The fishing ground I opened has become a national leisure destination

Chapter 236 Small profits but quick turnover, small volume but high profits

"National competitions definitely need to be connected, but provincial and municipal competitions are not that troublesome. Brother, are you interested in organizing a provincial and municipal points competition first?"

Chen Yuan motioned Zuo Xian to sit down and talk.

"Do you have any ideas, bro?"

Zuo Xian lit up a cigarette, took a puff, then pulled out a chair and sat down with a smile.

"Isn't Datang about to open? I thought we should warm up first."

Chen Yuan poured two cups of tea and pushed one in front of Zuo Xian'an.

"Haha, brother, do you want to complete the third quarter's points race in September?"

Zuo Xian seemed to see through Chen Yuan's intention.

But as a businessman, he could sense another intention. If the whole province was warming up, many anglers would come, and the popularity of Chen Yuan Fishing Ground would be increased instantly.

The reason he didn't point this out was because he was wondering if it was appropriate.

"The competition will definitely be held, but let's not talk about it for now. I have something else to discuss with my brother today."

Chen Yuan changed the subject.

Since Zuo Xian'er is still hesitating, let's talk about another thing first.

"Brother, tell me."

Zuo Xian's smile was noticeably relaxed.

"Brother, do you still remember the cooperation we discussed at the beginning of the month?"

Chen Yuan flicked the ash into the ashtray and spoke casually.

"Brother, are you going into the fishing tackle business?"

Zuo Xianwei paused in smoking for two seconds, then looked at Chen Yuan with his eyes slightly widened, with a hint of surprise and joy that could not be concealed in his eyes.

"To be honest, after more than a month of market testing, thanks to the love of anglers, the effect is quite good, so I am ready to try to put it on the market. So, I'm going to discuss it with my brother."

Chen Yuan said with a smile.

"Haha, thank you for remembering me. I'll leave it to you first. The two ways of cooperation I talked about last time are still valid. You can choose whichever you want. We can discuss it."

Zuo Xianwei had personally witnessed the effectiveness of Chen Yuan’s fishing bait and fishing gear.

On the same water surface, using different baits, the little fish king's record is better than his, and with the same specifications of fishing rod, his angler has more hits than him.

High judgment.

That's why he wanted to cooperate with Chen Yuan.

"I want to use my brother's sales channels."

Chen Yuan said directly.

Zuo Xian'an was a man of quick words, without much beating around the bush. Chen Yuan did not hesitate either and went straight to the point.

"Haha, I knew you would choose this way of cooperation."

Zuo Xian was not surprised.

In the first cooperation model, he wanted capital to enter the market, but the voice of capital entering the market would be different, and eventually there might be the intention of acquisition.

And he could see that Chen Yuan was a very ambitious person.

How can you let others easily acquire your own brand?

"I think this method is the simplest and not that complicated. I don't like complicated things, so I'll just keep it simple."

Chen Yuan said with a smile.

"Haha, I like this character of yours, brother."

Zuo Xian leaned forward to knock off the ash from his cigarette, then said, "This cooperation model is really good. I provide the sales channel, and you provide the goods. What do you think?"

The last sentence is obviously asking about the cooperative profit-sharing model.

How much Chen Yuan wants to occupy.

"To be honest, this is my first time trying this mode. I think my brother has had this kind of cooperation before. I wonder what the normal mode is like?"

Chen Yuan did not answer but asked instead, how could he easily expose his thoughts.

In negotiations, whoever reveals his cards first will be in a passive position. It is best to reveal the other party's cards first, and then judge for yourself whether you can bear it.

"It depends on whether you choose the distribution or agency model."

Zuo Xianyi also did not give a direct answer.

They seem to be quick-witted and straightforward, but they are actually testing the other person.

"What power do you want, brother?"

Chen Yuan asked with a smile.

"Haha, brother, if you ask me like this, I definitely want the distribution rights, but there is a small prerequisite. I want to be the sole distributor, at least within the province."

In fact, under this cooperation model, the safest way for Zuo Xianluo is still consignment sales. No matter what the quality is or how the sales are, it is enough to just earn the commission.

There will be no risk, it is a sure win, the only difference is how much you earn.

But again, he has personally witnessed the quality of the bait and fishing gear at Chen Yuan Fishing Ground. The fish-attracting effect of the bait and the quality of the fishing rods will surely be sought after by anglers once they are put on the market.

So he is willing to gamble and dares to gamble.

“Are you confident in your sales channels, or are you confident in my products?”

Chen Yuan was quite surprised.

I thought Zuo Xianwei would choose agency sales, but I didn't expect him to dare to gamble on distribution. This model would require Zuo Xianwei to bear great risks.

But for Chen Yuan there is no risk, it's just a lower price and less profit.

“Both.”

Zuo Xian leaned forward and put out his cigarette. "I have been engaged in the fishing gear industry for more than ten years, and my sales channels are relatively sound. And I trust your products. With the combination of the two, sales will definitely not be bad."

"Brother, aren't you afraid that I might get defective products?"

Chen Yuan asked jokingly while puffing out smoke. "The distribution contract is not a lifetime contract."

Zuo Xian's meaning was very clear. There would definitely be many details in the contract agreement to ensure that both parties had equal rights and obligations.

"Since you dare to gamble, you are also backing me up. I'm sure you will be happy with it. Let's talk about the price."

Chen Yuan picked up the teacup and took a sip, then looked at Zuo Xian and said seriously,

"At present, I can provide a one-size-fits-all bait to try out the effect. It is packaged in 450g and priced at 15 yuan per bag. There will definitely be discounts for customers fishing on site, but it is only for use in fishing grounds and will not affect the market price."

Zuo Xian listened to Chen Yuan's plan and pondered it secretly.

450g double is the normal range packaging.

The price of 15 yuan is not expensive. Compared with his Golden Arowana brand, it is even much cheaper with the same specifications. Moreover, the bait Chen Yuan took out is a universal bait.

profitable.

After all, the distribution price generally accounts for about 20 to percent of the retail price, so the profit is still considerable. Even if he raises it to %, the profit is still good.

Moreover, such retail price is still considered normal market price, it is just the more expensive one among the products of the same specifications.

But if the fish luring effect is online, anglers will definitely pay for it.

“That’s the retail price.”

However, Chen Yuan's words surprised Zuo Xian.

“Are you sure that’s the retail price?”

Zuo Xian was somewhat unbelievable.

The retail price of 15 is considered normal, but it is relatively cheap among fish of the same specifications, and is much cheaper than his Golden Arowana.

If the effect is too good, it will not only sell at a lower price, but it will also affect the sales of its own brand.

"New products have not yet been verified by the market, so they definitely need some discounts. We can make adjustments based on market sales later."

Chen Yuan said with a smile.

"That's fine."

Zuo Xian thought about it for a moment and nodded slightly.

"But no matter how it is adjusted, the retail price must be approved by me. Once I find that the market price is different from the price I set, I have the right to immediately terminate the cooperation and require all online and offline channels to immediately remove my products."

Chen Yuan must keep this in mind.

The price of a product is the red line and the weapon that is most likely to defeat a product. If the pricing power is given to Zuo Xianwei, even the best product can be easily eliminated by the market.

Just imagine, if Zuo Xian'er had any ideas, he would directly price it at 100, and a few anglers would be willing to pay for it, and then he would just put it in the warehouse to collect dust.

However, due to the contract, he had no room for recovery.

If it were a normal company, it would have directly dragged you down.

Once you fail, Zuo Xian'e may take over your brand and replace it with Golden Dragon Fish's packaging.

"That's fine. You set the price, but I also need the right to make suggestions. If your price is unreasonable or even disrupts the market, I have the right to end the cooperation."

Zuo Xianwei put forward his own request.

Of course he does not have the power to change the selling price, but he has the right to terminate the cooperation.

There is also a requirement.

He does not interfere with prices, but has the right to organize some activities, such as anniversary discounts, discounts on certain special days, etc., for normal marketing.

These are minor details and neither side has a problem with them.

Afterwards, we discussed some details and basically reached an agreement. Finally, the only issue left was the marketing price.

"Normally, the distribution price is about 60% to 70% of the retail price. The prices of different products are different, but for bait and fishing gear, it should be appropriate. A distribution price of 10 yuan should be reasonable, but I have another idea."

After discussing this, Chen Yuan handed Zuo Xian'an a cigarette.

"What do you think, bro?"

Zuo Xian was a little curious.

The distribution price Chen Yuan mentioned is within his affordability, and it is obvious that Chen Yuan is also sincere in cooperating. I am just curious about Chen Yuan's flexible mind that can come up with various competitions and points systems, and what kind of cooperation methods he can come up with.

"Normally, the price of distribution is not fixed. Different prices will be determined according to the sales volume. If the sales volume is large, the price will definitely be lower, otherwise the price will be higher."

Chen Yuan took a deep puff of cigarette and said.

"I understand what you mean, brother. Let's set a price range based on the purchase volume."

Normal mode, Zuo Xian has no objection.

However, Chen Yuan shook his head.

"Brother, listen to me. What I mean is that the price is determined by sales volume. Moreover, the better the sales volume, the higher the distribution price I want."

After Chen Yuan finished speaking, he leaned back in his chair.

"What do you mean, brother?"

Zuo Xian was a little confused. This was completely opposite to the normal pattern. Good sales meant that dealers wanted more goods, so this shouldn't mean giving dealers bigger discounts.

Why do they charge a higher price?

Doesn't this dampen the enthusiasm of dealers?

"We can agree on a sales range and set different distribution prices based on different sales. For example, if the monthly sales are 5,000 units, I want a 40% profit. If the monthly sales exceed 10,000 units, I want a 50% profit. And so on. The highest I want is 80%."

"In a nutshell, small profits but quick turnover, small volume but high profits."

Chen Yuan said very calmly, revealing strong confidence.

Zuo Xianwei on the opposite side opened his eyes wide. If he hadn’t heard it with his own ears, he would even doubt whether he had made a mistake.

But I understood it in a flash.

Finally, there is only one sigh.

"Boss Chen is really confident."

(End of this chapter)