Huayu: Director started with art films

Chapter 127 [Advertising blockbuster, genius creativity]

12 month 1 number.

Canon Group's new product launch conference was held in a large exhibition hall.

In addition to a large number of invited reporters, there were also many photography enthusiasts, including some magazine reviewers.

"Everyone!"

Fujio Mitarai, vice president of Canon Group, stood on the stage with a smile on his face and said to the crowd: "Welcome to our Canon Group's 1992 new product launch conference. This time we bring you the new products that Canon Group has developed over the years..."

After a brief opening speech, Fujio Mitarai clapped his hands, and instantly more than a dozen staff members came on stage and placed Canon cameras of different eras on the platform.

Fujio Mitarai picked up an old-fashioned camera and said, "This camera was developed by Canon in the 70s. Its photo-taking function was world-class at the time, but after 20 years of development, this camera has fallen behind the times."

"In addition to focusing, the main inconvenience is that in the past, photographers who wanted to take a good photo often had to waste a lot of time on pre-shooting operations..."

"And our latest Canon camera, the EOS 5, is not only more user-friendly and automated, but most importantly, it can capture beautiful moments!"

After introducing some basic information, Fujio Mitarai smiled and said, "In order to promote our new product, we specially invited Director Lee Ye-su, winner of the Golden Lion Award at the Venice International Film Festival and the Golden Kirin Award at the Tokyo International Film Festival, to direct and shoot the advertising film for our new camera..."

“When I first saw this commercial, I was deeply shocked. I never thought that commercials could be shot like this. The photography technology used is world-class and has created a new era of photography technology.”

Li Yishu, who was sitting in the audience, also had a smile on her face. Anyone would be happy to be praised like this in front of reporters from dozens of important countries around the world.

Moreover, Li Yishu believes that after the advertisement is broadcast, it will definitely bring a small shock to the world.

It’s just like the moment when the Tyrannosaurus Rex appeared in Jurassic Park.

Movie special effects are the most direct way to attract people's attention, and Li Yishu believes that his advertising blockbuster will definitely attract people's attention once it comes out.

"Okay, enough talking, let's enjoy the alternative blockbuster brought to us by Director Li Yishu!"

After saying this, Fujio Mitarai turned and walked to the side of the stage. At this time, the lights on the scene dimmed.

Reporters, photography enthusiasts, reviewers, including some executives sent by peers, all looked at the screen on the stage, curious about how unique the advertising blockbuster that Fujio Mitarai boasted so much about was.

【Director Art Lee】

As the white text appeared on a black background, the scene changed and the camera was aimed at an ancient castle full of European style. On the left and right, there were two men dressed in European aristocratic costumes, holding ancient flintlock pistols in their hands.

The camera was pointed at Tom Cruise's face. Some people who didn't know that Tom was endorsing Canon products suddenly exclaimed. They didn't expect that Tom Cruise would be invited to this advertisement!

The camera then turned to a painter sitting behind a drawing board. While painting, he looked at two nobles in front of him who were preparing for a duel.

The next second, the scene changed again and appeared in the western part of North America. Two cowboys were holding revolvers, smoking cigars, wearing cowboy hats, and confronting each other with burning eyes. It was the era when cameras were invented.

Then the scene turns to World War I, where war correspondents are holding old-fashioned cameras.

Finally, the scene comes to the modern era, where police and criminals are fighting. A young reporter, holding a camera, looks ahead nervously.

Four time and space, four scenes, the same two people are confronting each other, as if they are about to shoot in the next second.

The sense of suspense is at its maximum!
Except for those who had seen the advertisement, almost everyone at the scene had a look of confusion and expectation on their faces.

"boom!"

The first shot rang out.

The picture jumps quickly, four time and space, four scenes, and both sides of the duel open fire at the same time!
What was the result?

Everyone was curious, but no one took any pictures. Instead, they came to a museum and saw a group of modern people looking at the paintings and photos on the wall.

The first painting shows Tom Cruise winning on the left.
The second old photo shows Tom Cruise on the left winning.
The third black and white photo is still of Tom Cruise...

But there is no fourth one!
The suspense is full again.

Then the screen went black and a question mark appeared on it?

Voiceover, "Why is it always him?"

The audience at the scene could understand what this meant, which was to ask why Tom Cruise always wins.

The picture brightened up again and we arrived at a modern city.

The police and criminals faced off in a fierce battle.

A young reporter hid in a corner, not daring to stick his head out to look.

But after a moment, he seemed to make up his mind, picked up the latest Canon camera, turned around and pointed it at the police and the criminals.

"boom!"

Gunshots were fired.

"Kacha kacha kacha——"

Accompanied by the sound of shutter buttons being clicked continuously.

Tom Cruise won.

The scene jumped to the place where photos were being developed. The young reporter had developed a thick stack of photos. He picked up the first one, which showed the two people confronting each other. The second one showed both sides taking action...

Then the photo expanded to the entire screen, as if returning to the moment of the battle between police and criminals. After the photos were quickly flipped through and the frame rate gradually caught up.

The video starts to become coherent.

At the moment when both parties pulled the trigger, a flying bullet miraculously froze in the air!
And Tom Cruise slowly bends down at this moment...

The picture rotated again, and the Tom Cruise in the previous three time periods were all slowly bending down.

Bullet time activated!

The world seemed to be still, and the bullet seemed to be frozen in the air, but Tom Cruise's bending action clearly told everyone that the bullet was not frozen, but its speed was infinitely slowed down.

When the bullet flew over Tom Cruise's head, time sped up again. With a bang, the bullet hit the police car behind, and Tom Cruise immediately stood up from his bent position.

Tom in several time and space completed the slow motion of bending down to dodge the bullet.

【Canon, Capture the Wonderful Moment (English)】

"Cool! So cool!"

"Oh my god, this is incredible, how can you make the bullet so slow!"

"This ad is so great, it makes me feel like I'm watching a suspense or science fiction movie!"

"It's worthy of being a commercial. The quality and the shots are comparable to Hollywood A-grade blockbusters!"

"..."

The scene was boiling.

The shock brought by bullet time will deeply impress anyone who sees it for the first time.

Especially in today's era when computer special effects are not yet popular and are far from being as awesome as they will be later.

There is a big question mark in everyone's mind: How was this shot taken? !

This kind of realistic picture cannot be produced by the current special effects that are nothing but phantoms.

Fujio Mitarai walked onto the stage again, holding the microphone and saying, "It's so shocking! Every time I watch it, I am deeply shocked by this advertisement. I believe everyone is curious about how the extremely slow bullet shots in this movie were shot?"

"Then let's give a round of applause to Director Lee Ye-seo! Come and solve the mystery for us!"

clap clap-

There was thunderous applause at the scene, and everyone wanted to know how this scene was taken!
Li Yishu walked onto the stage, accompanied by Zhao Fei.

This Canon commercial will be broadcast on TV stations in major countries around the world.

Li Yishu naturally wants to push his own people.

Thanks to the friendly foundation of several collaborations between the two parties, and the fact that Li Yishu has begun to cultivate her own crew, Zhao Fei has now signed an agency contract with an art film company.

Naturally, Zhao Fei had to be involved in such a limelight-filled event.

Wang Jiawei has a full-time photographer, Christopher Doyle.

Li Yishu naturally also had to find a director of photography with whom she could work smoothly.

And because Gu Changwei broke his promise, Li Yishu didn't want him to dominate the country. It would be better to push Zhao Fei, let him improve his resume a few more times, and win a few more photography awards at film festivals. In the future, he might become the number one photographer in the country!
After going on stage, Li Yishu took the microphone handed to her by the staff with a smile on her face and said, "Good morning, reporters, reviewers, and audience!"

Zhao Fei next to him also introduced himself, but in Chinese. His English was not very good, so Li Yishu helped translate.

Fujio Mitarai began to ask questions: "Director Li, we all want to know how you shot this bullet time and how did you conceive it?"

This was a Canon new product launch, and Li Yishu was paid, so naturally he had to praise the Canon camera. So he first talked about the concept, and then began to praise the Canon camera's automation technology. At the same time, he also explained the principle of bullet time to the audience.

Bullet-time footage also began to appear on the electronic screen behind the stage.

After chatting for seven or eight minutes, Li Yishu made a summary: "Genius creativity requires people and tools to realize it."

"My ideas and creativity, Zhao's photographic talent, and the superb performance of the Canon EOS 5 have created a bullet time that is unique in the world!"

"Canon, capture the wonderful moment!"

The voice just fell.

The scene burst into applause.

Li Yishu also had a smile on her face. This time, participating in Canon Group's new product launch conference was a win-win situation for all three parties.

Canon Group gained a new gimmick, and Li Yishu gained fame and recognition from the "product side".

If there are products that want Li Yishu to shoot commercials in the future, his director's fee will no longer be at the current price.

This time Canon gave 500 million US dollars + Jianyu sponsorship fee, and next time we can negotiate up to 800 million US dollars.

(End of this chapter)