Huayu started as a substitute director

Chapter 652 Helping the evildoer
Liu Tianxian previously endorsed Xiaomi, which was originally a competing product, but Xiaomi did not renew the contract after two years. Endorsement contracts are usually signed for two years, so if she doesn't renew the contract, she won't renew it.

Now Lei Jun himself is endorsing Xiaomi mobile phone and he himself is the image spokesperson.

There was no need for Liu Tianxian. At that time, Xiaomi was not mature enough to deal with the market, and its positioning in the market promotion was vague. It happened that Fang Hong mentioned it at that time, so Liu Tianxian was asked to be the spokesperson.

Now Xiaomi's market has matured and it has a certain brand influence. Besides, no one is more suitable than Lei Jun to endorse his products.

Lei Jun is rushing towards becoming an Internet celebrity, just like when he later sold cars, he has to show off every day.

But Lei Jun was not like this at the beginning. He did not rush too far into becoming an internet celebrity. Xiaomi still used hunger marketing and focused on cost-effectiveness, which is Xiaomi's advantage.

It was later that netizens kept making funny videos of him, and with the bet between Aunt Dong and Lei Jun, he became an Internet celebrity, and Aunt Dong was also made an Internet celebrity.

That's why Lei Jun has become what he is today.

In fact, this is not good. It is a double-edged sword. Consumers buy your products based on who you are as a person, not on the quality of your products.

Once your personal image collapses or there are problems with your product, the backlash will be very serious, which is no different from being a celebrity.

Fang Hong has always been against turning himself into an internet celebrity to market products. It would be better to focus on the product itself with that energy. Marketing endorsements are what celebrities should do.

The best thing is to play your role well.

Like the recent "Inside Out," this animated film is sweeping the North American box office.

Yutu is very low-key, and Fang Hong is also very low-key. They don't promote this movie as a domestic animated film in a high-profile manner, which is completely different from the previous "Big Hero 6".

There is basically no news in the media because Yutu has not released any news and it has not been released in the country.

The reason is, of course, that international politics has been changing since this year, and it is impossible for Yutu to make money internationally without considering these.

"Inside Out" earned $3420 million on its first day of release in North America, a total of $9050 million in three days over the weekend, and a total of $7 million in seven days.

The average box office in 3946 theaters in North America was $28808, which is terrifying.

It set a record for the highest first-week box office at Universal Studios.

Of course, it couldn't compare to Disney's "Frozen", but it also defeated a number of competitors and topped the North American box office championship.

Such achievements have given Universal some say in the field of animated films, allowing it to gain a firm foothold and become competitive with other companies such as Disney, 20th Century Fox, and Warner Bros. in the field of animated films.

For a long time, Universal Hollywood has been in a relatively weak position in the field of animated films because there is no famous representative work.

Needless to say, Disney is the absolute leader in the field of animated films; 20th Century Fox has "Ice Age"; Warner Bros. has "The Lego Movie" series; and Paramount has "SpongeBob SquarePants".

Universal doesn't have any decent animated films.

Otherwise, it would not have acquired DreamWorks Animation as its own animation producer.

Now Yutu only produces animated films. As for how Universal distributes and operates them, it is entirely their own business and Yutu does not care.

And this movie is not a purely domestic film, it is also a co-production, because Yutu has a branch in Hollywood.

除了北美以外，英国首周1140万刀；韩国首周1060万刀；墨西哥首周870万刀；法国760万刀；日本650万刀。

Due to the different release times, some are released two or three days apart, and some are released a week apart, so the release days are also different.

Due to different release days, some are released two days a week, and some are released three days a week. For example, if it is released on Friday, then that day will only have three days of weekly box office statistics.

Despite this, according to global box office statistics, the total box office of "Inside Out" in its first week was 2.65 million US dollars, which is a proud achievement and enough to make people jealous.

According to the international analysis company GSA, if nothing unexpected happens, the box office of "Inside Out" should be between 6.5 million and 7.5 million.

The basis for this is the stable box office of this animated film in European and Asian markets, as the global box office fell by about 42% in the second week.

If this is the case, the box office in the second week will exceed 4 million US dollars.

Such prediction and performance are even higher than the box office of the previous "Big Hero 6", but the final box office of that movie did not even exceed million US dollars internationally.

Such high box office results are both a good thing and a bad thing.

Los Angeles Times: "How 'Inside Out' turned psychology into box office gold"

The Guardian: "A movie that makes adults cry and think!"

India's Times of India: "Why Indian parents take their children to psychology classes!"

Major media around the world have reported on this animated film and said that it is an educational film.

This is also the reason why this animated film has become a global hit.

Seeing that the second movie made by Yutu was a big hit, which was visible above, Zhang Hongsen sent a message to Fang Hong: "Great progress, keep up the hard work!"

It’s just that this movie is not a live-action movie. If it were a live-action movie and had such a big response, that would be great.

After all, live-action movies represent Chinese faces and Chinese influence, and the corresponding core is also Chinese culture.

Animated films will not have much impact on Chinese culture unless they are about traditional Chinese culture, ancient costumes or mythology.

Because when it comes to Chinese culture, it’s all about the very ancient things. Just like the various animated films that were made later, they were all made around traditional mythology, and there’s nothing too modern.

On the contrary, "Blue Cat's Naughty Questions" and "Pleasant Goat and Big Big Wolf" are very popular overseas. Of course, the one that caused a sensation is "Shepherd's Flute".
This animated film is the pinnacle of ink painting. It is a very old animation that tells the story of a shepherd boy and a cow.

"Inside Out" can be said to have taken Yutu's strength to a higher level, because it not only has box office success overseas, but also peripheral products and copyrights, which have been licensed and sold one after another.

Toy and character licensing, plus clothing and daily necessities, as well as electronic games and interactive content, etc., add up to a licensing fee of up to 1.59 million US dollars.

This is only temporary, but there will be continued peripheral copyright authorization in the future.

The streaming rights fee is $50 million.

It is not available on DVD, TV, etc. yet, we have to wait for the movie to be released from the theaters.

Of course, there are other collaborations, such as the McDonald’s “Happy Meal” collaboration, which is to launch children’s meals with the appropriate characters.

For an animated film, there are many peripheral aspects that can be developed.

Now that Yutu has money, it can buy cinemas and slowly pay back the money it owed to Orange Sky.

Previously, Shimao Cinema Line was acquired by Wanda, and Yutu has never competed with it. In essence, these two companies are real estate companies and have resource exchange.

Because Shimao originally wanted to package the real estate and property together, which is Wanda's strength. Even if Yutu came, it would have to be sold to a third party, and it would definitely be a loss if it was sold.

Yutu is targeting Shanghai Xingyi, which has more than 70 cinemas, all in first- and second-tier business cities, with a price tag of around 30 billion yuan.

Since small cinema chains cannot compete, Yutu will just charge expensive ones. The threshold for expensive ones is high, and few people have such financial resources. It costs billions at any time, so Wanda has to weigh their considerations.

Mr. Wang must be aware of Jade Rabbit's movements, there is no way he is unaware of it, but there is nothing he can do. He can't just compete to collect whatever the principal is aiming at!

“The principal can’t stop it.” Mr. Wang sighed, and he also saw the international success of “Inside Out”.

30 billion acquisition! He also needs to weigh it and think about whether to compete.

Don't listen to his bragging about 100 million being a small goal or 500 million being a piece of cake. Once the unit of 100 million goes beyond two digits, it becomes an astronomical figure and cannot be achieved just by talking.

These real estate companies are different from Yutu. They do not have high profits. They are under pressure from above. Their profit margin is only a few percent and cannot exceed 10%.

Moreover, these companies do this and that, and have a lot of things to do, which drags down their cash flow. Otherwise, they would not be in debt of hundreds of billions.

Yutu does not have too many burdens. All its business segments are limited to content production. It can be said that this is Yutu's expertise.

Although the content cycle is long and the effects are slow, as long as one movie is a big hit, the profits can be greater than that of a listed company, not to mention if multiple films, TV shows and animations are big hits.

As long as there is a constant output of content, there are so many other things that come with it.

I have heard of artist management companies going bankrupt, but rarely heard of film and television production companies going bankrupt. Even when Huayi was in such a mess later, it didn't say it was going to go bankrupt.

That's because they have copyrights to support them. They have accumulated so many film and television copyrights that they can collect money every year without doing anything.

This is also the awesome thing about cultural content. As long as you are not particularly suicidal and don’t have any ambitions or struggles, once you have made a good work, you can make a living from it as long as you have some copyrights.

If a song is sung well, it can make you eat until you die; if a novel is written well, it can also make you eat until you die.

While Inside Out was raking in huge box office revenues internationally and the film was still being shot, Fang Hong was also getting rid of Dabaobei’s endorsement.

Since Fang Hong is not busy, he can focus on dealing with Huayi. First, he will remove Da Hei Niu from "Running Man" and spread the negative news that Chen Chi Chi is a scumbag, so that his commercial value will drop.

Now the endorsement of Dabaobei has been removed. Since the female celebrity has no works, she can only rely on endorsements.

That’s how Dabaobei is, his acting is terrible, and he either relies on variety shows or endorsements.

Fang Hong once again acted as Liu Tianxian's agent and got her some endorsements. It was very easy to negotiate with Huawei's marketing department.

He only said one sentence and it was done: "Pick out someone in the entertainment industry whose image, temperament, fame, and overall quality can compare to Liu Tianxian."

This statement is a bit arrogant, but since the person being spoken to is the principal, I feel relieved. It is politically correct for someone to brag about his own wife.

Chang'e and Jade Rabbit are in two different fields, and there is no question of who is better and who is not.

Huawei is Chang'e's advertiser; Huawei is also Chang'e's service provider, they just have cooperation in different fields, there is no question of who is higher or lower.

Of course, what Fang Hong said was true. There was indeed no one in the entertainment industry who could compare to Liu Tianxian in every aspect.

Moreover, on the road to stardom, as long as the principal is willing to support Liu Tianxian, Liu Tianxian will not encounter any major problems.

In all aspects, there is no comparison between Dabaobei and Liu Tianxian. If Liu Tianxian can be chosen first, I will definitely choose Liu Tianxian.

It’s just that Liu Tianxian is a bit expensive, so I didn’t consider it!

Then both parties should compromise. Liu Tianxian will not appear on the platform, but can just provide portraits or shoot commercials. If the results are good in the second year of the cooperation, she can appear on the platform again.

In other words, Liu Tianxian will not show up for the time being and the price will be lowered. Anyway, Liu Tianxian is not suitable to attend brand events.

It's equivalent to using her portrait and letting her shoot posters and commercials. That's not a bad idea.

The endorsement contract with Huawei will be signed in November. After Fang Hong has negotiated it, it will be handed over to the Red Star Wood team, and they will be responsible for the specific details.

The deal was settled very smoothly without any obstacles.

After all, Fang Hong is at this level. Such a big boss, if he went to Huawei, he would sit at the same table with Yu Dazui. It would be a piece of cake for him to negotiate a business endorsement for Liu Tianxian.

As for Dabaobei's management team, they naturally came up empty-handed.

I originally thought that this was just a normal competition for endorsements, and that it would be enough to just criticize and curse Liu Tianxian online.

But the Pizza Hut that had been negotiated was snatched away by Nazha; then Huawei was snatched away by Liu Tianxian. Chow Tai Fook is competing with Liu Tianxian.

The most intense competition is between Dior and Dove. One of these two brands is a luxury brand, and the other is a stylish mass brand, which is very beneficial to celebrities.

However, these two brands are competing with Zhao Xiaodao!

Zhao Xiaodao has become extremely popular in the past two years thanks to his works, so he is naturally able to compete with Dabaobei for brand endorsements.

And having Jade Rabbit protecting him is still a great advantage. Now the big baby has opened his own studio and is his own boss.

Of course, she has Huang Xiaoming to protect her.

This continuous and multi-faceted competition for brand endorsements can be said to be a siege on Dabaobei, and it has also made Dabaobei's management team aware of the problem.

It is possible that the principal is messing with them.

There is no need to guess, the competition between Huayi and Yutu has been a hot topic in the circle recently.

And Dabaobei had just signed a bet with Huayi, so it was normal to target Dabaobei.

Big Baby had no choice but to seek help from Huang Jiaozhu: "Husband Huang, the principal has been messing with me recently, you have to think of a way for me!"

"This is a very difficult matter!" Huang Xiaoming was also in a difficult situation.

It was obvious that the principal was targeting Huayi, and his wife just happened to be involved, so this matter was difficult to handle because she was not the main target.

Not only was he not the main target, he was also an accomplice.

You want the principal to release an accomplice who "aids and helps the evil", unless the principal is too kind, but that is impossible.

"If you don't help me, my endorsements will be gone. Why did I marry you? It's because you can protect me. If you can't even protect your own wife, what kind of man are you?"

The big baby acted coquettishly and did some PUA, which made Huang Xiaoming dizzy.

(End of this chapter)