After divorce, I can hear the voice of the future

Chapter 578 New Car Price Announced
“Are there any friends who are interested and want to come up and experience our smart cockpit?”

Lu Liang began to improvise again, as the script did not allow for the audience to come on stage to interact.

He randomly selected a few people, including Lei Jun and two girls who looked more pleasing to the eye.

Lu Liang smiled and said, "After the press conference, if you are interested, you can go to the driveway in our park to experience it. There are seven test drive cars prepared there."

At the same time, on one side of the stage, Tang Caidie said with a smile: "Isn't this long enough?"

Hu Weiwei didn't know whether to laugh or cry, and a look of sympathy appeared on her face: "Boss Tang, you must be very busy on weekdays."

"It's not bad."

Tang Caidie had a smile on her lips. Although Lu Liang was the source of pressure, her pressure was only limited to Lu Liang.

The pressure from social performance funds will never fall on her, Lu Liang will take care of everything.

And she likes the atmosphere of the company very much. Tang Caidie looked at Xiao Chen. The fact that she can live such a comfortable life is enough to explain everything.

Hu Weiwei nodded thoughtfully and couldn't help but re-examine Boss Lu. Perhaps she had too little contact with him.

"Mr. Lei, how do you feel?" Lu Liang handed over a microphone and leaned against the car door with one hand, blocking Lei Jun inside.

"Very good. I'm looking forward to what it's like to test drive it." Lei Jun smiled, with a hint of solemnity in his eyes.

Like Lu Liang, he collected almost all the mainstream new energy vehicles on the market before deciding to build a car.

Ideal, NIO, WM Motor, Tesla, BYD, as long as the sales are good, he basically buys them all.

Among them, Ideal and NIO both use Tianxing's car computers, which is nothing more than giving themselves an extra layer of skin.

At that time, he was also glad that the Tianxing car system was not as good as the outside world said.

Because it uses pure visual technology like Tesla, its algorithm is not as good as Tesla's.

Until he saw the slightly raised bump on Tianshu's head, that was the logo of the laser radar, indicating that the car had two sensing systems, vision and radar, and the double protection was more reliable.

"We also have a race-level track. Mr. Lei, would you like to have a race later?"

Lu Liang always felt that the indoor press conference was a little lacking, for example, their head-up start could not be performed well.

And the promised 2.89- km/h acceleration of seconds is just a string of numbers and a video at the moment, which is not as shocking as seeing it with your own eyes.

"Sure, but I don't drive very often, so my driving skills are not that good." Lei Jun smiled and became interested.

Xiaomi Auto has just been established, while Tianxing Auto has already started mass production. It really makes no sense for him to worry about this now.

It is better to enjoy this super coupe which is said to have cost 200 billion RMB to create.

"Just driving around for fun."

The two did not avoid the microphone during their conversation, and the content of their conversation not only spread throughout the venue, but also spread across the Internet.

Some people have given this upcoming competition a very nice name: Who is the King of Marketing?

"My two classmates, how do you feel?" Lu Liang greeted Lei Jun and came to the other two cars.

The two girls turned the steering wheel with great interest, unable to hide their excitement on their faces: "What a beautiful interior."

"The design is also very nice." One of the girls seemed to not know how to drive and used the turn signal as a windshield wiper.

The whole audience burst into laughter. She blushed and hurriedly got out of the car, lowered her head all the way from the stage, and ran back to her seat.

Lu Liang glared at the audience and said unhappily, "Can't you be more tolerant? You have to ask me to arrange a helper to come up before you are satisfied, right?"

As soon as the words fell, the audience raised their hands and shouted, "Mr. Lu, choose me. I am a professional car agent with 20 years of experience."

Lu Liang rolled his eyes and said, "I won't fall for your trick. I'll go to the test drive lane and queue up later."

There was a lot of booing at the scene, but contrary to the booing, the atmosphere became even more lively.

The car company CEOs in the front row all had solemn expressions on their faces and couldn't help asking themselves if they were being too arrogant.
New energy vehicles are new things, and in this market, the main consumer group is currently young people.

Like Lu Liang, he is not flattering, but he is not arrogant. This character seems to have great potential.

And if you think about it carefully, the audience of coupes seems to be highly consistent with the current audience in the market.

They looked at each other.
They could see the worry in each other's eyes.

There is only one common idea in my mind, that it is best to sell it at a higher price, as expensive as possible.

It is true that coupes fit the market audience, but young people also have one common characteristic: they don’t have much money in their pockets.

They can't afford a luxury car that costs more than 400,000 yuan, let alone 500,000 yuan. They would have to think twice even if it costs 300,000 yuan.

Suddenly, Li Bing frowned. Li Xiang beside him noticed something was wrong and asked softly, "Did you see something?"

Shen Hui from Weimar and He Xiaopeng from Xiaopeng also pricked up their ears to eavesdrop. Li Bing shook his head: "I hope I am overthinking it."

Because NIO went public, he was very close to Lu Liang and Tianxing's parts suppliers during that period.

He didn't know the specific unit price of the purchase, but he could roughly estimate the cost price of the standard version of Tianshu, which would not exceed 23.

This is a very scary number, because the production capacity has not yet exploded. Once the volume increases, the unit price will only be lower. After all, the advantage of building a factory by yourself is that as long as the sales volume is good, the tolerance is high. Luliang can set the price between 25 and 50.

If Lu Liang is determined to open up the market and make Tianxing Automobile a success, it will be fine as long as the price is below 30 yuan.

With this kind of configuration and this kind of performance, once the price is below 30, it will be a huge hit.

Tesla can't stop it.

"Classmate, are you ready? Everyone is waiting for you."

There was a girl on the stage who was so absorbed in understanding the car system that she came back to her senses only after Lu Liang reminded her.

Although her face was red, she didn't run away like the girl in front of her. She said with an embarrassed look on her face: "Mr. Lu, thank you for letting me come up and experience it. As long as the reservation channel is open, I will definitely order one."

"Is it true?" Lu Liang asked with a smile.

"None of the pearls are so real."

"Aren't you worried that it will be expensive?"

“I’ll buy it no matter how expensive it is.”

The girl chuckled and said, "But I believe that Mr. Lu won't set the price too high."

"That's not necessarily true." Lu Liang narrowed his eyes and smiled, and suddenly asked, "What's your name, classmate?"

"Your surname is Zhang, Zhang Yifan, Yi means art, and Fan means Van Gogh."

"Student Zhang Yifan, let's put it this way. As long as you make a reservation, I will give you a mysterious gift package."

"Boss Lu, can I ask what it is now?"

"No."

"Okay, goodbye, Mr. Lu. Mr. Lei, Mr. Lei...can I take a photo with you?"

The girl suddenly ran to Lei Jun excitedly, completely ignoring Lu Liang whose face was becoming increasingly darker.

This action caused laughter from the audience, and netizens online were also amused: "Liangzi: It's better to feed it to the dog."

The girl came back to her senses and hurriedly explained, "Boss Lu, because we must have many precious photos together, but Boss Lei and I haven't taken any photos together yet."

Lu Liang smiled and said, "Don't worry, I'm not such a stingy person. At most I will reduce the size of the gift package."

“No, please.” The girl said coquettishly. Lu Liang laughed: “Just kidding, you won’t lose anything.”

He glanced at Hu Weiwei, who looked hopeless on the left side of the stage, and said, "It seems like it's time to move on to the next step."

Hu Weiwei choked up and almost cried out loud. It went from being three minutes early to being ten minutes overdue.

Her head ached and was buzzing with pain.

"Mr. Lu, can we announce the selling price now?"

Before Lei Jun stepped down, he played a cameo as a substitute for the audience, which was also the most concerned issue for countless friendly companies.

Tianxing Tianshu has technical competitiveness, now it depends on whether it has market competitiveness.

"Of course, please look at the big screen."

Lu Liang smiled and suddenly waved his arm, and the lights on the stage went dark. Three strings of numbers appeared on the big screen behind him: 29.89, 32.89, and 34.89.

They don’t have a so-called reduced-configuration standard version. The lowest-end version is the Pro version, which has all the functions but has a lower battery life.

"I don't know if you are satisfied with this price, but I am very satisfied. Our team has really tried their best."

Lu Liang thought about whether he should set the price above 30 to ensure the brand tone and higher gross profit.

Because the subsequent competition will definitely be fierce, and sooner or later it will evolve into a price war.

Their entire vehicle cost was similar to what Li Bing estimated. Before sales increased, the factory price was 22.65 yuan.

The gross profit margin of 32% may seem high, but this is a new energy vehicle, and a coupe model with a small market appeal.

If the gross profit margin in the early stage is too low, it will be very unfavorable for price reduction in the later stage, and there is no need to even think about raising the price.

But cars priced above 100,000 yuan are a hurdle, cars priced above 200,000 yuan are also a hurdle, and cars priced above 300,000 yuan are an even bigger hurdle.

Because the price of 30 is the dividing line between mid-range and high-end cars, but if it is sold above , it will probably be difficult to surpass Tesla in sales.

Lu Liang never thought of being on par with Tesla. He either wanted to surpass him and kill him, or he would fail to surpass him and perish himself.

Therefore, he determined the price against all odds. If a price war breaks out later, he still has two killer weapons: Tianxing public offering and direct stores across the country.

The former comes from the pressure of the financial market, while the latter's directly-operated stores allow them to recover funds at the first opportunity and settle payments for goods in the shortest possible time.

The profit is 10%, but the payment has to be delayed for one year; with a 3% profit, the payment only takes half a year or even three months.

Trust that they will make the right choice.

(End of this chapter)