Huayu started as a substitute director

Chapter 394 This Battle Must Be Fought
Just like what Mango TV said in advance, as long as you make money and are popular, there will definitely be people who are jealous and want to get a piece of the pie. It is inevitable.

The only way out is to develop and grow ourselves, and make others think twice when they break the rules.

It's better to be strong enough to make others play by your rules.

Just as "Where Are We Going, Dad?" continued to be popular and continued to dominate the charts, many online video platforms such as Youku Tudou pirated the main content and excerpts of the first season of "Where Are We Going, Dad?"

Youku and Tudou have merged, and this is the name now.

Moreover, there is a large amount of pirated content on both Youku's web and mobile versions, with a single video being played over 100,000 times and still growing.

This is clearly an infringement.

In response to this situation, Zhang Nan responded quickly. He communicated with Youku Tudou CEO Gu Yongqiang about the infringement issue as soon as possible, ordered them to delete the content, and also notified other video platforms to delete the content.

Youku is the leader, while other online video platforms do not have large audiences.

However, Gu Yongqiang was hypocritical. He said "OK, OK" but did nothing behind the scenes. He still did not take down the content related to "Where Are We Going, Dad?" and repeatedly uploaded pirated content.

It’s the same with other video platforms, they say one thing in front of you and another behind your back.

This made Zhang Nan angry. How could these people be so heartless?
On November 11, the fourth episode of "Where Are We Going, Dad?" hit a new high in ratings, reaching 1%.

This data is equivalent to 50 million people watching the TV at the same time, not counting other family members. If they are included, it would be equivalent to over 100 million people watching at the same time.

There is no need to elaborate on how popular "The Legend of Zhen Huan" is. The ratings are more than three times that of this TV series.

Despite being so popular, the traffic of Chang'e Video has not increased much. Instead, it has been diverted to other video platforms because watching other videos on Youku is shameless.

They are so shameless that they have started to broadcast the content online illegally. Anyway, there are tall people to support them, so they just need to get some benefits.

This is so blatant that it is tantamount to treating copyright law as a joke.

This is normal. A single piece of paper cannot change the status quo of the entire industry. Corresponding regulatory measures are needed. Obviously, the current regulatory measures are not strict.

And there are still many loopholes.

On the same day, Chang'e Technology filed a lawsuit against Youku and other video platforms.

Zhang Nan could no longer tolerate this and issued a notice: "Youku Tudou and other video platforms have seriously infringed on Chang'e Video's exclusive broadcast rights on the entire network. We will submit litigation materials to the court and demand that the infringing companies immediately delete the content and compensate for the losses."

After the announcement, Youku Tudou responded: "As popular content, some users do upload it. We intercept a lot of it in the background, but we found that some users repeatedly uploaded it maliciously, using means such as segmentation, changing usernames, and false titles. Once we find it or receive a complaint, we will deal with it as soon as possible.

Opposing piracy is the consistent principle of Youku Tudou Group. We welcome everyone’s supervision and jointly promote the healthy development of the industry.”

What this means is that it was uploaded by users and has nothing to do with them. They have also made great efforts to protect your copyright. If you want to blame someone, blame the users.

Other video platforms have the same attitude. We have tried our best, but there is nothing we can do about what users upload.

This is so shameless.

For a while, the two sides started fighting over copyright, and major media outlets quickly reposted the report, and even People's Daily reported it.

The title is: "Chang'e sued Youku for illegally broadcasting "Dad", Youku said someone uploaded it maliciously!"

The media was full of fuss, and netizens were of course just watching the show. They couldn't participate in such a high-end game, and the most they could do was curse: "Youku is garbage."

There is no harm or insult in it, and netizens will only have some influence on the celebrities personally.

How can I put it? Fang Hong is just too good, so good that makes people jealous. He came up with such a super hit product out of nowhere, which poses a threat to others. If not you, who else should he steal from?

There is a saying that goes, "A tree that stands out in the forest will be destroyed by the wind."

It is equivalent to that if your own martial arts is more powerful than others, then they will copy your martial arts and then use their own resources to accumulate them to become stronger than you.

Is this how Tencent does things?
So the Internet today is just a makeshift platform, and there are no rules at all.

After you are killed, rules are created.

Moreover, this lawsuit is of little use. If Chang'e Technology wants to sue, by the time the lawsuit is over, "Where Are We Going, Dad?" will have finished airing.

The preparation time for a lawsuit is several months, and after a few years of fighting, there is really nothing we can do about them.

Chang'e Technology's senior management and several partners were present, and Zhang Nan asked, "What should we do?"

"No doubt about it, this battle must be fought." Fang Hong said firmly.

"I agree with Mr. Fang. We must be clear about protecting our own interests. If we don't fight, everyone will come to take advantage of us and share our gains, and we will be in a passive position." Zhang Yiming agreed to do it.

If you don't fight, you won't be able to rise. This is a stumbling block and a stepping stone, just like a peerless genius who will always encounter various challengers on the road to becoming an emperor.

Moreover, in this battle, there is no trace of Alibaba and Tencent, as they haven’t even established their own video platforms.

Alibaba has not yet invested in Youku.

"Then how do we fight it? File a lawsuit?" Zhang Nan asked again.

"Of course, it's not just a lawsuit. Litigation is the most useless way. By the time you finish the lawsuit, the other party has already completed the transition. The time span is too long." Fang Hong said.

Even if we win the fight and the main content is taken down, the sliced-up content cannot be taken down because the law is not sound.

Even if we win, the most we will have to do is pay some money, which won’t have much effect unless someone from above takes action.

"What should we do?" Zhang Nan looked at him and asked him to come up with an idea.

The others also looked at Fang Hong to see how he would handle the matter.

"Treat others as they would have you treat them as you would have them treat you." Fang Hong said.

"How do we do it?" This time it was Zhang Lidong who asked. "They don't follow the rules to put our content up, and we don't follow the rules to put their content up. We just copy all their content and put it on our little broken site for free viewing. They want membership, but we don't."

Fang Hong said again: "Of course it is limited to the small broken station. It is also said that it was uploaded by netizens. Chang'e Video still needs to protect the copyright."

Bilibili and Chang'e Video are different in nature. Bilibili is a platform where users create content, and everything can be attributed to the users.

Chang'e Video is a production organization that creates content and cooperates with others in a formal contract, so this cannot be refused.

These words made the three of them look at each other, this was a bit cruel.

Not to mention anything else, Youku alone has much richer content than Chang'e and Bilibili. After all, it is a merger of two platforms with almost ten years of accumulation.

Moreover, the popular online dramas in the past two years, such as "Mao Pian" and "Wan Wan Xiang Xiang", are all on Youku Tudou.

There are also all DreamWorks animation content, Disney movies, 20th Century Fox, Lionsgate, Sony, Universal Pictures and a lot of other domestic and foreign film and television content.

In the past, users were accustomed to uploading their own videos to Youku Tudou.

Therefore, they have accumulated a large amount of content, and have signed strategic cooperation agreements with major domestic and foreign producers, so the content is massive.

Even CCTV provided its content to the other party, but of course CCTV content cannot be copied.

Youku is now the undisputed leader in terms of content.

The daily active users are also far ahead. Those who boast that they cover hundreds of millions of users a month, but no one dares to disclose the daily active users.

As for Youku’s courage, it can be said to be the leader among the leaders.

Now Fang Hong wants to copy all their content to the small broken site, which is equivalent to directly filling up the small broken site without paying any money.

"What's wrong? Are there any technical difficulties?" Fang Hong saw that they looked a little surprised.

"Not really. We just need to grab the other party's data. But is it too much? The situation is too serious. What if those producers come after us? What if the higher-ups are alerted?" Zhang Yiming asked doubtfully.

They already have a technical expert who is responsible for monitoring and capturing data from the entire network, so it is not a technical problem.

It's just that other people only pirated his content, but he wanted to pirate all of their content. It wouldn't have been such a big deal, but after this, the level of the incident was escalated infinitely, so he had to fight back.

"Don't be afraid of alarming this or that. When they attack us, they are not afraid of big things, so why should we be afraid?" Fang Hong is very brave.

If they are afraid of Youku, which has not been acquired by Alibaba, how will they face the challenges from BAT in the future?

These three are shameless to the extreme and will use any means necessary. Rules are for the strong, not for the weak.

Let’s put it this way, there are no rules to follow during the growth stage of any company.

If there really is one, it is a state-owned enterprise. Are state-owned enterprises considered enterprises?

And it’s not like this hasn’t been done before. In the past, 360’s Kuai Video stole all the video content from Bilibili by simply copying and pasting.

Even the UP host’s ID, account and password were not spared and were copied exactly as they were.

Who can you go to for justice? You can't even cry.

Of course, that’s because Bilibili’s technology is too rubbish and the encryption is not strict. This time, the broken website directly grabbed the other party’s content and didn’t care about those IDs.

There is no income from uploading content on Youku. There is no such thing as getting paid based on the number of views.

Only those production teams and partners with certain strength have it, so it will not harm the interests of ordinary people.

It harms the interests of the producers and partners.

"I think we still have to be selective. If we do this, those producers and teams may have a bad impression of us, and the reputation of this industry will be damaged. It will be difficult for any group to provide content to us in the future." Zhang Nan expressed his concerns.

If all of them were copied, the impact would be too wide and the reputation of the entire industry might be ruined.

Chang'e Video is currently developing online dramas, especially funny ones, which is their goal.

After all this, who would still believe them?

"What Zhang Nan said makes sense. We can't just copy everything at once. It wasn't our fault in the first place, but now it's our fault," said Zhang Lidong.

Originally they were the righteous party, but as a result of this, they became the unjust party.

"So what do you think?" Fang Hong said.

"We should use courtesy before force, and proceed selectively. We should first copy the film and television resources of his overseas partners, such as European and American dramas, Korean dramas, and movies. We should not touch domestic ones for now. If they still don't take them down, we will copy those domestic exclusive dramas, and not copy the profit-sharing dramas, so as not to offend anyone," Zhang Lidong suggested.

In this case, it will only target Youku Tudou, and not other content producers and partners.

As for those abroad, let them die!

It just so happens that European and American dramas as well as Korean dramas have a group of loyal audiences, and these audiences are very loyal.

I just can’t stand domestic dramas and have to watch foreign dramas.

"Okay, let's do as you say." Fang Hong agreed.

If he continues to have the personality he had when he was working at Huayi, he would definitely kill or cripple everyone, but the entertainment industry is shallow, so the impact would only affect Huayi itself.

The Internet is a very complicated issue. It not only affects platforms and shareholder capital, but also content producers, and the scope of the impact is very wide.

So we have to be cautious. They only have conflicts with Youku, not with those content producers.

(End of this chapter)