Huayu started as a substitute director

Chapter 270: Interest Group Headed by Mom
The popularity of "Heroes of Glory" continues to ferment!
Seeing that "Honor of Kings" was so popular, Ren Yuxin, the leader of Tencent's Interactive Entertainment Group, held an internal meeting.

The reform of Tencent's business groups was also carried out this year.

The reason for this meeting was that they felt like they had missed something. E-sports had not been taken seriously, and the ecological value created by Yutu made them see the prospects.

This meeting is ongoing, but no one knows how it will turn out.

Anyway, Yutu Games doesn’t rely on them.

Anyone can make games, anyone can make them. It is not like a movie that has to be shown in theaters. Game terminals are computers and mobile phones, and are in the hands of individuals.

There are so many companies making games now, too numerous to count.

It’s just that Fang Hong has his own aspirations. He didn’t make those skin-changing games, but was moving towards making high-quality products.

Liu Tianxian's appearance in "Heroes of Glory" elevated the game's look and feel.

At least it’s not a copycat product, it has Liu Tianxian’s style.

However, she is not endorsing this game, and "Honor of Kings" does not need a celebrity endorsement. She was just invited to be a host.

The appearance fee is 50, and it’s only about half an hour, that’s all the money!

Liu Tianxian was quite surprised that she could get extra money by watching the game. She had originally wanted to help Fang Hong.

On the plane back to BJ, Liu Tianxian took a plum from the small bag and put it in her mouth.

Then he took a pill and fed it to Fang Hong, saying as he ate it, "It's strange that you haven't had sex with me for free in the past two years."

"It's weird, you like me to have sex with you for free?" Fang Hong mumbled.

"I'm the one asking you, please stop asking back, okay?" Liu Tianxian patted his arm.

"Public is public, private is private. Private is between the two of us. Public is not just between the two of us. There are a bunch of people and teams behind you. For example, you also have a team and stakeholders behind you, so you still have to settle accounts clearly."

Fang Hong said it clearly: "If you are willing to give away free stuff, but those behind you are unhappy and conflicts arise, what should you do? Therefore, you must clearly distinguish between public and private.

"Oh, you're quite open-minded!"

Liu Tianxian praised, and then said: "Then the IOU you wrote for the money you owed me before, was it private or public?"

"That's of course private. If it were public, I would have returned it to you long ago." Fang Hong said.

"Hearing what you said, you don't have to pay it back, right?" Liu Tianxian said with a smile.

"I didn't say I won't pay it back. It's just that I don't have money now. I will definitely pay it back when I have money." Fang Hong looked like a deadbeat.

"Then when will you have money?" Liu Tianxian asked.

"Who can say for sure? Maybe it will happen soon, or maybe you will never be rich in your entire life." Fang Hong said.

"So what you mean is that you're going to owe me for the rest of my life!" Liu Tianxian looked at him.

"Is it not possible?" Fang Hong approached and smiled.

"No!" Liu Tianxian shook her head.

"Then how can I pay it back? What if I can't pay it back?" Fang Hong spread his hands.

"If you can't pay me back, I'll sell you out." Liu Tianxian tapped his forehead with her finger.

"Then you are too cruel!"

“It’s so cruel.”

Liu Tianxian smiled and blinked, then leaned on him. Fang Hong put his arms around her neck and gently stroked her face with his hands.

Liu Tianxian also understood why this man now paid her for every film he invited her to film and also paid her for appearances.

It turned out that they were taking into account the interest groups behind her, that is, the interest group headed by her mother.

It's pretty good, it thinks far ahead and takes many people into consideration.

Except for the first one or two films, I didn't get paid for all the subsequent ones. That was the starting stage, so it's understandable.

Sometimes this man is not very good at speaking, he just does it for people to see. Many people don't understand when he is doing it, but only after he's done do they realize what's going on.

Just when the meeting was held at Tencent, after returning to BJ, Liu Tianxian went home to lie down, while Fang Hong held a meeting within the game department.

He separated the gaming department and the small broken website into separate departments, and they will no longer be called departments.

It’s called Yutu Digital Technology!

These two departments will become an independent company, which means that in the future the game industry will support the small broken site, while the film and television industry will not be able to support it.

No matter how well we do, we can’t afford it because the film and television industry is too small.

With the establishment of Yutu Digital Technology, the organizational structure also had to be adjusted. In addition to games and Bilibili, an e-sports department and a distribution department were newly established.

The distribution department is responsible for increasing the popularity of the game, expanding channels, and marketing the game.

This department is still very important, but the e-sports department is more important.

If this is done well, it can be very profitable. This profit has little to do with the sales of virtual values ​​in the game itself, but rather with other businesses.

For example, if a mouse and keyboard manufacturer wants to print the "Honor of Kings" logo on their devices, they need authorization.

There are also various other computer equipment, as well as T-shirts, accessories, souvenirs and other things, as long as they are authorized, they can be charged.

Of course, we can’t charge a lot of money in China at this stage, but we can do it abroad. This is the influence of the brand.

Once the brand is promoted and the ecosystem is built, you can make money without doing anything.

In its past life, Tencent relied on e-sports to generate hundreds of billions of dollars in revenue a year, but their "Honor of Kings" did not have an impact overseas.

If it were formed, it would be extremely exaggerated.

In addition to this, there are also event tickets, merchandise sales, media copyrights and broadcasting rights, live broadcast rights and many more.

Media copyright, broadcasting rights, and live broadcasting rights have not been regulated yet. They can be broadcasted at will, and there is no restriction on which platform the game is broadcasted on, and no licensing fees are required. Live broadcasting is still immature and still in the growth stage, and media and broadcasting rights are even more immature. We have to wait at least a few years and let it develop wildly first.

Despite this, it is very necessary to set up an e-sports department as it is a way to make money other than gaming.

In addition, there will be spring and summer seasons, as well as various other competitions such as star games, intercontinental games, leagues, etc.

All of these require someone to plan specifically, and that person is: Hou Miao.

Served as General Manager of Esports.

He currently works at IBM as general manager of the Greater China Technology Division and general manager of the China business area.

I didn't resign, but I am still working at both ends.

As long as he has the ability and can plan the future of e-sports well, Fang Hong doesn't care how many companies he works for.

In his previous life, he specialized in planning e-sports for Tencent and became the vice president of games at Tencent.

However, there are many vice presidents in Tencent, and there are several in one group. It is not a high position like that in the entire company.

Li Min was promoted to president and continued to develop and operate games. Another task was to develop the mobile game "Heroes of Glory".

The mobile game needs to undergo very big adjustments and also needs to be simple and user-friendly. For example, the PC version has four skills, which are too many for players to click on, so the hero skills are simplified to three.

This is much simpler, and the rest is basically copied. Even so, the workload is still very large.

Because mobile games are not as good as computer games, their performance is much lower.

It is equivalent to that everything needs to be adjusted and optimized, which is still challenging and equivalent to a big project.

Fang Hong divested the "Fortnite" project.

"Fortnite" invited Donald Mustard as the chief creative designer. He was poached from Epic.

In his previous life, he was the one who promoted the once difficult-to-launch "Fortnite".

However, this game still copied the gameplay of "Battle Royale" and "Minecraft", and it was "PlayerUnknown's Battlegrounds" that popularized the battle royale.

So before Fortnite came out, PlayerUnknown's Battlegrounds had to be released to give this person inspiration.

But there is no rush. Let’s develop the underlying architecture first and lay a solid foundation. The gameplay can be designed later. The underlying core innovation is the key.

Invite him, but he knows European and American players, Fang Hong can't remember so much.

This person does not need to come to BJ to work. Now that the Internet is well developed, he only needs remote command and control. If he encounters a problem that cannot be solved, he will fly over.

The game department has been adjusted, and the other is Bilibili. The founder of Bilibili, Xu Yi and others have been the executors.

They just do whatever Fang Hong says. They are technicians by profession and did this as a hobby.

If they make money, they can invest in other things, but Fang Hong doesn't care.

But the interactive barrage this person created is pretty good, and he is a person with ideas, otherwise he wouldn’t have succeeded.

Xu Yi continued to be in charge of technology. A new executive came to the small broken station. His name was Zhang Nan, who was invited by Fang Hong to serve as the operations officer.

Responsible for the overall operation of the platform and the construction of content ecology.

This person was the CEO of TikTok in her previous life, and she contributed a lot to the development of TikTok.

In her previous life, she started a business to develop a photo community APP, which was acquired by ByteDance, and then she became a member of ByteDance. In this life, she was invited by Fang Hong before she started her own business.

It will still follow the trajectory of the previous life and continue to be responsible for the UGC business, that is, user-generated content.

Some people need training and experience. It's not like we can just bring back the original team with the same idea and experience.

It is undeniable that they have the ability, and what Fang Hong needs to do is to provide them with experience.

After an internal meeting, in order to encourage the platform to have more high-quality content and more content creators, Bilibili launched the "Creator Incentive" plan.

As long as you have 1000 fans on the website and your videos have been played more than 10 times, you can apply to join this program.

The purpose of setting a threshold is to allow users to create content first and then join the program, while also keeping out some random people.

It’s impossible that you will be paid just because you post a video and it gets viewed!

There will still be loopholes, that is, there will be suspicion of data brushing. We don’t need to worry about this problem for now and will talk about it later.

The purpose of this plan is to enrich the small site through the content created by UP hosts and attract traffic at the same time.

Development based on a step-by-step approach is too slow.

In its previous life, the small broken station has been under pressure from all sides for 18 years and has attracted a large number of people, so it launched this plan.

This "incentive plan" is to give 1 yuan for every 50 views.

As for whether it will rise or fall in the future, it depends on the situation!

Moreover, the number of views varies according to the length of the video. Some people make a 10-second video and have to pay yuan if it gets million views. This is not realistic.

It is unfair to those creators of video content that is several minutes or more than ten minutes long.

You need an algorithm and you can only adjust it slowly.

This is still in the exploratory stage. Things that B Station in its previous life did not figure out, they will not be able to figure out for the time being.

But this thing must be done, because only in this way can we obtain countless contents to fill the small broken site.

Instead of just relying on sentiment and Jade Rabbit to make movies and TV shows.

This is how it is. If there is a problem, just solve it. Anyway, the traffic of this small broken website is not too exaggerated at this stage, and Fang Hong can afford it.

The separation of games and Bilibili into independent operations will allow Yutu Pictures to produce films and TV shows more purely.

(End of this chapter)