After divorce, I can hear the voice of the future
Chapter 579: All are peers
Chapter 579: All are peers
The Pro version is priced at 29.89 yuan and has a range of 685 kilometers.
The Max version is priced at 32.89 yuan and has a range of 765 kilometers.
The ProMax version is priced at 34.89 yuan and has a range of 855 kilometers.
As soon as the selling price was announced, it was like a bolt from the blue. The venue was filled with cheers like a tsunami, almost blowing the ceiling off.
Even if we take into account the 28 yuan preferential subsidies that are common in various places, the minimum price will be just over yuan, which is definitely not cheap.
But this price was far beyond expectations, because Volkswagen originally thought that this was a car worth 400,000 yuan.
Car owners who decide to buy a car but are short of money should be prepared to save money and wait for a while.
Now suddenly telling them that it only costs 29.89 is like being nervous about getting 58 points on an exam, but then the teacher suddenly says that the passing score has become 50 points because the test is too difficult.
"Nearly 30 is still expensive."
"Can't it be cheaper?"
There was a sharp voice that pierced through the waves of cheers. Lu Liang heard it but could only pretend not to hear it.
He also wanted to sell it for 19.99, or even cheaper, and then said generously that he was not doing it to make money, but just to make friends.
But we had no experience in making cars for the first time, and the materials we used were too solid. The costs were there, and we also needed to have a gross profit of 32% to increase our market competitiveness.
As previously reported, the president of Tesla's Greater China region is trying hard with the headquarters to get the right to reduce the price of Edamame 3.
Although Tianshu is a coupe, it is a four-seater sedan after all, which may put pressure on Maodou 3, which is also a sedan.
Tesla in the Greater China region applied to its headquarters in advance for the right to lower prices. If Tianshu sells well, they can follow up immediately and initiate a price war.
Maodou 3 has been fully localized, and even with the lowest configuration priced at 28.5 yuan, it still has a gross profit of nearly 26.5%.
The cost price of their entire vehicle is 20.09 yuan, and the gross profit of 26.5% is their market competitiveness.
The price of the Edamame 28.5 is RMB 3. But it is easy for foreigners to chant sutras. To spend so much money on a rough product must be a mistake.
If the price is 22 yuan, or even lower like the Edamame 3, foreign brands are great, while domestic brands are all rubbish.
After all, consumers are sometimes so realistic.
"We will launch an APP on our official website later, which can be used to place orders, check orders, select accessories, and even remotely control the car on weekdays, or start preheating the seats and steering wheels. There are many interesting and practical functions, and we look forward to your exploration."
Announcing the selling price is just one item in the press conference, but not all. Lu Liang will announce another important news next.
He was dressed in a light blue suit and walked on the stage with a smile on his face: "Maybe some people know, but some people don't, so let me reintroduce my previous career, real estate agent."
"This job is very hard. I have to go out in the wind and rain every day just to find possible orders."
"But the reputation of this profession is not very good. Excluding some bastards who do it on purpose, the reason is that the information is not transparent."
"Buyers always feel they paid too much, and sellers always feel they sold too little. This is not just true for real estate, but for many industries."
"The traditional auto industry is even more outrageous, like some dealers in Guangdong and Guangxi who won't sell to you unless you raise the price."
"I have an idea, which may be naive, but I am very lucky that I now have the ability to implement this naive idea."
"I think buying and selling is a simple matter. I give you the goods, you give me the money, and the money and goods are settled. Why make it complicated?"
“So there was Project 225.”
"Perhaps someone has already noticed that Tianxing direct-operated stores have appeared in your city since the end of last year."
"This is our 225 plan, which we are implementing with an investment of 225 billion yuan. We plan to open offline direct-sale stores across the country."
"As of the 5th of this month, the plan has been successfully completed. No matter which city you are in, you can see our directly-operated stores."
Lu Liang raised his lips with a confident smile on his face: "All employees of our direct-sale stores are employees of our Tianxing Automobile. We have not outsourced, refuse to outsource, and will not outsource in the future."
"In this way, I can implement my naive idea."
"As long as you place an order on our official website APP, the amount shown is exactly that amount, which is clear and transparent, allowing you to buy a car without worries."
"If there are any cases of overcharging or random charging, everyone is welcome to report it. We will investigate and hold those responsible accountable. We will not tolerate it."
Lu Liang has always wanted to kill Tesla, so he has been learning about Tesla. Looking across the country, Tesla's car purchasing model is definitely the most transparent and clear, without a doubt.
Even new forces in the new energy sector, such as Ideal NIO, cannot avoid the favors owed to traditional car companies because they have Lifan JAC doing the manufacturing for them.
Dealers everywhere always want to make more money, so they add some messy projects. As long as they confuse consumers, they can make more money.
Even when it comes to loans, there are many complicated procedures involved, just like when he was selling houses before, a store with only a dozen people had seven or eight loan channels.
If the bank loan manager invites them to have a drink and take a sauna, and provides them with one-stop service, the channel will change.
The east side makes some money, the west side makes some money, but the wool always comes from the sheep. In the end, some people get fattened, but the consumers bear the cost.
What Lu Liang said was great, but in fact it was not that great, because the profits that flowed into his private pockets should have belonged to their company and to him.
So he is willing to pay high salaries and spend money to support these people.
The base salary of a traditional car salesperson might only be 2000 yuan, and the rest depends on commissions from car sales, but he canceled the performance commission and gave them a salary of to yuan, just to let them concentrate on serving customers. "Awesome~"
"Lu Liang, awesome!"
As soon as he finished speaking, the cheers in the venue were even louder than when the price was announced before.
The powerful noise made the car company CEOs sitting in the front row feel very uneasy, as if there was a thorn in their backs and a fishbone stuck in their throats.
Weilai’s OEM factory is JAC, Ideal’s OEM factory is Lifan, and Xpeng’s OEM factory is first GAC and then Haima.
They are not unaware of the problems faced by traditional car companies, but what can they do even if they know, because they still need their help with processing.
Although they can eat with the bowl in their hands and curse when they put the bowl down, they do not have the financial resources and can only pretend not to know.
Lu Liang's move undoubtedly put them in trouble. Li Bing and Li Xiang remained silent because Lu Liang was their investor, one had just gone public and the other still needed Lu Liang's assistance.
He Xiaopeng and Shen Hui did not have such concerns. Their dissatisfaction was written directly on their faces, and they looked very unhappy.
At this moment, Lei Jun, who had been silent all this time, suddenly raised his eyes with admiration and applauded, saying, "This is the responsibility of an entrepreneur, and it is worth our serious study."
Wei, Xiaopeng and Li Auto all look for OEMs, and Xiaomi is not much better. It’s just that they have production lines now, but they used to rely on OEMs.
After all, outsourcing has many advantages. You don't have to employ so many idle people when the time is slack, and when the time is busy, you just have to pay a little more.
The company's profits are even greater.
But the sense of social responsibility is even lower.
That is to say, there are many people in Dongda University, so they can be allowed to do so.
If they go abroad, the sky-high fines will be enough to make them howl like a puppy with its tail stepped on.
"Perhaps this is the meaning of industrial upgrading. Companies earn more, workers earn more, and we all prosper together." Lei Jun asked himself and felt it necessary to imitate Lu Liang appropriately.
The launch of Tianxing Automobile is still going on, but a new storm has emerged and is gradually growing stronger.
The reason was that competitors were dissatisfied with Lu Liang's decision to cancel dealers and adopt direct sales.
Tesla can use it because Tesla was invited by the country to act as a catfish, and foreign capital also has privileges.
But if Tianxing Automobile learns from others, then we have to have a good talk about it.
You are awesome, you are great, you have a lot of money to burn, that is your business, but Lu Liang should not portray them as sweatshops and shady companies.
As a result, CEOs of various companies came out one after another to criticize Lu Liang's decision, believing that he was deliberately disrupting the market.
However, the stronger the criticism from the high-ranking presidents, the more excited the netizens become.
"Who said we don't have strong men? Isn't this coming?"
"Liangzi's Liang is indeed a conscientious Liang. Three hundred thousand is not expensive."
"Are all the employees in the directly-operated stores really current employees of Tianxing? Can anyone come forward to give a personal testimony?"
"I live in Zhangzhou, a fifth-tier city. After deducting five social insurances and one housing fund, I still have a monthly salary of 4200 yuan. I received two months of training and my salary was paid as usual. I bought social insurance one month after joining the company and housing provident fund two months after joining the company. The civil servants next door are crying with envy."
"Location: Shangrao, in a remote mountainous area on the sixth line. After deducting five social insurances and one housing fund, there is still 4000..."
"Location: Baoji..."
"Location: Handan..."
Employees from Tianxing Auto direct stores across the country have come forward to share their experiences, saying that Luliang has canceled commissions for car sales, but what is equal to this is a salary that is far ahead of the industry.
The general price is between 4000 and 5000, which may not seem like much, but considering that they are all fifth- or sixth-tier small cities.
This might be all they earn after working overtime for a month in the local shady factory.
Although it is a standard 996 schedule, nine hours a day, I can only have four days off a month, and I cannot take a break on Saturdays and Sundays.
But the 996 working week that city white-collar workers hate is an unattainable dream for many young people in small cities.
Just imagine, in a little-known small city, it is difficult to find a job, let alone a job that requires working six days a week and having one day off, and a job that is glamorous and has an average salary.
Lu Liang has become popular again, this time no longer because of the conscience of the capital market, but because of the responsibility of entrepreneurs.
"They are all set off by their peers."
A well-known blogger expressed his feelings.
But it's funny to say that Lu Liang just did what he thought he should do, and it was a very normal thing.
However, in an abnormal business environment, doing very normal things seems abnormal.
There are two more chapters. I will celebrate the New Year with you tonight.
(End of this chapter)
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