Huayu started as a substitute director

Chapter 268 Give me a smile

As the game progressed, WE was defeated in one wave and CLG.EU won without any suspense!

This disappointed the Chinese audience, it was so bad!
There is no barrage yet, but there is a comment section, and there are a lot of people cursing in the comment section!

When those contestants saw themselves being scolded, their faces turned black.

If you play badly, you have to let the audience vent. Otherwise, the reason for having you play the game is to show it to the audience.

This is what cloud players are like.

The current Chinese teams are quite inexperienced. They are not like European and American players who are used to playing Dota and Warcraft and have extensive exposure to games.

Many Chinese players don’t have much time to play games, and many of them do so secretly.

After all, the game was still a taboo, and it did not have as good an environment as the later "Black Myth", where the mainstream launched publicity.

The mainstream voice now is still mostly critical.

The game lasted from morning to night and the competition was very intense, but the number of viewers watching the live broadcast only hovered around 300,000 or 400,000, with not much increase.

Not the finals.

However, Fang Hong had people slice up the live events and the exciting moments and put them on various video platforms to continue to create hype and spend money to create hype for them.

For example, there are classic counter-kills by so-and-so, amazing operations by so-and-so, and other exciting moments.

This will not only bring more attention to "Heroes of Glory", but also create "gods", that is, raise the personal popularity of the players.

It allows them to make money from sponsorships and advertising, as well as through derivatives and fan economy.

Individuals can also make money through live streaming income!

The "Heroes of Glory" client will also report their names and IDs to make them as popular as possible.

This is the supporting process of the event. Only by creating fame for the players and allowing them to monetize and make money can we attract more teams and get more people involved. This is the star effect.

For example, although Ruofeng and Zhaizhang lost and did not even make it to the quarterfinals, they found that their fame had increased after the game.

There was also a media interview session. WE team's Zhou Hao said in an interview with reporters:

"It's a pity that I didn't do my job well, which caused WE to go through a sad process. If we were fully prepared, WE would have won the championship."

Other team members also accepted interviews one after another, which made them feel flattered and a little hesitant on their young faces.

Including the person in charge of this event, Li Min, who told reporters: "WE is a very good team. If they practice more, they will win the championship."

The continuous hype gave the team enough exposure even though they lost.

This makes WE more confident to come back next year!

It's an honor to lose. There are only two Chinese teams, so who else can we defeat?

Yutu has a complete marketing team, which has been trained before. Of course, the marketing funds are paid by the game department.

In the group stage, IG successfully entered the quarterfinals as the second place, but was eventually eliminated in the quarterfinals.

It’s still the same process, continuous hype and creation of hot topics. For example, PDD is showing signs of becoming popular.

Xiao Wang also posted on Weibo: "Thanks for your hard work!"

Fang Hong did not show favoritism to Xiao Wang just because he was arrogant. Instead, he treated everyone equally.

If you want to make this game well, you can't just act on your own, you have to take a broader view and help them build up their team brand and make it an asset.

In the field of e-sports in the past life, e-sports was not initiated by Tencent. Xiao Wang can be said to be an indispensable figure in the development of e-sports and he made a great contribution.

He founded Pusi Investment, acquired CCM, a top domestic club at the time, and formed the IG Club.

The front-line CCM at that time couldn't even pay the salaries, so Xiao Wang brought a sack of money and placed it in front of the team members.

Each person's salary was 10,000 yuan, which was a very high income at that time.

After increasing salaries, they also set up a marketing and packaging team to be responsible for the players' endorsements, competitions, offline exposure and commercial performances, which boosted the salary level of the entire industry.

This comes at a time when clubs are falling apart and sponsors are not keen on esports.

It can be said that Xiao Wang has made an indelible contribution to the development of e-sports.

He also established the ACE Alliance, or the Chinese Electronic Sports Club Alliance, to address the chaos in player transfers and trades in the e-sports circle.

The organization is responsible for the registration, management, transfers, and event supervision of domestic professional e-sports teams.

It also promulgated a number of regulations, including the management measures for professional league participating clubs and the personal conduct code for professional players.

Although this alliance does not have much prestige, it has allowed the entire e-sports industry to follow the rules and be standardized for a period of time.

With his influence, many second-generation rich people later entered the field of e-sports.

But all the efforts were in vain, and the peach was later picked by Tencent.

Fang Hong would not take advantage of him for the time being, but would instead add fuel to the flames, simply because the e-sports circle really needed such a person to help. The competition continued, and Liu Tianxian found it very interesting to watch. She would also watch Fang Hong play and play with him.

I felt like the games I played and the ones played by professional players were two completely different games. Both sides died only a few times in more than ten minutes.

A game dragged on for a long time, and the players were so cautious that they couldn't start the game for a long time.

When they play games, they want to kill others so much that they don't care whether they are conscious or not, they just go for it.

In just over ten minutes, dozens of people were killed on both sides.

Watching the game, I had the illusion that I knew how the game was supposed to be played.

"Hey, I know how to play this game."

Liu Tianxian put her hand on Fang Hong's shoulder, leaned her little head closer with a smile on her face.

The two had just finished watching the game and were walking by the Huangpu River.

It is late at night. The tall buildings on both sides of the river are still flashing lights, providing illumination for the river bank, but it is still very dim and it is difficult to see clearly.

You can only see the rough outline, and you have to get close to see a person clearly.

Fang Hong was wearing a windbreaker, with his hands in his jacket pockets and his back leaning against the railing.

The weather was still quite cool in October at night. Liu Tianxian wore a leather jacket, which made her look quite cool.

"How do we play?" Fang Hong tilted his head slightly and looked at Liu Tianxian who was close to his shoulder.

"Pull, you come and I run, you run and I chase you, as long as you make a mistake, I will go up and kill you." Liu Tianxian said excitedly.

"When the enemy advances, I retreat; when the enemy retreats, I pursue; when the enemy stays, I harass; when the enemy is tired, I attack. Is that right?" Fang Hong said.

"Yes, your summary is on point." Liu Tianxian changed his posture and leaned against the railing.

"When you were chasing, weren't you afraid of an ambush or someone hiding in the bushes waiting for you?" Fang Hong looked at her and smoothed her hair. The wind was strong by the river.

"So we have to be careful and always pay attention to where the enemy is." Liu Tianxian discussed tactics.

"When you were watching, you thought I could do it, but when you actually did it, it was another matter. I'm still a rookie." Fang Hong criticized her.

Liu Tianxian was unhappy: "What's wrong with me being a bad student? I am a bad student but I am learning!"

"Yes, yes, yes." Fang Hong nodded in agreement.

"Unlike you, you always blame me even though you are clearly not good enough." Liu Tianxian said.

"I can't do it? You're not good enough and I can't let anyone say that." Fang Hong couldn't bear to hear her say that she couldn't do it.

"Did I ask you to give in? Every time I'm not ready, you do it."

"By the time you're ready, your chance will be gone."

"Well, if you think I'm not good enough, don't ask me to play with you next time. Go play by yourself." Liu Tianxian waved his hand, unhappy.

The two were talking peacefully, but then they started arguing again.

Normally, when they were bored, they would play games, and it was usually Fang Hong who invited her.

"Look at you, you're getting angry again. How can I do without you? Without you as a foil, my level can't be shown." Fang Hong put his arm around her shoulders to comfort her.

"It seems like you are using me as a foil, right? Then from now on, if I don't play, you are not allowed to play either." Liu Tianxian was unhappy and turned her head away.

What I just said meant that the man's level is only highlighted because she is his type. Without her, the highlight would not be there.

Fang Hong instantly felt that the fun was gone when he was not allowed to play, and coaxed him, "Hey, don't be angry, I was just kidding you."

After he finished speaking, he turned Liu Tianxian's head with one hand and teased, "Look at you, your little mouth is pouting, it's not pretty."

"It looks good even if it's not. Who told you to look at it?" Liu Tianxian said with a stern face.

"Muah! Muah!"

Fang Hong kissed her twice, and when he saw her expression eased a little, he kissed her seven or eight times and looked at her hazy face.

"Give me a smile."

"Hehehe!" Liu Tianxian showed off her teeth and smiled in a very artificial way, and said jokingly: "Sister, how do you think I smile?"

"You're not good at laughing. You need to practice more." Fang Hong pretended to shake his head.

Liu Tianxian patted his head lightly.

The two walked hand in hand along the river bank, and the gentle breeze from the river blew on Liu Tianxian's face, which was very comfortable.

"It's been a long time since I've felt the wind like this, it's so nice!"

(End of this chapter)