the greater the disappointment. "Modern Times" not only caused Xu Zheng to experience great emotional ups and downs, but also greatly disappointed the audience and media who had high expectations of him.

Not only did netizens complain about it online, some media outlets also criticized it, saying that at first glance, "Modern Times" seemed like a terrible movie.

Although this movie is not as good as everyone expected, it is still a passing comedy movie with a score of over six. It’s just that Xu Zheng’s previous tone was too high, so so many media outlets criticized him.

This is the nature of the media. When they are awesome, they will praise you to the sky and everyone will flatter you.

Once you start to fall, everyone will come and step on you hard to accelerate your fall.

So now Xu Zheng not only has a feeling of shattered dreams, but also has to bear the pressure of public opinion.

However, just when he was feeling sad and other film and television companies lost their previous enthusiasm and even kept their distance from him, he was once again valued by Golden Harvest.

This seemed to once again shine a ray of light into his currently bleak future.

……

Time flies, and after the Spring Festival, the lively seven-day holiday soon ends.

News about the Spring Festival Gala is still the mainstream of the news. This Spring Festival period presents a situation of multiple movies competing with each other and no single movie has much influence.

Therefore, the popularity of this year's Spring Festival period is not very high. Not to mention compared with the Spring Festival Gala, it is far inferior to last year's Spring Festival period.

Not only was there no highly anticipated movie during this Spring Festival, but the subsequent box office performance was also mediocre.

Although "The New Shaolin Temple" is star-studded, it did not stand out from the rest.

In addition, the three blockbusters released by Liu, Zhou and others during the Lunar New Year holiday were more powerful than the last, and the results were too brilliant, which also led to the fact that the box office of more than 100 million yuan of "New Shaolin Temple" was not very attractive.

If the only blockbuster movie doesn't have much influence, let alone the other movies.

It is no longer the case that a movie would be widely reported if its box office exceeded 100 million yuan.

China's movie box office has entered the billion era, and movies that earn 500 million or 600 million yuan have appeared one after another. So if you want to cause a certain sensation, it is impossible to do so without a box office of 300 million yuan.

During this year's Spring Festival, even the box office of "New Shaolin Temple" is unlikely to exceed 300 million, let alone 200 million, let alone other movies.

This also resulted in this year's Spring Festival period having little presence.

However, for Golden Harvest, the Spring Festival period is no longer something they care about.

Although the movie "Modern Times" was released, it was just a small cast for Golden Harvest, which had already given enough support to the movie.

In order to express their importance to Xu Zheng, they even gave him a lot of resources beyond the level of the cast of this movie.

Despite being given a lot of publicity and promotion resources, the performance of "Modern Times" is still the same. It is difficult for the box office to exceed 100 million yuan in the end. So Golden Harvest will definitely not invest any more energy in it.

In fact, Zhang Zhao wanted to give more support, at least to make the movie box office exceed 100 million, so that the data would look better.

However, Liu Zhou feels that it is unnecessary. Even if this year's Spring Festival period will create Golden Harvest's worst performance, it will not have much impact.

Golden Harvest will not be affected by any one movie, let alone a small or medium-budget movie.

Moreover, the failure of "Modern Times" is more beneficial to Golden Harvest. After all, Golden Harvest's performance last year was so brilliant, so brilliant that other companies couldn't help but want to join forces.

This failure just proves that Golden Harvest is not successful every time and there will be times of failure. This can also reduce the psychological pressure on other companies.

So now, Golden Harvest is no longer paying much attention to "Modern Times" seven days after its release. Its box office performance will depend on the true quality of the film.

After the seven-day Spring Festival holiday, most domestic companies have started to resume work.

Jiahe was similar, and officially started work on the eighth day of the Lunar New Year. On the eighth day, Liu Zhou distributed New Year's red envelopes to employees of various companies under his company, and officially started work on the ninth day of the Lunar New Year.

His first stop was still Jiahe, where the first high-level meeting of Jiahe Group in the new year would be held today.

In addition to summarizing last year, it is also a plan for the new year.

Originally, this meeting should have been held before the New Year, but the end of the year is usually the busiest time for film and television companies, after all, this is the peak season for movies.

This is even more true for Golden Harvest. "Interstellar" has taken up a lot of the company's energy, so the meeting was postponed to after the Spring Festival.

At 9:30 in the morning, the senior executives of Golden Harvest gathered on the top floor of Sina Building.

The top floor of Sina Building is Liu Zhou’s office, reception room, lounge, and a medium-sized conference room. It can be said that the entire floor is used by him.

It just so happened that all of Liu Zhou's companies were already based in the Sina Building. If he wanted to hold a meeting, he would usually summon the executives of that company to the top-floor conference room.

The meetings that he usually chairs are decision-making meetings of the company's senior management. The number of people involved will not be too large, so a medium-sized conference room will be enough.

When Liu Zhou and his assistant walked into the conference room, all the management of Jiahe Group had already arrived.

Zhang Zhao, President of Golden Harvest Group, Gao Jun, Vice President of the Group and General Manager of Golden Harvest Cinemas, Zou Chongyan, Vice President of the Group and General Manager of Golden Harvest Nationalities, Chen Guofu, General Manager of Golden Harvest Films, Zeng Jia, General Manager of Golden Harvest Entertainment, Li Wei, General Manager of Golden Harvest Production, and Jiang Xueruo, General Manager of Golden Harvest Films.

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Since its listing, Jiahe Group has begun to develop rapidly and expand significantly. It has also established new companies. At the same time, for the convenience of management, there have been certain changes in positions.

Zhang Zhao is still the president of the group. He is responsible for the affairs of the entire group and is directly responsible for the Jiahe Film and Television Industrial Park currently under construction in Hangzhou.

However, he also resigned from the position of general manager of Golden Harvest Films and handed it over to Chen Guofu, the former production director of Golden Harvest Films.

At the same time, the weight of Golden Harvest Films' Hong Kong branch will be further reduced, making it a subsidiary of Golden Harvest Films, and its independence will be greatly reduced.

After all, Golden Harvest is a company that has been rooted in Hong Kong for more than 30 years. Although Liu Zhou forcibly moved the Golden Harvest Group to Beijing, in order to stabilize people's hearts, he also gave the Hong Kong branch of Golden Harvest Films sufficient independence.

In the first few years, Golden Harvest Films was divided into the Beijing branch and the Hong Kong branch.

However, after several years of digestion, the foundation and influence of the Hong Kong branch have been completely inherited by the Golden Harvest Group. In addition, with the further decline of the Hong Kong film industry, there is no need for the Hong Kong branch to continue to float outside.

So in the second year after Golden Harvest Group went public, Liu Zhou transferred Zou Chongyan, the general manager of Golden Harvest Films' Hong Kong branch, and at the same time changed the Golden Harvest Films' Hong Kong branch into a subsidiary of Golden Harvest Films.

Therefore, the general manager of Golden Harvest Films Hong Kong Branch is no longer considered a senior executive of the Golden Harvest Group and is not qualified to attend today's meeting.

At the same time, because Golden Harvest Cinema Line invested heavily in expansion after the listing of Golden Harvest Group, and Golden Harvest International, as the company responsible for overseas distribution of the group, also had complicated affairs.

Therefore, Gao Jun, who was the helmsman of both companies, also resigned from the position of general manager of Golden Harvest International, and handed it over to Zou Chongyan, who was transferred from the position of general manager of Golden Harvest Films' Hong Kong branch.

This can be considered as a comfort to her. After all, she was a veteran of Golden Harvest Group and the daughter of the founder of Golden Harvest.

The change of Golden Harvest Hong Kong branch into a subsidiary of Golden Harvest Films can be said to mark the complete elimination of Zou Wenhuai's traces and the complete imprint of Liu Zhou.

Golden Harvest International is one of the two most important companies of the Golden Harvest Group. Together with Golden Harvest Films, they are the two strong legs of the group. To a certain extent, they are even more important than Golden Harvest Films.

After all, overseas distribution channels are extremely valuable assets even in Hollywood.

Golden Harvest International can be said to be the distribution company with the strongest domestic and overseas distribution capabilities and the widest distribution range, especially in Asia, where it is far ahead.

Therefore, appointing Zou Chongyan as the general manager of Golden Harvest International can be said to be a sign of great respect for her, and it has made her an influential figure in the Chinese film industry.

As long as there is a film and television company that wants to distribute its movies overseas, they will try to curry favor with her, including major companies in the industry such as Huayi, Guangguang and Bona.

Even because of the cooperation between Golden Harvest International and Lionsgate's distribution department, a global distribution network was barely established, which made Golden Harvest International have a certain reputation in Hollywood, and also gave her some fame and influence in Hollywood.

Golden Harvest Entertainment is a company established after the split of the brokerage department of the previous Golden Harvest Group, and Zeng Jia is naturally in charge.

If it weren't for Zeng Jia, who had followed Liu Zhou since humble beginnings, he actually had no intention of letting Golden Harvest Group engage in the brokerage business. Then, thinking that there was still room for development in this area in the era of traffic, he established Golden Harvest Entertainment.

Liu Zhou also handed over Golden Harvest Entertainment to Zeng Jia with full responsibility. How it will turn out in the future depends on her ability.

However, with the support of the Golden Harvest Group, Golden Harvest Entertainment should be able to do well as long as it is not too incompetent. And Zeng Jia is obviously not an incompetent person, otherwise he would not have been chosen by Liu Zhou to be his agent.

Golden Harvest Production is specifically responsible for the new variety show business of Golden Harvest Group. So far, it has successfully launched its first variety show "The Voice of China" during the summer vacation of 2010, which has set the entire summer on fire.

Li Wei, the general manager of Golden Harvest Production, was specially recruited by Golden Harvest Group. He was formerly the executive director of Mango Media. He was deeply involved in two popular variety shows of Xiangnan TV and "Super Girl".

Li Wei is proficient in both variety show production and administrative management, and can be said to be the perfect candidate to helm Golden Harvest Productions.

It was later proved that the wrong person was chosen. Li Wei brought a group of backbone members from Xiangnan Satellite TV and directly set up the framework of Jiahe production.

For this reason, the head of Xiangnan Satellite TV personally called Liu Zhou and asked Jiahe to be more restrained and not to poach people from Xiangnan Satellite TV anymore.

However, it must be said that Shonan TV can be regarded as the Huangpu Military Academy of the variety show industry in later generations, and too many variety show masters have emerged from it.

Li Wei was one of them. He later left Shonan TV and founded Galaxy Cool Entertainment. "Mars Intelligence Agency" was produced by this company.

However, when he started his own business, it was already a little late. Many of his subordinates were doing better than him and had higher status than him.

But he was able to launch the hit "Mars Intelligence Agency" when variety shows were all the rage, which shows his outstanding ability.

Finally, Golden Harvest Films is the subsidiary responsible for the group's TV drama business, a position previously held concurrently by Zhang Zhao.

Later, Golden Harvest Group acquired Zhouyi Film and Television, and its original founder Jiang Xueruo was also invited by Golden Harvest.

At first, she served as deputy general manager, but later, seeing that she was capable, she was promoted to the position, and Zhang Zhao was also released.

(End of this chapter)