Huayu: Director started with art films

Chapter 128 [Permanent Sponsor, "Sword Rain" World Premiere]

Backstage.

After Tom Cruise came on stage and started interacting with the host, Fujio Mitarai also came backstage and stretched out his hand and said:

"Director Li, this cooperation was very successful. Our group has decided that in the future, as long as it is Director Li's film, our Canon Group will sponsor your film with advertising, regardless of the content and style of the film!"

Hearing this, Li Yishu's eyes lit up: "President Yutarai, that's great. I'm planning to start a new movie recently. If your company is interested in sponsoring it, I'll have my agent contact your company later."

"no problem!"

Fujio Mitarai seemed to be in a good mood because of the success of today's new product launch. He laughed and said, "I've said before, as long as it's Director Li's work, no matter what the subject matter and style, even if it's a costume film, we at Canon can sponsor it!"

At this point, Fujio Mitarai smiled and said, "This promise will be valid forever as long as I am still in Canon Group!"

"Thank you, President Mitarai!"

Li Yishu smiled. Canon Group is quite generous. They give a lot of advertising sponsorship. They sponsored "Sword Rain" with 300 million US dollars.

It almost offsets the total investment.

If there weren't so many Hong Kong actors and if they didn't get paid so much, if this was a mainland film production, it would probably be able to make a profit directly from the sponsorship of the Canon advertisement.

"President Mitarai, it will be your turn soon at the event ahead."

At this time, a staff member came running over.

Fujio Mitarai nodded, said something to Li Yishu, and turned to the front desk.

Zhao Fei next to him asked, "Director Li, you looked so smiling just now, is there something good going on?"

"It's a good thing."

Li Yishu smiled and said, "Just now, the president of Canon said that in the future, Canon will unconditionally sponsor any film I direct!"

"Really?" Zhao Fei's eyes lit up. Ever since he followed Li Yishu to shoot several movies in succession and communicated with his colleagues in Hong Kong, he also understood the filming process of movies in Hong Kong, Taiwan and overseas.

Sometimes, before a movie is even released, most or even all of its costs have been recovered, just from advertising sponsorship!

The most influential among them may be Jackie Chan, who has too many movie advertising sponsors.

It’s just because Cheng Long is currently a unique figure among Hong Kong male actors.

The film is not only popular in Hong Kong, Taiwan and China, but also in Japan, South Korea, Southeast Asia and some European and American countries.

Now that Li Yishu has a fixed sponsor, this means that the investment cost of the film can be lowered, and the chance of profit becomes greater.

"Of course it's true. I'll ask Amy to come here in person and sign a long-term contract with Canon Group."

Li Yishu was also very happy. Although most of the films he was currently shooting were art films and he would have no problem making money by selling copyrights at film festivals, the additional advertising sponsorship fees were equivalent to increasing his profit income in disguise.

No one doesn't like to make money, let alone Li Yishu who is still buying a large number of properties in Hong Kong.

After this year, he decided not to buy any more and held on to the properties until early 1996, when he sold them all when housing prices were at their peak.

Zhao Fei suddenly said, "By the way, Director Li, I just had a chat with a reporter from China. He said that your commercial was so wonderful that it could definitely win an international award for commercials."

"Advertising Award?"

Li Yishu raised his eyebrows. There were only two awards he could think of, one was the Cannes Advertising Award, and the other was the Moby Advertising Award in Chicago, USA.

Zhao Fei nodded: "Yes, it is said that there are awards specifically for advertising abroad. I heard that many of these awards are quite famous abroad."

"Okay, I'll ask Amy to check it out later and sign me up if possible."

Li Yishu doesn't really care about advertising awards, but after all, it is his first advertising blockbuster, and winning several international advertising awards can add a little more color to his trophy cabinet in the future.

The next morning.

Li Yishu and Izumi Sakai said goodbye reluctantly.

Recently, Izumi Sakai will have a Japan tour, with a total of seventeen shows, basically covering several major cities in Japan.

The concert will not be over until next year, and Izumi Sakai has also made an appointment to go to Sichuan, China to see the giant pandas after the beginning of next spring.

Li Yishu naturally welcomed this with open arms.

When he was still on the plane to Hong Kong.

Invited by Canon to attend the new product launch conference in Japan, China Photography Magazine, Popular Film Magazine, Photo Album Magazine...

More than a dozen domestic photography-related magazines are also busy producing weekly or monthly issues for December.

Many weekly magazines that were originally released on the 1st were delayed to the 3rd in order to run this wave of Canon advertisements.

After Li Yishu stayed in Hong Kong for two days, he returned to Yanjing.

"China Photography" magazine also published on-site photos and articles from Canon's new product launch conference.

The EOS 5, Canon's latest camera, which Canon paid for advertising, was naturally the most talked about, but there was also a commercial directed by Lee Ye-seo. In the article, "Bullet Time" was highly praised, and it was even promoted as a groundbreaking photography technology that changed the era of photography!
This has also aroused the curiosity of countless photography fans in China. What exactly is this technology that can make bullets extremely slow, and what is the effect?
In Li Yishu’s courtyard.

After a fierce fight, Li Yishu wiped the sweat from his forehead, but the moment he stretched out his hand, he immediately retracted it.

The weather in Yanjing started to get colder in December. Although it hasn't snowed yet, the cold weather is still uncomfortable.

Yu Feihong complained: "You are going to film again soon, can't you spend more time with me?"

"Who said I won't accompany you?"

Li Yishu smiled and said, "I still have some time before the filming starts. I will accompany you every day from now on."

"Sword Rain" is about to be released, and Li Yishu doesn't want to join the crew now and then have to come to participate, so the shooting time was set on December 12, the fifth day after the film is released.

It will basically take about a month to complete the filming. After all, this movie does not have any complicated shots, and some of the train riding scenes can be shot on a train that is stopped behind Jinan Railway Station.

"I do not want it."

Yu Feihong curled his lips and said, "Now is the critical moment to decide whether I will stay in school next year. I can't delay it."

Li Yishu raised an eyebrow and asked, "The quota for staying in school has been announced?"

"Well, it's out. There are two in total, but there are still three teaching assistant positions."

Yu Feihong nodded and said, "The school plans to expand the enrollment of the acting department and the directing department next year or the year after. These two places are very popular now. I must work hard to get them."

Li Yishu asked, "Do you want me to talk to the school for you?"

"Are you related?"

Yu Feihong was stunned. She had never heard that Li Yishu knew the school leaders.

“There must be a connection.”

Li Yishu said with a smile: "I am now a new name card of the directing department of Beijing Film Academy. Moreover, I have cooperated with Beijing Film Studio on several films. I plan to cooperate with Beijing Film Studio on this next one. It should not be a problem to arrange for you to stay in school. Of course, you have to perform well yourself."

"This……"

Yu Feihong hesitated for a moment, and also shook his head and said, "Forget it. I don't necessarily have to stay in school. You are not an ordinary director now. The aftermath of what the director of the Xiying Studio said about you in the newspaper has not yet dissipated."

"What's Teng Wenji up to now?"

Li Yishu frowned. He had previously called his parents and Gong Li. The Xi'an Film Studio also sent the retired director Wang Tianming to act as a lobbyist with sincerity.

Li Jian and Zhao Xue did not want to completely fall out with the Xi'an Film Studio because of Teng Wenzhi. The other party's old director took the initiative to come to the Emei Film Studio, and naturally the conflict was resolved.

Naturally, the State Administration of Film also has its own opinions on this.

Li Yishu is a leader among young directors. Not to mention that "That Mountain" won the first Golden Lion Award in the mainland, the political factors brought about by this movie in Taiwan alone are enough to make this movie go down in history.

Yu Feihong shook his head: "Nothing strange has happened. There aren't many people writing articles in the newspapers to insult each other. But if people knew that you helped me get a backdoor, it would have a bad impact on you."

Yu Feihong knows what to do. Now Teng Wenji from Xi'an Film Studio seems to be wilting, but who knows if he will wait and find Li Yishu's pain point and take revenge in the future?
You can imagine how low the moral level of a person who can belittle other people's behavior for no reason just for his own movie is.

"Just a clown."

Li Yishu smiled contemptuously. Teng Wenji's reputation has always been bad since then.

Although many things in the entertainment industry are true and false, making it difficult to distinguish, but can we expect someone who always has a bad reputation to be a good person?
"Jingle Bell--"

Just then, Li Yishu's cell phone rang. He picked it up and saw that it was Xu Lu calling.

"Hey, Director Li, I'm in Yanjing now, and I'm on my way to the Beijing Film Studio. Do you want to come over?"

Xu Suo came this time for the premiere.

Beijing Film Studio attaches great importance to "Sword Rain". Not only is it distributing it nationwide through the connections and channels of Beijing Film Studio, it also plans to carry out key promotion in several major cities in the country within the next ten days.

Among them, the Beijing Film Studio was also preparing to hold the premiere at the Beijing Film Studio in accordance with the idea of ​​the premiere proposed by Li Yishu.

The reason why the premiere was held in the Beijing Film Studio was mainly because the studio had a large auditorium that could accommodate more than 2,000 people.

The reporters, film critics, directors and actors from Beijing Film Studio, as well as several representatives from Emei Film Studio, including directors and actors from Hong Kong and Taiwan invited by Xu Suo...

There were hundreds of people crowded together.

We have to get a bigger venue so that we can show the gimmick of this first global premiere of Chinese martial arts epic.

12 month 15 day.

That day, at the gate of Beijing Film Studio.

Pulled a banner.

"Warmly congratulate the premiere of "Sword Rain", the world's first Chinese martial arts blockbuster to be released simultaneously in 67 countries"

(End of this chapter)