Huayu started as a substitute director

Chapter 352: Fighting a hundred battles without danger
130 million is not enough to fill the gaps between teeth, but it is also very good. Many start-up companies cannot even make a profit.

Games are hot. Now as long as it is a mobile game, it can make money. Moreover, more and more people will own mobile phones, and the market will become bigger and bigger.

It is an undeveloped wild area and anyone can compete for it.

As time goes by and the company develops step by step, Chang'e Technology will certainly not lack traffic. What it lacks is a point of monetization, and games will definitely be an important monetization channel.

Without monetization channels, a company with huge traffic will find it difficult to survive and will ultimately fail.

Fang Hong casually inspected MiHoYo to see how the company was developing, had a meal with several founders, and then returned to Beijing.

As for the Shanghai Film Festival, it ended on June 6rd.

During this period, "Now You See Me" has been in the promotion period, and the release date has also been set, which is July 7th during the summer vacation.

This day is the same day as "Blind Detective".

Just after the release date of "Now You See Me" was announced, "The Rise of the Demons" was also announced to be released on July 7th.

This is a series of movies from the three major film and television companies, Yutu, Huayi and Emperor Entertainment Group, coming together.

Everyone with a discerning eye in the circle knows that Yutu is targeting Emperor Entertainment Group, and Huayi is targeting Yutu. The three parties are now at odds.

But is it possible that the two giants will compete with each other and kill Emperor Entertainment Group? It is possible, because those two companies are local and Emperor Entertainment Group is an outsider with no foundation.

The publicity doesn't seem to be very strong, with just gimmicks like Andy Lau and Du Qifeng, and it's a pure Hong Kong film.

Hong Kong films are becoming less and less popular nowadays.

However, Huayi announced the release on the same day as Now You See Me, but Yutu didn't make any move at all, nor did it say it would give rebates to theaters or increase ticket subsidies.

There is not even any action, they are just doing the normal publicity work.

The reporter asked Yutu CEO Chen Zhixi if she felt any pressure for "The Dragon King of the Divine Capital"? She said: "It is others' freedom to decide the release date. We have no right to interfere. We at Yutu are not afraid of challenges."

This is really full of confidence.

The cause was that Fang Hong calculated with his fingers on her, and Hua Yi was imitating his tactics and firing blanks.

Don't think that everyone has the strength and confidence to go against money.

He fires empty guns, fights with others, and bears the loss or shortfall of profits all by himself without having to account to anyone. The same cannot be said for Huayi, as they have shareholders and need to stabilize the share price.

Otherwise, how to harvest leeks?
The investment cost of "Dragon King of the Capital of Gods" was 1.3 million yuan, plus tens of millions of yuan for publicity and promotion, no less than 1.7 million yuan. They cannot afford to lose money. If they lose money, the investment in other films will be affected.

No matter how high the stock market value is, it cannot withstand such turmoil. The failure of a blockbuster movie may bring it back to its original state and make it unable to recover.

"How do you know that the production cost of "Dragon King of the Divine Capital" is 1.3 million?" Chen Zhixi asked him. This should be a confidential information.

"I have an insider." Fang Hong said casually.

"Oh my God, is it necessary for you to do this?" Chen Zhixi was annoyed. They were playing like this with such a small size.

It’s just like the business wars among top companies!

"Our ancestors said that only by knowing yourself and your enemy can you win every battle." Fang Hong said.

In fact, there was no insider help. Huayi later announced the production cost, which he remembered. Moreover, whether it was over 100 million yuan could be seen from the quality of the film.

The scene is indeed magnificent, and the special effects are also grand!
Why didn't Fang Hong use Now You See Me to compete with The Dragon King? Essentially, he was also trying to avoid a duel between the two.

The investment amount for such a blockbuster is too huge. The cost of production and promotion of "Now You See Me" was about 1.8 million yuan, and it took a year.

With so much money and such a long cycle, it is unknown how much can be obtained from the domestic market and the foreign market. Without any reference, what should we do if we really lose money?
It doesn’t matter if a low-budget movie loses money, as long as it can afford it. But for big-budget movies, you still have to be more cautious. Yutu is currently in the stage of accumulating capital.

In other words, the value must be magnified, otherwise it will be difficult to shoot the subsequent "Gravity".

Even "Now You See Me" failed, so others have no confidence in "Gravity".

So you still have to be a little more cautious.

Of course, for a movie like "Blind Detective", it's a dimensionality reduction attack, so it doesn't matter.

But if the other party is really determined to go head-on, then Fang Hong will take it. Others are not afraid of losing, so he is not afraid of losing either. The worst that can happen is that he will be delayed for a while!

Fang Hong's idea coincided with Chen Zhixi's. He also felt that Huayi would not do that. When "The Demon King" was released, they said they wanted to take him down, and he was so scared that he gave commissions to the theater.

If they clash head-on this time, both sides might suffer losses, just like the year before last, when there wasn't even a single movie making 5 million yuan, and both sides were at a loss.

The entire Chinese-language film market was depressed the year before last, it was a little better last year, and this year it started to struggle again.

"How do you play this?"

When Mr. Wang of Huayi saw that Yutu didn't make any move, he threatened to let her come, but he didn't have any temper at all.

Damn, when the opponent uses this trick on him, he is scared to death. When he uses this trick on the opponent, the opponent will just come at him, he is not afraid of him.

"You can't play it. People don't react at all." The king said.

"We are criticizing Liu Tianxian. After all, she is the heroine. If we expose her scandal, we can cover up this wave of popularity. To criticize her is to criticize the movie." Mr. Wang just doesn't want the principal to make money.

"Then you must be prepared for a complete break. None of our artists want to have an easy time. Think about the next time when "Shendu Dragon King" is about to be released, how are you going to deal with it?" The king said.

No matter what the principal does now, he never targets their stars and even invites their artists to act.

Last time we knew when to stop and it passed without any criticism of each other.

If Liu Tianxian is really attacked, the principal will not attack indiscriminately like last time. Before, the target was unknown, but this time, the target is known and can be targeted. If the principal is irritated and reveals that an actor in "Shendu Dragon King" has moral problems, the movie may not be released.

The principal really did this without ever breaking the rules.

Whatever the fight is now, it is limited to the movie stage, and there will be no personal attacks. If both sides really come to personal attacks, they will not give up until several artists die.

But this will also cause public outrage, and no other artist will dare to work with you.

"Then brother, what do you say we should do?" Mr. Wang also knew this. He didn't want to touch Liu Tianxian either. The cost was a bit too high and not worth it.

"Let's wait and see. His movie isn't coming out today, nor will it be out for just one day. Let's see if there are any flaws." The king always plans to observe the situation first.

He was thinking of waiting for the other party to make a mistake, or making plans based on the quality of the movie. He didn't even know what the movie was like now.

The outside world didn't know that Huayi was just firing blanks, and they were all preparing to watch the show and the fight between the two strong forces. This put a lot of pressure on Boss Yang.

If two strong men fight each other, they might end up killing each other!

Damn, I really wanted to say something to the principal, but in the end I kept my mouth shut. No matter how much I said, it was all bullshit. The situation was stronger than me.

He also has the Hong Kong market. Even if he can't make money, it's a bit of a guarantee.

But the principal also made inroads into his hometown of Hong Kong. "Now You See Me" was promoted in Hong Kong with huge amounts of money, and the distributor was Universal Studios, not Silver Metro.

There has always been a market for Hollywood blockbusters in Hong Kong.

The advertising expenses in Hong Kong were NT$30 a day, and posters were pasted all over Hong Kong subways, elevators, buses, and other streets, including outdoor LED screens, all of which were promotional advertisements for "Now You See Me".

Bombing continues 24 hours a day.

The place is small and the advertising costs are very cheap. Take the most expensive Victoria Harbour screen for example, it only costs 2.8 a day, or 42 for half a month.

It’s not even as good as a trending search on Weibo, where a single hot search on the opening screen can have 500,000 or 600,000 hits.

The population base is small and the place is small, that's how it is.

There are also people in mainland China who spend money to discredit "Blind Detective", saying that this movie is garbage and a bunch of nonsense.

This is easy to criticize. Just link this movie with "Dwelling in the Fuchun Mountains". Both are starred by King Liu, and this movie is still in theaters.

The movie was released on June 6th.

"You have eaten King Liu once? Do you want to eat him a second time?" Such topics are spreading everywhere on the Internet.

This also brought down the image of King Liu, but there was nothing we could do about it, since he was the leading actor.

The struggle for capital is so cruel that harming innocent people is inevitable.

But then again, who can be blamed for feeding the audience with answers during this time period?

Of course, there was no personal attack on Liu Tianxian.

Fang Hong always felt that attacking them was a bit like bullying them, and he could just casually take down the Emperor Stock Market.

The original market value was 83 billion Hong Kong dollars, but it was reduced to 74 billion. Everyone knows that Yutu wants to take down Emperor Entertainment Group, and they do not hide it at all.

This put the pressure on King Liu, who had to redouble his efforts in publicity.

Originally, he wanted to restore his reputation with this Du Qifeng movie, but he didn't expect to be deliberately targeted by the principal, and Huayi also got involved.

But he also knew that it was not aimed at him, but at Boss Yang.

Jade Rabbit attacked Boss Yang's lair and spread the news in mainland China that King Liu was acting in a defense. Boss Yang could only take a defensive stance and publicize everywhere how dedicated King Liu is.

King Liu himself said that he had no choice but to repay a favor.

"Are you doing too many favors?" a netizen asked him.

He remained silent. He did have a lot of favors, but there was nothing he could do. Just take it because you have the capacity to do so!
There’s nothing I can do if I can’t eat. I’ve already acted in this role and received the pay. What else can I do? I have to support my family!
No matter what, King Liu still has a very good reputation. Many netizens excused him, saying that he is a good person and very dedicated, and that there is nothing wrong with his human relationship.

Boss Yang can only adopt a defensive strategy in this matter. He himself cannot generate much heat and is afraid of being suppressed by post deletions, so he can only rely on King Liu's own popularity.

The strength is not equal.

Movies from Emperor Entertainment Group, Jade Rabbit and Huayi Entertainment will be released on the same day, and the media is very excited about the competition. Other movies have to avoid the competition.

Essentially, movies are made to make money.

Guo Xiaosi's "Tiny Times" was brought forward to June 6. This movie accounted for about half of the screenings and gave rebates to theaters.

It's similar to the way "The Demons" gave rebates to theaters before, but we don't know the exact amount.

People are also afraid of failure.

Guangxian's "The Mummy" was released ahead of schedule on June 6st, just because they didn't want to fight with the principal and others and just wanted to stay calm and develop first.

If they continue to fight like this, he will probably be wiped out. This year he only has one movie that grossed over 100 million yuan, "The Chef, the Actor, the Scoundrel", and the rest of his movies only grossed tens of millions.

There is still no foundation and no awesome director.

Huayi and Bona both have their own base, but he doesn't. Bona relies on Hong Kong films, and these days, there are almost all Hong Kong films, and he basically has participated in them.

(End of this chapter)