The fishing ground I opened has become a national leisure destination

Chapter 420 Win-Win Model
"thanks, thanks."

"Happy together."

After Chen Yuan ended the live broadcast, he put his phone back and shook hands with the heads of the fishing gear brands who came to congratulate him, either to express his gratitude or to share his joy.

The heads of these fishing gear brands are people with a keen sense of smell and know the promotional value of this event for Chen’s Fishing Gear.

It has been ranked first for three consecutive games. Whether it is target fish or mixed fishing, it can show the effectiveness of its bait. The weight competition perfectly demonstrates the quality of the fishing rod, which is better than all its peers.

Put yourself in their shoes. If their audience also likes fishing, or fishes occasionally, they will definitely try the effects of Chen’s fishing gear.

Maybe anglers all have fishing rods, which they don’t change often, but bait is definitely in high demand. If Chen’s Fishing Gear can take over this, bait sales will surely skyrocket.

It is not impossible to become the leading cutting-edge brand in the country.

"Brother, now I understand why you were so calm when I talked to you about the sales of bait. This event is more effective than any publicity."

Zuo Xian'er also came over and gave Chen Yuan a thumbs up, with a smile showing a bit of admiration on his face.

This competition is just the beginning. If Chen’s Fishing Gear can achieve brilliant results in tomorrow’s individual competition, he is sure that Chen’s Fishing Gear will become the top brand in the industry.

At least in the next year, before the next Fishing Gear Brand Super League, Chen’s Fishing Gear will definitely have a significant impact, not to mention its sales volume.

"Brother's results are not bad either. The top ten is at least the top level in the country." Chen Yuan also said with a smile.

There are only so many well-known brands in the fishing gear industry, and this kind of competition will undoubtedly better showcase these brands. The top ten can indeed reach first-tier standards.

"Jingle Bell."

As they were chatting, Chen Yuan's phone rang. He took it out and saw that it was a call from the president. Chen Yuan gestured and went to the side to answer it.

"President."

"Is the competition over?"

"It just ended and everyone is heading back." Chen Yuan said, looking at the huge crowd in the stadium.

"You should go back to the hotel too. Come back and talk."

"Ok."

Chen Yuan responded and then ended the call. They didn't talk too much on the phone. He heard the president would go to the hotel and talk again when they met.

"Let's go back and eat, and have a good rest to prepare for tomorrow's competition."

Chen Yuan invited everyone to go back to the hotel.

It was already past six o'clock when they returned to the hotel. The athletes and staff went to the dining area to eat. Chen Yuan didn't have to wait long before he received a call from the president and went straight to a private room.

"President."

Chen Yuan walked into the box. There were only two people inside, the president and a middle-aged man.

"Xiao Chen."

The president waved his hand, motioning Chen Yuan to sit next to him, and then introduced: "This is Mr. Zheng from a certain company, the person in charge of cooperating with our event."

"Hello, President Zheng." Chen Yuan called out with a smile, knowing clearly that the president was focusing on a certain platform.

"Hello, President Chen."

President Zheng took the initiative to extend his hand. Apparently, he had learned about Chen Yuan in advance from the president, and he might even know that Chen Yuan would be the main person in charge of the negotiations.

"Eat first and chat while you eat." The president signaled for the dishes to be served.

Chen Yuan was no stranger to the drinking table culture and could handle this kind of situation with ease. After three rounds of drinks, the box was filled with laughter.

There is no longer any Mr. Zheng or Xiao Chen, only brothers and sisters.

"No wonder you have achieved so much at such a young age. Young people nowadays are incredible."

President Zheng patted Chen Yuan on the shoulder and sighed, then asked, "I heard from President Wang that you have some good ideas for the CAA event?"

It was a very clever tactic to let Chen Yuan speak first, so that he could take the initiative in the negotiation.

How could Chen Yuan not understand?

He picked up the cigarette box and said casually, "Brother Zheng, how is the company's current download volume and number of new users increasing?"

"It's in the development stage, so it's okay." Mr. Zheng took the cigarette, lit it and smiled awkwardly.

How much of this data is true or false? How can one easily tell?

Chen Yuan also understood this principle.

But I still managed to get some information from Mr. Zheng's casual words.

He lit a cigarette and asked with a smile, "Brother, are you still focusing on the positioning of 'recording and sharing, cultivating community and social interaction' and practicing the development with ordinary people as the protagonists?"

"The company is committed to recording and sharing, taking the route of a community for all, recording life, sharing life, and feeling life." President Zheng still smiled.

The development positioning is not a trade secret, and it is promoted as such, so there is no need to hide it.

"Actually, I have an idea."

Chen Yuan basically understood it, and then he slowly mentioned his own ideas, "I believe that your company has formulated many plans and even formulated many rewards in order to build a community. I also believe that the effects of these plans are very good, but there is another model that is rarely seen at present."

"What do you think, brother?" General Zheng looked humble and eager to learn.

There is no harm in chatting anyway, and if you really come up with a good idea, it’s a sure win.

"Brother, what do you think of the 'short video + celebrity' model?" Chen Yuan looked at President Zheng and smiled faintly.

Mr. Zheng, who had a casual smile on his face, was obviously stunned when he heard this. Then the smile on his face gradually faded, turning into a thoughtful expression, with a bright light flashing in his eyes occasionally.

Chen Yuan did not interrupt, but calmly put out the cigarette, looked at the president, and waited for General Zheng's response.

He wasn't worried.

The short video + celebrity model was originally proposed by someone later, and it opened the door to a new world. Chen Yuan just brought the time forward.

I believe Mr. Zheng can see the benefits of this model.

"Can you tell me more about it, brother?"

After thinking for about three minutes, President Zheng's eyes became brighter. Then he came back to his senses and filled Chen Yuan's glass with wine himself, and also filled the president's glass.

This tiny detail can show the shift in the priority of the negotiation.

The president remained silent from the beginning of the conversation between Chen Yuan and Zheng, and did not say a word from beginning to end, just watching with a look of satisfaction. "I think this is a win-win model, the platform and the stars can win together."

Chen Yuan held the wine glass with both hands, thanked him, and said seriously: "Let's talk about the platform first. I know the slogan of the platform is to record life and record you. The main focus is recording and sharing, and it takes the route of the whole people."

"The daily life of celebrities not only fits in with the platform's route, but also attracts more users' attention. The fan effect of the celebrities themselves can accelerate the accumulation of users on the platform and increase users' attention and stickiness. The model itself is like a marketing campaign."

"At the same time, the participation of celebrities can also improve the tone of the platform, enhance the influence of the platform, and increase the activity of the platform."

"And the logic of platform community operation will determine some special cultural symbols. The short video + celebrity model will increase the intimacy of the community and enhance user recognition."

“Simply put, the addition of celebrities can help platforms break through dimensional barriers, make content more diverse, and quickly enhance the influence and tone of the platform, while also promoting the commercialization of the platform and other benefits.”

Commercialization is the planning goal of these platforms, but they are currently still in the traditional business model, and subsequent models such as product promotion and endorsement have not yet been touched upon.

But these models are absolutely indispensable in later generations.

And there is another function. Many social platforms in later generations are using the short video + celebrity model. In addition to deepening the brand image, deepening brand influence and user stickiness development, it can also dilute the single attribute of the platform, enhance diversification and diversity, and enhance user interest.

"This is indeed a very good model." General Zheng listened carefully and nodded heavily.

Perhaps it is impossible to understand it as deeply as Chen Yuan at the moment, but with his insights, he can still imagine that the participation of celebrities will definitely be able to quickly increase user growth by leveraging the celebrity fan effect.

The platform's influence will definitely increase, and user stickiness will also be strengthened. Combining these two factors, the commercial attributes will naturally be strengthened.

The benefits are enormous.

But the question is, are celebrities willing to join the platform?

In other words, is the reason for coming to their platform to share your daily life and operate this account?

"Let's talk about what the stars get."

Chen Yuan saw what Mr. Zheng was thinking, smiled calmly and continued, "Brother, you should know clearly what the advantages of the platform are. In this era of high-speed information technology, traffic and users are advantages. What do celebrities want most?"

Having said this, Chen Yuan paused slightly, picked up the cigarette box and spread it around again.

“It’s about topicality and exposure.”

Chen Yuan waited until the president and the others lit up their cigarettes before he lit up. After taking a puff, he continued, "It's hard for celebrities to maintain their popularity without topics and exposure, and the platform just fits this perfectly."

President Zheng nodded and listened attentively.

"The platform can cooperate with celebrities to provide traffic support, increase traffic inclination of celebrity accounts, and help celebrities accumulate fans. The platform uses the celebrity effect to increase user growth, and celebrities use the platform users to accumulate fans. It is a win-win cooperation." Chen Yuan said with a smile.

Mr. Zheng agrees with this point.

“In addition, the platform can also organize customized activities for celebrities, such as live broadcasts of their debut shows, or offline fan meetings and other activities. The core is still to divert traffic and enhance celebrity exposure,” Chen Yuan continued, flicking the ash from his cigarette.

Mr. Zheng can understand.

"Of course, the most important thing is that the platform needs to customize some commercial cooperation opportunities, such as helping to promote celebrity concerts, or new film releases, etc., and giving celebrities the right to endorse or place advertisements."

Chen Yuan continued, "We can also provide technical support, such as how to live broadcast, how to produce content, and how to use the platform. We can provide professional team support so that celebrities can feel at ease and boldly join the platform and love the community culture of the platform."

In summary.

Celebrities can also gain many benefits by joining the platform. Not only can they experience the community culture and shape a good public image, but they can also gather fans to enhance their influence and realize certain economic value.

Therefore, short videos + celebrities are definitely a win-win model.

President Zheng's eyes became brighter as he listened quietly. He became even more excited when he heard the last part, and he even sobered up completely.

He looked at Chen Yuan with a somewhat fiery gaze.

"Brother, are you interested in developing on the platform? As long as you nod, I promise to give you a satisfactory position and authority, so that you can give full play to your potential."

President Zheng wanted to poach people as soon as he opened his mouth.

What a talent! With just a few words, he has outlined a brand new development model that will definitely bring about new ways of playing on social media and usher in a new era.

Such talents are right in front of us, how can we not win them over?

"Mr. Zheng, Xiao Chen is the vice president of CAA. How can he poach people like this in front of me?" The president, who had been silent the whole time, suddenly smiled and raised his glass to Mr. Zheng.

"Sorry, sorry, it's my fault. I'll drink three cups as punishment." Mr. Zheng reacted quickly. After drinking three cups as punishment, he looked at Chen Yuan.

"Brother Zheng, thank you for your invitation, but I have many businesses of my own and I really can't get away."

Chen Yuan knew that General Zheng really wanted to poach him. Although he couldn't say much now because the president was here, he would definitely talk about the matter in private, so he might as well show his attitude now.

President Zheng naturally understood what Chen Yuan meant, and a bit of bitterness appeared on his face.

"It just so happens that I have a film and television company under my name. If Brother Zheng thinks that the short video + celebrity model is feasible, all the staff of Yucheng Film and Television can move in." Chen Yuan changed the subject and said with a smile.

"Yucheng Film and Television is your company, brother?" President Zheng's eyes lit up again, with a hint of surprise.

He highly approves of this model, but promotion will definitely take time, and the platform is still in its early stages of development, so he doesn't know whether celebrities are willing to join.

With film and television companies testing the waters, the project has a greater chance of being approved. Moreover, Yucheng Film and Television is now quite a hot topic and is known as a high-quality hit.

It’s just that the industry is different and he doesn’t know much about it. He didn’t expect it to be Chen Yuan’s.

"Although the scale is not large, the company has signed contracts with more than a hundred people. Although most of them are not well-known, there are still a few young actors at the top."

Chen Yuan nodded and smiled, "Besides, Yuncheng Film and Television cannot continue to follow the online movie route. In the subsequent development plan, both Yuncheng Film and Television and its artists will get better and better."

"In addition, I have some good friends in the industry. For example, Ye Zhi, the champion of the recently concluded Good Song, is my good friend and will soon sign a contract with CAA to become a CAA ambassador."

Overweight.

If Yucheng Film and Television's current weight is not big enough, then with Ye Zhi's current popularity, he is definitely not inferior to some second- and third-tier stars.

If the platform can seize this wave of popularity, it will definitely be no less than a successful promotion.

"Brother Zheng, you can think about it. Take the example of inviting Ye Zhi to join. Taking advantage of Ye Zhi's current popularity as a champion, invite him to plan the first live music show on the same day and give him more activities and traffic."

Chen Yuan continued, "The platform helps Ye Zhi's influence, and Ye Zhi's fan effect is bound to be the best at the moment, which can also feed back to increase the number of platform users."

"And if Yezhi's development continues to rise steadily, it will naturally be due to the platform. It will better attract stars from other industries to join, and the diversified community platform will be recognized by more people."

The blueprint outlined is very beautiful, but it is indeed very feasible.

President Zheng's mind was also working rapidly, considering the various relationships in this pattern. After a few minutes, he raised his head and looked at Chen Yuan again.

(End of this chapter)