Huayu: From an ordinary person to a happy director

Chapter 129: Producing Qin's Moon at a Loss

In recent years, the state has subsidized animation, with a certain amount of money subsidized per minute. The state subsidizes once, and the local government subsidizes again. Shenzhen also has subsidies.

But even so, the animations produced in recent years are also very bad.

Some animations are even produced solely for the purpose of getting subsidies, and these animations are even unbearable to watch.

There haven't been many good animations in recent years.

Among them, there is an animation that has come out, that is the famous "The Legend of Qin".

But the picture quality of "The Legend of Qin" is hard to describe.

"The Legend of Qin" is a 07D animation released in 3. At that time, domestic 3D technology was not mature, and Xuan Ji did not have the money to introduce advanced foreign technology, so he could only rely on himself.

The reason Xuan Ji can continue to do this is entirely because of his own passion and the patriotic support of domestic audiences.

"Should I lose some money to make "The Legend of Qin"? " Shi Lei fell into deep thought.

Shi Lei thought of its various achievements.

"The Legend of Qin" is a Chinese animation series adapted from the original novel by Wen Shiren. Since its premiere in 2007, it has won wide acclaim from domestic and foreign audiences for its unique artistic style, profound historical background and rich storyline.

The real reason why it is known as "national comic" is not only because of its popularity, but also because of the breakthroughs it has made in the field of Chinese animation and the industry height it represents.

First of all, the outstanding achievement of "The Legend of Qin" in artistic expression is one of the important reasons why it is praised as a national animation.

The animation uses a lot of traditional Chinese cultural elements, such as the style of Chinese classical paintings, traditional music and costumes, as well as in-depth exploration of Chinese history and mythology.

These elements not only enhance the viewing value of the animation, but also showcase the unique charm of Chinese culture, allowing the audience to better understand and love their own culture while enjoying a visual feast.

Secondly, the depth and breadth of the storytelling of "The Legend of Qin" is also an important reason why it is hailed as a national animation.

The animation is set in the Qin Dynasty and covers many aspects of that era, including politics, military, and culture. Through a series of characters and events, it shows the changing situation of that era.

Each character in the story has his or her own unique personality and destiny. Their growth and choices reflect the complexity of human nature and the diversity of society.

This kind of profound storytelling not only attracts the audience, but also enhances the artistic value of the animation.

Furthermore, the technological innovation and breakthroughs of "The Legend of Qin" are also important reasons why it is hailed as a national animation.

The animation used the most advanced 3D animation technology at the time, and the characters' expressions, movements, and scene construction all reached a very high level.

This technological innovation not only improves the quality of animation, but also promotes the development of the Chinese animation industry, giving Chinese animation a higher status internationally.

Finally, the success of Qin's Moon in communication is also an important reason why it is praised as a national animation.

The animation has not only achieved great success in China, but has also won wide attention and praise internationally.

Not only has it been translated into multiple languages ​​and broadcast in multiple countries and regions, it has also won multiple international animation awards.

This communication success not only enhanced the international influence of "The Legend of Qin", but also enhanced the international status of Chinese animation.

"Do it, must do it!" Shi Lei suddenly made up his mind.

He called together the team that produced Kung Fu Panda to calculate the cost of The Legend of Qin.

The first season has ten episodes, each episode is 20 minutes long. Excluding the beginning and the end, the total content is about 150 minutes.

Shi Lei gave a detailed explanation in the conference room and described his own version of "The Legend of Qin".

Of course, what he wants is not the low-quality Qin's Moon, but at least 720P high-definition animation. If the cost is not too high, he wants 1080P.

"I'll go out first. You guys discuss it and give me a rough estimate."

After Shi Lei finished speaking, he turned and walked out.

In the conference room, the technicians were all lost in thought. After a few minutes, they began to discuss.

An hour later, there was a preliminary price range.

Shi Lei re-entered the meeting room.

"Boss, with the quality of 720P and our current technology, not counting the loss of equipment, the cost of a 150-minute animation is between 2000 million and 4000 million RMB. The range is so large because it depends mainly on how many special effects there are and how cool it is." Quan Fengqing, manager of the animation department, gave the reply.

Take "Kung Fu Panda" as an example. The production cost of "Kung Fu Panda" is 1.2 million US dollars. The production team of "The Legend of Qin" is composed entirely of Chinese people, and the labor cost is ten times cheaper than that of foreign countries; the quality is only 720P, no animal hair is needed, and the character's hair is not delicate.

With the combination of multiple conditions, the cost can be kept below RMB 4000 million.

If it's a little rougher and the special effects are a little worse, 2000 million RMB will be fine.

However, even with a cost of 2000 million RMB, it can crush all domestic animations.

In fact, Jin Fengqing's price in mind is at least 3000 million. With a cost of 3000 million, with the current resolution of televisions and computers, the viewing experience is only slightly worse than that of "Kung Fu Panda".

The reason why he gave 2000 million RMB was that he was afraid that Shi Lei would back down.

Some bosses come up with a plan on a whim, then give up on it when they hear about the cost.

He didn't want Shi Lei to give up, so he lowered the cost again.

He joined this special effects animation company, joined the animation department, and became the manager of the animation department. Naturally, he had a dream of animation.

His dream is to produce high-quality domestic animation, but with the current production technology and animation market, producing high-quality animation will definitely result in a loss.

No company is willing to do that.

Now that Shi Lei has developed the idea of ​​producing high-quality animations, he must protect Shi Lei's idea.

But to his surprise, Shi Lei did not hesitate too much.

"Then do it. After I go back, I will have someone prepare the script and storyboard. Then you can calculate the cost again and come up with a detailed project plan." Shi Lei's voice echoed in the conference room, deafening.

Everyone in the conference room was stunned.

With a production cost of tens of millions, this animation is bound to lose money.

Even the lowest price of 2000 million is enough to produce a high-quality TV series.

It's crazy to spend a huge amount of money to make a 2000 million 3D animation.

Even Jin Fengqing, who had high expectations, found it a little hard to believe. His original plan was to have a private chat with Shi Lei after the meeting. Even if he couldn't get the 2000 million production cost, 1000 million would be fine.

At least build the project, and then find a way to get Shi Lei to make additional investments.

Unexpectedly, Shi Lei agreed without much hesitation, which was beyond his expectations.

Shi Lei naturally has his own ideas. If he can't make back the cost by selling cartoons, then he can make back the cost through other means.

(End of this chapter)