Chinese Entertainment: Starting from 1996

Chapter 505: Golden Harvest Films' Achievements

The above people are the senior management of Golden Harvest Group, the strongest film and television company in the industry.

People like Zhang Zhao, Gao Jun, Zou Chongyan, Chen Guofu and Zeng Jia are all veterans of the group, and they are also senior executives who own shares in Jiahe Group. The business they are responsible for is also the most important of the group.

There are also new senior executives like Li Wei and Jiang Xueruo, who joined Golden Harvest after its listing, so it is more difficult for them to obtain shares in the group.

They can only get options if they can create enough benefits for the company, and these options are not shares, so there is a high threshold to get them.

The number of options cannot be compared with the equity of Zhang Zhao and others. After all, the market value of Jiahe is almost as high as 100 billion yuan, and even one thousandth of the shares is worth almost 100 million yuan.

If Golden Harvest does not decline in the future, it will be very difficult to acquire shares of Golden Harvest Group.

It is precisely because Jiahe Group has developed so well and is far ahead in the industry that it can attract elites in the industry.

Almost all the middle and senior management of the group are top talents in the industry, otherwise the big ship of Jiahe would not be able to sail so fast and steadily.

Like Chen Guofu, Liu Zhou originally thought that he would resign and start his own business after obtaining all the shares of Golden Harvest after its listing.

In the original time and space, he started his own business and became his own boss after he got shares and money after Huayi went public.

But now, with Golden Harvest developing so well, Chen Guofu seems to have given up the idea of ​​starting a business and stays in Golden Harvest with peace of mind.

Liu Zhou understood his attitude and promoted him to general manager of Golden Harvest Films, which is the core department of the group along with Golden Harvest International.

In fact, it is understandable if you think about it. The reason why Chen Guofu was willing to stay was not only because Jiahe had better development, but also because Liu Zhou gave him too much land.

Although he owned less than two points of Jiahe shares after Jiahe went public, this part of the shares is now worth more than one billion yuan. In the original time and space, the value of the shares he got in Huayi would not exceed 300 million yuan.

Although two or three hundred million is not a small amount, the film and television industry had already taken off at that time. With his connections and abilities, if he could set up a company and operate it for a year or two, the value would not be much less than this.

But if it was more than 1 billion, it was not certain. At that time, he could not have imagined that the domestic film and television industry would be so crazy a few years later, and an empty shell studio could be valued at several hundred million.

However, even when the domestic film and television industry was at its craziest, Chen Guofu seemed to have fallen behind the times.

The Kung Fu Pictures he founded after leaving Huayi did not make much of a splash. The only movie it produced that left some impression on people was "The Goblin" starring Liu Yifei and Feng Shaofeng.

"The Second Generation of the Fairy" was not very successful, and the reason why it became famous was because Liu Yifei played the leading female role.

Liu Zhou felt that Chen Guofu left Huayi too early, leaving in 12.

If he had left three or four years later, with his reputation in the industry, he would not have to work hard and could just register a film and television company. He would have plenty of money from industry capital and if he gambled, this shell company could be worth 700 to 800 million yuan, and even over 1 billion yuan at the craziest time.

But just as Chen Guofu didn't know that the domestic film and television industry would become so crazy in the future, the profits he has earned from Golden Harvest have already made him extremely satisfied.

Although he started his business out of ambition, his main purpose was to make more money.

Now the latter has been realized and has far exceeded his expectations, which has also reduced his career ambition a lot. He even thinks of treating the Golden Harvest Group as his own career because he owns shares in Golden Harvest.

Moreover, if you stay in Golden Harvest, you will not only have a high income, but also a high status in the industry.

As the general manager of Golden Harvest Films, he has a large amount of film and television resources at his disposal and is a well-deserved leader in the fields of production and domestic distribution.

His power may not be as great as that of his boss Zhang Zhao, but it is no less powerful than that of other film and television company bosses such as Yu Dong and the Wang brothers, and may even be greater.

Staying in Golden Harvest brings power and money. Only a fool would leave Golden Harvest unless he really had a dream of starting a business. Chen Guofu obviously did not have such an obsession, otherwise he would have started a business when he left Columbia.

In fact, not only Chen Guofu, but all the Golden Harvest executives present here, even the middle and senior employees who hold important positions in the group, are powerful figures in the film and television industry.

Relying on the large platform of Golden Harvest Group, they can speak louder and even play an important role in the circle.

Liu Zhou is quite satisfied with the current configuration of Jiahe Group. The leaders of each business segment are all capable and the group's business is relatively complete.

Currently, the only relatively important business that does not have a helmsman is the Golden Harvest Film and Television Industrial Park.

This is not just a simple film and television base of Golden Harvest. If the opportunity is right in the future, it will also expand into a film and television theme park.

According to the current situation in China, although it is difficult to expand everywhere like Hollywood's Disneyland or Universal Studios, with the combined strength of the entire Golden Harvest Group, it is still possible to build a large-scale film and television theme park similar to Universal Studios in China.

This is a high-investment project. The Jiahe Film and Television Industrial Park currently under construction alone has an investment of 600 to 700 million yuan, and the subsequent investment in the theme park may double.

Liu Zhou does not have such big ambitions to engage in real estate in the name of theme parks. He simply wants to improve the film and television ecology of Golden Harvest and is seriously preparing to build a theme park.

For a film and television company to get involved in real estate is missing the point, and you won’t understand it.

Huayi in the original time and space is the best example. The Wang brothers have set up several Huayi Film and Television Towns in China, which is actually real estate.

It happened that the domestic real estate market was the hottest at that time, which caused Huayi's stock price to rise rapidly and also blinded the Wang brothers, who came up with the idea of ​​de-filming the company.

Later, he failed to figure out the real estate business and lost his original advantage in the film and television business. In the end, he had to engage in crazy gambling, trying to use gimmicks to raise the stock price.

But it was too late by then. Huayi missed the best opportunity for development. The market vacated by them was soon filled by other companies, and finally Huayi was almost delisted.

In the next ten years, real estate will be very profitable. Half of the top ten richest people in the country will be in the real estate industry, and the richest man will include two extremely influential tycoons, Lao Wang and Xu Jiayin.

However, this industry is too complicated. Although Liu Zhou is the richest man in the country, he may not be able to handle real estate business well.

Rather than getting stuck in it, it’s better not to touch it at all. Besides, the wealth brought to him by the Internet and film and television industries will not be too little.

He owns a considerable amount of shares in Sina and Golden Harvest, and also owns 10% of the shares in Penguin Group. Even when the real estate industry was at its craziest, his position as the richest man was very secure.

Therefore, he does not need to touch the real estate industry that he is not familiar with. Even if Golden Harvest focuses on the film and television industry and does a good job in its various businesses, there is still great potential for it.

It has been two and a half years since Jiahe went public in 2009, and Liu Zhou has been quite busy over the past year, spending relatively little time on company management. Apart from one high-level group meeting after the company went public, this is only the second time.

In addition to future work arrangements, this meeting also included a summary of Jiahe Group's work since its listing. Liu Zhou also took this opportunity to fully and detailedly understand the company's specific development situation.

"It's rare that so many people are here this time." Liu Zhou said with a smile as he sat down at his seat.

"That's true. The main reason is that all the company's businesses have been developing rapidly in the past two years. Everyone is very busy, and you, Mr. Liu, are even busier. There is no time to hold a full senior management meeting." Zhang Zhao replied with a smile.

"Look at Mr. Zhang, he seems to be very confident, haha."

"Of course. Our achievements in the past two years are real." Hearing Zhang Zhao's words, everyone else straightened their chests unconsciously.

Seeing this, Liu Zhou's smile became a little brighter. It was not because he was happy about the good development of the subsidiaries. After all, some of their achievements were visible.

The most direct impact is reflected in the stock price of Golden Harvest, so those who should be happy have already been happy.

What makes him more satisfied now is the spirit and energy shown by these people, which is very high-spirited. At first glance, it makes people feel that they are a very positive and combative team.

After exchanging a few pleasantries with the others, Liu Zhou didn't waste any more words and directly pointed to Chen Guofu and said:

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"Mr. Chen, please tell us about the situation of Golden Harvest last year. We all know that Golden Harvest's performance was very good last year, but we may not know exactly how good it was."

Seeing that Liu Zhou mentioned Chen Guofu's name first, everyone else also turned their attention to him.

Chen Guofu was very calm about this, and he obviously knew what was going on. He said slowly:

"Golden Harvest's performance in 2010 was indeed very good, and it was better than expected. The performance mainly came from two aspects: one was the income from its own films, and the other was the income from the agency distribution of other companies' films."

Golden Harvest International is responsible for distribution in Hong Kong, Taiwan and overseas regions, while distribution in mainland China is still in the hands of Golden Harvest Films.

"Let me talk about the latter point first. Last year, Golden Harvest Films distributed a total of 24 films, but most of them were small and medium-budget films, and the box office performance was average. There were no dark horse films.

However, despite this, the 24 films that the company distributed also generated a distribution profit of 24 million for the company.

Although 20 million is not much, it can be felt that the market is becoming more and more active, and the income from this area should continue to increase in the future."

The distribution profit was 24 million. Generally speaking, Golden Harvest's distribution fee is about 12%, which means that the 24 films released generated a box office of about 200 million.

Distribution is generally a sure win, as all costs during the film promotion period are almost always borne by the producer, so the 12% distribution fee is merely the channel fee.

But more than 20 movies only generated a box office of about 200 million, and the average for a single movie was less than 10 million.

So even though the domestic film market seems to be in full swing, the ones that can cause a sensation are almost all blockbusters, while the situation for more films is actually the same as those 24 movies.

Even ten years later, movies with box office revenues of 10 or 20 million are the norm, and investing in movies has always been relatively risky.

Liu Zhou was quite satisfied with the profit of more than 20 million yuan. It was almost pure profit. Even if these films were not released, Golden Harvest would still maintain its existing publicity and promotion network.

"Of course, the majority of the revenue comes from our own films. In 2010, Golden Harvest either fully invested in or controlled films, and co-invested in nine films.

The main reason is that this year we have too many movies wholly owned or controlled by Golden Harvest, which have occupied a large amount of funds, so the number of projects in which we have participated is relatively small.

All nine films in which we invested have been taken off the screen, but one or two have not yet been settled. However, the dividends that should belong to us at Golden Harvest have already been calculated.

Four of the films were loss-making, so overall, minus the investment, the profits from the projects we participated in were not very high, and the total profit was only a little over 10 million.”

Liu Zhou didn't have any thoughts on this. These investment projects were all selected by the production department of Golden Harvest Films after analysis, and he did not interfere in any way.

Being able to make a profit without suffering a loss is already pretty good. After all, there are hundreds of projects that come to Golden Harvest for cooperation, and the production department is able to pick these nine out of hundreds of projects, with a success rate of over 50%, which is already pretty good.

In fact, Liu Zhou did not interfere too much not only in the projects in which he participated, but also in the projects that were wholly owned and controlled by Golden Harvest. Most of the investments were confirmed by Chen Guofu and the production department.

“The 16 films produced by Golden Harvest were the main factor in creating the brilliant performance of Golden Harvest Films last year.

Among them, there are seven movies with box office revenue exceeding 100 million yuan, and all of them are box office hits.

First of all, there are two movies released during the Spring Festival. "Moon" directed by Zhang Yimou had a box office of 4.2 million yuan, and "Sword Rain" directed and produced by Xu Ke had a box office of 2.02 million yuan.

Then there were "Chinese Partners" which was released in the summer with 4.3 million yuan and "Those Years" with 5.3 million yuan.

Then there was "Ip Man 2" during the National Day with 4.5 million yuan, and the box office dark horse "Love Is Not Blind" which was released on Double Eleven with 4.3 million yuan.

Finally, Mr. Liu, your movie “Interstellar” grossed 13.4 billion.

In fact, Liu Zhou did not interfere too much not only in the projects in which he participated, but also in the projects that were wholly owned and controlled by Golden Harvest. Most of the investments were confirmed by Chen Guofu and the production department.

“The 16 films produced by Golden Harvest were the main factor in creating the brilliant performance of Golden Harvest Films last year.

Among them, there are seven movies with box office revenue exceeding 100 million yuan, and all of them are box office hits.

First of all, there are two movies released during the Spring Festival. "Moon" directed by Zhang Yimou had a box office of 4.2 million yuan, and "Sword Rain" directed and produced by Xu Ke had a box office of 2.02 million yuan.

Then there were "Chinese Partners" which was released in the summer with 4.3 million yuan and "Those Years" with 5.3 million yuan.

Then there was "Ip Man 2" during the National Day with 4.5 million yuan, and the box office dark horse "Love Is Not Blind" which was released on Double Eleven with 4.3 million yuan.

Finally, Mr. Liu, your movie “Interstellar” grossed 13.4 billion.

(End of this chapter)