Huayu started as a substitute director

Chapter 393: Money over Heart

Even if this matter really reaches the point of litigation with Tencent and Riot Games, Swan Castle also has means to counterattack.

You can also sue the other party for plagiarism, that is, heroes like Bounty Hunter and Lee Sin, which are heroes designed by Fang Hong after his rebirth. There are similar ones in "League of Legends".

If you are sued, just sue back, but not at this time. Let this wave of heat pass and don’t let the other party get any heat.

"Heroes of Glory" was a big hit, and the second episode of "Where Are We Going, Dad?" aired on October 10, with a viewership rating of 18% from the first episode.

It suddenly soared to 2.588%, an increase of more than one percentage point.

In China, the popularity of this variety show is no less than that of "Heroes of Glory", of course, the two circles are different.

That is the gaming circle, this is the entertainment circle; games are for male audiences, and entertainment is for female audiences.

The sudden popularity of “Where Are We Going, Dad?” has also made several cute kids on the show become “new top stars” who are more popular than traffic stars.

The various crying and laughing moments created by the cute kids in the show have brought huge hot topics to the show.

These hot topics are spread in a fragmented way through new media marketing such as Toutiao and Bilibili.

By constantly mentioning, forwarding, commenting and interacting with the audience, passers-by will also be curious to watch the program.

The advantages of new media are that its accuracy and interactivity allow the audience to have feedback and achieve communication effects.

It can be said that the reason why this program became popular, in addition to its novel production, is that it encountered the new media of the Internet.

Without the interactivity of the Internet, it would be difficult to create a sensational effect.

Of course, the popularity has also brought endless controversy. The controversial point is of course whether it is appropriate for the program to exploit children in this way? Will becoming famous at such a young age have an impact on the children's academic performance and physical and mental health?

There are many controversies about whether it is excessive for children to entertain the public.

The parents don’t think it’s a big deal. Some people just worry too much. Even if there is an impact, it is the parents’ own business and they have to bear it themselves.

It's normal to feel some corresponding pressure after making so much money, otherwise you should not make this money.

Yutu didn’t care about those controversies. If people want to criticize someone, they should criticize Mango TV. What was broadcast on Mango TV has nothing to do with Yutu.

What Fang Hong has to do is to consume the surplus value of this variety show as much as possible, because he knows that this program will inevitably be suspended due to endless controversy.

So just consume it all.

Fang Hong found Chen Zhixi and asked her to make the variety show "Where Are We Going, Dad?" into a movie.

"What?!"

Chen Zhixi's eyes widened, somewhat unbelievingly: "Turning a variety show into a movie?"

"Yes, after it's finished filming, it will be released during the Lunar New Year holiday." Fang Hong has already thought about when the film will be released.

The Lunar New Year period was when the variety show "Where Are We Going, Dad?" was about to finish airing, and it was also when the popularity was extremely high.

"Did I hear it right? That's a variety show. It's only one or two months away from the Lunar New Year holiday." Chen Zhixi was very surprised.

There are actually people who do this, turning a variety show into a movie in such a short time, how bad can that be? How outrageous is that?
No one has ever played like this before.

"That's enough. It doesn't require any plot. It can be shot in a week, and the rest of the time can be used for editing and promotion. If the materials are not enough, we can just edit some from the variety shows to make up the length." Fang Hong said.

"Fuck."

Chen Zhixi couldn't help but say these two words. She said, "Aren't you afraid that the audience will scold you to death?"

"It's normal to get scolded after making money. I can bear it, and I believe you can bear it too." Fang Hong said.

"I can't bear it. I will be nailed to the pillar of shame." Chen Zhixi felt numb all over.

Playing like this doesn't treat the audience as human beings. They are really rubbish audience.

Moreover, the mainstream literary and art circles will also criticize them, saying that they are really good-for-nothings. They put such rubbish on the screen and have no conscience at all just to make money.

The above visual experience will deteriorate, money is more important than heart.

"Even if we don't do this, Mango TV will do it given their nature. It's better for us to do it ourselves since the copyright is in our hands anyway." Fang Hong persuaded.

This is how Mango TV played it in the past, but they haven’t realized it yet because the film was completed in just one week.

"Then let others do the work and we'll take the share."

Chen Zhixi didn't want to do it, and said, "We make bad movies, but they are still movies. Yours is basically a variety show on the big screen. It will ruin our reputation. The audience will distrust us, and our reputation will be damaged. The sequelae will be very serious."

These words made Fang Hong ponder.

It is true that doing this kind of thing will damage a company's reputation and seriously consume its value, just like those stars who are over-exposed and appear in too many variety shows, causing them to lose their market competitiveness.

The reason why no one watched the movies made by Feng Kuzi later was that he was repeating himself and his reputation was completely destroyed.

There are many such examples in the entertainment industry, such as Huang Bo, Deng Chao, etc. There are also many examples in companies, such as Tianyu, LeTV, Tencent, and Alibaba. They cannot make good movies themselves and the audiences do not recognize them.

Until now, no one has thought that these companies are in the film industry, but they have made a lot of bad movies.

Alibaba wanted to use algorithms to calculate the most popular dramas, actors, directors and release schedules among the audience. The results are obvious: the box office is terrible and the word of mouth is inhumane.

For this purpose, they also acquired an Irish company, a big data company that specializes in providing data analysis and services for cinemas.

But the movies made are still surprisingly bad. Liu Tianxian's "Three Lives Three Worlds" was calculated by big data.

Everyone wanted to remake King of Glory's "The Ferryman" because they thought it was too bad, but Ali disagreed and thought it was an absolutely awesome movie.

The result is predictable. From then on, King of Sunglasses could no longer touch movies and no one had the capital to find him.

So Alibaba later focused on investment and was able to save a little face.

"What you said makes sense." Fang Hong said.

"We can just invest, put our name on it and share some money, but we shouldn't be the leader. We can just stay behind the scenes. That way it won't be a big deal," Chen Zhixi suggested.

"Then let's give it to Tu Piaopiao. We can just label it as a joint production and let Tu Piaopiao and Tianyu take charge." Fang Hong said.

"That's fine." Chen Zhixi agreed. In this case, it has little to do with Yutu. The first thing people see is Tupiaopiao and Tianyu.

It doesn't have much impact on Yutu.

In advance, Chen Zhixi was asked to go to Tupiaopiao to discuss this with the CEO Zheng Zhihao.

Originally, Tu Piaopiao was interested in investing in the film business!

On October 10, the third episode of "Where Are We Going, Dad?" was broadcast, with ratings breaking a new record, reaching 25%, and an audience share of 3.116%.

It suppressed variety shows such as "The Voice of China", "Happy Boys", "Day Day Up" and "Happy Camp" that were broadcast at the same time.

Not only are its ratings lower, but its interactive reputation on major portals is also lower.

"Where Are We Going, Dad?" topped the list with a reputation rate of 89.26%, followed by "The Voice of China" with 85.98%.

It has become the hottest variety show at the moment.

In just half a month, the number of clicks on Chang'e Video's "Where Are We Going, Dad?" exceeded 1.7 million times. This is real data.

If Fang Hong's theory is multiplied by ten or five, it would be too exaggerated.

This is equivalent to an increase of about 20 million clicks per day, most of which are new because many people have already seen it and can only watch one episode a week.

It’s exclusive. You can’t see it anywhere else. It can only be seen on this small broken website.

Of course, advertising fees also skyrocketed. Yinlu alone paid 6600 million in advertising fees and obtained the exclusive online naming rights.

If you add members online, you will definitely make some money and not lose money.

This variety show is so popular that it's no wonder Fang Hong wants to make it into a movie to make money. If he doesn't make money, he won't be able to sleep at night and will feel like he's losing a lot.

Not only did Chang'e Video's daily active traffic exceed 20 million, making it a mainstream video platform, but it also increased the traffic of small sites.

Bilibili can slice or play exclusive resources such as behind-the-scenes footage of celebrities, and Toutiao can do the same.

Nowadays, if a video platform can have over 10 million daily active users, it is already very impressive. The combined total of Youku and Tudou is only 50 million.

It certainly cannot be compared with the first-tier platforms such as Youku Tudou, iQiyi, Sohu, and Fengxing, which have more content and have also acquired content from other platforms.

For example, iQiyi acquired PPS.

Not only that, it also cooperates with online TV, that is, TV box, but its popularity cannot be compared and it has been established for too short a time.

But this is already pretty good, at least better than Penguin Video, that's enough.

Insufficient than above, more than below.

On that day, Long Danni called Fang Hong and wanted to discuss sharing the online copyright.

The internet business makes almost more money than their TV stations, and they feel unbalanced.

Moreover, so many video platforms come to them to buy copyrights. The money is right in front of them, but they can't make money, and they can't sleep.

"We agreed at the beginning that the TV would be given to you and the Internet would be given to us. Isn't that what we agreed on?" Fang Hong said on the phone.

"Yes, but I didn't expect this variety show to be so popular. We need to make a new agreement." Long Danni said.

"Didn't you expect that this would invalidate the previously signed agreement?" Fang Hong was so angry that he laughed.

These people are really like that, they don't care about their dignity for the sake of profit.

"We have given you a share of the TV business. As for the Internet business, shouldn't you give us some?" Long Danni thought she was right.

"Sorry, the agreement is signed as it is and it cannot be changed." Fang Hong refused directly.

"It's not good for you to eat alone." Long Danni said.

"I'm not eating alone. I gave you my share of the movie business. Can't I also enjoy my share of the Internet business?" Fang Hong asked in return.

"What?" Long Danni expressed confusion.

"We plan to make 'Where Are We Going, Dad?' into a movie, and decided to share this share with you and Tupiaopiao. Now you come to talk to me about the online copyright, but I don't even want to give it to you." Fang Hong said unhappily.

I guess Chen Zhixi hasn't discussed this matter with the other party yet.

"Are you planning to turn the variety show into a movie?" Long Danni was stunned. Is this even possible?
Why didn't they think of this before? Super Girls and Super Boys are so popular!

"Yes, it's already being planned. There's no need to prepare. You can just start shooting and release it during the Lunar New Year holiday." Fang Hong said.

This movie was given to Tianyu to shoot.

Hearing this, Long Danni fell silent. This was too harsh a way of cutting off the leeks. However, she did not expect that Fang Hong gave it to them for the sake of reputation.

Otherwise I don’t want to share a penny.

"Okay, I understand." Long Danni no longer worried about the issue of online copyright.

If the movie is released and can earn several hundred million at the box office, it is equivalent to pure profit, because it does not require much cost at all, tens of millions will be enough.

These are all the actors’ pay.

Fang Hong hung up the phone. These people were really greedy, but this was very common.

The Voice of China initially bought the copyright from the Netherlands, but for the second season, we did not buy it and produced it ourselves. People found us, and then we revise the version.

It is estimated that there will be many conflicts in the future. In the second season of the previous life, iQiyi originally bought the exclusive rights, and Mango TV reached a cooperation with 360 Film and Television.

360 Film and Television became the premiere online video platform for "Dad 2", and also provided it with resources such as celebrity interactions and behind-the-scenes footage of the show.

This incident led to a complete rift between iQiyi and Mango TV.

But Fang Hong had no choice. He had to find a TV station to cooperate with, otherwise there would be no platform. There were only a few TV stations that could broadcast on satellite and had good ratings.

There are really few good TV stations among these. They all want money but not heart.

(End of this chapter)