Huayu started as a substitute director

Chapter 351 Huge Ecosystem
Fang Hong didn’t know about Yu Xian’s fancy operations, nor did he know what was going on between him and Guo Biting.

I didn't introduce her to him specifically, so there's no need for him to care about her or pay special attention to her.

If one day Yu Xian specifically introduces a woman to him, then it would be time to talk about marriage.

Before this, it was just fun.

He urged Yu to finish showing off and go to the United States as there were a lot of things going on there.

That day, in a coffee shop, Fang Hong met two people, one named Qu Fang and the other named Mao Wenchao.

In their previous lives, these two were the founders of Xiaohongshu.

"I heard that Mr. Fang is also from Hubei?" Mao Wenchao is quite handsome.

"Yes, the three of us are from the same hometown. To be honest, my girlfriend is also from Hubei." Fang Hong sat casually, with one arm resting on the armrest.

"Liu Tianxian?" Qu Fang was not sure.

"Yes, we have been dating for many years and have reached the stage of discussing marriage." Fang Hong did not hide it.

"Congratulations." The two men clasped their fists.

This created a sense of familiarity between the two of them. They were all from the same place and had a certain sense of identity.

"Thank you." Fang Hong nodded.

"Then let's get straight to the point."

Mao Wenchao smiled and said, "Qu Fang and I have read the planning proposal for the overseas shopping guide sent by the principal before, and we have also improved it on this basis."

The current overseas shopping guide is the predecessor of Xiaohongshu, which is equivalent to an overseas shopping guide.

Xiaohongshu was originally similar to this thing. They wrote the content themselves, which was in the form of a diary. It was only later expanded to allow users to share their overseas travel experiences.

By the way, it also forms the attributes of cross-border e-commerce.

Mao Wenchao took out a printed and bound document, handed it over, and said, "We also intend to change the business strategy of Overseas Shopping Guide. We will focus on young users, provide a refined experience, and take the high-end route of overseas shopping sharing community platform. This is a detailed plan we have re-made. Mr. Fang can take a look."

Fang Hong looked through the new plan that the two had made, but couldn't really make out anything.

Many roads are only gained after walking them.

He had contacted the two people before, made a plan based on what he had seen in his previous life about the positioning and characteristics of Xiaohongshu, and sent it to the other party.

The goal is to become one of the founding partners and co-found Xiaohongshu with them.

Taking advantage of the opportunity, Xiaohongshu was acquired by Chang'e Technology.

This is the bottom user group of this small broken site; the high-end user group of Xiaohongshu, that is, those little fairies; plus the comprehensive user group of short videos.

All three platforms have community social attributes. If all of them are successful, the three will be connected into a huge ecosystem, and the number of users that can be generated will not be inferior to a large social platform like WeChat.

It also has the functions of Weibo and Baidu.

I wouldn’t say the number of active users has surpassed WeChat, but at least it’s comparable. This is Fang Hong’s goal, to surpass WeChat.

Of course, when it comes to making money and being good at socializing, you should not think about making money first, you have to keep spending money.

But once it is formed, this huge traffic can be monetized from other places, such as various publicity and advertising for games, movies, beauty products, clothes, etc.

Even if you sell traffic like Tik Tok, you can make a lot of money.

"No problem, you did better than me." Fang Hong looked at the book and closed it.

"No, we just did it in a more detailed way based on your work. We are not as far-sighted as you." Mao Wenchao said modestly.

What Fang Hong did was general, that is, the general direction, and they improved and detailed it on this basis.

After all, he couldn't have thought about it so carefully. He just gave a general direction by following the path of Xiaohongshu.

However, he downplayed the e-commerce aspect.

There is no way Xiaohongshu can surpass Pinxixi and Taobao in e-commerce. It is too exquisite, too high-end, and too expensive.

Most of the fairies find information from it and then go to other platforms to buy. That’s how they operate.

I really think those fairies are all rich!

But some fairies are really rich.

Regardless of the monetization channels, Fang Hong will continue with the cross-border shopping strategy. His goal is to let them build a good platform community.

As for how to monetize it, we’ll talk about it later.

The two men have been researching for ten years but have not come up with a monetization plan and have been in the red all the time, and Fang Hong has no successful experience to learn from.

But it doesn’t matter whether he can make money or not. What Fang Hong wants is just a platform that can gather fairies and have complementary benefits to other sectors.

Not everything on WeChat can make money. "Don't say that. Your ideas are good. I don't think about some things very comprehensively. I will slowly explore and improve. After all, I don't have any experience to learn from." Fang Hong said.

The two nodded and said that was true.

"I suggest changing the name of Haitao to Xiaohongshu. What do you think?" Fang Hong looked at the two of them.

"Little Red Book? The book is just as its name suggests."

Qu Fang's eyes lit up, and she said happily: "Wen Chao and I have discussed changing the name before. Your name is very suitable for the occasion and fits the psychological suggestion of women."

"That's good, you guys listen to my thoughts."

Fang Hong began to express his thoughts: "Little Red Book is under the umbrella of Chang'e Technology and will be operated as a division. Don't get me wrong, Little Red Book is still under your management."

"Mr. Fang, just be frank. This was originally your plan. You can be considered the founder. We are just improving it based on your plan. Without your plan, we wouldn't have much idea." Mao Wenchao said.

A few months ago, someone contacted them and wanted to redo overseas shopping, and also sent them the transformation strategy for overseas shopping.

They have been in frequent contact over the past few months, and neither of them has hidden anything, and they have communicated many times.

"Okay, Chang'e Technology will provide 70 million dollars as start-up capital to support its development. I will personally hold 30% of the shares, and you can divide the remaining % among yourselves. What do you think?" Fang Hong said.

This made Mao Wenchao and Qu Fang look at each other, thinking that this was a bit too much.

They were asked to create Xiaohongshu and invested so much money, but they didn't get a penny and just took 30% for nothing. It feels like they were taking advantage.

Ten million dollars is equivalent to seventy million, which is more than enough to start quickly.

"Mr. Fang, excuse me for asking. You have money and ideas, you can do it yourself, why do you still need to come to us?" Qu Fang asked.

"I have ideas, but I also need people to help me realize them. Your ideas coincide with mine, and that's how partners come about," Fang Hong said simply.

The two were relieved and said there was nothing wrong with what they said. The three of them can be considered as co-founders of Xiaohongshu.

"Don't worry, Xiaohongshu is still yours to run. I won't interfere too much," said Fang Hong.

"Since Mr. Fang has said so, we have no objection." Mao Wenchao nodded.

The three of them reached an agreement and determined the general direction, and also discussed some issues regarding Xiaohongshu's equity structure, organizational structure, headquarters address, etc.

Fang Hong's 70% stake remains unchanged, Mao Wenchao holds a 20% stake and serves as Xiaohongshu's executive officer, responsible for decision-making; Qu Fang holds a 10% stake and serves as the operating officer, responsible for organizational structure and daily management.

This equity is not diluted, and any financing will be done by Chang'e Technology headquarters, not Xiaohongshu.

If those two people want to sell their shares, they can only sell them to Chang'e Technology first.

Xiaohongshu, as a branch of Chang'e Technology, is located in SOHO Fuxing Plaza, HP District, Shanghai, where it rents an office space.

In terms of capital injection, Fang Hong mobilized 10 million dollars from the Flower Growers and injected it into Chang'e Technology, which was then injected into Xiaohongshu by Chang'e Technology.

In this case, it is equivalent to Chang'e Technology incubating Xiaohongshu.

The previous movie "The Shallows" released by China Media Group had already generated more than 20 million dollars in revenue, which can be directly injected.

The film and television production base is still under construction. We can invest money in it after "The Fault in Our Stars" is released, but it is not needed for the time being.

This 10 million dollars can last Xiaohongshu at least one year. In the initial stage, which is just the stage of setting up the platform, it will not cost much money.

The time when money is needed is when expanding business scope, promoting operations, and increasing the number of users. That is when money is really burned.

However, Fang Hong is already prepared to spend money. Anyway, he has the support of Tesla and Nvidia, and the games are basically enough to get through the difficulties.

After negotiating with Qu Fang and Mao Wenchao, Fang Hong came to SK Building, the MiHoYo office. It was bright and tidy, not as messy as he had imagined.

It's because I have money.

The number of staff has also increased a lot, with rows and rows of young programmers.

They looked at the aisle, where Cai Haoyu and several other founders were accompanying Fang Hong to inspect everything here.

Fang Hong couldn't figure out anything either, so he asked directly, "What game are you developing now?"

"We are currently developing "Honkai Gakuen 2", and this game will be online soon. In addition, we are also cooperating with Bilibili and plan to launch a four-frame comic of "Honkai Gakuen." Cai Haoyu reported the situation.

MiHoYo promotes its games through Bilibili, because the two-dimensional users on Bilibili just fit the positioning of their games.

It was the same in the previous life. By cooperating with Bilibili to promote games, the success of miHoYo also allowed Bilibili to find a source of income.

However, in this life, the small broken station is not allowed to make games. It can only serve as a promotional platform to receive advertisements for profit, or to make profits through live broadcasts.

This is also good. With both games and comics, it further increases the stickiness of the site's two-dimensional users.

"Did you make money?"

"Yes, I made 130 million this year," Cai Haoyu replied.

(End of this chapter)