A doctor who travels through two eras

Chapter 132: Chinese Medicine Wants to Rob the Rich and Help the Poor

Uncle Lin came here this time actually for the Lin family Lingnan Hall.

As the patriarch of the Lin family, he naturally has to manage all the affairs of the entire family, including the private and official affairs of the villagers. The power of the patriarch in the south is so great.

"Asen, look, your Lingnantang Clinic only has one room, and the decoration is very ordinary. Nowadays, many patients are snobbish. When they see your decoration, they think you have no strength. Which powerful Chinese medicine clinic is not decorated like a palace?
Another thing is that the environment in our village is really bad. There is only a small road in front of your house, and there is no place for patients to park when they come to see a doctor. This gives patients a very bad medical experience, which is also an important reason why your business was poor in the past.

Now your Lingnan Hall has become famous for Angong Niuhuang Pills. Grandpa knows the importance of reputation, so you should also take this opportunity to reform Lingnan Hall. After all, this is a craft passed down by our Lin ancestors and cannot be lost. "

Lin Musen was still very receptive to advice.

Moreover, he had long been aware of the plight of his own clinic and intended to remodel Lingnan Hall:
"Grandpa, you're right. I had the same idea. I had been planning to renovate the Chinese medicine clinic, but then it was smashed and I stopped the work."

Uncle Lin shook his head: "It's too small, the pattern is too small."

Lin Sanqi was smart and immediately interrupted:
"Grandpa, are you trying to say that the Chinese medicine clinic should be relocated to a larger area and reopened? Don't limit it to our village?"

Uncle Lin laughed, pointed at Lin Sanqi and said:
"Look, my good grandson is still smart. Young people are bold in doing things. It's okay to live in the village, but we can't do business in the village. We either don't do it, or we do it in one go."

Lin Musen blushed and thought that he had indeed made a small fortune recently, but it would be difficult to make a fortune in Huadu, where every inch of land is worth a lot of money.

A penny can make a hero fall.

"Grandpa, this, this, the housing prices are too expensive now, I..."

Uncle Lin rolled his eyes at Lin Musen and pointed at the Cordyceps that filled the room with his mouth:
"Nao, are these Cordyceps yours? Or were they deposited by someone else?"

Lin Musen looked at his son uncertainly and asked, "Is it...from our family?"

Lin Sanqi confirmed in a low voice: "It's ours."

"That's good, Asen, you are so stubborn and conservative. You don't have money? Don't you have more than 10 million in the bank? Even if you don't have this much, how much can you sell all these Cordyceps for? Even if you don't have money, you can still borrow a few million from the clan's public account."

In a word, money is not a problem.

Lin Musen has other concerns:
"Grandpa, you also know that our family is not powerful. If it weren't for Grandpa and the clansmen's support in the last incident with the Zhou family, our family would have suffered a great loss. If I open a Chinese medicine clinic somewhere else and take out some rare treasures, I'm afraid that others will covet and blackmail me, and I will never have peace."

Lin Sanqi still agreed with this point.

Let’s not talk about whether the top-level capital will be ruthless and plunder.

A gangster with a green dragon on his left and a white tiger on his right, and a gold necklace like a dog chain around his neck, comes and says he has his eyes on the hundred-year-old wild ginseng in the living room of your house and offers you 1000 yuan.

what would you do?
If you give it to him, there will be endless troubles. Today the gangsters want ginseng, tomorrow they will ask for money, and the day after tomorrow they may want your life.

But if you don't give it to me, will you still be able to open your clinic? Will you still be able to do business? Will your family still be able to live in peace?

Okay, you say you have made money and hired dozens of security guards to guard the door every day, and see if these gangsters dare to come and cause trouble.

They don't come openly, but secretly. They gather a group of people wearing mourning clothes, playing music and coming to the door of your clinic crying and making a fuss, saying that someone died after taking the Lingnan Hall's Chinese medicine. How should you respond?

I've done that to you two or three times in a month. Your reputation has been ruined. Are there any patients who would dare to come to the clinic?

Lin Musen expressed his concerns, but Uncle Lin didn't care:
"You, you've always been worried since you were little. Grandpa knew you weren't cut out for big business!"

When Lin Bingqiao heard her grandfather mocking her father like that, she burst out laughing and was glared at by Lin Musen.

"Have you forgotten what our Shilou Village is for? There are so many properties in the village. Instead of renting them to others, of course we should rent them to our Lin family first. I came here to talk about this matter. Grandpa has chosen the place for you.

In the May Square in the southeast of the village, there used to be a photo studio that rented a small building from us, with two floors, about 1000 square meters. Now that the studio has closed down, I took back the small building.

This location is great, right next to Zhongshan Avenue and across from Tianhe Park, with a large flow of people, convenient parking, and a commercial street next to it. It's absolutely suitable for you to open Lingnantang Chinese Medicine Clinic here."

While Grandpa Lin was introducing it, Lin Musen and Lin Sanqi were already recalling which small building it was.

Originally, Shilou Village not only had a village, but also large tracts of farmland. Later, with the expansion of Huadu city, except for a small piece of farmland occupied by a university, all the remaining farmland in Shilou Village was developed by the village itself.

Therefore, the office buildings and commercial plazas built around Shilou Village are almost all owned by the Lin family of Shilou Village. This is also the reason why Shilou Village has assets of over 10 billion yuan. The money distributed as dividends at the end of the year in the village is actually the rental money of various properties.

For Uncle Lin, it was a simple matter to clear a place for his people to open a Chinese medicine clinic.

Suddenly Lin Sanqi slapped his thigh and shouted excitedly:
"This location is great, with convenient transportation and developed commerce. The key is that the May Square is our village's industry. If anyone comes to cause trouble, the village protection team will not let them off. Grandpa is so thoughtful~~~"

Uncle Lin raised his chin and said proudly:

"Of course. Is there anything Grandpa can't handle? I guarantee you'll be satisfied! Let's go and look at the house."

Plaza de Mayo, small photo studio.

Lin Sanqi looked at the small second building in front of him, and then at the large square in front of the building. The key point was that it was separated by a green belt, so cars could not park in, eliminating the trouble of random parking.

There are towering trees on both sides of the small building and a small river behind it.

Uncle Lin took out a bunch of keys, searched for a long time, tried many times, and finally found the key to open the photo studio.

The photo studio had been emptied. After Lin Musen and Lin Sanqi entered the room, they checked it up and down. The more they looked, the more they liked it.

The Lin family father and son used an idiom to describe this small building, which is "quiet in the midst of noise". It would be perfect if it were used to open a Chinese medicine clinic.

Uncle Lin also gave some advice at this time:
"Asen, look at this side of the first floor. You can open a Chinese medicine clinic and treat patients. This area can be designed as a Chinese medicine shop. In the past, you only collected consultation fees, but don't forget that Chinese medicine has the highest profit. You have to open it."

Lin Sanqi thought that his family head had a very sharp eye. Even though he was not an expert in traditional Chinese medicine, he could tell at a glance which area was the most profitable.

"It's not just a matter of making money, it's also a matter of quality control of medicinal materials. In addition to good prescriptions, you Chinese medicine practitioners must have good medicinal materials. Otherwise, no matter how good your prescription is, if the medicinal materials are not authentic or the effect is poor, it will still affect the reputation of Lingnan Hall.

So whether it is to make money or to achieve the best therapeutic effect, you have to control this Chinese medicine shop in your own hands. At most, you can hire a few retired Chinese medicine practitioners to work for you. If you want to expand the business, you have to be willing to invest. "

Lin Musen believed in the tribe leader's judgment without a second thought, so he nodded solemnly and said:

"Grandpa is right. I was too conservative before. When the new clinic is opened, I will definitely open a Chinese medicine store as well."

Uncle Lin was satisfied to hear that his nephew listened to his advice, so he continued to give advice with a smile:
"Not only do we want to open our own Chinese medicine store, but today when I saw so many Cordyceps in your house, I suddenly had another idea. On the second floor, we can open a Chinese medicine treasure house."

"Treasure House?"

Lin Musen and Lin Sanqi were a little confused.

"Yes, the Treasure House, it's just like the Treasure House in a museum. Play to your strengths.

For example, take out your Angong Niuhuang Pills that cost RMB 15 per pill and the Cordyceps sinensis that cost hundreds of thousands per pound, then give the medicinal materials high-end packaging, get some high-end cabinets, and hire a few pretty female sales clerks to explain the procedures.

I tell you, rich people fall for this. The more luxurious your interior decoration, the more excessive the packaging of the medicinal materials, and the higher the price, the more they feel that it is good value for money, and the gap between them and ordinary people is widening.

When rich people buy things, they first want the things to be good, for example, your medicinal materials must be authentic. Another thing is that they must be expensive, so that others can't afford it, but only they can afford it, and they are happy.

This is the sense of privilege. Don’t worry about whether the rich are stupid or not. Face is the most important thing. This is the only way to make money from the rich. Do you understand?”

Lin Sanqi patted his thigh excitedly again:
"I understand, Grandpa. You mean to make our Chinese herbal medicines go the high-end route, just like a high-end club, where only rich people can come and afford to buy. This way, rich people will feel superior and will feel comfortable spending money."

Uncle Lin smiled and said, "You are young after all, your brain works quickly."

Lin Musen was still a little confused and objected:

"But our ancestors opened a clinic. Besides providing for their families, the most important thing was to help the world and save lives. If we set the price to a point where ordinary people can't afford the medicine or see a doctor, wouldn't that go against our original intention?"

Lin Sanqi knew that his father was an honest man, so he advised:
"Dad, there's actually no contradiction here. The Treasure House upstairs is for the rich, while the Clinic downstairs serves the general public. Even if the Clinic doesn't make money, as long as the Herbal Medicine House can make money, that's fine. In this way, we can earn money from the rich to subsidize the poor. Isn't that another form of robbing the rich to help the poor?"

Lin Musen then turned around and asked: "Can it be operated this way?"

(End of this chapter)